San Francisco Coffee Roasting
Founded 1992 in Atlanta, San Francisco Coffee Roasting is a founder-owned specialty coffee roaster and neighborhood coffeehouse operator with four Atlanta locations (including a GA Tech campus cart) and a Shopify-based DTC subscription and e-commerce business selling small-batch beans, merchandise, private events, and community workshops.
- Company typePrivate
- Founded1992
- HeadquartersAtlanta, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What San Francisco Coffee Roasting does
San Francisco Coffee Roasting Company, founded in 1992 by Doug and Tanya Bond, is a privately held, founder-owned specialty coffee roaster and neighborhood coffeehouse operator headquartered in Atlanta, Georgia. The company roasts small-batch specialty coffee in-house and sells it across four Atlanta-area locations — Virginia-Highland (headquarters), Candler Park, Midtown (opened 2025), and a Gold & Bold cart on the Georgia Tech campus — alongside a Shopify-powered direct-to-consumer e-commerce store and USPS-fulfilled subscription deliveries. Its product portfolio spans roughly a dozen signature blends and single-origin beans (including Fair Trade/Organic and Swiss Water Process decaf options) priced at $19–$21 per 12 oz bag, supplemented by branded merchandise, brewing accessories, in-house pastries, private event rentals, and a community workshop revenue-share program.
The underlying technology is craft-oriented rather than software-driven: core operations rely on small-batch in-house roasting, proprietary blend recipes refined over 30+ years, and standard commerce integrations (Shopify, Seal Subscriptions, Square, Stripe, USPS). Customer segments are diversified across local neighborhood residents, GA Tech students and faculty, DTC subscription buyers, gift subscribers, event hosts, community workshop leaders, and small-office buyers via the Office Bundle.
The business model blends four revenue streams: in-store retail coffeehouse sales (one-time transactions), recurring coffee bean subscriptions (weekly/bi-weekly/monthly at $42–$70 per shipment with 15% loyalty discounts after six months), prepaid gift subscriptions (3/6/12-month terms up to $420), and service revenue from private event rentals plus a 25%-take-rate workshop model. Free shipping over $25 and a 25% first-order discount are the principal acquisition incentives. The company remains bootstrapped with no disclosed funding, operates with 11–50 employees, and has launched new subscription SKUs and retail expansion steadily through 2024–2025 rather than pursuing venture-scale growth.
San Francisco Coffee Roasting firmographics
Firmographics- Name
- San Francisco Coffee Roasting
- Legal name
- San Francisco Coffee Roasting
- Website
- https://sanfranciscocoffeeroastingco.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Founded 1992 in Atlanta, San Francisco Coffee Roasting is a founder-owned specialty coffee roaster and neighborhood coffeehouse operator with four Atlanta locations (including a GA Tech campus cart) and a Shopify-based DTC subscription and e-commerce business selling small-batch beans, merchandise, private events, and community workshops.
- Ownership category
- akta.pro rank
San Francisco Coffee Roasting industry classification
Industry- Product category
- Specialty Coffee Retail & Roasting
- NAICS
- Coffee and Tea Manufacturing (311920)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)
- akta.pro secondary industries
- Coffee Roasting & Grinding (AFAFADAB), Coffee (Roasted, Ground, Whole Bean) (CRADAHAG)
Keywords
Where San Francisco Coffee Roasting is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
San Francisco Coffee Roasting business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Retail Coffeehouse Sales: In-store sales of coffee beverages, espresso drinks, and food items across four Atlanta locations. Covers hot coffee, iced drinks, specialty lattes, and pastries.
- Coffee Bean Subscriptions: Recurring subscription model delivering freshly roasted coffee beans to customers' doors. Options include weekly, bi-weekly, or monthly delivery. Subscribers receive 2 bags per shipment. After 6 months, subscribers get 15% off renewals.
- Gift Subscriptions: One-time prepaid gift subscriptions available in 3, 6, or 12-month terms. Includes free San Fran Coffee mug with gift subscription.
- Merchandise: Sale of branded merchandise including t-shirts, sweatshirts, tote bags, mugs, travel mugs, and hats.
- Private Event Rentals: Virginia-Highland (~1600 sq ft indoor) and Candler Park (~1200 sq ft) coffeehouses available for private rentals for baby showers, birthday dinners, community gatherings. Additional services include coffee bar service, pastry catering, audio/visual setup.
