Curo Health Services
Curo Health Services operates a multi-brand hospice, palliative, and home health platform across 36 U.S. states under the Gentiva family of providers, serving patients with life-limiting illnesses through 375+ locations.
- Company typePrivate
- Founded2010
- HeadquartersMooresville, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Curo Health Services does
Curo Health Services is a Mooresville, North Carolina-based for-profit hospice care provider founded in 2010, operating a multi-brand platform under the Gentiva family of providers. The company delivers end-of-life medical care, pain and symptom management, emotional and spiritual support, respite care, and bereavement services (extending up to 13 months post-passing) to patients with life-limiting illnesses, including those with end-stage heart disease, COPD, Alzheimer's, ALS, and cancer. Services are delivered in patients' homes, family homes, assisted living facilities, nursing homes, or hospitals through multidisciplinary care teams composed of physicians, nurses, social workers, hospice aides, chaplains, and volunteers.
Curo's operating model is built around a portfolio of eight hospice sub-brands (Gentiva Hospice, Heartland Hospice, Regency SouthernCare, SouthernCare New Beacon, New Century Hospice, Emerald Coast Hospice Care, SouthernCare Hospice Services, Hospice Plus), two palliative care brands (Empatia, Emerald Coast Palliative Care), home health (Heartland Home Health), advanced illness management (Illumia Health), and four specialty programs (Cancer Comfort Care, Cardiac Comfort Care, Dementia Comfort Care, Veterans Care). The company operates more than 375 locations across 36 U.S. states and reports ACHC accreditation for the vast majority of its hospice providers. Revenue is derived from hospice services reimbursed primarily through the Medicare Hospice Benefit, most Medicaid plans, and select private insurers; pricing is not publicly disclosed and is not transactional on the company's owned channels (website, 24/7 nurse hotline, online referral system). The company is private, employs 501-1,000 staff, and is led by founder and CEO Larry Graham. No proprietary technology stack, AI/ML capabilities, or enterprise customer logos are disclosed in the source data.
Curo Health Services firmographics
Firmographics- Name
- Curo Health Services
- Legal name
- Gentiva
- Website
- https://curohealthservices.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Curo Health Services operates a multi-brand hospice, palliative, and home health platform across 36 U.S. states under the Gentiva family of providers, serving patients with life-limiting illnesses through 375+ locations.
- Ownership category
- akta.pro rank
Curo Health Services industry classification
Industry- Product category
- Hospice and palliative care services
- NAICS
- Home Health Care Services (62161), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Services-Home Health Care Services (8082), Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Home Hospice Agencies (HLAFAEAC)
- akta.pro secondary industries
- Hospice Care in Assisted Living / Residential Care Facilities (HLADAHAE), End-of-Life 24/7 In-Home Care (Hospice Support) (HSABAHAG), In-Home Hospice Physician / Nurse Practitioner Visits (HSABAFAM), Hospice & Palliative Respite Care (HSABAGAG)
Keywords
Where Curo Health Services is headquartered
LocationHeadquarters
- HQ city
- Mooresville
- HQ country
- United States
- HQ region
- North America
Markets served
Curo Health Services business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Distribution channels2 records
Marketing channels4 records
Curo Health Services product offering
Product offeringCore offering
Curo Health Services delivers hospice care, palliative care, home health care, and advanced illness management to patients with life-limiting illnesses and their families across the United States. Care is provided by multidisciplinary teams of physicians, nurses, social workers, hospice aides, chaplains, and volunteers in the patient's home, family home, assisted living facility, nursing home, or hospital. The company also runs specialty hospice programs for cancer, cardiac, dementia, and veteran patients, plus bereavement support for up to 13 months after a loved one's passing.
Product overview
Curo Health Services operates a multi-brand hospice, palliative, and home health care platform under the Gentiva family of providers. The company offers eight hospice care sub-brands (Gentiva Hospice, Heartland Hospice, Regency SouthernCare, SouthernCare New Beacon, New Century Hospice, Emerald Coast Hospice Care, SouthernCare Hospice Services, Hospice Plus), two palliative care brands (Empatia Palliative Care, Emerald Coast Palliative Care), home health care (Heartland Home Health), and advanced illness management (Illumia Health). Specialty programs include Cancer Comfort Care, Cardiac Comfort Care, Dementia Comfort Care, and Veterans Care. Services are delivered through more than 375 locations across 36 states, with care teams including physicians, nurses, social workers, volunteers, hospice aides, and chaplains.
