Oakland Athletics

Name

Oakland Athletics

Legal name

Oakland Athletics

Website

https://athletics.com

Company type

Private

Founded year

1901

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Professional Sports Franchise

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121), Sporting Goods Retailers (459110)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Baseball & Softball Leagues (MPAKAAAC)

akta.pro secondary industries

Sports Collectibles, Fan Gear & Licensed Merchandise Retail (CRAMABAO), Team & League Branded Merchandise Retail (Non-Apparel) (CRAMAOAF), Sports Collectibles Marketplace & Auction Platforms (CRAMAOAI), Athletics Facilities & Venue Management (EDALAIAL), Sports Audio Rights & Live Game Audio Networks (MPABAJAK)

Keywords

• Professional baseball franchise
• Sports ticketing services
• Team merchandise sales
• Game streaming subscription
• Sports sponsorship deals

Headquarters

HQ city

Oakland

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Ticket Sales: Revenue from single game tickets, season tickets, theme games (Sacramento Saturdays, Military & First Responders, College & Graduate Student discounts), group tickets, premium spaces, suites, and hospitality areas at Sutter Health Park
2. Broadcasting & Streaming: MLB broadcast rights, Athletics.TV streaming subscription service, in-market streaming, and TV/radio broadcast affiliate relationships
3. Merchandise & Licensing: Sales of team merchandise including jerseys (Nike), caps (New Era), apparel, trading cards, collectibles, and memorabilia through MLB Shop, European Shop, and team store at ballpark
4. Sponsorships & Advertising: Corporate sponsorship agreements, in-ballpark advertising, uniform sponsor patches, and promotional partnerships
5. Auctions: Online auctions for authenticated memorabilia, game-used items, autographed collectibles, and exclusive All-Star items

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels9 records

Core offering

The Oakland Athletics operate as a professional Major League Baseball franchise that sells live game attendance through single-game tickets, season ticket packages, premium seating and suites, and group and themed-game tickets (Sacramento Saturdays, Military & First Responders, College & Graduate Student, Family Four Pack, Pregame Perks). The franchise also distributes Athletics.TV streaming subscriptions, sells licensed team merchandise (jerseys, caps, apparel, trading cards, collectibles) via MLB Shop, runs authenticated memorabilia auctions, and monetizes corporate sponsorships and in-ballpark advertising.

Product overview

The Oakland Athletics (A's) operate primarily as a Major League Baseball franchise rather than a technology product company. Their digital offerings consist of a streaming service (Athletics.TV) for game viewing, official mobile applications, and team-branded merchandise through the MLB Shop. The organization also produces podcast content including A's Cast and Beyond the Dugout, operates their home venue Sutter Health Park in Sacramento, and is developing a future ballpark in Las Vegas. The team's digital ecosystem centers on game entertainment, ticketing, merchandise sales, and fan engagement through multiple platforms.

Differentiator

Problem solved

Functional benefit

Brands

• Athletics.TV: Streaming service for watching Athletics games and content
• Stomper

Products and services

• Athletics.TV Streaming Subscription Subscription-based streaming service providing live Oakland Athletics game broadcasts, including out-of-market coverage with blackout restrictions on in-market games. Sold via MLB.com with tiered pricing.
• Single Game Tickets Pay-as-you-go ticket admission to individual regular-season home games at Sutter Health Park, with themed-game variants including Sacramento Saturdays, Military & First Responders, College & Graduate Student discounts, Family Four Packs, and Pregame Perks. Prices vary by opponent, day of week, and seat location.
• Season Ticket Packages Annual subscription-style ticket plans offering full-season and partial-season access with multiple seating tiers for committed fans at Sutter Health Park.
• Premium Spaces, Suites and Hospitality Luxury suites, hospitality spaces, and premium seating areas at Sutter Health Park available to corporate and group buyers for executive entertainment, client hosting, and special events on a per-game or packaged basis.
• Group Tickets Discounted block ticket packages for organizations, birthday parties, corporate outings, and other group events at Sutter Health Park, with dedicated sales support.
• Athletics Licensed Merchandise Official Oakland Athletics-branded merchandise including Nike jerseys, New Era caps, men's, women's, kids' and Big & Tall apparel, trading cards, home and office products, and clearance items, sold globally through the MLB Shop online storefront (including the European Shop) and physically at the A's Team Store at Sutter Health Park.
• A's Auctions Online auction platform for authenticated Athletics memorabilia, game-used items, autographed collectibles, and exclusive All-Star merchandise, backed by the MLB Authentication program.
• Athletics Ticket Gift Cards Redeemable gift cards usable toward Athletics ticket purchases via the team's ticketing system.

