Crown Maple

What Crown Maple does

Crown Maple is a privately-held specialty food producer founded in 2010 by Robb and Lydia Turner, operating from an 800-acre organic farm (Madava Farms) in Dover Plains, New York's Hudson Valley. The company produces 100% pure organic maple syrup and a derived product portfolio spanning three grades of pure maple syrup (Amber, Dark, Very Dark), artisan infused syrups (Cinnamon, Bourbon Barrel Aged, Brown Butter, Madagascar Vanilla, Blueberry), maple sugar and Maple Pearls, pancake mix, granola, maple-glazed nuts, and co-developed condiments (Maple Cayenne Hot Sauce with Horseshoe Brand, Salami Sticks with Schaller & Weber). Underlying production relies on a proprietary sap purification and preservation process the founders describe as state-of-the-art, designed to retain the sap's natural composition and produce a documented glycemic index of 54 with 54 identified beneficial compounds.

The business operates a hybrid go-to-market model: direct-to-consumer e-commerce via owned storefronts (crownmaple.com and crownmaple.store), a dedicated corporate gifting program with downloadable catalog, a B2B ingredient and foodservice sales channel (sold direct to professional chefs, restaurants, and food manufacturers), wholesale distribution through the Faire marketplace for independent retailers, and select regional retail placement at Costco locations. The company is structured as a New York LLC with no external institutional investment, is founder-owned, and reports a workforce of 11-50 employees. Marketing relies on organic social (TikTok, Pinterest, Facebook, Instagram, YouTube), an email newsletter, content assets (Chef's Guide, recipes, Maple Health education), and earned media including The Wall Street Journal.

Pricing is not publicly disclosed; consumer purchases occur at retail prices through the webstore, while wholesale pricing is accessible via Faire and corporate gifting operates on quote-based terms. Certifications referenced include Non-GMO Project Verified, USDA Organic, gluten-free, and plant-based, which underpin the premium positioning across individual consumers, foodservice operators, professional chefs, food manufacturers, and corporate gifting buyers.

Name

Crown Maple

Legal name

Crown Maple, LLC

Website

https://crownmaple.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Crown Maple is a privately-held, estate-produced organic maple syrup and specialty food producer operating from an 800-acre farm in New York's Hudson Valley, serving individual consumers, foodservice operators, professional chefs, food manufacturers, and corporate gifting buyers via DTC e-commerce, wholesale, B2B, and select retail channels.

Ownership category

akta.pro rank

Product category

Specialty Foods

NAICS

Nursery and Tree Production (111421)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Edible Sap, Syrups & Sweeteners (Maple, Birch) Tapping/Processing (AFAMAFAL)

akta.pro secondary industry

Tea, Coffee & Cocoa Farming (Beverage Specialty Crops) (AFAGAGAG)

Keywords

• Organic maple syrup
• Maple products
• Specialty foods
• Infused maple syrup
• Estate maple

Headquarters

HQ city

Dover Plains

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct-to-Consumer E-Commerce: Crown Maple generates revenue through direct online sales of its maple syrup, infused syrups, maple sugar, pancake mixes, granola, glazed nuts, and condiments via its e-commerce webstore (crownmaple.store). Customers purchase individual bottles and products at retail pricing with direct-to-consumer shipping.
2. Wholesale Marketplace (Faire): Crown Maple sells wholesale products through the Faire online marketplace, enabling independent small businesses and retail locations to purchase Crown Maple products at wholesale pricing with direct-to-store shipping. This serves as a channel partner distribution model.
3. Corporate Gifting: The company offers a dedicated corporate gifting program with a downloadable catalog, enabling businesses to order bulk quantities of Crown Maple products for gifting occasions including weddings, special events, and corporate appreciation.
4. B2B Ingredient and Foodservice Sales: Crown Maple sells its products to foodservice operations, professional chefs, and food manufacturing companies as an ingredient, targeting retail locations, foodservice operations, professional chefs, and ingredient buyers for food manufacturing.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Crown Maple is an organic specialty food producer that grows, processes, and distributes premium 100% pure organic maple syrup and a portfolio of maple-based products (infused syrups, maple sugar, pancake mixes, granola, glazed nuts, maple-infused condiments, and salami sticks) from its 800-acre estate farm (Madava Farms) in New York's Hudson Valley, using proprietary sap purification and preservation processing technology.

