Women's Wellness Institute of Dallas

What Women's Wellness Institute of Dallas does

Women's Wellness Institute of Dallas is a privately-held, single-location medical practice founded in 2006 by Dr. Wesley Anne Brady in Dallas, Texas. The practice specializes in cosmetic gynecology and sexual health, offering a portfolio spanning surgical procedures (labiaplasty, vaginoplasty, perineoplasty, clitoral hood reduction, anal skin tag removal) priced at $3,500-$8,500, non-surgical injectable and energy-based treatments (O-Shot, G-Shot, Clitoxin, Vampire Wing Lift, Votiva, MonaLisa Touch, EmpowerRF, VTone) priced at $1,800-$3,600 with recurring annual maintenance, and adjacent wellness and aesthetics services (hormone replacement therapy, semaglutide/tirzepatide weight loss, facial injectables, body contouring). Technology is built on FDA-approved third-party platforms from Allergan, Cynosure, and InMode, layered with proprietary treatment protocols and the Ellman radiofrequency scalpel.

The business operates a sales-led, consultation-driven go-to-market model with complimentary in-person consultations, a dedicated out-of-town patient program, and patient financing partnerships with CareCredit, United Credit, and Prosper Healthcare Lending. Revenue is a mix of one-time surgical fees and a growing recurring maintenance stream from annual laser and injectable retreatments, supported by an all-female clinical team with near 20 years of tenure. Patient acquisition relies primarily on organic content marketing, before-and-after galleries, video education, and review presence on Google Reviews and RealSelf, rather than paid advertising. Surgical cases requiring general anesthesia are performed at Women's Specialty Surgery Center under a partnership arrangement, while minor procedures are conducted in-office.

Name

Women's Wellness Institute of Dallas

Legal name

Women's Wellness Institute of Dallas

Website

https://womenswellnessinstitute.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Women's Wellness Institute of Dallas is a private, single-location cosmetic gynecology and women's wellness practice founded in 2006 in Dallas, TX, by Dr. Wesley Anne Brady, offering surgical and non-surgical procedures for vaginal aesthetics, sexual health, urinary incontinence, and broader facial and body aesthetics to individual patients locally and nationwide.

Ownership category

akta.pro rank

Product category

Cosmetic Gynecology

NAICS

Offices of Physicians (6211)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro industry

PRIMARYHLAKAJAL

Gynecology (General Non-Obstetric Care)

Healthcare & Life Sciences/Specialist Medical Practice/Obstetrics & Gynecology (OB/GYN)

SECONDARYHLAKAJAH

Menopause & Midlife Women’s Health

Healthcare & Life Sciences/Specialist Medical Practice/Obstetrics & Gynecology (OB/GYN)

SECONDARYHLAKAJAE

Urogynecology & Pelvic Reconstructive Surgery (Female Pelvic Medicine)

Healthcare & Life Sciences/Specialist Medical Practice/Obstetrics & Gynecology (OB/GYN)

SECONDARYHSALAFAB

Medical Spas (Medi-Spas)

Home & Personal Services/Personal Care & Beauty Services/Spa & Body Treatment Services

Keywords

• Cosmetic gynecology
• Vaginal rejuvenation
• Women's sexual health
• Pelvic floor therapy
• Feminine aesthetic medicine

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Surgical Procedures: One-time surgical procedures including labiaplasty, vaginoplasty, perineoplasty, clitoral hood reduction. Fees range from $3,500 to $8,500 depending on procedure type. Includes surgeon fee, anesthesia fee, facility fee, and all pre/post-operative appointments.
2. Injectable Treatments: Non-surgical injectable procedures including O-Shot ($2,100-$3,600), G-Shot ($1,800), Clitoxin, and labial augmentation. Repeat treatments typically needed every 6-18 months.
3. Laser and Energy-Based Treatments: Series treatments including MonaLisa Touch (3 initial treatments + annual maintenance), Votiva (3 initial treatments + annual maintenance), EmpowerRF. Patients typically return for annual maintenance treatments.
4. Pelvic Floor Rehabilitation: VTone treatments administered in series of 6-8 sessions over three months, followed by annual maintenance treatments.
5. Financing Services: Partnership with CareCredit, United Credit, and Prosper Healthcare Lending to provide patient financing options including 6-month/no-interest plans.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Women's Wellness Institute of Dallas is a women's specialty medical practice that provides cosmetic gynecology and vaginal rejuvenation procedures, both surgical (labiaplasty, vaginoplasty, perineoplasty, clitoral hood reduction) and non-surgical (EmpowerRF-based treatments, MonaLisa Touch CO2 laser). It also delivers women's sexual-health treatments (O-Shot, G-Shot, Clitoxin, hormone replacement therapy), weight-management services, and a broad menu of facial and body aesthetic treatments targeted at individual female patients.

