What Season Share does

Season Share, Inc. is a Los Angeles-based ticketing technology company founded in 2017 that builds subscription, last-minute, and credit-based ticketing products for professional sports teams, collegiate athletic programs, and entertainment venues across North America. Its core platform comprises three products: Pass (a monthly subscription product granting flexible access to game inventory), Flow (a dynamic single-game buy-flow powering student, last-minute, guest, group, and seat-upgrade programs), and Flex (a credit-bank/pick-em engine for custom ticket plans and gift cards). The technology integrates directly with incumbent primary ticketing systems, specifically Ticketmaster Archtics via a Nexus Partner relationship and Tickets.com for MLB clubs, and delivers mobile tickets through teams' existing apps such as the MLB Ballpark App. Supporting modules include the Fast Break Pass, Summer Pass, Student Pass, Ballpark Season Pass, Access Pass, Seat Upgrades, Gift Cards, and the D-backs Suites premium offering.

The company's go-to-market is enterprise sales-led, targeting B2B relationships with teams, leagues, venues, and entertainment organizations, complemented by distribution through the Ticketmaster Nexus channel. Revenue is generated through team-issued Pass subscriptions (monthly recurring billing such as the Colorado Rockies Ballpark Pass at $39.99/month or the Arizona Diamondbacks Ballpark Season Pass at $299), transaction-based Flow revenue on last-minute and student offers, Flex credit-package economics, and the LivePass consumer subscription marketplace launched at INTIX 2024 starting at $49/month. Reported operational metrics include $100M+ in cumulative partner inventory delivered since 2020, more than 1.5M tickets purchased through the platform, 100% net partner retention, and 88% new-buyer rates, alongside customer logos spanning MLB, NBA, NFL, NHL, MLS, NCAA, and MiLB organizations. The company closed a strategic funding round in October 2023 led by 11 Tribes Ventures with participation from six co-investors, and operates as a private venture-backed company with 11-50 employees.

Name

Season Share

Legal name

Season Share, Inc.

Website

https://seasonshare.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Season Share provides subscription, last-minute, and credit-based ticketing software (Pass, Flow, Flex, LivePass) for professional sports teams, collegiate athletic programs, and entertainment venues, integrating directly with Ticketmaster Archtics and Tickets.com.

Ownership category

akta.pro rank

Product category

Sports Ticketing Software

NAICS

Spectator Sports (7112), Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sports Ticketing (HSACALAB)

akta.pro secondary industries

Live Event Ticketing (Concerts, Festivals, Comedy) (HSACALAA), Sports Events & Match Tickets (THAJAFAE)

Keywords

• Flexible ticketing software
• Sports ticketing platform
• Subscription ticket solution
• Live event ticketing
• Mobile ticket delivery

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Subscription Revenue (Pass): Monthly recurring subscription fees from Pass products enabling fans to access multiple games with flexible inventory. Teams generate recurring monthly revenue while delivering flexibility to younger fans.
2. Last-Minute Ticketing (Flow): Revenue generated from dynamic single-game ticket sales through Flow product, targeting spontaneous fans, students, and last-minute inventory moves. Teams earn per-transaction revenue from otherwise unsold inventory.
3. Credit-Based Programs (Flex): Revenue from credit-based ticket packages where fans purchase banks of credits redeemable across various tickets and experiences. Average order value of $2,000 with 85% conversion rate indicates premium B2B and B2C transactions.
4. LivePass Subscriptions: Monthly subscription fees for LivePass platform offering points exchangeable for tickets across sports, concerts, and theater events nationwide. Starts at $49/month with additional points purchasable incrementally.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Season Share operates a flexible ticketing software platform for professional sports teams, leagues, and venues. Its core products—Pass, Flow, and Flex—enable subscription-based ticketing, dynamic last-minute buy-flows, and credit-based ticketing programs respectively. The company also operates LivePass, a consumer-facing subscription marketplace that aggregates flexible ticket inventory across partner teams. Since 2020, Season Share has delivered over $100M in ticket inventory.