Product overview

Crown Maple is a specialty food company producing 100% pure, organic maple syrup and related maple products from their 800-acre organic maple farm in New York’s Hudson Valley. The product portfolio consists of core maple syrup offerings (three grades: Amber Color Rich Taste, Dark Color Robust Taste, Very Dark Color Strong Taste), artisan infused maple syrups (Cinnamon, Bourbon Barrel Aged, Brown Butter Flavor, Madagascar Vanilla), fruit-infused syrups (Blueberry), maple sugar products (granulated sugar and Maple Pearls), pancake and waffle mix, artisan granola, maple-infused condiments (Apple Cider Maple Vinegar, Maple Cayenne Hot Sauce, Spice Rub), maple glazed nuts, and Crown Maple Salami Sticks. The company also offers a Corporate Gifting Program for bulk orders and special occasions. Products are sold through their e-commerce sites and wholesale via Faire marketplace.

Differentiator

Problem solved

Functional benefit

Products and services

• Amber Color Rich Taste Organic Maple Syrup

Quantifiable outcome

• Glycemic index of 54, significantly lower than white sugar or honey
• +2 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• FairecoreChannel Partner/ Reseller/ DistributorCrown Maple has partnered with Faire, a wholesale marketplace that connects small businesses with brands they love, to sell its wholesale products online. Through this partnership, small businesses can shop for Crown Maple products at wholesale prices and have them shipped directly to their store or location.
• Horseshoe BrandminorStrategic or Co-development PartnerCrown Maple partnered with Horseshoe Brand, a handcrafted hot sauce producer from New York's Hudson Valley, to create Crown Maple Maple Cayenne Hot Sauce. The partnership combines Crown Maple's organic maple syrup and sugar with Horseshoe's hot sauce base to produce a balanced sweet-and-spicy condiment.
• Schaller & WeberminorStrategic or Co-development PartnerCrown Maple partnered with Schaller & Weber to create Crown Maple Salami Sticks, blending the rich flavors of dry-cured salami with Crown Maple sugar and a hint of hickory smoke. The product is crafted from humanely raised, antibiotic-free, vegetarian-fed pork, combining Crown Maple's organic maple sugar with Schaller & Weber's time-honored salami recipes.
• EcomBack.comminorImplementation/ SI/ Consulting PartnerCrown Maple has retained EcomBack.com as an independent third-party website and digital accessibility specialist to provide consultation and periodic audits for usability and WCAG 2.2 AA conformance. EcomBack.com prepares written reports to identify barriers and provides remediation and recommendations to enhance the accessibility of crownmaple.store.

Scale indicators2 records

Direct peers

• Butternut Mountain Farm: Largest US organic maple syrup producer, operating from Vermont with a wholesale-driven, multi-channel model. Direct peer to Crown Maple's premium organic maple syrup business, competing in DTC, foodservice ingredient, and retail channels.
• Highland Sugarworks: Premium Vermont maple brand producing estate-style syrup and maple specialties, including infused lines. Direct peer in premium estate-style maple positioning.
• Runamok Maple: Vermont-based craft maple syrup brand specializing in infused and flavored syrups with a strong DTC and gift-oriented model. Closest direct peer to Crown Maple's infused and bourbon barrel-aged lines.
• Coombs Family Farms: Family-owned organic maple syrup brand with national grocery presence. Direct peer competing on certified organic maple syrup at the premium end of the category.
• Anderson's Maple Syrup: Wisconsin-based family maple operation with broad product range across syrup grades, sugar, and candy. Comparable as a family-founded multi-SKU maple producer serving both retail and wholesale buyers.
• Vermont Maple Sugar Co. Vermont-based maple producer offering estate and infused syrups with multi-channel distribution. Direct peer in premium estate-grown maple with regional origin story.
• Bona Furtura: Specialty single-estate premium food brand focused on craft, provenance, and DTC storytelling. Comparable premium positioning and asset-light narrative similar to Crown Maple's estate story.

Emerging players

• Lakanto: Natural sweetener brand built around monk fruit, operating in low-glycemic, plant-based sweetener categories adjacent to maple. Competes for the same clean-label sweetener consumer and foodservice buyer Crown Maple targets.

Others

• Wholesome Sweeteners: Established natural sweetener brand (organic sugar, honey, syrups) supplying retail and foodservice. Adjacent player serving overlap of clean-label sweetener buyers and CPG/foodservice channels.

Broad incumbents

• Maple Grove Farms: Established mass-market pancake syrup brand owned by B&G Foods with deep national grocery penetration. Relevant as the broad incumbent setting mainstream consumer expectations and price benchmarks in the syrup category.

Market position

Strengths5 records

Weaknesses5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCgEg--c2p1WpuYl-8ErlXOQ
• Facebookfacebook.com/crownmaple
• Instagraminstagram.com/crownmaple/?hl=en
• TikToktiktok.com/@crown.maple
• Pinterestpinterest.com/crownmaplesyrup/_saved
• Xx.com/crownmaple

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crown Maple