What United Digestive does

United Digestive is a physician practice management organization (PPMO) specializing in gastroenterology, headquartered in Atlanta, Georgia, and operating a partner-practice model across the Southeast United States. Founded in 2018 and privately held, the company is backed by private equity firm Kohlberg & Co. and has grown to 67 clinics and 25 ambulatory surgery centers spanning Georgia, Florida, North Carolina, and South Carolina, staffed by more than 220 gastroenterology providers. United Digestive delivers a full spectrum of GI and liver services — colonoscopy, EGD, hemorrhoid banding, infusion therapy, capsule endoscopy, ERCP, EUS, FibroScan, anorectal manometry, and additional interventional procedures — alongside adjunct services including telehealth, nutrition counseling, and abdominal ultrasound.

The company runs a care-delivery platform that combines clinical operations with technology infrastructure: the healow patient portal (powered by eClinicalWorks) supports online scheduling, prescription refills, and intake questionnaires including the Direct Access Colonoscopy program that allows qualified patients to bypass pre-procedure office visits. Care360, launched in 2026, is a tech-enabled platform for chronic GI condition management. The United Digestive Pharmacy (on-site) and a partnership with Gifthealth for bowel prep distribution add vertical pharmaceutical integration, and clinical research trials across eight disease areas extend the platform's scope.

Revenue is generated from medical services billed through insurance contracts and direct patient payments, plus facility fees from 25 owned or partnered ambulatory surgery centers. Distribution operates through partner-practice clinics and ASCs (regional direct channel), the Anthem Blue Cross and Blue Shield multi-year provider network agreement (payer channel), online self-service scheduling via healow, and a referring-provider network served by an online referral submission form. United Digestive holds accreditations from AAAASF, AAAHC, The Joint Commission, CLIA, and CMS, and pursues a roll-up growth strategy combining acquisitions of independent GI practices (Gastroenterology Group of Naples in February 2023; Gastro MD and Gastroenterology of Greater Orlando in October 2025) with organic expansion through new clinics, ASCs, and provider recruitment.

Name

United Digestive

Legal name

United Digestive

Website

https://uniteddigestive.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

United Digestive is a Kohlberg & Co.-backed gastroenterology physician practice management organization operating 67 clinics and 25 ambulatory surgery centers across the Southeast US, serving GI patients through 220+ providers and partner practices.

Ownership category

akta.pro rank

Product category

Gastroenterology Healthcare Services

NAICS

Ambulatory Health Care Services (621), Business Support Services (5614)

akta.pro primary industry

General Gastroenterology (HLAKAEAA)

akta.pro secondary industries

Inflammatory Bowel Disease (IBD) Care (HLAKAEAD), Gut Health & Digestive Nutrition (IBS, GERD, Elimination Diets) (HSADAFAH)

Keywords

• Gastroenterology services
• Physician practice management
• Ambulatory surgery centers
• Colonoscopy screening
• Digestive health care

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Medical Services Revenue: Revenue generated from providing gastrointestinal medical services including colonoscopies, EGDs, infusion therapies, and other diagnostic and treatment procedures. Services are billed through insurance contracts and direct patient payments for uninsured services.
2. Ambulatory Surgery Center (ASC) Operations: Revenue from endoscopy and surgical procedures performed at company-owned or partnered ambulatory surgery centers across the Southeast

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

United Digestive is a physician practice management organization that operates a network of gastroenterology clinics and ambulatory surgery centers across the Southeast United States, providing comprehensive GI diagnostic, screening, and treatment services including colonoscopy, EGD, infusion therapy, hemorrhoid banding, and chronic condition management. The company supplies partner practices with administrative, compliance, finance, HR, and IT support while enabling them to retain clinical autonomy.

Product overview

United Digestive is a physician practice management organization (PPMO) serving gastroenterologists across the Southeast, operating a platform-plus-partner-practices model. The company provides a broad portfolio of GI and liver healthcare services across 67 clinics and 25 ambulatory surgery centers (ASCs) in Georgia, Florida, North Carolina, and South Carolina. Core clinical services include Colonoscopy (including Direct Access Colonoscopy for streamlined scheduling), Upper GI Endoscopy (EGD), Hemorrhoid Banding, Infusion therapy, Abdominal Ultrasound, Nutrition Counseling, and Telehealth Appointments. Specialized sub-products include FibroScan for liver assessment, Video Capsule Endoscopy, TIF Procedure for GERD, Sacral Nerve Stimulation for incontinence, Endoscopic Mucosal Resection (EMR), ERCP, Endoscopic Ultrasound (EUS), Liver Biopsy, Anorectal Manometry, Enteroscopy, Interventional Endoscopy Procedures, Endoflip, Flexible Sigmoidoscopy, H. pylori testing, and Pelvic Floor Muscle Training. The company also operates Care360, a tech-enabled platform for chronic GI conditions. Digital patient engagement tools include healow Patient Portal (online scheduling, medical records access, prescription refills), Online Patient Questionnaires (Direct Access Colonoscopy and Hemorrhoid Banding intake forms), and an online Referring Provider Submission Form. The research arm offers clinical trials across eight focus areas including Crohn's Disease, IBD, Celiac Disease, and Cirrhosis. The company recently opened an on-site pharmacy as part of its vertically integrated care model.