- Community Workshop Revenue Share: Revenue-share model for ticketed community workshops and classes. Typical split: 75% to host, 25% to San Fran Coffee. Free space provided for community events where guests purchase drinks.
- Pastry Orders: Wholesale/bulk pastry orders for events with 48-hour advance notice. Includes croissants, muffins, quiche, cookies, bread loaves, and biscotti.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | 3, 6, or 12 Month Gift Subscription |
| Subscription | Monthly | Dark Roast Rotation Subscription |
| Subscription | Monthly | Freshmaker's Choice Subscription |
| Subscription | Monthly | Office Bundle Subscription |
| Unit Pricing | Pay-as-you-go | Individual Coffee Beans |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels9 records
San Francisco Coffee Roasting product offering
Product offeringCore offering
San Francisco Coffee Roasting Company operates a specialty coffee roasting business and neighborhood coffeehouse chain with four Atlanta locations. The company roasts small-batch specialty coffee in-house and sells whole bean coffee, subscription deliveries, espresso beverages, in-house baked goods, branded merchandise, private event space rentals, and community workshop hosting. Founded in 1992, the company combines retail coffeehouse operations with direct-to-consumer e-commerce and recurring subscription deliveries.
Product overview
San Francisco Coffee Roasting Company operates as a specialty coffee roaster and neighborhood coffeehouse chain with four Atlanta-area locations (Virginia-Highland, Candler Park, Midtown, and GA Tech). The product portfolio centers on small-batch freshly roasted coffee sold through retail locations, online subscriptions, and e-commerce. Coffee products include 12 signature blends and single-origin beans ranging from light to dark roasts, with certifications including Fair Trade, Organic, and Swiss Water Process decaf options. Subscription offerings enable recurring home delivery with flexible frequencies (weekly, bi-weekly, monthly) and benefit tiers (15% off after 6 months). Foodservice includes year-round espresso drinks and seasonal specialty beverages, plus bulk pastry ordering for events. Additional offerings encompass brewing equipment accessories, branded merchandise (apparel, drinkware, bags), private event venue rental, and community workshop space hosting. The company also provides educational content through Doug's Blog covering coffee knowledge, brewing guides, and tasting notes.
Differentiator
Problem solved
Functional benefit
Products and services
- G.O.A.T. Bros Blend Organic dark roast signature blend with notes of fig, chocolate, and cinnamon. Full-bodied with a velvety finish. $21 for 12 oz, available in whole bean or various grinds.
- Old Whaler's Blend Blend of Central American and Indonesian beans with notes of dark chocolate, blackstrap molasses, and ripe stone fruit. Crisp finish with subtle nuttiness. $20 for 12 oz.
- Orion Blend (Espresso Blend) Signature espresso blend crafted by roaster Doug Bond, featuring rich full-bodied flavor with hints of fig and chocolate. Used in-store for espresso drinks. Available in whole bean or espresso grind.
- San Francisco Blend Six-bean blend with substantial, complex body featuring notes of milk chocolate and caramel with balanced acidity.
- Highland Blend Dark roast inspired by the Virginia-Highland neighborhood featuring roasted hazelnuts, vanilla bean, and dried cherry. Robust body that holds up to milks.
- Morningside Blend Medium roast for casual coffee drinkers featuring hazelnut aromatics, cocoa, and citrus notes with balanced acidity. Medium bodied and suggested for drip.
- Fair Trade/Organic Highland Blend Decaf Swiss Water Process decaf dark roast with the same flavor profile as the regular Highland Blend - nutty organic coffee with roasted hazelnuts, vanilla bean, and dried cherry notes.
- Fair Trade/Organic Peru Triple certified (organic, shade grown, fair trade) dark roast with full body, cabernet-like mouthfeel, and notes of chocolate, ripe cherry, and brown spices. $19 for 12 oz.
- Fair Trade/Organic Mexican Light-bodied light roast with sweet, nutty finish and subtle tang. Snappy finish with sugared citrus and dried cranberry notes.
- Fair Trade/Organic Sumatra Well-rounded dark roast with low acidity featuring tobacco and licorice notes. Perfect for french press and espresso. Delicate combination of slightly fermented fruit and raisins with a touch of chocolate.
