Hana Financial Group

What Hana Financial Group does

Hana Financial Group is a South Korean publicly listed financial holding company (KRX: 086790), headquartered in Seoul with operations across 27 regions and 199 offices in 12 countries. It is the fourth-largest Korean financial conglomerate by assets, formed in 2005 with roots tracing to Hana Bank's 1971 founding. The group operates an integrated Hana Network of 15+ subsidiaries spanning commercial banking (Hana Bank, the flagship generating 1.1 trillion won net profit in Q1 2026), securities and investment banking (Hana Securities), credit cards (Hana Card), consumer lending (Hana Capital), life and non-life insurance (Hana Life, Hana Non-Life Insurance), savings banking, asset trust, alternative investment management, corporate venture capital (Hana Ventures), and digital platforms (Finnq, HanaFind, Hana OneQ). It serves retail consumers, small and medium enterprises, large corporates (including POSCO International), financial institutions, and government bodies across Korea and globally.

The group's technology platform encompasses traditional banking infrastructure augmented by emerging digital asset capabilities. Core technology includes the cross-border QR payment network operated by GLN International (an 82.24% subsidiary of Hana Bank) connecting to national payment infrastructure in 14 Asian countries with access to over 200 million QR payment points. Through a strategic 6.55% stake in Dunamu (operator of Upbit exchange) for ~1 trillion won, Hana has integrated access to Dunamu's GIWA Chain blockchain for cross-border remittances (with a successful SWIFT-replacement proof-of-concept in February 2026) and Kiwa blockchain for stablecoin issuance. The group is part of a six-bank consortium with Naver Financial and Dunamu for won-backed stablecoins, has partnered with Circle and Crypto.com for USDC-based payments for foreign visitors, and operates alternative credit assessment models using non-financial data from delivery apps and budget mobile services. AI capabilities are deployed in credit evaluation, fraud detection, and security monitoring.

Hana Financial Group generates revenue through interest income (core banking lending), fee and commission income (brokerage, trust, underwriting, asset management), insurance premiums, and emerging digital asset revenue streams. Q1 2026 revenue was a record 29 trillion won with group net profit of 1.21 trillion won (+7.3% YoY). Fee income surged 28% YoY to 667.8 billion won. The group pursues a hybrid GTM: enterprise relationship managers for large corporates and institutional clients, dedicated retail/SME banking, event-driven community programs (job fairs, social venture university), and product-led growth through digital platforms. Customer segments span small business owners (3 trillion won inclusive finance package), youth and young entrepreneurs, seniors, people with disabilities, military service members, and foreign visitors/users. A 100 trillion won ($70.5B) commitment by 2030 underwrites productive and inclusive finance initiatives, alongside 17.8 trillion won in 2026 productive finance targets. The group plans to relocate headquarters to Cheongna International City in Incheon on September 30, 2026.

Name

Hana Financial Group

Legal name

Hana Financial Group Inc. (하나금융지주)

Website

https://hanafn.com

Company type

Public

Founded year

2005

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Hana Financial Group is South Korea's fourth-largest financial conglomerate, operating an integrated Hana Network of 15+ banking, securities, insurance, and fintech subsidiaries across 12 countries. It serves retail, SME, corporate, and government clients while building a digital asset ecosystem anchored by its Dunamu/Upbit stake.

Ownership category

akta.pro rank

Product category

Financial Holding Company / Commercial Banking

NAICS

Depository Credit Intermediation (5221)

SIC

State Commercial Banks (6022)

akta.pro primary industry

Digital Asset Custody & Wallet Infrastructure for Institutions (MPC/HSM, key mgmt, policy controls) (FSAPAIAE)

Keywords

• Commercial banking services
• Securities and investment banking
• Insurance and asset management
• Corporate lending
• Inclusive finance

