All Star Automotive Group

What All Star Automotive Group does

All Star Automotive Group is a privately held, multi-brand automotive dealership group founded in 1987 and headquartered in Baton Rouge, Louisiana. As of the most recent data, the group operates 16 dealership and service facilities across the Baton Rouge, Denham Springs, and Prairieville markets, carrying 13 brand franchises — Chevrolet, Chrysler, Dodge, Jeep, Ram, Ford, Hyundai, Genesis, Isuzu, Kia, Nissan, Toyota, and Volvo — plus a dedicated All Star Pre-Owned Supercenter, a centralized All Star Parts Warehouse, and an All Star Collision Center. The group sells new and used vehicles, provides manufacturer-warranty and aftermarket service and repair, distributes parts, and arranges consumer financing through in-dealership F&I operations.

The business operates on a traditional franchised dealer GTM model: dedicated sales teams at each branded rooftop drive showroom traffic, supported by 13 brand-specific websites for online inventory browsing and service scheduling, plus physical showroom and service-bay presence. Revenue is generated across four streams — new and used vehicle sales (one-time transaction), service and collision repair (recurring labor and parts), parts sales (goods), and financing (transaction-fee / F&I). Pricing is quote-based and not publicly disclosed online; customers are directed to contact dealerships directly. All Star differentiates through an Exclusive Lifetime Powertrain Warranty included at no extra cost on new and qualifying used vehicle purchases, and through nearly four decades of community presence in Louisiana.

In November 2025, All Star was acquired by Hudson Automotive Group, a multi-state dealership platform headquartered in Daniel Island, South Carolina, while All Star retained its brand identity, local management, and community focus. No headcount, revenue, or unit-volume figures are publicly disclosed.

Name

All Star Automotive Group

Legal name

All Star Automotive Group

Website

https://allstarautomotive.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

501–1,000 employees

Short description

All Star Automotive Group is a Louisiana-based multi-brand franchised dealership group founded in 1987, operating 16 rooftops across 13 brand franchises plus a pre-owned supercenter, collision center, and parts warehouse, and acquired by Hudson Automotive Group in November 2025.

Ownership category

akta.pro rank

Headquarters

HQ city

Baton Rouge

HQ country

United States

HQ region

North America

Offices16 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Vehicle Sales: Revenue from selling new vehicles from multiple brand franchises (Chevrolet, Chrysler, Dodge, Jeep, Ram, Ford, Hyundai, Genesis, Isuzu, Kia, Nissan, Toyota, Volvo) and quality pre-owned vehicles at the All Star Pre-Owned Supercenter.
2. Service and Repair: Revenue from vehicle maintenance, repair services, and collision repair through All Star Collision Center.
3. Parts Sales: Revenue from selling automotive parts through the Parts Warehouse and individual dealership parts departments.
4. Financing: Revenue from providing car loans and financing arrangements for vehicle purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

All Star Automotive Group sells new vehicles from 13 manufacturer franchises (Chevrolet, Chrysler, Dodge, Jeep, Ram, Ford, Hyundai, Genesis, Isuzu, Kia, Nissan, Toyota, Volvo) and pre-owned vehicles through the All Star Pre-Owned Supercenter. The group also delivers vehicle maintenance and repair service, collision repair at the All Star Collision Center, automotive parts through a centralized Parts Warehouse, and consumer vehicle financing.

Product overview

All Star Automotive Group is a multi-brand automotive dealership network operating 17+ franchise dealerships across Louisiana, serving communities since 1987 and backed by Hudson Automotive Group since November 2025. The portfolio includes 13 distinct brand dealerships (Chevrolet, Chrysler/Dodge/Jeep/Ram, Ford, Hyundai, Genesis, Isuzu, Kia, Nissan, Toyota, Volvo), a Pre-Owned Supercenter, Collision Center for body repair services, and a Parts Warehouse. All dealerships offer new and used vehicle sales, service, and parts operations. The group differentiates through an Exclusive Lifetime Warranty program included at no extra cost on qualifying vehicle purchases.

Differentiator

Problem solved

Functional benefit

Brands

• All Star Chevrolet: Chevrolet dealership located at 11377 Airline Hwy, Baton Rouge, LA 70816
• All Star Chevrolet North
• All Star Chrysler Dodge Jeep Ram
• All Star Ford Denham Springs
• All Star Ford Prairieville
• All Star Hyundai of Baton Rouge
• All Star Isuzu Truck
• All Star Kia East
• All Star Kia of Baton Rouge
• All Star Nissan
• All Star Pre-Owned Supercenter
• All Star Toyota of Baton Rouge
• All Star Volvo Baton Rouge
• Genesis of Baton Rouge
• All Star Collision Center
• All Star Parts Warehouse

