DataSunrise

What DataSunrise does

DataSunrise is a Seattle-based, privately held database and data security software company founded in 2015 by Boris Tamarkin (CEO) and David Gornshtein (COO). The company operates with 51-100 employees and appears to be founder-owned with no disclosed external funding. Its platform delivers unified protection for structured, unstructured, and semi-structured data across AWS, Azure, Google Cloud, and on-premises environments, covering 50+ data sources including SQL, NoSQL, and vector databases, data warehouses, AI/GenAI endpoints, and file systems. Core modules include Database Activity Monitoring, Database Firewall, Dynamic and Static Data Masking (80+ techniques), Data Compliance automation (GDPR, HIPAA, SOX, PCI DSS, CCPA, EU AI Act), Sensitive Data Discovery, Vulnerability Assessment, Data Security Posture Management (DSPM), and Generative AI Security for protecting data flowing into ChatGPT, Amazon Bedrock, Azure OpenAI, and Claude.

The platform operates as a reverse proxy or sniffer near the database layer, enabling deployment without changes to application code or database schema. AI capabilities are embedded throughout: ML-based behavioral anomaly detection, NLP for contextual data discovery, OCR for legacy document scanning, an LLM-powered support assistant, and synthetic data generation for non-production workloads. Native REST API webhook integrations with Cohesity enable automated immutable snapshot creation on anomaly detection, and a complementary partnership with Cloudflare extends security coverage from the network edge to SQL execution.

The business model is subscription-based software licensing with quote-based pricing distributed through enterprise field sales, self-serve free trial downloads, and AWS Marketplace. The target customer base consists of regulated enterprises in Financial Services, Healthcare, Education, and Retail with complex multi-database, multi-cloud environments. Named enterprise customers include ADNOC, Mary Kay, Ivanti, Kreditech, Concredito, MyJar, and HDI Sigorta. The company has accumulated multiple AWS ISV Competencies (Data & Analytics, Security, DevOps, Microsoft Workloads), AWS Outposts/RDS/Redshift Ready designations, and Databricks Validated Partner status.

Name

DataSunrise

Legal name

DataSunrise, Inc.

Website

https://datasunrise.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

DataSunrise is a Seattle-based, privately held database and data security platform founded in 2015 that protects sensitive data across 50+ database, data warehouse, AI endpoint, and cloud storage sources for regulated enterprises in Financial Services, Healthcare, Education, and Retail via subscription licensing.

Ownership category

akta.pro rank

Product category

Database Security Software

NAICS

Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Data Security & Privacy for Cloud (DLP, DSPM, Tokenization) (HDABAHAK)

akta.pro secondary industries

Data Governance Platforms (Policies, Stewardship, Workflows) (HDAEADAB), Metadata, Catalog & Semantic Layer for Data Platforms (HDAEABAJ)

Keywords

• Database security software
• Data masking solutions
• Data compliance automation
• Database activity monitoring
• Cloud data protection

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Software License and Subscription: The company sells software licenses and subscriptions for its data security platform. The platform is available for deployment across cloud and on-premises environments. Pricing is quote-based and not publicly disclosed on the website. The platform supports both proxy-based and monitoring-based deployment modes.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

DataSunrise is a unified data and database security platform that operates as a reverse proxy or sniffer near the database layer, providing real-time activity monitoring, dynamic and static data masking, sensitive data discovery, database firewall protection, and automated regulatory compliance for SOX, HIPAA, GDPR, PCI DSS, and CCPA. The platform supports 50+ data sources including SQL, NoSQL, vector databases, AI endpoints, data warehouses, and file systems across AWS, Azure, Google Cloud, and on-premises environments, deployed without changes to existing application code or database schema.

Product overview

DataSunrise is a unified data and database security platform that offers comprehensive protection across structured, unstructured, and semi-structured data. The platform operates as a single integrated system with multiple interconnected modules: the core Database Security platform provides foundational monitoring and protection, complemented by Activity Monitoring for real-time audit trails, Database Firewall for threat detection and prevention, Data Masking (both Dynamic and Static variants) for sensitive data protection, Data Compliance for regulatory automation, Sensitive Data Discovery for classification, Vulnerability Assessment for risk identification, DSPM for cloud security posture management, and Generative AI Security for protecting AI endpoints. Additional modules extend coverage to cloud storage (S3, Azure Blob, Google Cloud Storage), business applications (Salesforce, OneDrive, SharePoint), and specialized features like Synthetic Data Generation and the Centralized Console for unified management. The platform supports 50+ data sources including SQL databases, NoSQL databases, vector databases, data warehouses, AI endpoints, SaaS applications, and file storage systems across AWS, Azure, Google Cloud, and on-premises environments.