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices17 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Interest Income (Banking): Core interest income from Hana Bank's lending operations, the group's flagship subsidiary. Hana Bank contributed net profit of 1.1 trillion won in Q1 2026, up 11.2% year-on-year. Interest income is driven by corporate lending, retail lending, and SME financing amid a high-interest rate environment.
2. Fee and Commission Income: Fee income surged 28% year-on-year to 667.8 billion won in Q1 2026, driven by a buoyant stock market and gains in trust fees, brokerage commissions, and underwriting activities. Hana Securities contributed to robust securities-related fee income.
3. Digital Asset Ecosystem (Strategic): Hana Financial Group's investment of ~1 trillion won (~$668 million) in Dunamu (Upbit operator) positions the group to develop new revenue streams from digital asset services including won-backed stablecoin issuance, blockchain-based overseas remittances, and wealth management services integrating digital assets.
4. Inclusive Finance and SME Lending: 3 trillion won inclusive finance package targeting small-business owners and low-credit customers, including a loan product for bottom 50% credit tier (rates at 5.5%), a 1 trillion won program for self-employed at rates as low as 4.5%, and 200 billion won write-off of overdue receivables. Generates both interest income and goodwill for community banking.
5. Wealth Management: Hana Financial Money Show — group-wide wealth management seminar bringing together experts from banking, securities, and insurance affiliates. Growing trust fee and investment consulting income as the Kospi approaches 10,000 points.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Hana Financial Group is a South Korean financial holding company that provides diversified financial services including commercial banking (deposits, lending, trade finance), securities and investment banking, life and non-life insurance, credit cards, consumer lending, asset management, venture capital, and digital financial platforms. Its flagship subsidiary Hana Bank operates across 25 countries with 113 branches, while digital platforms (Hana OneQ, Finnq, Hana Money) serve retail and SME customers. The group also develops digital asset services through its strategic stake in Dunamu (Upbit) and blockchain-based cross-border remittances via the GIWA Chain.

Product overview

Hana Financial Group operates as a diversified financial holding company with a platform-plus-affiliates architecture. The group consists of multiple core subsidiaries including Hana Bank (banking), Hana Securities (securities/investment banking), Hana Card (credit card), Hana Capital (consumer lending), Hana Life Insurance, Hana Non-Life Insurance, Hana Savings Bank, Hana Trust, Hana Alternative Investment Asset Management, Hana Ventures (CVC), and digital platforms like Finnq and HanaFind. The group provides financial services across banking, securities, insurance, capital, and digital finance through its network of affiliates. Key branded programs include Hana the Next (senior solutions), Hana Power On (social innovation), Hana OneQ (mobile app), and various youth and inclusive finance initiatives.

Differentiator

Problem solved

Functional benefit

Brands

• Hana The Next (하나더넥스트): Comprehensive retirement and financial planning solutions for seniors, including estate planning, property transfers, and business succession support.
• Power On (하나 파워 온)
• Hana Artverse (하나 아트버스)
• Hana Bank Invitational
• Hana Financial Group Championship
• Hana Dolbom (하나돌봄)
• 100th Daycare Center Project (100호 어린이집)
• Hana Dream Town (하나드림타운)
• Hana On, Youth On (하나 On, 청년 On)
• Hana K-New Deal Financial Academy
• Hana Youth Financial Talent Development Project

Products and services

• Hana Bank (하나은행) Flagship commercial banking subsidiary offering deposits, corporate and retail lending, trade finance, foreign exchange, and international banking services to retail, SME, corporate, and institutional clients.
• Hana Securities (하나증권) Brokerage and investment banking subsidiary providing securities trading, asset management, underwriting, and corporate advisory services.
• Hana Card (하나카드) Credit card subsidiary offering payment cards, revolving credit, and related financial services to consumers and merchants.
• Hana Capital (하나캐피탈) Consumer and business lending subsidiary providing installment financing, auto loans, and corporate credit services.
• Hana Life Insurance (하나생명) Life insurance subsidiary offering individual and group life insurance products including savings, protection, and retirement plans.
• Hana Non-Life Insurance (하나손해보험) Non-life insurance subsidiary offering property, casualty, automobile, and other general insurance products.
• Hana Savings Bank (하나저축은행) Savings bank subsidiary providing services for small businesses and individual customers including deposits and microloans.
• Hana Trust (하나자산신탁) Trust and asset management services subsidiary providing real estate trust, asset securitization, and trust services.
• Hana Ventures (하나벤처스) Corporate venture capital subsidiary investing in startups and innovative companies to support the group's innovation ecosystem.
• Finnq (핀크) Digital financial services platform offering mobile-based banking, payments, and lifestyle financial services for retail consumers.
• HanaFind (하나금융파인드) Online financial services platform providing insurance solutions and financial product comparison services.
• Hana OneQ (하나원큐) Mobile financial application offering integrated banking, payments, QR payments, and cross-border remittance services for retail consumers.
• Hana Alternative Investment Asset Management (하나대체투자자산운용) Alternative asset management subsidiary focusing on real estate, private equity, special situation, and infrastructure investments.
• GLN International QR Payment Network Cross-border QR payment infrastructure integrated with national payment systems in 14 Asian countries including Vietnam, enabling Korean fintech apps (Toss, PurpleGLN, Hana OneQ) to process QR payments abroad without currency exchange.

