Oakland Athletics
- Company typePrivate
- Founded1901
- HeadquartersOakland, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
Oakland Athletics firmographics
Firmographics- Name
- Oakland Athletics
- Legal name
- Oakland Athletics
- Website
- https://athletics.com
- Company type
- Private
- Founded year
- 1901
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Oakland Athletics industry classification
Industry- Product category
- Professional Sports Franchise
- NAICS
- Sports Teams and Clubs (711211), Spectator Sports (71121), Sporting Goods Retailers (459110)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Baseball & Softball Leagues (MPAKAAAC)
- akta.pro secondary industries
- Sports Collectibles, Fan Gear & Licensed Merchandise Retail (CRAMABAO), Team & League Branded Merchandise Retail (Non-Apparel) (CRAMAOAF), Sports Collectibles Marketplace & Auction Platforms (CRAMAOAI), Athletics Facilities & Venue Management (EDALAIAL), Sports Audio Rights & Live Game Audio Networks (MPABAJAK)
Keywords
Where Oakland Athletics is headquartered
LocationHeadquarters
- HQ city
- Oakland
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Oakland Athletics business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain
Revenue model
- Ticket Sales: Revenue from single game tickets, season tickets, theme games (Sacramento Saturdays, Military & First Responders, College & Graduate Student discounts), group tickets, premium spaces, suites, and hospitality areas at Sutter Health Park
- Broadcasting & Streaming: MLB broadcast rights, Athletics.TV streaming subscription service, in-market streaming, and TV/radio broadcast affiliate relationships
- Merchandise & Licensing: Sales of team merchandise including jerseys (Nike), caps (New Era), apparel, trading cards, collectibles, and memorabilia through MLB Shop, European Shop, and team store at ballpark
- Sponsorships & Advertising: Corporate sponsorship agreements, in-ballpark advertising, uniform sponsor patches, and promotional partnerships
- Auctions: Online auctions for authenticated memorabilia, game-used items, autographed collectibles, and exclusive All-Star items
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Single Game General Admission and Reserved Seating |
| Subscription | Annual | Season Ticket Packages |
| Transaction based/ take rate | Pay-as-you-go | Premium Spaces & Suites |
| Transaction based/ take rate | Pay-as-you-go | Family Four Pack |
| Transaction based/ take rate | Pay-as-you-go | Pregame Perks |
| Subscription | Monthly | Athletics.TV Streaming Subscription |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels9 records
Oakland Athletics product offering
Product offeringCore offering
The Oakland Athletics operate as a professional Major League Baseball franchise that sells live game attendance through single-game tickets, season ticket packages, premium seating and suites, and group and themed-game tickets (Sacramento Saturdays, Military & First Responders, College & Graduate Student, Family Four Pack, Pregame Perks). The franchise also distributes Athletics.TV streaming subscriptions, sells licensed team merchandise (jerseys, caps, apparel, trading cards, collectibles) via MLB Shop, runs authenticated memorabilia auctions, and monetizes corporate sponsorships and in-ballpark advertising.
Product overview
The Oakland Athletics (A's) operate primarily as a Major League Baseball franchise rather than a technology product company. Their digital offerings consist of a streaming service (Athletics.TV) for game viewing, official mobile applications, and team-branded merchandise through the MLB Shop. The organization also produces podcast content including A's Cast and Beyond the Dugout, operates their home venue Sutter Health Park in Sacramento, and is developing a future ballpark in Las Vegas. The team's digital ecosystem centers on game entertainment, ticketing, merchandise sales, and fan engagement through multiple platforms.
Differentiator
Problem solved
Functional benefit
Brands
- Athletics.TV: Streaming service for watching Athletics games and content
- Stomper
Products and services
- Athletics.TV Streaming Subscription Subscription-based streaming service providing live Oakland Athletics game broadcasts, including out-of-market coverage with blackout restrictions on in-market games. Sold via MLB.com with tiered pricing.
- Single Game Tickets Pay-as-you-go ticket admission to individual regular-season home games at Sutter Health Park, with themed-game variants including Sacramento Saturdays, Military & First Responders, College & Graduate Student discounts, Family Four Packs, and Pregame Perks. Prices vary by opponent, day of week, and seat location.
- Season Ticket Packages Annual subscription-style ticket plans offering full-season and partial-season access with multiple seating tiers for committed fans at Sutter Health Park.
- Premium Spaces, Suites and Hospitality Luxury suites, hospitality spaces, and premium seating areas at Sutter Health Park available to corporate and group buyers for executive entertainment, client hosting, and special events on a per-game or packaged basis.
- Group Tickets Discounted block ticket packages for organizations, birthday parties, corporate outings, and other group events at Sutter Health Park, with dedicated sales support.
- Athletics Licensed Merchandise Official Oakland Athletics-branded merchandise including Nike jerseys, New Era caps, men's, women's, kids' and Big & Tall apparel, trading cards, home and office products, and clearance items, sold globally through the MLB Shop online storefront (including the European Shop) and physically at the A's Team Store at Sutter Health Park.
- A's Auctions Online auction platform for authenticated Athletics memorabilia, game-used items, autographed collectibles, and exclusive All-Star merchandise, backed by the MLB Authentication program.
- Athletics Ticket Gift Cards Redeemable gift cards usable toward Athletics ticket purchases via the team's ticketing system.