- Fair Trade/Organic Colombian Full-bodied organic Colombian with slightly tart acidity, key lime notes, and intertwined flavors of ripe fruit, citrus, and indulgent toffee.
- Guatemala Antigua Medium roast single origin with smoky, spicy complexity. Notes of dried cherry, cracked black pepper, and orange zest with rounded body and crisp acidity. $19 for 12 oz.
- 3, 6, or 12 Month Gift Subscription One-time prepaid gift subscription delivering fresh small-batch roasted coffee monthly for 3, 6, or 12 months. Includes a free San Fran Coffee mug with the first delivery. $420 for 12 months (over $500 worth of coffee).
- Dark Roast Rotation Subscription Monthly rotating selection of dark roast coffees delivered in two 12 oz bags. Choose delivery frequency. After six months, subscribers receive 15% off all renewals. $42 per shipment.
- Freshmaker's Choice Subscription Roast master Doug 'The Freshmaker' Bond selects rotating seasonal harvests for delivery. Two 12 oz bags delivered weekly, bi-weekly, or monthly. After six months, subscribers receive 15% off all renewals.
- The Office Bundle Subscription Office stocking subscription with five 12 oz assorted bags (over 4 pounds of coffee). Options for Decaf and espresso blends. $70 per shipment with 15% renewal discount after six months.
- Year Round Coffeehouse Menu Core beverage and food menu featuring espresso drinks, drip coffee, and housemade food items including pastries, quiches, and sandwiches available year-round at all Atlanta locations.
- Seasonal Summer Menu Seasonal specialty lattes and cold drinks for summer including iced coffees, cold brews, and refreshing warm-weather beverages.
- Pastry Orders Wholesale/bulk pastry ordering service for events and gatherings with 48-hour advance notice. Items include croissants (butter, nutella, ham & cheese), muffins, quiches, cookies, bread loaves, biscotti, and cinnamon knots.
- Coffee Accessories Brewing equipment and accessories including Chemex Filters, 8-Cup Chemex Coffee Maker, Toddy Cold Brew System, Stainless Steel Coffee Scoop by Airscape, 2 Quart Coffee Canister by Airscape, and Lafeeca French Press Coffee Maker.
- Private Event Rental Private venue rental at Virginia-Highland (~1600 sq ft indoor plus patios) and Candler Park (~1200 sq ft indoor plus patios) for baby showers, intimate performances, birthday dinners, and community gatherings. Optional add-ons include coffee bar service, light pastry catering, A/V setup, and cleanup service.
- Community Workshop Space Workshop and meetup space hosting at Virginia-Highland and Candler Park locations. Ticketed events use a 75%/25% revenue split (host/San Fran Coffee) with no rental fee. Free community events welcome with guests purchasing drinks.
- SF Coffee Swag (Branded Merchandise) Branded merchandise including San Francisco Coffee Tote Bag, San Fran Logo Sweatshirt (Grey), San Fran Logo T-Shirt, San Fran Coffee Mug, San Fran Logo Ceramic Travel Mug, San Fran Logo Grey Fleece, Old Whaler's Hat, San Fran Logo Hat, Goat Bros T-Shirt, and Old Whaler's Blend T-Shirt.
- Gift Cards Digital and physical gift cards available for purchase through Square, allowing recipients to purchase coffee, pastries, and merchandise at any San Francisco Coffee Roasting location.
Quantifiable outcome
- 34-48 cups of coffee per 2-bag shipment (approximately one month's supply)
- +1 more outcomes
Companies that use San Francisco Coffee Roasting
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles4 records
San Francisco Coffee Roasting technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature3 records
San Francisco Coffee Roasting partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights6 records
San Francisco Coffee Roasting competitors and assessment
Company assessmentDirect peers
- Blue Bottle Coffee: Oakland-origin specialty roaster with cafe-retail and subscription delivery channels. Directly comparable small-batch specialty positioning and omnichannel subscription/cafe model, though at substantially larger scale and owned by Nestlé.
- Intelligentsia Coffee: Chicago-based specialty roaster with direct-trade sourcing, signature blends, cafes, and wholesale accounts. Highly comparable in third-wave specialty positioning and subscription/wholesale channel mix.
