duPont Registry
duPont Registry is a St. Petersburg, Florida-based online marketplace founded in 1985 that connects affluent individual collectors, dealers, and enthusiasts for the buying and selling of luxury and exotic automobiles, augmented by a live online auction product (duPont Registry Live). It operates as a subsidiary of Motorsport Network.
- Company typePrivate
- Founded1985
- HeadquartersSt. Petersburg, United States
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What duPont Registry does
duPont Registry is a St. Petersburg, Florida-based online marketplace specializing in luxury and exotic automobiles, founded in 1985 and operating today with 51-100 employees. The platform connects affluent buyers and sellers of high-value collector and exotic vehicles, addressing the limited supply of trusted digital venues capable of facilitating multi-million dollar automotive transactions. Following the completion of its Series A financing in March 2022 (led by Barry L. Skolnick of Ikonick Motors), the company operates as a subsidiary of Motorsport Network, leveraging the parent's automotive media and digital infrastructure.
The core product is the duPont Registry Marketplace, a listing-based e-commerce venue where individual collectors, dealers, and enthusiasts can transact rare and limited-edition vehicles. A complementary sub-product, DuPont Registry Live, extends the platform into real-time online auctions, with the platform having facilitated record-setting transactions including the world's most expensive car sale on an online platform — a Ferrari Enzo in Rosso Dino that closed at a total of $13,018,950 including buyer's premium. The platform targets wealthy individual collectors and high-end dealers globally, with documented transactions spanning high-six to low-eight-figure price points.
duPont Registry's revenue model is built on transaction-based monetization, specifically a buyer's premium applied on top of the hammer price for vehicles sold through the platform. Pricing for individual listings varies significantly based on vehicle rarity and desirability, with range spanning hundreds of thousands to multi-million dollar valuations. Distribution is direct-to-consumer via the dupontregistry.com storefront, with the company serving a global buyer base from its North American operational headquarters. The company's competitive positioning rests on a 40-year brand legacy in the luxury automotive space and demonstrated capability to execute on the most exclusive segment of the collector car market.
duPont Registry firmographics
Firmographics- Name
- duPont Registry
- Website
- https://dupontregistry.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- duPont Registry is a St. Petersburg, Florida-based online marketplace founded in 1985 that connects affluent individual collectors, dealers, and enthusiasts for the buying and selling of luxury and exotic automobiles, augmented by a live online auction product (duPont Registry Live). It operates as a subsidiary of Motorsport Network.
- Ownership category
- akta.pro rank
Where duPont Registry is headquartered
LocationHeadquarters
- HQ city
- St. Petersburg
- HQ country
- United States
- HQ region
- North America
Markets served
duPont Registry business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Transaction fees (Buyer's Premium): DuPont Registry generates revenue by charging a buyer's premium on transactions completed through its platform. The platform facilitates high-value sales where the premium is calculated as a percentage or fixed amount on top of the hammer price.
Go-to-market motion1 record
Distribution channels1 record
duPont Registry product offering
Product offeringCore offering
duPont Registry operates an online marketplace dedicated to luxury and exotic automobiles, including classics, exotics, and supercars. The platform connects buyers and sellers through vehicle listings and a live auction format branded as DuPont Registry Live, generating revenue from transaction-based fees and buyer's premiums.
Product overview
DuPont Registry operates a dual-component online marketplace for luxury and exotic automobiles. The core platform (DuPont Registry Marketplace) serves as the primary listing and sales venue, while the DuPont Registry Live sub-product provides live auction capabilities for premium vehicle transactions. The platform targets affluent buyers seeking exotic and luxury vehicles and has facilitated record-setting online sales.
Differentiator
Problem solved
Functional benefit
Brands
- DuPont Registry Live: Live auction platform for luxury and exotic automobiles where record-breaking sales have occurred, including the world's most expensive car sold online.
Products and services
- duPont Registry Online Marketplace Online marketplace where individual owners, collectors, and dealers list luxury, exotic, classic, and supercars for sale to prospective buyers.