Differentiator
Problem solved
Functional benefit
Brands
- Gentiva Hospice: Quality hospice health care services providing comfort, grace, and dignity to patients and families.
- Heartland Hospice
- Regency SouthernCare
- SouthernCare New Beacon
- New Century Hospice
- Emerald Coast Hospice Care
- SouthernCare Hospice Services
- Hospice Plus
- Empatia Palliative Care
- Emerald Coast Palliative Care
- Heartland Home Health
- Illumia Health
Products and services
- Hospice Care
Companies that use Curo Health Services
Customer profileSegments1 record
Ideal customer profiles2 records
Curo Health Services technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Curo Health Services partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights6 records
Curo Health Services competitors and assessment
Company assessmentDirect peers
- VITAS Healthcare (Chemed): Largest U.S. hospice provider operating multi-state, multi-location end-of-life care with similar 24/7 clinical staffing and Medicare reimbursement model; directly comparable hospice scale play.
- Amedisys Hospice: National hospice and home health provider with overlapping geographic footprint and similar Medicare/Medicaid hospice revenue model; competing for the same referral channels and clinical staff.
- Compassus: Multi-state hospice, palliative, and home health operator with comparable service-line breadth, specialty programs, and value-based care positioning; closest peer in integrated continuum model.
- BrightSpring Health Services: Operates hospice, home health, and palliative care services across multiple states with a comparable diversified care model and scale-driven M&A strategy.
- Enhabit Inc. Public home health and hospice operator with similar multi-state footprint and Medicare reimbursement exposure, competing for the same hospital referral pipelines.
- Addus HomeCare: Multi-state personal care, hospice, and home health provider; comparable in service-line diversification and Medicaid-heavy payer mix for in-home services.
- Aveanna Healthcare: National home health, hospice, and medical solutions provider competing for similar patient populations, referral sources, and clinical labor pools.
Broad incumbents
- Kindred at Home (Humana/CenterWell): Large national home health and hospice operator owned by Humana; offers overlapping capabilities at greater scale with payer-side integration advantages.
- LHC Group: Major home health, hospice, and home-based care operator acquired by UnitedHealth (Optum); provides comparable home-based services and hospice offerings at scale.
- Chemed Corporation (parent of VITAS): Public parent of VITAS Healthcare; broader healthcare services platform with hospice as core segment, representing an investor-relevant public comparable for valuation context.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks1 record
Key highlights6 records
Customer concentration
Curo Health Services social profiles
Digital presenceCuro Health Services compliance and trust
Trust signalCompliance1 record
Curo Health Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
Curo Health Services leadership team
Management profileNumber of profiles
Profiles5 records
Curo Health Services subsidiaries and ownership
Company hierarchySubsidiaries13 records
Curo Health Services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Curo Health Services M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Curo Health Services
What does Curo Health Services do?
Curo Health Services delivers hospice care, palliative care, home health care, and advanced illness management to patients with life-limiting illnesses and their families across the United States. Care is provided by multidisciplinary teams of physicians, nurses, social workers, hospice aides, chaplains, and volunteers in the patient's home, family home, assisted living facility, nursing home, or hospital. The company also runs specialty hospice programs for cancer, cardiac, dementia, and veteran patients, plus bereavement support for up to 13 months after a loved one's passing.
When was Curo Health Services founded?
Curo Health Services was founded in 2010. It employs 501 to 1,000 people.
Where is Curo Health Services based?
Curo Health Services is headquartered in Mooresville, United States, in the North America region.
Who are Curo Health Services's main competitors?
Direct peers on record are VITAS Healthcare (Chemed), Amedisys Hospice, Compassus, BrightSpring Health Services, Enhabit Inc., Addus HomeCare and Aveanna Healthcare. Broad incumbents are Kindred at Home (Humana/CenterWell), LHC Group and Chemed Corporation (parent of VITAS).
Does Curo Health Services have an API?
No public API is recorded for Curo Health Services.
What industry is Curo Health Services in?
Curo Health Services's product category is Hospice and palliative care services. Its primary akta.pro industry code is HLAFAEAC, Home Hospice Agencies, with a secondary code of HLADAHAE, Hospice Care in Assisted Living / Residential Care Facilities. Its NAICS code is 62161 and its SIC code is 8082.