What Meteora does

Meteora (legally TH Proximity, LLC) is a privately held digital advertising technology company operating a Demand-Side Platform (DSP) for programmatic media buying. Founded approximately a decade ago and headquartered in Richardson, Texas, the company serves brands and advertisers seeking automated, real-time bidding across global ad exchanges. The company claims over 10 years of digital advertising experience and operates with 11-50 employees under a sales-led go-to-market motion with fully managed campaign services.

Meteora's core product is the V3 DSP, the third generation of its platform. The V3 system processes over 500,000 ads per second through real-time bidding across global exchanges including Amazon, Google, Meta, X, TikTok, YouTube, and Yahoo!. Key technical features include precision geo-fencing with accuracy down to 1 meter (validated pre-bid via OpenRTB fields), machine learning-based publisher scoring and anomaly detection, audience targeting combining first-party data, behavioral signals, weather, and retargeting, and a real-time dashboard updated every 10 minutes. The platform supports display, video up to CTV and 4K formats, and requires third-party audit before campaign launch, with campaigns typically going live within hours.

Meteora generates revenue through a volumetric CPM pricing model ranging from $12 CPM for small or short-run campaigns to $2 CPM for large-scale national campaigns. The company positions itself as a fully managed alternative to self-serve DSPs, providing dedicated account teams, real-time reporting, and 24/7 support. In April 2026, Meteora participated as a panelist at a SPAC Bootcamp co-hosted with McKinley Acquisition Corp., Belay Global, and Nasdaq, signaling potential public-market ambitions. The company is GDPR-compliant and has no disclosed external funding, acquisitions, or named enterprise customers.

Name

Meteora

Legal name

TH Proximity, LLC

Website

https://meteora.co

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Meteora operates a managed Demand-Side Platform (DSP) for programmatic advertising, serving brands and advertisers with real-time bidding, precision geo-fencing, and ML-based traffic validation across global ad exchanges. The privately held, Richardson-based company runs its third-generation V3 platform.

Ownership category

akta.pro rank

Product category

Programmatic Advertising Technology

NAICS

Media Buying Agencies (54183)

SIC

Services-Advertising (7310), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Demand-Side Platforms (DSP) (BPAMALAB)

akta.pro secondary industries

Programmatic Display & Retargeting (DSP) (MPAAACAE), Programmatic Display & Video (DSP/RTB) (BPAFACAC)

Keywords

• Programmatic advertising
• Demand-side platform
• Real-time bidding
• Geo-fencing targeting
• Display ad campaigns

Headquarters

HQ city

Richardson

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. DSP Advertising Fees: Volumetric pricing model for programmatic display advertising. Fees based on ad impressions served (CPM model). Scales from $12 CPM for small campaigns to $2 CPM for large-scale national campaigns.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Meteora operates a Demand-Side Platform (DSP) called V3 that enables programmatic display advertising through real-time bidding across global ad exchanges. The platform processes 500,000+ ads per second, offers precision geo-fencing with machine learning anomaly detection, and is delivered as a fully managed service with real-time dashboards updated every 10 minutes.

Product overview

Meteora offers a single unified Demand-Side Platform (DSP) product called V3, which provides programmatic advertising capabilities. The platform automates ad buying through real-time bidding auctions across thousands of websites and apps, combining machine learning for publisher scoring and anomaly detection, geo-fencing targeting, and comprehensive real-time reporting. The V3 system represents the third generation of their DSP platform with features including millisecond auctions, audience targeting with geo-fencing capabilities, and full attribution analytics.

Differentiator

Problem solved

Functional benefit

Brands

• Meteora V3: The third version of Meteora's Demand-Side Platform system featuring real-time bidding, precision geo-fencing, and millisecond auction processing at 500,000+ ads per second.

Products and services

• Meteora V3 DSP

Quantifiable outcome

• +184% ROAS improvement
• +3 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature4 records

Partnerships

Seven partnerships are on record, tiered minor.

• McKinley Acquisition Corp.minorGTM or Marketing Partner · 9 April 2026Co-host of SPAC Bootcamp on April 9, 2026 in New York. McKinley Acquisition Corp. partnered with Meteora and other organizations as speakers and panelists for the executive program on SPAC formation, SEC registration, and operating as a public company.
• Belay GlobalminorStrategic or Co-development Partner · 9 April 2026Co-host of SPAC Bootcamp with McKinley Acquisition Corp. Brought together experts from banking, legal, investor relations, and institutional investing for SPAC formation guidance.
• NasdaqminorGTM or Marketing Partner · 9 April 2026Participated as speaker/panelist at SPAC Bootcamp co-hosted by McKinley and Belay Global, where Meteora also served as a panelist.
• Clear StreetminorGTM or Marketing Partner · 9 April 2026Participated as speaker/panelist at SPAC Bootcamp event.
• CBIZminorImplementation/ SI/ Consulting Partner · 9 April 2026Participated as speaker/panelist at SPAC Bootcamp.
• Alpha Advisory GroupminorImplementation/ SI/ Consulting Partner · 9 April 2026Participated as speaker/panelist at SPAC Bootcamp.
• SPAC InsiderminorGTM or Marketing Partner · 9 April 2026Participated as speaker/panelist at SPAC Bootcamp.

Scale indicators6 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Google Display & Video 360 (DV360): Google's enterprise DSP bundled with Campaign Manager and Google Ads, offering programmatic display and video buying across Google's exchange and partners. Directly overlaps Meteora's RTB, audience targeting, and reporting capabilities but at vastly greater scale and with first-party Google data.
• Basis Technologies (formerly Centro): Enterprise programmatic ad tech platform offering DSP, workflow, and analytics tools primarily for agencies and large advertisers. Comparable DSP functionality with heavier agency-focused tooling than Meteora's brand-direct managed approach.
• Amazon DSP: Amazon's programmatic DSP offering access to Amazon-owned properties and premium third-party inventory via Amazon's ad exchange. Competes head-to-head with Meteora for programmatic display/video budgets, with structural advantage from Amazon's shopper data.
• The Trade Desk: Leading independent demand-side platform for programmatic advertising across display, video, audio, and CTV. Closest comparable as a buy-side technology provider offering RTB, audience targeting, and analytics at scale; materially larger and publicly traded.
• Yahoo DSP (formerly Verizon Media / Oath): Programmatic DSP offering access to Yahoo's owned-and-operated inventory plus third-party exchanges across display, video, native, and CTV. Competes in the same RTB and audience-targeting category as Meteora with deeper first-party data from Yahoo properties.
• Adobe Advertising Cloud: Adobe's enterprise DSP integrated with Adobe Analytics and Audience Manager, offering programmatic search and display buying for large advertisers. Broad incumbent with overlapping RTB and audience targeting capabilities plus a deeper data/analytics stack.

Direct peers

• MediaMath: Independent DSP offering programmatic media buying across display, video, mobile, audio, and DOOH with terminal-one style workflow and audience targeting. Highly comparable in offering and target buyer to Meteora's V3 platform.
• Adform: Independent full-stack ad tech platform combining a DSP, DMP, and creative tools across display, video, mobile, and CTV. Directly comparable in offering a managed DSP experience with rich targeting and reporting for advertisers.
• Choozle: Self-serve and managed DSP focused on programmatic display, video, CTV, and audio for mid-market advertisers. Comparable as a smaller-scale DSP targeting the same managed-service buyer profile Meteora serves.
• StackAdapt: Multi-channel programmatic DSP specializing in native, display, video, CTV, and audio advertising with self-serve and managed-service options. Comparable mid-market DSP peer with overlapping audience targeting and real-time reporting features.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/meteora-media

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Meteora