Product overview

Women's Wellness Institute of Dallas is a single-location medical practice offering a comprehensive portfolio of surgical and non-surgical procedures focused on cosmetic gynecology, sexual health, and aesthetic medicine. The practice operates as a unified service offering rather than a platform-plus-modules architecture, with Dr. Wesley Anne Brady providing personalized treatment plans across distinct service categories. Core surgical offerings include Labiaplasty, Vaginoplasty, Perineoplasty, and Clitoral Hood Reduction for vaginal cosmetic surgery. Sexual health treatments include O-Shot (PRP), G-Shot (collagen filler), Clitoxin (BOTOX), and Vampire Wing Lift (dermal filler + PRP). Non-surgical vaginal rejuvenation is delivered through Votiva/ThermiVa (radiofrequency), EmpowerRF platform (FDA-approved multi-device system), VTone (pelvic floor EMS), and MonaLisa Touch (CO2 laser). The practice also offers facial aesthetics (BOTOX, Dysport, Xeomin, Morpheus8, microneedling, Vampire Facial/Facelift, laser treatments, chemical peels) and body aesthetics (truSculpt iD, Tone, Morpheus8 Body, laser hair removal). Financing options are available through CareCredit, United Medical Credit, and Prosper Healthcare Lending.

Differentiator

Problem solved

Functional benefit

Products and services

• Labiaplasty Surgical reduction and reshaping of the labia, performed for women seeking cosmetic or functional improvement of the external genitalia.
• Vaginoplasty Surgical vaginal tightening procedure for women experiencing vaginal laxity, typically after childbirth or aging.
• Perineoplasty Surgical repair and rejuvenation of the perineum, often addressing scarring or laxity following childbirth.
• Clitoral Hood Reduction Surgical reduction of excess clitoral hood tissue for cosmetic improvement or enhanced sexual comfort.
• Labial Augmentation Filler-based augmentation of the labia majora to restore volume and youthful contour.
• Botox Vaginismus Treatment Botox injections to treat vaginismus and pelvic-floor muscle dysfunction in women with pain or penetration difficulty.
• Anal Skin Tag Removal Minor surgical removal of anal skin tags for cosmetic and comfort reasons.
• O-Shot Platelet-rich plasma injection treatment designed to improve sexual function, arousal, and orgasm in women.
• G-Shot Filler injection aimed at amplifying the G-spot for enhanced sexual sensation.
• Clitoxin Neurotoxin injection protocol targeting the clitoris to treat sexual dysfunction and improve responsiveness.
• Vampire Wing Lift PRP-based rejuvenation treatment for the labia designed to improve appearance and sensitivity.
• EmpowerRF Multi-application radiofrequency platform for women's intimate-health and pelvic-floor concerns, including vaginal laxity, dryness, and stress incontinence.
• VTone EMS-based pelvic-floor muscle stimulation treatment for urinary incontinence and pelvic-floor weakness.
• Votiva / ThermiVa Radiofrequency vaginal rejuvenation treatment addressing laxity, dryness, and external appearance.
• MonaLisa Touch CO2 laser vaginal therapy treating vaginal atrophy, dryness, and genitourinary syndrome of menopause, including for cancer survivors.
• Aviva Scarless Labiaplasty Minimally invasive, radiofrequency-based labiaplasty alternative performed under local anesthesia with reduced downtime.
• Hormone Replacement Therapy (HRT) Bioidentical hormone replacement therapy for women experiencing perimenopause, menopause, or hormone imbalance.
• Medical Weight Loss / Semaglutide Program Physician-supervised weight-loss program using Semaglutide and Tirzepatide GLP-1 medications paired with dietary coaching.
• Facial Aesthetics - Fillers and Neurotoxins Injectable treatments including dermal fillers and wrinkle relaxers for facial rejuvenation.
• Morpheus8 (Face) Radiofrequency microneedling skin-remodeling treatment for the face addressing laxity, tone, and texture.
• Morpheus8 Body Radiofrequency microneedling treatment for body skin remodeling, including crepey skin and stretch marks.
• Vampire Facial PRP-based facial rejuvenation treatment combined with microneedling for skin tone and texture improvement.
• Vampire Facelift PRP-based facial rejuvenation combining dermal fillers with platelet-rich plasma to restore facial volume.
• Laser Hair Removal Laser-based hair-reduction treatment offered across body areas including the face, underarms, bikini, and legs.
• truSculpt iD Body Contouring Non-invasive ultrasound-based body-contouring treatment for fat reduction and body sculpting.
• Hair Restoration (PRP) PRP-based hair-restoration treatment for women experiencing hair thinning and loss.
• Intimate Lightening Cosmetic treatment designed to lighten hyperpigmentation of intimate areas such as the labia, perineum, and bikini line.
• Lichen Sclerosus Treatment Specialized treatment for lichen sclerosus, an inflammatory skin condition affecting the vulvar area, offered as an alternative to steroid therapy.
• C-Section Scar Treatment Laser- and energy-based treatment to reduce the appearance of C-section scars.
• Out-of-Town Patient Program Concierge program for traveling patients offering virtual consultations, surgical scheduling, accommodation assistance, and post-procedure support.