Quantifiable outcome

• Q1 2026 record net profit of 1.21 trillion won, up 7.3% year-on-year, with fee income up 28% to 667.8 billion won
• +5 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability3 records

Feature4 records

Partnerships

23 partnerships are on record, tiered tactical, strategic and core.

• Gyeonggi ProvincetacticalGTM or Marketing Partner · 29 June 2026Gyeonggi Province and Hana Financial Group co-hosting the '5070 Job Fair' at Suwon Messe with over 100 companies conducting on-site interviews and over 4,000 middle-aged job seekers expected. Event includes AI experience zone, baby boomer support policy consultations, and financial consultations from 'Hana the Next' program.
• Seobu T&DstrategicStrategic or Co-development Partner · 28 June 2026Business agreement signed with Seobu T&D to cooperate on developing an urban advanced logistics hub and commercial complex in Singjeong-dong, Yangcheon-gu, western Seoul. Hana Financial leverages its banking and securities subsidiaries for financing across the project's lifecycle, including fundraising, corporate finance, and joint investments.
• Small Business Market Promotion CorporationstrategicStrategic or Co-development Partner · 24 June 2026Partnership to discover and nurture 4,000 youth small business establishments. The initiative includes the 'Hana On, Youth On' business district revitalization project (budget of 5 billion won over four years) targeting young small business owners aged 49 and under, with team grants of up to 50 million won per general team.
• Korea Park Golf AssociationtacticalGTM or Marketing Partner · 21 June 2026Business agreement with the Korea Park Golf Association to support seniors' retirement through expanded park golf programs. The partnership includes sponsoring national competitions, conducting lecture programs, and deploying the 'Hana the Next Happy Dream Bus' nationwide for on-site consultations covering asset management, digital financial guidance, fraud prevention, and health/welfare services.
• KPGA Tour / KLPGA Tour (Golf Sponsorships)tacticalGTM or Marketing Partner · 20 June 2026Hana Financial Group sponsors major golf tournaments including the KPGA Hana Bank Invitational (prize pool KRW 1.3 billion, June 18-21, 2026 at Nam Chuncheon Country Club) and the KLPGA Hana Financial Group Championship. MONCLOS, a house beauty brand, is also an official sponsor of the 2026 KPGA Hana Bank Invitational.
• V1C (Clobe AI)tacticalStrategic or Co-development Partner · 19 June 2026MOU with V1C, operator of financial management SaaS 'Clobe AI' and funding solution 'Clove Finance', to develop AI-based credit evaluation models for small businesses and enhance financial accessibility. V1C has grown to over 10,000 corporate clients in 1.5 years with cumulative loans of 110 billion won.
• Ministry of National Defense (South Korea)strategicGTM or Marketing Partner · 9 June 2026'Hero with Hana' welfare program signed with the Ministry of National Defense to provide approximately 1 billion won ($657,000) annually to around 300 injured service members and their families. The program covers medical expenses, rehabilitation, psychological treatment, assistive devices, and educational equipment for children of fallen or injured service members and those stationed in remote areas.
• Naver FinancialcoreStrategic or Co-development Partner · 1 June 2026Naver Financial is part of the strategic consortium with Hana Financial Group and Dunamu to develop a digital asset ecosystem spanning issuance, distribution, and payments, including won-backed stablecoins. The partnership could significantly reshape Korea's investment landscape if regulatory approval for Dunamu's proposed business combination with Naver Financial is granted.
• Autism Society of KoreatacticalGTM or Marketing Partner · 27 May 2026Partnership with the Autism Society of Korea to create jobs and expand customized financial services for individuals with autism and their families. Part of a comprehensive five-area disability support program (rehabilitation, education, housing and welfare, employment, financial services).
• Dunamu (Upbit operator)coreStrategic or Co-development Partner · 15 May 2026Hana Financial Group, through Hana Bank, acquired a 6.55% stake in Dunamu (operator of Korea's largest cryptocurrency exchange Upbit) for approximately 1 trillion won (~$670 million), becoming the fourth-largest shareholder. Includes a strategic business agreement to develop blockchain-based overseas remittance services and won-backed stablecoin ecosystem using Dunamu's GIWA Chain and Kiwa blockchain platforms. This is the largest-ever investment by a Korean commercial bank in a single digital asset company and marks the first major equity investment by a traditional Korean financial group in a virtual asset exchange.
• Kyung Hee UniversitystrategicStrategic or Co-development Partner · 10 May 2026Fifth edition of Hana Social Venture University, a public-private program with Kyung Hee University and the Labor Ministry to nurture young entrepreneurs outside Seoul. The latest edition selects ~1,500 aspiring entrepreneurs from 30 universities nationwide, offering AI-based entrepreneurship training, mentorship from regional founders, and support from idea validation to commercialization. 431 teams currently operating businesses; ~5,000 participants trained so far.