Product overview

Season Share is a modular ticketing technology platform with three core products: Pass (subscription-based access to unsold inventory), Flow (dynamic single-game buy-flow for last-minute and student programs), and Flex (credit-based and pick-your-own-games packages). The platform integrates with teams' existing ticketing systems (Ticketmaster Archtics, Tickets.com) and mobile apps to deliver tickets. Supporting modules include LivePass (consumer subscription marketplace), Summer Pass, Student Pass, Fast Break Pass, Ballpark Season Pass, Access Pass, Seat Upgrades, and Gift Cards. The company also offers premium solutions like D-backs Suites for suite inventory sales. Key differentiators include sit-with-a-friend functionality, dynamic inventory allocation, SMS-based offer distribution, and integration with Account Manager for ticket delivery.

Differentiator

Problem solved

Functional benefit

Brands

• LivePass: First all-in-one subscription marketplace for live events that connects fans to ticket inventory across various experiences including MLB, NFL, NBA, MLS, NCAA games, concerts, shows, and theatrical performances nationwide.
• Pass
• Flow
• Flex

Products and services

• Pass

Quantifiable outcome

• $100M+ inventory delivered since 2020
• +6 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature9 records

Partnerships

Three partnerships are on record, tiered core and flagship.

• Tickets.com (MLB)coreTechnology or Integration · 1 January 2023Direct integration with MLB's Tickets.com platform. Oakland Athletics became first Tickets.com club to partner with Season Share. Teams retain full control of inventory, pricing, data, and revenues.
• TicketmastercoreTechnology or Integration · 1 January 2020Nexus Partner Program member enabling integration with Ticketmaster's Archtics platform. Partnership extends Ticketmaster's power through integration that enables venues to launch fan and alumni programs. Seamless collaboration for ticket delivery.
• Orlando MagicflagshipStrategic or Co-development Partner · 1 January 2014One of the first sports organizations to utilize mobile pass subscription ticketing technology. Fast Break Pass program relaunched with Season Share as perfect initial partner for Season Pass product launch.

Scale indicators24 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Tickets.com: MLB-aligned primary ticketing platform for sports teams and venues. Season Share is integrated with Tickets.com and uses it as a distribution channel, but Tickets.com could also build overlapping subscription/flexible ticketing features in-house.
• Ticketmaster (Live Nation): Dominant global ticketing incumbent and Season Share's largest channel partner via the Nexus program. Overlaps with Season Share's enterprise ticketing stack at the largest venues and could internalize flexible/subscription functionality.
• Vivid Seats: Public secondary ticketing marketplace with growing primary ticketing ambitions. Comparable to Season Share in serving live-event fans, but operates downstream as a marketplace rather than as team-side ticketing infrastructure.
• Eventbrite: Large self-service ticketing platform with consumer marketplace. Indirect comp for Season Share's LivePass marketplace ambitions and Flex credit-based programs, though primarily SMB-focused rather than enterprise sports.

Emerging players

• Yellow Heart: Digital ticketing platform with last-minute and subscription ticketing for live events. Smaller-scale competitor in the same flexible subscription ticketing category Season Share pioneered for sports teams.
• AudienceView: Enterprise ticketing, commerce, and CRM platform serving sports teams, performing arts, and live events. Comparable to Season Share in providing subscription and flexible inventory tooling to large institutional clients.
• Tessitura: Enterprise CRM and ticketing platform purpose-built for arts, cultural, and live-entertainment organizations. Comparable to Season Share in serving institutional live-event clients with subscription/membership models, but in a different vertical.

Direct peers

• AXS (AEG): Owned by AEG, AXS is a primary ticketing platform powering many major sports teams, arenas, and concert venues. Competes head-to-head with Season Share in the same enterprise sales motion targeting professional franchises.
• Gametime: Mobile last-minute ticketing app focused on sports, with a similar "every seat counts" inventory-monetization thesis. Overlaps with Season Share's Flow product in targeting walk-up and last-minute fan segments at sports venues.
• SeatGeek: Mobile-first primary and secondary ticketing platform that supplies sports teams and venues with managed inventory and dynamic pricing tools. Most direct competitor to Season Share in flexible ticketing technology for pro sports franchises.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/seasonshareapp
• Facebookfacebook.com/seasonshareapp
• LinkedInlinkedin.com/company/season-share
• Instagraminstagram.com/seasonshareapp

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Season Share