Differentiator

Problem solved

Functional benefit

Products and services

• Activity Monitoring Real-time database activity monitoring and audit trail generation that tracks user actions, system processes, and application behavior to detect anomalies, flag suspicious behaviors, and provide comprehensive audit trails for compliance with SIEM integration for enterprise security operations.
• Database Firewall Comprehensive data security with real-time threat detection, AI-powered user behavior monitoring, and attack prevention for on-premises and cloud environments, deployable as security proxy or agents. Detects SQL injection based on multiple behavioral signs including invalid queries, constant conditions, commented SQL, and OR/UNION blocks.
• Data Masking Role-based and location-aware sensitive data masking solution that includes both Dynamic Data Masking for runtime protection and Static Data Masking for permanent transformation of data in non-production environments. Supports 80+ masking techniques including substitution, tokenization, and format-preserving encryption.
• Data Compliance Regulatory compliance automation platform for GDPR, HIPAA, SOX, PCI DSS, CCPA and other frameworks. Manages, administers, and automates compliance policies to prevent internal threats and minimize data breaches through centralized policy enforcement and audit trail generation.
• Sensitive Data Discovery Automated identification and classification of sensitive data across all databases and data warehouses using NLP and pattern matching to pinpoint PII, PHI, financial records, and other regulated fields, supporting ongoing compliance and effective policy enforcement.
• Vulnerability Assessment Scanning and reporting solution that identifies known vulnerabilities and misconfigurations across database configurations, providing multi-layer vulnerability analysis to reduce database attack surface.
• Data Security Posture Management (DSPM) Cloud-based data security posture management that discovers and classifies sensitive data, ensures compliance, and actively enforces protection in real time. Provides full visibility into data assets with minimal manual configuration and goes beyond flagging risks to actively enforce protection.
• Generative AI Security Security solution for AI services including ChatGPT, Amazon Bedrock, Azure OpenAI, Claude, Qdrant, and custom GenAI platforms. Tracks user activity in real-time and protects sensitive information from reaching AI endpoints.
• Cloud Data Security Security and compliance coverage for AWS, Azure, Google Cloud, and hybrid environments. Provides real-time monitoring, discovery, classification, and policy enforcement across cloud database platforms.
• Synthetic Data Generation Feature for generating privacy-safe artificial datasets that preserve schema and statistical properties without exposing real records. Supports AI training, testing, analytics, and vendor collaboration with zero exposure to production data. Integrated with masking and compliance controls.
• Salesforce Security Application security and data auditing solution for Salesforce environments, providing activity monitoring and analysis with compliance reporting for GDPR, SOX, PCI DSS, and HIPAA.
• OneDrive Security Application security and data auditing solution for Microsoft OneDrive that monitors user activity and ensures compliance with GDPR, SOX, PCI DSS, and HIPAA with non-intrusive deployment and continuous monitoring.
• SharePoint Security Application security and data auditing solution for Microsoft SharePoint providing activity monitoring, compliance reporting, and non-intrusive deployment.
• Amazon S3 Security File system security solution for Amazon S3 object storage that monitors access, protects data, and enforces compliance policies for S3 buckets.
• Azure Cloud Storage Security Security solution for Azure Blob Storage and other Azure storage services providing monitoring, protection, and compliance controls.
• Google Cloud Storage Security Security solution for Google Cloud Storage that protects data stored in GCS with monitoring and compliance enforcement.

Quantifiable outcome

• Zero manual intervention required for automated snapshot creation on anomaly detection (Cohesity integration)
• +4 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability6 records

Feature13 records

Partnerships

Four partnerships are on record, tiered core.