Quantifiable outcome

• Over 90% patient satisfaction rate for labiaplasty
• +5 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Texas Health Presbyterian Hospital of DallasminorOthersAffiliated hospital where Dr. Brady maintains privileges for patient care when hospitalization is needed.
• Women's Specialty Surgery CentercoreStrategic or Co-development PartnerState-of-the-art surgery center where Dr. Brady performs the majority of surgical procedures including vaginoplasty. Facility is designed to reduce stress of surgery while providing advanced technology in minimally invasive surgery.
• Laser Vaginal Rejuvenation Institute of DallascoreStrategic or Co-development PartnerDr. Brady serves as president of this institute, representing her leadership position in the cosmetic gynecology field and her proprietary expertise in laser vaginal rejuvenation techniques.

Scale indicators10 records

Recent moves2 records

Expansion highlights5 records

Others

• InMode Ltd. Manufacturer of the EmpowerRF platform, Morpheus8V, VTone, FormaV and Aviva used by WWID; technology partner/enabler rather than competitor, but InMode's physician training programs and direct-to-consumer awareness campaigns shape competitive dynamics in the energy-based feminine wellness market.

Direct peers

• Dr. Gary Alter (Beverly Hills): Board-certified plastic surgeon and urologist specializing in cosmetic gynecology and gender-affirming genital surgery in Beverly Hills; competes for the same out-of-state, high-discretion-spend female patient demographic and offers overlapping procedures (labiaplasty, clitoral hood reduction, vaginoplasty).
• Miklos & Moore Urogynecology (Dr. John R. Miklos): Atlanta-based (with Beverly Hills location) urogynecology practice focused on cosmetic vaginal surgery, vaginal rejuvenation, and pelvic reconstructive surgery — directly competes for traveling cosmetic gynecology patients with a similar surgeon-led, boutique model and a comparable procedure mix.
• Laser Vaginal Rejuvenation Medical Group (Dr. David Matlock): Dr. David Matlock's Los Angeles practice is widely considered the pioneer and largest commercial cosmetic gynecology brand in the U.S., offering an essentially overlapping menu (laser vaginal rejuvenation, labiaplasty, vaginoplasty, G-Shot, O-Shot) to a national patient base — directly comparable in scope, pricing model, and celebrity/traveling-patient positioning.
• The Kaplan Center for Plastic & Reconstructive Surgery (Dr. Adam J. Kaplan): Nashville-based cosmetic gynecology practice offering labiaplasty, vaginoplasty, and non-surgical rejuvenation, serving regional and traveling patients — relevant comparable in geographic-reach model and women's aesthetic gynecology focus.
• Pelosi Medical Center (Dr. Marco Pelosi III): New Jersey-based OB/GYN practice run by a multi-generational physician family known for cosmetic gynecology, including the Pelosi SpaMD line — comparable single-specialty cosmetic gynecology brand with proprietary branded procedures and a similar physician-led positioning.
• Cosmetic Gynecology Institute / Dr. Red Alinsod: Southern California cosmetic gynecology practice known for non-surgical labiaplasty (the Alinsod technique) and energy-based treatments; comparable product mix including radiofrequency and laser protocols used at Women's Wellness Institute.

Emerging players

• Maven Clinic: Virtual and in-person women's health platform covering reproductive health, menopause, and postpartum care — adjacent women-focused clinical model serving overlapping patient cohorts via digital channels, but lacking the surgical/cosmetic gynecology specialization.
• Mint & Needle / Tia (women's health clinic platform): Tia is a women's health clinic brand expanding primary care, gynecology, and wellness services across U.S. metro markets; partial overlap with WWID's women-focused clinical offering, but operates as integrated primary care rather than cosmetic gynecology specialty.

Broad incumbents

• Ideal Image (med-spa chain): Largest U.S. med-spa chain offering laser hair removal, body contouring, injectables, and some feminine wellness — broader incumbent serving women consumers with overlapping non-invasive aesthetic and hormone-related services, but without cosmetic gynecology surgery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/DrBradyDallas

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Women's Wellness Institute of Dallas