San Francisco Coffee Roasting

What San Francisco Coffee Roasting does

San Francisco Coffee Roasting Company, founded in 1992 by Doug and Tanya Bond, is a privately held, founder-owned specialty coffee roaster and neighborhood coffeehouse operator headquartered in Atlanta, Georgia. The company roasts small-batch specialty coffee in-house and sells it across four Atlanta-area locations — Virginia-Highland (headquarters), Candler Park, Midtown (opened 2025), and a Gold & Bold cart on the Georgia Tech campus — alongside a Shopify-powered direct-to-consumer e-commerce store and USPS-fulfilled subscription deliveries. Its product portfolio spans roughly a dozen signature blends and single-origin beans (including Fair Trade/Organic and Swiss Water Process decaf options) priced at $19–$21 per 12 oz bag, supplemented by branded merchandise, brewing accessories, in-house pastries, private event rentals, and a community workshop revenue-share program.

The underlying technology is craft-oriented rather than software-driven: core operations rely on small-batch in-house roasting, proprietary blend recipes refined over 30+ years, and standard commerce integrations (Shopify, Seal Subscriptions, Square, Stripe, USPS). Customer segments are diversified across local neighborhood residents, GA Tech students and faculty, DTC subscription buyers, gift subscribers, event hosts, community workshop leaders, and small-office buyers via the Office Bundle.

The business model blends four revenue streams: in-store retail coffeehouse sales (one-time transactions), recurring coffee bean subscriptions (weekly/bi-weekly/monthly at $42–$70 per shipment with 15% loyalty discounts after six months), prepaid gift subscriptions (3/6/12-month terms up to $420), and service revenue from private event rentals plus a 25%-take-rate workshop model. Free shipping over $25 and a 25% first-order discount are the principal acquisition incentives. The company remains bootstrapped with no disclosed funding, operates with 11–50 employees, and has launched new subscription SKUs and retail expansion steadily through 2024–2025 rather than pursuing venture-scale growth.

Name

San Francisco Coffee Roasting

Legal name

San Francisco Coffee Roasting

Website

https://sanfranciscocoffeeroastingco.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Founded 1992 in Atlanta, San Francisco Coffee Roasting is a founder-owned specialty coffee roaster and neighborhood coffeehouse operator with four Atlanta locations (including a GA Tech campus cart) and a Shopify-based DTC subscription and e-commerce business selling small-batch beans, merchandise, private events, and community workshops.

Ownership category

akta.pro rank

Product category

Specialty Coffee Retail & Roasting

NAICS

Coffee and Tea Manufacturing (311920)

SIC

Beverages (2080)

akta.pro primary industry

Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)

akta.pro secondary industries

Coffee Roasting & Grinding (AFAFADAB), Coffee (Roasted, Ground, Whole Bean) (CRADAHAG)

Keywords

• Specialty coffee roasting
• Coffee subscription services
• Neighborhood coffeehouse retail
• Small-batch coffee beans
• Espresso beverages catering

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Coffeehouse Sales: In-store sales of coffee beverages, espresso drinks, and food items across four Atlanta locations. Covers hot coffee, iced drinks, specialty lattes, and pastries.
2. Coffee Bean Subscriptions: Recurring subscription model delivering freshly roasted coffee beans to customers' doors. Options include weekly, bi-weekly, or monthly delivery. Subscribers receive 2 bags per shipment. After 6 months, subscribers get 15% off renewals.
3. Gift Subscriptions: One-time prepaid gift subscriptions available in 3, 6, or 12-month terms. Includes free San Fran Coffee mug with gift subscription.
4. Merchandise: Sale of branded merchandise including t-shirts, sweatshirts, tote bags, mugs, travel mugs, and hats.
5. Private Event Rentals: Virginia-Highland (~1600 sq ft indoor) and Candler Park (~1200 sq ft) coffeehouses available for private rentals for baby showers, birthday dinners, community gatherings. Additional services include coffee bar service, pastry catering, audio/visual setup.
6. Community Workshop Revenue Share: Revenue-share model for ticketed community workshops and classes. Typical split: 75% to host, 25% to San Fran Coffee. Free space provided for community events where guests purchase drinks.
7. Pastry Orders: Wholesale/bulk pastry orders for events with 48-hour advance notice. Includes croissants, muffins, quiche, cookies, bread loaves, and biscotti.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

San Francisco Coffee Roasting Company operates a specialty coffee roasting business and neighborhood coffeehouse chain with four Atlanta locations. The company roasts small-batch specialty coffee in-house and sells whole bean coffee, subscription deliveries, espresso beverages, in-house baked goods, branded merchandise, private event space rentals, and community workshop hosting. Founded in 1992, the company combines retail coffeehouse operations with direct-to-consumer e-commerce and recurring subscription deliveries.