Differentiator

Problem solved

Functional benefit

Brands

• Care360: A tech-enabled platform for chronic GI conditions launched by United Digestive to enhance its comprehensive care model.

Products and services

• United Digestive Practice Management Organization A physician practice management organization serving gastroenterologists across the Southeast, providing administrative support, operational infrastructure, and business development services to independent GI practices while enabling them to maintain clinical autonomy.
• Colonoscopy

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Anthem Blue Cross and Blue ShieldcoreOthers · 12 January 2026Multi-year provider network agreement keeping United Digestive in-network for Anthem members across Georgia. The partnership includes enhanced digital connectivity initiatives and aims to improve patient outcomes while reducing administrative burdens and costs.
• GifthealthcoreStrategic or Co-development PartnerPharmacy partner that distributes bowel prep medications prescribed by United Digestive gastroenterologists. Gifthealth patient advocates are available to answer patient questions about procedure preparation medications.
• Healow (eClinicalWorks)coreTechnology or IntegrationPatient engagement platform provider powering United Digestive's online scheduling, patient portal, and practice management technology infrastructure.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• GI Alliance: GI Alliance is the largest PE-backed (Welsh Carson) gastroenterology practice management platform in the United States, operating hundreds of providers across multiple states. It is the most direct competitor to United Digestive and most analogous in business model: independent GI practice roll-up with ASC and ancillary services.
• Gastro Health: Gastro Health is a PE-backed gastroenterology platform operating across Florida and other Sun Belt states, providing the same combination of clinic, ASC, infusion, and clinical research services as United Digestive. Strong geographic overlap with United Digestive's Florida footprint makes it a head-to-head competitor for practices and patients.
• Pinnacle GI Partners: Pinnacle GI Partners is a PE-backed (Ares Management) gastroenterology platform with a comparable roll-up strategy, partnering with independent GI practices across multiple states. It mirrors United Digestive's PPMO-plus-ASC structure and competes for the same acquisition pipeline.
• Capital Digestive Health: Capital Digestive Health (formerly Capital Digestive Care) is a multi-state GI practice platform operating physician clinics and ASCs in the Mid-Atlantic region. It is a comparable scaled GI PPMO with similar service mix including infusion and clinical research.
• Peak Gastroenterology Associates: Peak Gastroenterology Associates is a regional GI practice group operating multiple clinics and endoscopy centers in Colorado. It serves as a comparable regional GI practice platform, though at smaller scale than United Digestive.

Broad incumbents

• HCA Healthcare: HCA Healthcare is the largest for-profit hospital operator in the United States and a frequent acquirer of specialty platforms (including the acquisition of Gastro Health in 2024). It is a potential strategic acquirer of platforms like United Digestive and competes broadly for GI procedural volume via its hospital and ASC network.
• Tenet Healthcare / USPI: Tenet Healthcare owns United Surgical Partners International (USPI), the largest ambulatory surgery center network in the United States. USPI competes directly with United Digestive's 25 ASCs and is a possible strategic acquirer or partner for the platform's ASC assets.
• Surgery Partners: Surgery Partners is a publicly-traded ASC operator with a significant short-stay surgical facility footprint, including GI/endoscopy. It is comparable on the ASC economic model side of United Digestive's business and competes for outpatient GI procedural volume.
• Optum (UnitedHealth Group): Optum is the health services arm of UnitedHealth Group and a major acquirer of physician practice groups. Optum Health has been aggressively consolidating specialty practices including gastroenterology and could plausibly target or compete with platforms like United Digestive.

Others

• CRH Medical (now part of Wellpath): CRH Medical was a PE-influenced platform providing gastroenterology-related anesthesia services and procedural solutions. It represents an adjacent services provider to GI platforms like United Digestive with overlapping ASC economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/United.DigestiveHealth
• LinkedInlinkedin.com/company/united-digestive

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about United Digestive