Beyond The Vines

What Beyond The Vines does

Beyond The Vines is a Singapore-based fashion and lifestyle brand that designs, produces, and sells apparel, bags, accessories, and lifestyle products through a direct-to-consumer model. Its product portfolio spans signature bag lines (including the Dumpling, Crunch Carryall, Studio Tote, and Stretch Series), women's and men's apparel, kidswear, eyewear with custom engraving, charms and personalization accessories, and pet accessories. The company's target customer is design-conscious consumers seeking contemporary, functional everyday goods, with the primary segment being women purchasing bags and apparel, and secondary segments in menswear, kidswear, and lifestyle categories.

The brand operates a Shopify-powered e-commerce storefront with multi-currency checkout that ships to over 35 countries, complemented by a curated physical retail footprint in Singapore that includes a presence at Takashimaya department store and the BTV-In-Transit concept stores at Changi Airport Terminals 1 and 2. Beyond The Vines runs The Vine Club loyalty program as its primary retention mechanism. Revenue is generated through unit sales of fashion and lifestyle goods across both digital and physical channels, with no disclosed B2B, wholesale, or licensing income streams.

The company is privately held with no disclosed institutional funding rounds, no headcount data, and no proprietary technology platform beyond standard off-the-shelf e-commerce infrastructure. Recent strategic activity has centered on category extension (eyewear, pet accessories, charms) and channel innovation (airport transit retail, international shipping), consistent with a brand seeking to broaden its addressable market while remaining operationally lean.

Name

Beyond The Vines

Legal name

Beyond The Vines

Website

https://beyondthevines.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Beyond The Vines is a Singapore-based DTC fashion and lifestyle brand selling bags, apparel, eyewear, and accessories via Shopify e-commerce shipping to 35+ countries and physical stores in Singapore, including Changi Airport transit locations.

Ownership category

akta.pro rank

Product category

Consumer Fashion & Lifestyle Retail

NAICS

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Retail-Family Clothing Stores (5651), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Tech & Utility Accessories (Phone Cases, Watch Bands, Key Holders) (CRAAAJAK)

akta.pro secondary industry

Sunglasses (Non-Prescription) (CRAAAKAB)

Keywords

• Fashion apparel brand
• Designer bags accessories
• Womenswear menswear kidswear
• Direct-to-consumer retail
• Lifestyle eyewear footwear

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Beyond The Vines generates revenue through the direct sale of fashion apparel, accessories, bags, footwear, eyewear, lifestyle products, and pet accessories. Products are sold as one-time purchases with occasional bundle discounts. The brand offers a loyalty program (The Vine Club) that provides S$10 welcome credit and promotional offers to drive repeat purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Beyond The Vines is a Singapore-based fashion and lifestyle brand that designs, manufactures, and sells bags (Crunch Carryall, Studio Tote, Dumpling, Para, Poofy, Carnival, Crunch Carrier, Toggle Tote, Reversible Bag, Super Panelled series), womenswear, menswear, kidswear, eyewear, accessories, lifestyle/homeware, and pet accessories through its own Shopify e-commerce platform and physical retail stores. The brand offers personalisation services including custom engraving on aluminium eyewear cases and collectible charm accessories for ParaPouches. A loyalty program, The Vine Club, provides members with a S$10 welcome credit and member-only promotions.

Product overview

Beyond The Vines is a Singapore-based fashion and lifestyle brand offering a diverse product portfolio organised around several core categories. The main offerings include bag collections (Crunch Carryall, Studio Tote, Dumpling, Para, Poofy, Carnival, Crunch Carrier, Toggle Tote, Reversible Bag, and Super Panelled series), womenswear, menswear, and kidswear. The brand also offers accessories, lifestyle/homeware products, eyewear, and footwear. A loyalty programme called The Vine Club provides member benefits. All products are sold through the brand's Shopify-powered e-commerce platform and physical stores across Asia-Pacific.