• Amazon Web Services (AWS)coreTechnology or Integration · 29 May 2026DataSunrise has achieved multiple AWS competencies and specializations including AWS Data and Analytics ISV Competency (Data Governance & Security and Data Integration & Preparation), AWS Security ISV Competency, AWS DevOps ISV Competency, AWS Microsoft Workloads ISV Competency, AWS Outposts Ready, Amazon RDS Ready, and Amazon Redshift Ready. The company deepens its integration with AWS continuously and will have a presence at AWS re:Invent 2026.
• DatabrickscoreTechnology or Integration · 1 September 2024DataSunrise achieved Databricks Validated Partner status, indicating a validated and tested integration with the Databricks Data Intelligence Platform. This partnership enables DataSunrise to provide security, monitoring, and compliance for Databricks SQL environments including activity monitoring, data masking, and audit enforcement.
• CloudflarecoreTechnology or IntegrationCloudflare and DataSunrise provide a complementary layered security approach. Cloudflare manages edge-level traffic control, access control, and Zero Trust at the network edge, while DataSunrise governs query-level security, dynamic masking, and audit enforcement at the database layer. The combined solution covers the full request path from network edge to SQL execution without requiring changes to application code. Organizations benefit from secure access without exposing database endpoints, real-time masking of sensitive fields, and detailed audit trails covering both request-level and query-level activity.
• CohesitycoreTechnology or IntegrationCohesity and DataSunrise provide complementary data protection across the full data lifecycle. DataSunrise monitors live database activity and detects threats in real time. When an anomaly is detected (SQL injection, privilege escalation, or behavioral anomalies), DataSunrise triggers Cohesity through its REST API to automatically create immutable snapshots, apply DataLock/WORM retention, or vault data to FortKnox — all without manual intervention. Restored environments inherit DataSunrise security policies including dynamic masking and activity monitoring. The integration supports SOX, HIPAA, GDPR, and PCI DSS 4.0 compliance evidence chains.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Collibra: Collibra is a data intelligence and governance platform with data catalog, lineage, and policy capabilities. It is adjacent to DataSunrise's data discovery and compliance governance modules for large enterprise buyers.
• Cyera: Cyera is a fast-growing DSPM vendor using AI for data discovery and posture management across cloud data stores. It competes directly with DataSunrise's DSPM and sensitive data discovery modules for cloud-first buyers.

Broad incumbents

• Palo Alto Networks (Prisma Cloud): Prisma Cloud delivers cloud-native data security posture management and data security across multi-cloud estates. It competes with DataSunrise on cloud DSPM and at the broader cloud workload protection layer for large enterprise buyers.
• Fortinet (FortiDB / FortiGuard): Fortinet bundles database and data security capabilities into its broader FortiGuard security portfolio, often competing on price for enterprises seeking vendor consolidation. It overlaps with DataSunrise on database activity monitoring and firewalling within the Fortinet ecosystem.
• Microsoft Purview: Microsoft Purview is a unified data governance, catalog, and security platform tightly integrated with the Microsoft data estate (SQL, Azure, Fabric). It overlaps with DataSunrise's data discovery, compliance, and DSPM capabilities for Azure-heavy customers.
• Oracle Data Safe: Oracle Data Safe provides database security posture management, user assessment, and activity auditing primarily for Oracle databases and OCI. It is an incumbent option inside the Oracle ecosystem that competes with DataSunrise's DSPM and auditing features.

Direct peers

• Securiti: Securiti offers a unified data security, privacy, and governance cloud platform including DSPM, data masking, and AI governance. It overlaps with DataSunrise across DSPM, sensitive data discovery, and emerging AI/data compliance requirements.
• Imperva (Thales): Imperva, now part of Thales, is the most direct competitor in database activity monitoring, database firewall, and data masking. It serves the same regulated enterprise buyer profile with comparable multi-database coverage.
• BigID: BigID is a data security posture management and data intelligence platform focused on data discovery, classification, and privacy automation. It is a direct competitor in DSPM and sensitive data discovery, with a more product-led go-to-market than DataSunrise.
• IBM Guardium: IBM Guardium is a long-standing enterprise platform for data activity monitoring, data protection, and compliance across heterogeneous database environments. It directly overlaps with DataSunrise's core DAM, masking, and discovery capabilities for Fortune 500 buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/datasunrise
• Facebookfacebook.com/datasunrise
• LinkedInlinkedin.com/company/datasunrise-inc

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DataSunrise