What ReadyWise does

ReadyWise is a Salt Lake City-based direct-to-consumer company specializing in emergency preparedness food storage products. Founded in 2008, the company sells freeze-dried and dehydrated meals, survival gear, outdoor/camping meals, and everyday pantry staples (#10 cans) under its own brand, with a flagship 25-year shelf life claim supported by Metallyte and Mylar pouch packaging and stackable grab-and-go bucket formats. The product portfolio spans entry-level 72-hour kits priced at $44.99 up to 4,320-serving bulk bundles exceeding $11,000, with self-heating MRE kits, heirloom seed vaults, water storage, and survival flashlights extending the catalog beyond food.

The company's core technology is physical rather than digital: proprietary freeze-drying and dehydration processes preserve nutritional content, taste, and caloric density for up to 25 years under proper storage. The technology stack is conventional e-commerce — a Shopify-powered storefront with standard payment processing, email marketing, content/blog engine, and an affiliate program. ReadyWise employs 51-100 people and operates customer service Monday-Friday 8AM-6PM Mountain Time.

Revenue is generated exclusively through one-time DTC unit sales on the company website, with free shipping on orders above $99 in the contiguous US (Alaska, Hawaii, and US territories are excluded). No subscription model, B2B channel, retail partnership, marketplace presence, or international expansion is evident. Customer segments are horizontal and dispersed: emergency preparedness enthusiasts, outdoor/camping users, and everyday pantry consumers, served through content marketing, email campaigns, paid promotions (BOGO, bundles), and social proof from on-site product reviews.

Name

ReadyWise

Website

https://readywise.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

ReadyWise is a Salt Lake City-based direct-to-consumer e-commerce company that sells freeze-dried and dehydrated emergency food storage products, survival gear, and camping meals to individual consumers and families across the contiguous United States.

Ownership category

akta.pro rank

Product category

Emergency Food Storage

NAICS

Dried and Dehydrated Food Manufacturing (311423), Fruit and Vegetable Canning, Pickling, and Drying (31142)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Shelf-Stable Ready-to-Eat Meals & Meal Kits (Packaged) (CRADAAAJ)

akta.pro secondary industry

Shelf-Stable Prepared Meals & Heat-and-Eat Retail (CRAHAJAF)

Keywords

• Emergency food storage
• Freeze-dried meals
• Survival gear
• Emergency preparedness
• Camping food

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Others

Revenue model

1. E-commerce Product Sales: ReadyWise generates revenue through direct-to-consumer sales of emergency food storage products, survival gear, camping food, and everyday food items via their Shopify e-commerce platform. Products are sold as one-time purchases with no subscription requirements. The company offers various bundle options and periodic promotions to drive sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

ReadyWise manufactures and sells long-shelf-life freeze-dried and dehydrated emergency food supplies (up to 25-year shelf life) in buckets, bundles, and #10 cans, alongside survival gear, self-heating MRE-style meal kits, and camping/adventure meals. Products are sold directly to consumers and families through the company's Shopify-powered website for use in emergency preparedness, outdoor recreation, and everyday pantry storage.

Product overview

ReadyWise is an emergency preparedness company offering a comprehensive suite of survival food and gear products. The product portfolio centers on four core categories: Emergency Food Supply (long-term storage freeze-dried and dehydrated meals in buckets and cans), Survival Gear (water storage, lighting, power, seeds), Camping Food (outdoor adventure meals including self-heating kits), and Simple Kitchen Everyday items (#10 cans for regular use). Key products include the Wise Choice Bundle which combines breakfast, entrees, meats, fruits, vegetables, and dairy into a complete emergency supply; the Meat Veggie and Fruit Bundle providing balanced nutrition; and various serving-sized buckets from 72-hour kits to 1-year supplies. The company utilizes proprietary freeze-drying and dehydration technology to achieve up to 25-year shelf life, with packaging in durable buckets and sealed #10 cans. The Wise Choice Bundle serves as the flagship comprehensive solution, while individual product lines like Simple Kitchen #10 cans, Self Heating Meal Kits, and Survival Gear items provide targeted additions to emergency preparedness.

