Tobi Fairley Interior Design
- Company typePrivate
- Founded1999
- HeadquartersLittle Rock, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
Tobi Fairley Interior Design firmographics
Firmographics- Name
- Tobi Fairley Interior Design
- Legal name
- Tobi Fairley and Associates LLC
- Website
- https://tobifairley.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Tobi Fairley Interior Design industry classification
Industry- Product category
- Interior Design Services
- NAICS
- Interior Design Services (54141), Interior Design Services (541410), Graphic Design Services (541430)
- SIC
- Retail-Furniture Stores (5712), Retail-Home Furniture, Furnishings & Equipment Stores (5700), Household Furniture (2510)
- akta.pro primary industry
- Interior Design Services (BPAHAKAB)
- akta.pro secondary industries
- Luxury Whole-Home Renovation (High-End Finishes & Custom Build) (HSAPAEAI), Industrial/Product & Furniture Design (BPAHAKAM)
Keywords
Where Tobi Fairley Interior Design is headquartered
LocationHeadquarters
- HQ city
- Little Rock
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Tobi Fairley Interior Design business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Others
Revenue model
- Interior Design Services: Luxury interior design consulting including 2-hour consultations, virtual room design, and full-service bespoke interior design. Revenue generated through project-based fees ranging from $1,500 to premium custom projects.
- Fairley Fancy Boutique: Home decor and apparel e-commerce boutique operating through fairleyfancy.com. Products include furniture, lighting, décor, and clothing items. Includes branded product lines.
- Coaching/Business Services: Business and life coaching services for creatives and entrepreneurs. Helps other visionaries build businesses aligned with their passions.
- Digital Courses: Online educational content such as the 'Decorating for Christmas with Color' course and the 'DesignYou' mentorship program.
- Affiliate/Influencer Revenue: Commission-based revenue through Amazon affiliate links and LTK (liketoknow.it) shopping platform recommendations featured on the Toolkit page.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | 2-Hour Design Consultation |
| One time/ perpetual license | Pay-as-you-go | Virtual Interior Design Package |
| One time/ perpetual license | Multi-year contract | Custom Full-Service Interior Design |
| Other | Pay-as-you-go | Luxury Furnishing Budget Minimum |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Tobi Fairley Interior Design product offering
Product offeringCore offering
Tobi Fairley Interior Design provides tiered interior design services ranging from $1,500 two-hour consultations to $3,500-$5,000/room virtual design packages and quote-based custom full-service design for remodels and new builds. The firm also operates the Fairley Fancy boutique (online and physical) selling curated home decor and apparel, offers personal styling/wardrobe consults, creative brand identity redesign, and business/life coaching for creatives, all anchored in a bold 'Color=Joy' design philosophy.
Product overview
Tobi Fairley operates as a women-run creative services company offering three tiers of interior design services (2-Hour Design Consultation at $1,500, Virtual Interior Design at $3,500-$5,000/room, and Custom Full-Service Interior Design for remodels and new builds), supplemented by the Fairley Fancy boutique for home decor and apparel. The portfolio also includes a Coaching Business for Creatives, personal wardrobe styling services, creative brand identity redesign, and a free Decorating with Color Guide. All offerings are anchored around a 'color and joy' philosophy, with the Toolkit resource hub organizing content across Design, Fashion, Beauty, Health, Joy, and Business categories.
Differentiator
Problem solved
Functional benefit
Brands
- Fairley Fancy: A colorful home decor and clothing boutique featuring curated fashion and décor items, including products from Tobi's own furniture line with Woodbridge Furniture.
Products and services
- 2-Hour Design Consultation
Companies that use Tobi Fairley Interior Design
Customer profileSegments3 records
Ideal customer profiles3 records
Tobi Fairley Interior Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Tobi Fairley Interior Design partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Woodbridge FurnitureminorTobi Fairley has a dedicated product collection with Woodbridge Furniture, featuring upholstery and furniture pieces designed in her distinctive colorful style. Products sold through the Fairley Fancy boutique.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Tobi Fairley Interior Design competitors and assessment
Company assessmentEmerging players
- Modsy: Virtual interior design platform using 3D rendering and e-commerce integration. Competes in the online/virtual design space with technology-enabled delivery rather than personal-brand services.