Product overview

San Francisco Coffee Roasting Company operates as a specialty coffee roaster and neighborhood coffeehouse chain with four Atlanta-area locations (Virginia-Highland, Candler Park, Midtown, and GA Tech). The product portfolio centers on small-batch freshly roasted coffee sold through retail locations, online subscriptions, and e-commerce. Coffee products include 12 signature blends and single-origin beans ranging from light to dark roasts, with certifications including Fair Trade, Organic, and Swiss Water Process decaf options. Subscription offerings enable recurring home delivery with flexible frequencies (weekly, bi-weekly, monthly) and benefit tiers (15% off after 6 months). Foodservice includes year-round espresso drinks and seasonal specialty beverages, plus bulk pastry ordering for events. Additional offerings encompass brewing equipment accessories, branded merchandise (apparel, drinkware, bags), private event venue rental, and community workshop space hosting. The company also provides educational content through Doug's Blog covering coffee knowledge, brewing guides, and tasting notes.

Differentiator

Problem solved

Functional benefit

Products and services

• G.O.A.T. Bros Blend Organic dark roast signature blend with notes of fig, chocolate, and cinnamon. Full-bodied with a velvety finish. $21 for 12 oz, available in whole bean or various grinds.
• Old Whaler's Blend Blend of Central American and Indonesian beans with notes of dark chocolate, blackstrap molasses, and ripe stone fruit. Crisp finish with subtle nuttiness. $20 for 12 oz.
• Orion Blend (Espresso Blend) Signature espresso blend crafted by roaster Doug Bond, featuring rich full-bodied flavor with hints of fig and chocolate. Used in-store for espresso drinks. Available in whole bean or espresso grind.
• San Francisco Blend Six-bean blend with substantial, complex body featuring notes of milk chocolate and caramel with balanced acidity.
• Highland Blend Dark roast inspired by the Virginia-Highland neighborhood featuring roasted hazelnuts, vanilla bean, and dried cherry. Robust body that holds up to milks.
• Morningside Blend Medium roast for casual coffee drinkers featuring hazelnut aromatics, cocoa, and citrus notes with balanced acidity. Medium bodied and suggested for drip.
• Fair Trade/Organic Highland Blend Decaf Swiss Water Process decaf dark roast with the same flavor profile as the regular Highland Blend - nutty organic coffee with roasted hazelnuts, vanilla bean, and dried cherry notes.
• Fair Trade/Organic Peru Triple certified (organic, shade grown, fair trade) dark roast with full body, cabernet-like mouthfeel, and notes of chocolate, ripe cherry, and brown spices. $19 for 12 oz.
• Fair Trade/Organic Mexican Light-bodied light roast with sweet, nutty finish and subtle tang. Snappy finish with sugared citrus and dried cranberry notes.
• Fair Trade/Organic Sumatra Well-rounded dark roast with low acidity featuring tobacco and licorice notes. Perfect for french press and espresso. Delicate combination of slightly fermented fruit and raisins with a touch of chocolate.
• Fair Trade/Organic Colombian Full-bodied organic Colombian with slightly tart acidity, key lime notes, and intertwined flavors of ripe fruit, citrus, and indulgent toffee.
• Guatemala Antigua Medium roast single origin with smoky, spicy complexity. Notes of dried cherry, cracked black pepper, and orange zest with rounded body and crisp acidity. $19 for 12 oz.
• 3, 6, or 12 Month Gift Subscription One-time prepaid gift subscription delivering fresh small-batch roasted coffee monthly for 3, 6, or 12 months. Includes a free San Fran Coffee mug with the first delivery. $420 for 12 months (over $500 worth of coffee).
• Dark Roast Rotation Subscription Monthly rotating selection of dark roast coffees delivered in two 12 oz bags. Choose delivery frequency. After six months, subscribers receive 15% off all renewals. $42 per shipment.
• Freshmaker's Choice Subscription Roast master Doug 'The Freshmaker' Bond selects rotating seasonal harvests for delivery. Two 12 oz bags delivered weekly, bi-weekly, or monthly. After six months, subscribers receive 15% off all renewals.
• The Office Bundle Subscription Office stocking subscription with five 12 oz assorted bags (over 4 pounds of coffee). Options for Decaf and espresso blends. $70 per shipment with 15% renewal discount after six months.
• Year Round Coffeehouse Menu Core beverage and food menu featuring espresso drinks, drip coffee, and housemade food items including pastries, quiches, and sandwiches available year-round at all Atlanta locations.
• Seasonal Summer Menu Seasonal specialty lattes and cold drinks for summer including iced coffees, cold brews, and refreshing warm-weather beverages.
• Pastry Orders Wholesale/bulk pastry ordering service for events and gatherings with 48-hour advance notice. Items include croissants (butter, nutella, ham & cheese), muffins, quiches, cookies, bread loaves, biscotti, and cinnamon knots.
• Coffee Accessories Brewing equipment and accessories including Chemex Filters, 8-Cup Chemex Coffee Maker, Toddy Cold Brew System, Stainless Steel Coffee Scoop by Airscape, 2 Quart Coffee Canister by Airscape, and Lafeeca French Press Coffee Maker.
• Private Event Rental Private venue rental at Virginia-Highland (~1600 sq ft indoor plus patios) and Candler Park (~1200 sq ft indoor plus patios) for baby showers, intimate performances, birthday dinners, and community gatherings. Optional add-ons include coffee bar service, light pastry catering, A/V setup, and cleanup service.
• Community Workshop Space Workshop and meetup space hosting at Virginia-Highland and Candler Park locations. Ticketed events use a 75%/25% revenue split (host/San Fran Coffee) with no rental fee. Free community events welcome with guests purchasing drinks.
• SF Coffee Swag (Branded Merchandise) Branded merchandise including San Francisco Coffee Tote Bag, San Fran Logo Sweatshirt (Grey), San Fran Logo T-Shirt, San Fran Coffee Mug, San Fran Logo Ceramic Travel Mug, San Fran Logo Grey Fleece, Old Whaler's Hat, San Fran Logo Hat, Goat Bros T-Shirt, and Old Whaler's Blend T-Shirt.
• Gift Cards Digital and physical gift cards available for purchase through Square, allowing recipients to purchase coffee, pastries, and merchandise at any San Francisco Coffee Roasting location.