Differentiator

Problem solved

Functional benefit

Products and services

• Wise Choice Bundle Comprehensive emergency food supply bundle combining a 120-serving breakfast bucket, 120-serving entree bucket, meat and rice bucket, 120-serving fruit bucket, 120-serving vegetable bucket, 120-serving whey milk alternative, and 144-serving powdered eggs (848+ total servings). Targeted at families seeking a complete starter preparedness package.
• Meat, Veggie, and Fruit Bundle Combined bundle of meat and rice, vegetable, and fruit buckets offering balanced nutrition for emergency preparedness.
• 120 Serving Breakfast Bucket 120-serving breakfast bucket with cereals and granola (Strawberry Granola Crunch, Brown Sugar and Maple Multi-Grain Cereal, Crunchy Granola, Apple Cinnamon Cereal) offering 25-year shelf life.
• 240 Serving Package of Long Term Emergency Food Supply Combined breakfast and entree bundle with 120 servings of entrees (Cheesy Lasagna, Creamy Pasta, Chicken Noodle Soup, Teriyaki Rice) and 120 servings of breakfast items.
• Wise Food Storage Heirloom Seed Vault Heirloom seed vault containing 39 varieties of heirloom vegetable seeds (approximately 4,500 seeds) for sustainable food production during emergencies.
• ReadyWise Multi-Functional Survival Flashlight Multi-functional emergency flashlight with survival tool capabilities in a red and black design.
• 55 Gallon Water Drum Large-scale water storage drum for emergency water storage; paired with a separate 55 Gallon Water Drum Siphon accessory.
• Self-Heating Meal Kits MRE-style meal kits that self-heat without external power or fire; available in varieties such as Veggie Chili Soup, Teriyaki Chicken and Rice, Spicy Asian Style Noodles, Lasagna with Sausage, and Pasta Alfredo with Chicken.
• Camping Outdoor Favorites Kit Outdoor adventure meal kit featuring complete meal solutions designed for camping and outdoor enthusiasts.
• Outdoor 2-Day Adventure Meal Kit Two-day adventure meal kit in a red dry bag packaging, designed for short outdoor trips.
• Outdoor Adventure Hunting Bucket Hunting-specific meal bucket containing 12 meal packs designed for hunters in the field.
• 72 Hour Emergency Food Kit Compact emergency food supply kit providing 30 servings with a 25-year shelf life, designed for immediate evacuation or disaster preparedness.
• Simple Kitchen #10 Cans Individual #10 cans of freeze-dried and dehydrated everyday foods including Powdered Whole Eggs, Butter Powder, Cosmic Berries, Chopped Onions, Whole Blueberries, Beef Patty Crumbles, Raspberries, Diced Chicken, Sliced Strawberries, Corn, Pancake Mix, Peas, Instant Nonfat Dry Milk, and Orange Drink Mix.

Quantifiable outcome

• Products maintain quality and taste for up to 25 years when stored properly
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Augason Farms: Augason Farms is a major competitor in long-term emergency food storage, offering freeze-dried and dehydrated foods in #10 cans and family-size kits. It targets the same emergency-preparedness and pantry-staples customer base as ReadyWise with a deeply overlapping SKU set.
• Backpacker's Pantry: Backpacker's Pantry produces freeze-dried and dehydrated meals primarily for outdoor recreation, including camping, backpacking, and emergency use. Its product range and use cases overlap directly with ReadyWise's camping/adventure meal line and self-heating kits.
• Honeyville: Honeyville is a long-running supplier of freeze-dried and dehydrated foods, baking ingredients, and bulk grains sold both direct-to-consumer and wholesale. Its #10 can lineup and bulk emergency staples put it in direct competition with ReadyWise's Simple Kitchen and bucket offerings.
• Mountain House: Mountain House is the most established brand in freeze-dried outdoor and emergency meals, selling long-shelf-life pouches and kits directly to consumers and through retail. It competes head-to-head with ReadyWise on freeze-dried entrées, breakfasts, and bucket-based emergency kits with comparable shelf-life claims.
• Wise Company: Wise Company sells emergency food storage kits, freeze-dried meals, and survival supplies under the 'Wise Food Storage' brand, which ReadyWise itself appears to have absorbed or co-markets (the 'Wise Choice Bundle' and 'Wise Food Storage Heirloom Seed Vault' carry that naming). It is the closest direct competitor in bucket-format emergency preparedness.
• Thrive Life: Thrive Life (formerly Shelf Reliance) specializes in freeze-dried fruits, vegetables, meats, and dairy sold via direct sales and online. It overlaps directly with ReadyWise's Simple Kitchen #10 can lineup and emergency preparedness meal assortment.
• Valley Food Storage: Valley Food Storage is a DTC emergency food brand selling freeze-dried and dehydrated meal kits with long shelf life, marketed to preppers and families. It targets the same horizontal consumer segment as ReadyWise with overlapping entrée, fruit, and protein SKUs.
• My Patriot Supply: My Patriot Supply is a direct-to-consumer emergency food and preparedness brand offering organic and non-GMO freeze-dried meal kits, water filtration, and survival gear. It competes with ReadyWise on bucket-format emergency kits, organic positioning, and bundled value pricing.
• Nutrient Survival: Nutrient Survival markets nutritionally optimized, long-shelf-life emergency and everyday meals with a science-led positioning. It overlaps with ReadyWise on nutritionally complete emergency meal kits and pantry-stable offerings.

Broad incumbents

• Costco (Kirkland Signature emergency food): Costco sells emergency food kits (including its own Kirkland Signature and partner-brand pails) at scale through warehouse and online retail. It is a broader incumbent competing for the same household preparedness dollar with a different channel model and lower pricing tier than ReadyWise's direct-to-consumer bundles.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/readywisefood

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ReadyWise