Quantifiable outcome
- Multiple All-Star selections for key prospects (Langeliers, Kurtz) demonstrating talent pipeline strength
- +1 more outcomes
Companies that use Oakland Athletics
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Oakland Athletics technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Oakland Athletics partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Sutter HealthcoreNaming rights partner for the team's current temporary home ballpark in West Sacramento. Sutter Health Park serves as the home stadium for the Oakland Athletics during their transition period. Partnership includes comprehensive ballpark naming and promotional activations.
- SeatGeekcoreOfficial authorized secondary ticket marketplace for the Oakland Athletics. Allows fans to buy and sell tickets with official team endorsement. Partnership featured in team navigation and ticket purchasing options.
- Season ShareminorPartnership for promotional ticket offerings including Tower Bridge Doubleheader special events and themed game packages.
- TicketmastercoreAuthorized ticket sales platform for away games and select home games, integrated into official schedule and ticket purchase options.
- Boys and Girls Clubs of AmericaminorCommunity partnership supported by MLB featuring youth development programs. Oakland Athletics participate in community initiatives including donations, appearances, and youth baseball programs.
- Fanatics / MLB ShopcoreOfficial merchandise partner operating the MLB Shop online storefront and physical team store at Sutter Health Park. Provides jerseys, apparel, collectibles, and memorabilia sales.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Oakland Athletics competitors and assessment
Company assessmentDirect peers
- San Diego Padres: California-based MLB franchise — directly comparable as another mid-market California team with similar attendance, sponsorship, and streaming revenue dynamics.
- San Francisco Giants: Other MLB franchise in the San Francisco Bay Area — directly comparable as a California-based MLB team sharing the same regional fan base, broadcast market, and corporate sponsorship pool, especially relevant given Oakland's relocation.
- Houston Astros: American League West division rival — directly comparable as a same-division MLB team competing for playoff positioning, regional sports revenue, and the same corporate sponsorship pool.
- Los Angeles Angels: California-based MLB franchise — directly comparable as a same-state professional baseball team competing for Southern California fan attention and local media rights.
- Texas Rangers: American League West division rival — directly comparable as a same-division MLB team and a recent example of a franchise that opened a new ballpark, providing a relevant relocation/transition benchmark.
- Seattle Mariners: American League West division rival — directly comparable as a same-division AL West team competing for divisional standings and regional Pacific Northwest sports media attention.
- Tampa Bay Rays: Small-market MLB franchise — directly comparable as a peer facing similar small-market revenue constraints, stadium uncertainty, and the need to compete in a lower-tier regional media market.
Broad incumbents
- Los Angeles Dodgers: Large-market MLB franchise and another California team — relevant peer for benchmarking sponsorship, premium-seating, and streaming economics against a top-revenue MLB franchise.
- New York Yankees: Largest MLB franchise by valuation — relevant benchmark for premium-seating, sponsorship, and DTC streaming economics that the Athletics could aspire to as the Las Vegas market matures.
- Boston Red Sox: Historic MLB franchise with deep brand equity — relevant peer for monetizing heritage, premium hospitality, and ballpark revenue streams that the new Las Vegas ballpark could emulate.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Oakland Athletics social profiles
Digital presenceOakland Athletics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Oakland Athletics leadership team
Management profileNumber of profiles
Profiles1 record
Oakland Athletics subsidiaries and ownership
Company hierarchySubsidiaries4 records
Oakland Athletics funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Oakland Athletics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Oakland Athletics
What does Oakland Athletics do?
The Oakland Athletics operate as a professional Major League Baseball franchise that sells live game attendance through single-game tickets, season ticket packages, premium seating and suites, and group and themed-game tickets (Sacramento Saturdays, Military & First Responders, College & Graduate Student, Family Four Pack, Pregame Perks). The franchise also distributes Athletics.TV streaming subscriptions, sells licensed team merchandise (jerseys, caps, apparel, trading cards, collectibles) via MLB Shop, runs authenticated memorabilia auctions, and monetizes corporate sponsorships and in-ballpark advertising.
Is Oakland Athletics a public or private company?
Oakland Athletics is a private company. It is classified as family owned and is currently operating.
When was Oakland Athletics founded?
Oakland Athletics was founded in 1901. It employs 101 to 250 people.
Where is Oakland Athletics based?
Oakland Athletics is headquartered in Oakland, United States, in the North America region.
How does Oakland Athletics make money?
Five revenue lines are on record. Ticket Sales are the primary driver. The others are broadcasting & Streaming, merchandise & Licensing, sponsorships & Advertising and auctions.
Who are Oakland Athletics's main competitors?
Direct peers on record are San Diego Padres, San Francisco Giants, Houston Astros, Los Angeles Angels, Texas Rangers, Seattle Mariners and Tampa Bay Rays. Broad incumbents are Los Angeles Dodgers, New York Yankees and Boston Red Sox.
Does Oakland Athletics have an API?
No public API is recorded for Oakland Athletics.
What industry is Oakland Athletics in?
Oakland Athletics's product category is Professional Sports Franchise. Its primary akta.pro industry code is MPAKAAAC, Baseball & Softball Leagues, with a secondary code of CRAMABAO, Sports Collectibles, Fan Gear & Licensed Merchandise Retail. Its NAICS code is 711211 and its SIC code is 7900.