Differentiator

Problem solved

Functional benefit

Products and services

• Crunch Carryall Series The Crunch Carryall Series is a collection of structured tote bags available in multiple sizes (0.5, 01, 02, 03) featuring a distinctive accordion-style design with a foldable, compressible body, sold directly to consumers via the e-commerce store.
• Studio Tote Series The Studio Tote Series offers reversible tote bags in multiple sizes (XS, Small, Large) with dual-tone colour combinations, including the Stretch variant with a flexible, expandable design, sold via the brand's DTC channels.
• Dumpling Series The Dumpling Series features rounded, puffy bag designs available in multiple sizes from Micro to XL, designed for casual everyday carry.
• Para Series The Para Series includes backpacks (ParaPack), pouches (ParaPouch, Mini ParaPouch), and satchels (ParaSatchel) designed for everyday functionality with customisable charm accessories.
• Poofy Series The Poofy Series includes soft, puffy bag designs available in regular, glazed, pocket, and metallic finishes, with barrel and trapeze silhouettes.
• Carnival Series The Carnival Series features colourblock tote bags with vibrant, multi-colour combinations in a structured silhouette.
• Crunch Carrier Series The Crunch Carrier Series offers miniature bag accessories featuring the signature accordion design, available in Nano size with colourblock options.
• Eyewear Collection The Eyewear Collection includes glasses and sunglasses with custom engraving personalisation on the aluminium eyewear case featuring up to 3 characters.
• Womenswear Complete womenswear collection including tops (boxy shirts, oxford shirts, tees, knit cardigans, sweatshirts), bottoms (denim trousers, barrel trousers, skirts), dresses, jumpsuits, sets, and organic cotton t-shirts for women.
• Menswear Complete menswear collection including tops (polo shirts, oxford shirts, pocket tees, jersey overshirts), bottoms (belted trousers, denim trousers), jumpsuits, sets, and organic cotton t-shirts for men.
• Kidswear Childrenswear collection for girls and boys including tops, bottoms, jumpsuits, dresses, sets, bags, and accessories in playful colourblock designs.
• Accessories Accessories including tech accessories (phone straps), caps, and related items to complement the bag and apparel collections.
• Lifestyle Lifestyle products including homeware, key tags, carabiners, stationery, shopper totes, and gift cards.
• Pets Collection Pet accessories and products for animal companions, featuring coordinated designs with the main brand aesthetic.
• The Vine Club The Vine Club is the brand's loyalty programme offering members S$10 welcome credit, exclusive access to launches, and member-only promotions via email.

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Editor's Market: Asian multi-brand and own-label fashion and lifestyle retailer operating DTC across Southeast Asia, with strong emphasis on bags, accessories, and lifestyle categories. Comparable to BTV in its regional DTC positioning and accessories-led assortment.
• Mansur Gavriel: Premium DTC handbag and accessories brand with global e-commerce and select retail. Comparable to BTV as a contemporary design-led bag brand whose hero product portfolios (signature shapes) drive brand identity and extension into apparel and lifestyle categories.
• Cuyana: US-based DTC women's fashion and bag brand focused on versatile, minimal everyday carry. Comparable to BTV in its DTC-led bag-and-apparel model, multi-category women's assortment, and global shipping footprint.
• Hidesign: India-based contemporary leather goods and accessories brand with global DTC retail and physical stores. Comparable to BTV as a design-led accessories house offering handbags, small leather goods, and apparel-lifestyle adjacencies to a similar urban, design-conscious customer base.
• Dagne Dover: US-based DTC bag and accessories brand built around signature carryall and laptop bag systems. Comparable to BTV in its hero-product-led bag strategy (Dumpling, Carryall, Poofy series mirror signature shape philosophies) and DTC-first distribution.
• Pedro: Singapore-based contemporary footwear, bags, and accessories brand under the Charles & Keith group, operating DTC retail across Asia-Pacific. Comparable to BTV as a Singapore-origin design-led accessories brand serving similar women/men customer segments with bags as a hero category.
• Charles & Keith: Singapore-based international fashion footwear and handbag brand operating DTC e-commerce plus global physical retail. Directly comparable to BTV as a Singapore-anchored accessories-led brand with multi-category women-led lifestyle extensions and broad international footprint.
• Love, Bonito: Singapore-headquartered DTC women's fashion brand with physical retail across Asia and a focus on everyday Asian-fit apparel. Comparable to BTV as a homegrown Singapore DTC fashion brand extending into bags, accessories, and lifestyle with international reach.

Broad incumbents

• Coach: Global accessible-luxury fashion house led by handbags and leather goods, with broad apparel and lifestyle extensions. Comparable to BTV as a larger, established player in the same handbag-and-lifestyle category that anchors the broader BTV competitive set.

Regional players

• Lyn Around: Thailand-based contemporary fashion and lifestyle brand with DTC retail across Southeast Asia. Comparable to BTV as a regional Southeast Asian fashion-lifestyle brand targeting similar women-led demographics with bags and accessories at the core.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCWS0KLHk-VZB07tc8C8py8g
• Facebookfacebook.com/beyondthevines
• LinkedInlinkedin.com/company/beyond-the-vines
• Instagraminstagram.com/beyondthevines
• TikToktiktok.com/@beyondthevines
• Pinterestpinterest.com/beyondthevines

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beyond The Vines