Quantifiable outcome

• 34-48 cups of coffee per 2-bag shipment (approximately one month's supply)
• +1 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Blue Bottle Coffee: Oakland-origin specialty roaster with cafe-retail and subscription delivery channels. Directly comparable small-batch specialty positioning and omnichannel subscription/cafe model, though at substantially larger scale and owned by Nestlé.
• Intelligentsia Coffee: Chicago-based specialty roaster with direct-trade sourcing, signature blends, cafes, and wholesale accounts. Highly comparable in third-wave specialty positioning and subscription/wholesale channel mix.
• Verve Coffee Roasters: Santa Cruz-origin specialty roaster and cafe chain with subscription delivery. Closely comparable in roastery-cafe format, single-origin menu, and direct-to-consumer subscription model.
• Counter Culture Coffee: Specialty coffee roaster headquartered in Durham, NC, operating a roastery-cafe model with wholesale and direct subscription distribution. Closely comparable in small-batch sourcing philosophy, sustainability certifications, and coffee education.
• Colectivo Coffee: Milwaukee-based specialty roaster with multiple cafe locations and subscription/wholesale channels. Comparable in roastery-cafe format, community orientation, and direct-trade specialty positioning.
• Octane Coffee: Atlanta-based specialty coffee roaster and coffeehouse operator with multiple retail locations across the metro. Closest geographic and format peer to San Francisco Coffee Roasting.
• Stumptown Coffee Roasters: Specialty roaster and coffeehouse chain with in-house roasting, multiple cafe locations, direct-to-consumer subscriptions, and nationwide wholesale. Closely comparable in product/market and channel mix, though operating at significantly larger scale under Peet's Coffee ownership.
• Land of a Thousand Hills Coffee: Atlanta-based specialty coffee company with roasting operations and a do-good brand mission. Direct regional peer sharing the same home market and specialty/fair-trade positioning.
• La Colombe Coffee Roasters: Philadelphia-based specialty roaster with retail draft latte, cafe locations, and D2C subscriptions. Directly comparable in small-batch roasting, omnichannel retail + subscription model, and craft-coffee positioning.

Broad incumbents

• Starbucks: Largest U.S. coffeehouse operator with broad retail footprint, subscription (Stars Rewards), and packaged coffee retail. Provides the broad incumbent benchmark against which specialty independents like SF Coffee compete on quality, locality, and experience rather than scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@sanfrancoffee
• Facebookfacebook.com/SanFranCoffeeRostingCompany
• Instagraminstagram.com/sanfrancoffee
• Pinterestpinterest.com/sanfrancoffee
• TikToktiktok.com/@sanfrancoffee
• Xx.com/SanFranCoffeeRC
• LinkedInlinkedin.com/company/san-francisco-coffee-roasting-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about San Francisco Coffee Roasting