- Verve Coffee Roasters: Santa Cruz-origin specialty roaster and cafe chain with subscription delivery. Closely comparable in roastery-cafe format, single-origin menu, and direct-to-consumer subscription model.
- Counter Culture Coffee: Specialty coffee roaster headquartered in Durham, NC, operating a roastery-cafe model with wholesale and direct subscription distribution. Closely comparable in small-batch sourcing philosophy, sustainability certifications, and coffee education.
- Colectivo Coffee: Milwaukee-based specialty roaster with multiple cafe locations and subscription/wholesale channels. Comparable in roastery-cafe format, community orientation, and direct-trade specialty positioning.
- Octane Coffee: Atlanta-based specialty coffee roaster and coffeehouse operator with multiple retail locations across the metro. Closest geographic and format peer to San Francisco Coffee Roasting.
- Stumptown Coffee Roasters: Specialty roaster and coffeehouse chain with in-house roasting, multiple cafe locations, direct-to-consumer subscriptions, and nationwide wholesale. Closely comparable in product/market and channel mix, though operating at significantly larger scale under Peet's Coffee ownership.
- Land of a Thousand Hills Coffee: Atlanta-based specialty coffee company with roasting operations and a do-good brand mission. Direct regional peer sharing the same home market and specialty/fair-trade positioning.
- La Colombe Coffee Roasters: Philadelphia-based specialty roaster with retail draft latte, cafe locations, and D2C subscriptions. Directly comparable in small-batch roasting, omnichannel retail + subscription model, and craft-coffee positioning.
Broad incumbents
- Starbucks: Largest U.S. coffeehouse operator with broad retail footprint, subscription (Stars Rewards), and packaged coffee retail. Provides the broad incumbent benchmark against which specialty independents like SF Coffee compete on quality, locality, and experience rather than scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
San Francisco Coffee Roasting social profiles
Digital presenceSan Francisco Coffee Roasting financial estimates
Financial estimateRevenue estimate
Valuation estimate
San Francisco Coffee Roasting leadership team
Management profileNumber of profiles
Profiles2 records
San Francisco Coffee Roasting funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
San Francisco Coffee Roasting M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about San Francisco Coffee Roasting
What does San Francisco Coffee Roasting do?
San Francisco Coffee Roasting Company operates a specialty coffee roasting business and neighborhood coffeehouse chain with four Atlanta locations. The company roasts small-batch specialty coffee in-house and sells whole bean coffee, subscription deliveries, espresso beverages, in-house baked goods, branded merchandise, private event space rentals, and community workshop hosting. Founded in 1992, the company combines retail coffeehouse operations with direct-to-consumer e-commerce and recurring subscription deliveries.
Is San Francisco Coffee Roasting a public or private company?
San Francisco Coffee Roasting is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was San Francisco Coffee Roasting founded?
San Francisco Coffee Roasting was founded in 1992. It employs 11 to 50 people.
Where is San Francisco Coffee Roasting based?
San Francisco Coffee Roasting is headquartered in Atlanta, United States, in the North America region.
How does San Francisco Coffee Roasting make money?
Seven revenue lines are on record. Retail Coffeehouse Sales are the primary driver. The others are coffee Bean Subscriptions, gift Subscriptions, merchandise, private Event Rentals, community Workshop Revenue Share and pastry Orders.
Who are San Francisco Coffee Roasting's main competitors?
Direct peers on record are Blue Bottle Coffee, Intelligentsia Coffee, Verve Coffee Roasters, Counter Culture Coffee, Colectivo Coffee, Octane Coffee, Stumptown Coffee Roasters, Land of a Thousand Hills Coffee and La Colombe Coffee Roasters. Starbucks is listed as a broad incumbent.
Does San Francisco Coffee Roasting have an API?
No public API is recorded for San Francisco Coffee Roasting.
What industry is San Francisco Coffee Roasting in?
San Francisco Coffee Roasting's product category is Specialty Coffee Retail & Roasting. Its primary akta.pro industry code is THAFADAE, Coffee Roasters with Cafe (Roastery Cafes), with a secondary code of AFAFADAB, Coffee Roasting & Grinding. Its NAICS code is 311920 and its SIC code is 2080.