- DuPont Registry Live Live online auction platform that streams real-time bidding events for high-end luxury and exotic vehicles.
Quantifiable outcome
- Most expensive car ever sold on an online platform: $13,018,950 total for Ferrari Enzo
Companies that use duPont Registry
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles2 records
duPont Registry technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
duPont Registry partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Motorsport NetworkcoreDuPont Registry operates as a subsidiary of Motorsport Network, enabling leverage of the parent company's digital transformation capabilities and automotive industry network.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
duPont Registry competitors and assessment
Company assessmentDirect peers
- Cars & Bids: Online auction platform focused specifically on modern enthusiast vehicles (1980s-present). Directly competes for the same buyer and seller audience of high-value collector cars via a live online auction model.
- Bring a Trailer: Online auction platform for collector and enthusiast vehicles. Most direct competitor to duPont Registry Live; previously held the record for most expensive car sold online ($5.36M Ferrari Aperta in 2022) and is owned by Hearst, giving it significantly more capital and audience reach.
- ClassicCars.com: Online marketplace for classic and collector vehicles. Most analogous peer to duPont Registry's core marketplace listing product, connecting buyers and sellers of high-end vintage and exotic vehicles via listing-based search.
Broad incumbents
- RM Sotheby's: Global auction house specializing in investment-grade collector cars. Competes with duPont Registry Live for marquee multi-million dollar exotic transactions, but operates primarily through physical auctions with deeper international reach and consignor relationships.
- Bonhams: Global auction house with a dedicated motoring department handling rare and exotic vehicle sales. Overlaps with duPont Registry on multi-million dollar transactions and has stronger international presence in Europe and Asia.
- Barrett-Jackson: Established collector car auction company with televised live auctions. Competes for high-end exotic vehicle sales and is increasingly building out online bidding capabilities similar to duPont Registry Live.
- Mecum Auctions: Large collector and classic car auction company operating physical auctions with online bidding. Competes in the broader collector vehicle transaction space, though with more emphasis on American muscle and classics versus European exotics.
- Hemmings: Long-established classic car marketplace and media brand. Competes in the collector vehicle listing space and shares duPont Registry's print-media heritage, though with a heavier emphasis on American classics and editorial content.
- AutoTrader Classics: Major online automotive marketplace operated by Cox Automotive with a dedicated classics and exotics section. Competes for listing traffic from luxury/exotic vehicle sellers but at a broader mass-market scale.
Emerging players
- Gooding & Company: Specialist auction house for investment-grade collector cars, with growing online bidding capabilities. A smaller, niche competitor focused on the highest-value exotic transactions that overlap most directly with duPont Registry Live's marquee-sale strategy.
Market position
Strengths2 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
duPont Registry social profiles
Digital presenceduPont Registry financial estimates
Financial estimateRevenue estimate
Valuation estimate
duPont Registry leadership team
Management profileNumber of profiles
Profiles6 records
duPont Registry funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
duPont Registry M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about duPont Registry
What does duPont Registry do?
duPont Registry operates an online marketplace dedicated to luxury and exotic automobiles, including classics, exotics, and supercars. The platform connects buyers and sellers through vehicle listings and a live auction format branded as DuPont Registry Live, generating revenue from transaction-based fees and buyer's premiums.
Is duPont Registry a public or private company?
duPont Registry is a private company. It is classified as corporate owned and is currently operating.
When was duPont Registry founded?
duPont Registry was founded in 1985. It employs 51 to 100 people.
Where is duPont Registry based?
duPont Registry is headquartered in St. Petersburg, United States, in the North America region.
How does duPont Registry make money?
One revenue line is on record: transaction fees (Buyer's Premium).
Who are duPont Registry's main competitors?
Direct peers on record are Cars & Bids, Bring a Trailer and ClassicCars.com. Broad incumbents are RM Sotheby's, Bonhams, Barrett-Jackson, Mecum Auctions, Hemmings and AutoTrader Classics. Gooding & Company is listed as an emerging player.
Does duPont Registry have an API?
No public API is recorded for duPont Registry.