Quantifiable outcome

• Multiple All-Star selections for key prospects (Langeliers, Kurtz) demonstrating talent pipeline strength
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Sutter HealthcoreOthersNaming rights partner for the team's current temporary home ballpark in West Sacramento. Sutter Health Park serves as the home stadium for the Oakland Athletics during their transition period. Partnership includes comprehensive ballpark naming and promotional activations.
• SeatGeekcoreChannel Partner/ Reseller/ DistributorOfficial authorized secondary ticket marketplace for the Oakland Athletics. Allows fans to buy and sell tickets with official team endorsement. Partnership featured in team navigation and ticket purchasing options.
• Season ShareminorChannel Partner/ Reseller/ DistributorPartnership for promotional ticket offerings including Tower Bridge Doubleheader special events and themed game packages.
• TicketmastercoreChannel Partner/ Reseller/ DistributorAuthorized ticket sales platform for away games and select home games, integrated into official schedule and ticket purchase options.
• Boys and Girls Clubs of AmericaminorStrategic or Co-development PartnerCommunity partnership supported by MLB featuring youth development programs. Oakland Athletics participate in community initiatives including donations, appearances, and youth baseball programs.
• Fanatics / MLB ShopcoreChannel Partner/ Reseller/ DistributorOfficial merchandise partner operating the MLB Shop online storefront and physical team store at Sutter Health Park. Provides jerseys, apparel, collectibles, and memorabilia sales.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• San Diego Padres: California-based MLB franchise — directly comparable as another mid-market California team with similar attendance, sponsorship, and streaming revenue dynamics.
• San Francisco Giants: Other MLB franchise in the San Francisco Bay Area — directly comparable as a California-based MLB team sharing the same regional fan base, broadcast market, and corporate sponsorship pool, especially relevant given Oakland's relocation.
• Houston Astros: American League West division rival — directly comparable as a same-division MLB team competing for playoff positioning, regional sports revenue, and the same corporate sponsorship pool.
• Los Angeles Angels: California-based MLB franchise — directly comparable as a same-state professional baseball team competing for Southern California fan attention and local media rights.
• Texas Rangers: American League West division rival — directly comparable as a same-division MLB team and a recent example of a franchise that opened a new ballpark, providing a relevant relocation/transition benchmark.
• Seattle Mariners: American League West division rival — directly comparable as a same-division AL West team competing for divisional standings and regional Pacific Northwest sports media attention.
• Tampa Bay Rays: Small-market MLB franchise — directly comparable as a peer facing similar small-market revenue constraints, stadium uncertainty, and the need to compete in a lower-tier regional media market.

Broad incumbents

• Los Angeles Dodgers: Large-market MLB franchise and another California team — relevant peer for benchmarking sponsorship, premium-seating, and streaming economics against a top-revenue MLB franchise.
• New York Yankees: Largest MLB franchise by valuation — relevant benchmark for premium-seating, sponsorship, and DTC streaming economics that the Athletics could aspire to as the Las Vegas market matures.
• Boston Red Sox: Historic MLB franchise with deep brand equity — relevant peer for monetizing heritage, premium hospitality, and ballpark revenue streams that the new Las Vegas ballpark could emulate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@MLBClubhouse
• Xx.com/Athletics

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oakland Athletics