• POSCO InternationalcoreStrategic or Co-development Partner · 29 April 2026Trilateral MoU signed with POSCO International and Dunamu to launch a blockchain-based remittance system, with POSCO International serving as the first real-world test case. POSCO International brings a global supply chain network spanning 51 countries and processing around 40,000 overseas remittance transactions annually. Hana Financial handles financial transactions and Dunamu provides GIWA Chain blockchain infrastructure. Commercial launch targeted within 2026.
• GLN International (subsidiary)coreChannel Partner/ Reseller/ Distributor · 23 April 2026GLN International (Hana Bank subsidiary, 82.24% owned) launched nationwide QR payment service in Vietnam through direct integration with NAPAS's national VietQR Global payment infrastructure. Hana Bank serves as the sole Korean settlement bank approved by State Bank of Vietnam. Users of partner Korean fintech apps (Toss, PurpleGLN, Hana OneQ) can make QR payments across Vietnam without currency exchange. The partnership expands to allow Vietnamese users to pay via QR in Korea, covering 14 Asian countries with access to over 200 million QR payment points.
• Financial Supervisory Service (FSS)tacticalGTM or Marketing Partner · 21 April 2026FSS-backed Hana Youth Financial Talent Development Project training 20 university teams over four months in AI, blockchain, and cloud technologies for financial services, with mentorship from Hana professionals and a hackathon in collaboration with SK Telecom. Outstanding participants can win 30 million won in prize money and receive overseas corporate visit opportunities and preferential hiring at Hana Financial Group.
• Google, Amazon Web Services (AWS), Microsoft, SK TelecomtacticalStrategic or Co-development Partner · 21 April 2026Technology partners for the Hana Youth Financial Talent Development Project (FSS-backed), providing training in AI, blockchain, cloud technologies, and generative AI applications for financial services. SK Telecom collaborating on hackathon components.
• Paralympic Athlete Kim Yun-jitacticalGTM or Marketing Partner · 20 March 2026Hana Financial Group honored Paralympic athlete Kim Yun-ji (five medals at the 2026 Winter Paralympics) with a cash award and support for future endeavors. The group has been actively supporting para sports since 2018 as part of its social initiatives.
• QnestystrategicStrategic or Co-development Partner · 18 March 2026Partnership with ESG impact-focused Qnesty to operate the 'Hana ESG Double Impact Matching Fund', South Korea's first fund formed entirely with group donations. Since 2022, the fund has invested 9.05 billion won in 52 companies, which attracted 64 billion won in follow-on investments and created 183 jobs. Expanding to AI-powered social innovation startups in 2026.
• Standard Chartered GroupstrategicStrategic or Co-development Partner · 16 March 2026MoU signed to expand cooperation in global finance and digital assets, covering investment banking, capital markets, foreign exchange, and emerging areas including digital assets. Both companies have been expanding into digital finance — Hana previously partnered with crypto custodian BitGo for its own crypto custody service, and Standard Chartered launched spot bitcoin and Ethereum trading for institutional clients in 2025. CEO Bill Winters noted Korea serves as a key hub in Asian finance.
• Circle (USDC issuer)tacticalTechnology or Integration · 5 March 2026Partnership with Circle and Crypto.com to support stablecoin-based payments for foreign visitors in Korea using USDC. The initiative enables foreign visitors to use Crypto.com prepaid Visa cards funded with USDC at local merchants, with cashback promotions. This tests practical applications of digital assets in Korea's payment ecosystem ahead of stablecoin legislation.
• Crypto.comtacticalTechnology or Integration · 5 March 2026Partnership with Circle and Hana Financial Group to support USDC-based payments for foreign visitors in Korea. Crypto.com provides the prepaid Visa card infrastructure for stablecoin-to-cash conversions at local merchants.
• DunamucoreTechnology or Integration · 27 February 2026Successful completion of proof-of-concept for blockchain-based cross-border remittance service replacing SWIFT messaging with transactions on GIWA Chain. Demonstrated dramatic reductions in processing time and costs while meeting AML/KYC compliance requirements. Full commercial launch targeted for Q3 2026 with deposit tokens.
• Korean Senior Citizens AssociationtacticalGTM or Marketing Partner · 25 December 2025MoU signed to improve banking services for seniors, including launching a co-branded card and offering tailored financial products. Initiative aims to improve seniors' financial stability and welfare as part of broader inclusive finance efforts.
• DunamucoreStrategic or Co-development Partner · 4 December 2025MoU to develop blockchain-enabled financial services, including an overseas remittance system. The companies planned to implement blockchain-based remittance processes starting Q1 2026, leveraging Hana's FX network and Dunamu's blockchain infrastructure for stablecoins and Web3-based financial models.