- Havenly: Online interior design service offering virtual design packages at tiered price points. Comparable in the virtual design service tier ($3,500-$5,000/room) but operates as a marketplace model rather than a personal-brand studio.
- Decorist: Online interior design platform matching customers with designers for virtual room makeovers. Competes directly in the virtual design package segment at similar price points.
Direct peers
- Kelly Wearstler: Luxury interior designer with a strong personal brand, signature bold aesthetic, product collections, and residential/hospitality projects. Closest comparable in combining high-end design services with branded retail and licensing.
- Nate Berkus: Celebrity interior designer with national media presence, product collections, and high-end residential design services. Comparable in personal-brand-led design services with retail/licensing extensions.
- Marie Flanigan Interiors: Boutique luxury interior design firm with strong personal brand, residential full-service design, and product partnerships. Comparable in scale, founder-led model, and high-end positioning.
- Studio McGee: Interior design firm with a media presence (Netflix's Dream Home Makeover), product line (McGee & Co.), and full-service design offering. Comparable across services, product, and brand-driven content model.
- Jonathan Adler: Interior designer turned potter and home goods retailer; combines design services with a large direct-to-consumer product business and retail stores. Comparable in blending design aesthetic with scaled product commerce.
Broad incumbents
- Ballard Designs: Large home furnishings retailer with design service offerings and catalog-driven direct sales. Adjacent as a scaled furniture/home decor retailer with complementary design services.
- Pottery Barn (Williams-Sonoma): Major home furnishings retailer offering in-store and virtual design services alongside broad product assortment. Comparable as a competing distribution channel for premium home decor with adjacent design services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Tobi Fairley Interior Design social profiles
Digital presenceTobi Fairley Interior Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tobi Fairley Interior Design leadership team
Management profileNumber of profiles
Profiles1 record
Tobi Fairley Interior Design subsidiaries and ownership
Company hierarchySubsidiaries1 record
Tobi Fairley Interior Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tobi Fairley Interior Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tobi Fairley Interior Design
What does Tobi Fairley Interior Design do?
Tobi Fairley Interior Design provides tiered interior design services ranging from $1,500 two-hour consultations to $3,500-$5,000/room virtual design packages and quote-based custom full-service design for remodels and new builds. The firm also operates the Fairley Fancy boutique (online and physical) selling curated home decor and apparel, offers personal styling/wardrobe consults, creative brand identity redesign, and business/life coaching for creatives, all anchored in a bold 'Color=Joy' design philosophy.
Is Tobi Fairley Interior Design a public or private company?
Tobi Fairley Interior Design is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tobi Fairley Interior Design founded?
Tobi Fairley Interior Design was founded in 1999. It employs 1 to 10 people.
Where is Tobi Fairley Interior Design based?
Tobi Fairley Interior Design is headquartered in Little Rock, United States, in the North America region.
How does Tobi Fairley Interior Design make money?
Five revenue lines are on record. Interior Design Services are the primary driver. The others are fairley Fancy Boutique, coaching/Business Services, digital Courses and affiliate/Influencer Revenue.
Who are Tobi Fairley Interior Design's main competitors?
Emerging players on record are Modsy, Havenly and Decorist. Direct peers are Kelly Wearstler, Nate Berkus, Marie Flanigan Interiors, Studio McGee and Jonathan Adler. Broad incumbents are Ballard Designs and Pottery Barn (Williams-Sonoma).
Does Tobi Fairley Interior Design have an API?
No public API is recorded for Tobi Fairley Interior Design.
What industry is Tobi Fairley Interior Design in?
Tobi Fairley Interior Design's product category is Interior Design Services. Its primary akta.pro industry code is BPAHAKAB, Interior Design Services, with a secondary code of HSAPAEAI, Luxury Whole-Home Renovation (High-End Finishes & Custom Build). Its NAICS code is 54141 and its SIC code is 5712.