Products and services

• All Star Chevrolet Chevrolet franchise dealership located at 11377 Airline Hwy, Baton Rouge, LA 70816, offering new Chevrolet vehicles, pre-owned vehicles, manufacturer-aligned service, and parts sales to individual consumers in the Baton Rouge market.
• All Star Chevrolet North Chevrolet franchise dealership located at 9352 Plank Rd, Baton Rouge, LA 70811, offering new and used Chevrolet vehicle sales, service, and parts.
• All Star Chrysler Dodge Jeep Ram FCA franchise dealership located at 2590 Range Park Drive, Denham Springs, LA 70726, offering new Chrysler, Dodge, Jeep, and Ram vehicles plus used vehicle sales, service, and parts.
• All Star Ford Denham Springs Ford franchise dealership located at 2586 Range Park Drive, Denham Springs, LA 70726, offering new and used Ford vehicle sales, service, and parts.
• All Star Ford Prairieville Ford franchise dealership located at 17742 Airline Hwy, Prairieville, LA 70769, offering new and used Ford vehicle sales, service, and parts.
• All Star Hyundai of Baton Rouge Hyundai franchise dealership located at 12730 Airline Highway, Baton Rouge, LA 70817, offering new and used Hyundai vehicle sales, service, and parts.
• All Star Isuzu Truck Isuzu franchise dealership located at 11377 Airline Hwy, Baton Rouge, LA 70816 (sharing the All Star Chevrolet address), specializing in new and used Isuzu truck sales, service, and parts.
• All Star Kia East Kia franchise dealership located at 27700 Juban Rd Building #2, Denham Springs, LA 70726, offering new and used Kia vehicle sales, service, and parts.
• All Star Kia of Baton Rouge Kia franchise dealership located at 5740 Siegen Lane, Baton Rouge, LA 70809, offering new and used Kia vehicle sales, service, and parts.
• All Star Nissan Nissan franchise dealership located at 27700 Juban Road, Denham Springs, LA 70726, offering new and used Nissan vehicle sales, service, and parts.
• All Star Pre-Owned Supercenter Dedicated pre-owned vehicle dealership located at 10313 Airline Hwy, Baton Rouge, LA 70816, offering quality used cars, trucks, and SUVs from multiple brands at negotiated prices.
• All Star Toyota of Baton Rouge Toyota franchise dealership located at 9150 Airline Hwy, Baton Rouge, LA 70815, offering new and used Toyota vehicle sales, service, and parts.
• All Star Volvo Baton Rouge Volvo franchise dealership located at 10101 Coursey Blvd, Baton Rouge, LA 70816, offering new and used Volvo vehicle sales, service, and parts.
• Genesis of Baton Rouge Genesis franchise dealership located at 12810 Airline Highway, Baton Rouge, LA 70817, offering new and used Genesis luxury vehicle sales and service.
• All Star Collision Center Automotive collision repair center located at 11310 Airline Highway, Baton Rouge, LA 70816, offering body work, painting, and vehicle restoration services to retail customers and insurance partners.
• All Star Parts Warehouse Parts warehouse located at 11285 Airline Hwy, Baton Rouge, LA 70816, supplying OEM and aftermarket automotive parts and accessories to All Star dealerships and retail customers.
• Exclusive Lifetime Warranty Non-factory, limited powertrain service warranty included at no extra cost on new and qualifying used vehicle purchases across All Star dealerships, covering engine, transmission, front wheel drive, and rear wheel drive components for peace of mind.
• Vehicle Financing Car loan and financing arrangements provided to retail customers purchasing vehicles through All Star dealerships, arranged via partner lenders.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Hudson Automotive Group: All Star's parent company and direct strategic operator of multi-brand dealership groups across the Southeast. Most directly comparable given the ownership relationship, shared operating playbook, and overlapping F&I/service practices.
• AutoNation: Largest US automotive retailer, operating 250+ franchises across 18 states with sales, service, parts, and F&I. Comparable as a multi-brand franchised dealer group, though far larger and more geographically diversified than All Star.
• Lithia Motors: One of the largest US franchised dealer groups (~300 stores) pursuing aggressive roll-up acquisitions. Highly comparable business model — multi-brand franchised stores with in-house F&I and a heavy M&A cadence similar to Hudson's All Star acquisition.
• Group 1 Automotive: ~$20B-revenue multi-brand franchised dealer group with 200+ dealerships across the US and UK. Same multi-OEM franchise strategy, F&I capture, and parts/service model as All Star, with regional sub-groups of comparable size to All Star.
• Sonic Automotive: Multi-brand franchised dealer group with EchoPark used-car operations alongside new-vehicle stores. Comparable for its mix of new franchise stores plus a distinct used-car supercenter format similar to All Star Pre-Owned Supercenter.
• Asbury Automotive Group: ~$15B-revenue multi-brand franchised dealer group (~150 stores). Highly comparable franchised dealership operating model with similar revenue mix across new, used, F&I, parts, and service.
• Hendrick Automotive Group: Largest privately held US dealer group with 130+ franchises, primarily Southeast-based. Closest privately held comp to All Star in scale and operating geography, with similar franchised multi-brand approach.

Direct peers

• CarMax: National used-vehicle retailer with supercenter format and integrated F&I. Directly comparable to All Star Pre-Owned Supercenter in used-vehicle merchandising, while also being a competitor for used-car demand in the broader Louisiana market.

Emerging players

• Carvana: Pure-play online used-vehicle retailer with vending-machine delivery model. Competes with All Star Pre-Owned Supercenter for online-first used-car buyers and represents the digital-sales model All Star has yet to fully develop.

Regional players

• Bill Hood Automotive Group: Multi-brand franchised dealer group based in the Louisiana/Mississippi Gulf Coast region. Most direct geographic peer to All Star, competing in nearby metros with similar mass-market and import brand mix.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/allstarautola
• Facebookfacebook.com/allstarautola
• LinkedInlinkedin.com/company/all-star-automotive-group

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about All Star Automotive Group