Scale indicators20 records

Recent moves8 records

Expansion highlights7 records

Broad incumbents

• HSBC Holdings: Global universal bank with strong Asian presence, particularly in Hong Kong and Singapore. Operates commercial banking, global banking & markets, wealth management, and insurance — comparable diversified structure and cross-border Asian banking franchise that competes with Hana for corporate banking flows.
• Standard Chartered: Global bank with deep Asia/Africa/Middle East franchise and a strategic MoU with Hana covering investment banking, capital markets, FX, and digital assets. Both banks target cross-border Korean corporate flows; Standard Chartered offers comparable emerging-markets banking expertise and a parallel institutional crypto trading capability.
• DBS Group: Singapore-based leading Asian bank widely regarded as a digital banking benchmark. Operates across corporate banking, wealth management, and digital financial services with strong Asian cross-border capabilities — comparable to Hana in targeting Asian corporate banking flows and digital banking transformation.
• Mitsubishi UFJ Financial Group: Japan's largest financial group operating MUFG Bank, Mitsubishi UFJ Securities, and Mitsubishi UFJ Morgan Stanley Securities. Comparable regional banking/financial holding structure with parallel global network and active digital strategy (including stablecoin and tokenization pilots via Progmat).

Direct peers

• KB Financial Group: Korea's largest financial holding company and Hana's primary domestic competitor. Operates Kookmin Bank (banking), KB Securities, KB Insurance, and KB Capital across similar business lines — a near-perfect mirror of Hana's structure, making it the most directly comparable peer for performance, ESG, and digital strategy benchmarking.
• Shinhan Financial Group: Korea's second-largest financial holding company operating Shinhan Bank, Shinhan Securities, Shinhan Card, and Shinhan Life. One of the Korean Big 4 alongside Hana, with similar diversified financial services architecture and active digital/inclusive finance initiatives that compete head-to-head.
• NH Financial Group: Korean financial holding company anchored by NongHyup Bank (agricultural cooperative bank) with NH Investment & Securities, NH Card, and NH Life Insurance. Comparable in scale and Korean-market focus; competes in retail banking, SME lending, and inclusive finance targeting rural and underserved segments.
• Woori Financial Group: Korean state-owned-turned-privatized financial holding company operating Woori Bank, Woori Investment Bank, and Woori Card. The fourth member of Korea's Big 4 financial group oligopoly and direct competitor across retail, corporate, and capital markets segments.
• Mirae Asset Financial Group: Korean financial conglomerate combining Mirae Asset Securities (one of Korea's largest brokers), Mirae Asset Life Insurance, and global asset management operations. Comparable in capital markets/wealth management focus with strong fintech and digital investment platform orientation.

Regional players

• DGB Daegu Bank: Mid-sized Korean commercial bank with regional focus in Daegu/Gyeongbuk area. Provides a regional banking peer reference point for Hana's domestic retail/SME banking operations and competitive dynamics in Korean regional banking markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hanafn

Compliance13 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries26 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments13 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hana Financial Group