NeuroInsight
Neuro-Insight is a private neuromarketing company that uses patented Steady State Topography (SST) EEG technology to predict consumer memory encoding and in-market sales with 86% accuracy, serving Fortune 100 brands, agencies, media companies, and governments through advisory services, the Neuro-Accelerate subscription platform, and a Creative Intelligence data layer.
- Company typePrivate
- Founded2009
- HeadquartersMelbourne, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What NeuroInsight does
Neuro-Insight is a private neuromarketing company founded by Professor Emeritus Richard Silberstein (Chief Scientist and Board Chairman) and led operationally by Pranav Yadav as CEO of Neuro-Insight US Inc. The firm's core product is its patented Steady State Topography (SST) technology, an EEG-based methodology that measures brain electrical activity at the executive decision-making layer to predict what is being encoded into long-term memory in real time. The methodology has been validated against independent econometric models across 15 campaigns and 4 years, establishing an 86% correlation to in-market sales — materially higher than facial coding (9%), biometrics (27%), eye tracking (27%), or conventional EEG (62%).
The company monetizes through three channels: (1) bespoke Advisory engagements with brands and agencies for neuromarketing research; (2) Neuro-Accelerate, a self-serve subscription platform with Lite, Standard, and Hub tiers that delivers creative testing reports on a Monday-to-Friday cycle; and (3) Creative Intelligence, a recurring data and predictive layer built on a database of over 25,753 ads tested across 30+ countries. Adjacent practices include The Good Lab (Neuro) for sensitive societal communications and The Missing Layer research initiative. Neuro-Insight operates three permanent offices in New York, London, and Melbourne, and its named client base spans Google, Mastercard, Bloomberg, Amazon, Coca-Cola, PepsiCo, Diageo, Samsung, Nestlé, Unilever, LinkedIn, Spotify, Pandora, ANZ Bank, and the United Nations.
Neuro-Insight is structured as a founder-led private company with no disclosed external funding rounds, parent company, or institutional investors. The firm's value proposition rests on combining 16 years of consistent methodology, a uniquely large longitudinal neural database, and credentialed scientific leadership — positioning the company as a premium enterprise research provider and, increasingly, as a foundational data layer for AI systems that lack access to subconscious decision-making signals.
NeuroInsight firmographics
Firmographics- Name
- NeuroInsight
- Legal name
- Neuro-Insight
- Website
- https://neuro-insight.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Neuro-Insight is a private neuromarketing company that uses patented Steady State Topography (SST) EEG technology to predict consumer memory encoding and in-market sales with 86% accuracy, serving Fortune 100 brands, agencies, media companies, and governments through advisory services, the Neuro-Accelerate subscription platform, and a Creative Intelligence data layer.
- Ownership category
- akta.pro rank
NeuroInsight industry classification
Industry- Product category
- Neuromarketing Research
- NAICS
- Marketing Research and Public Opinion Polling (54191)
- SIC
- Services-Commercial Physical & Biological Research (8731), Electromedical & Electrotherapeutic Apparatus (3845)
- akta.pro primary industry
- Behavioral & Neuroscience Research (Biometrics, Eye-Tracking, Neuromarketing) (MPAAALAN)
- akta.pro secondary industry
- Neurological Monitoring (EEG, Seizure/Sleep/Neuro Wearables) (HLAHACAE)
Keywords
Where NeuroInsight is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
NeuroInsight business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Advisory Services: Bespoke consulting engagements with brands and agencies for neuromarketing research, helping clients understand how their creative work will perform before launch. These are custom research engagements typically involving direct collaboration.
- Neuro-Accelerate Platform Subscriptions: Tiered subscription model with Lite (1-2 creatives/month), Standard (2-4 creatives/month), and Hub (4-6+ creatives/month) plans. Delivers neuro testing reports with fast turnaround.
- Creative Intelligence: Intelligence layer service providing access to the world's largest repository of neural trajectories correlated to marketing stimuli, enabling predictive performance and query intelligence for creative decisions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Lite - 1-2 creatives per month |
| Subscription | Monthly | Standard - 2-4 creatives per month |
| Subscription | Monthly | Hub - 4-6+ creatives per month |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
NeuroInsight product offering
Product offeringCore offering
Neuro-Insight applies patented Steady State Topography (SST) EEG-based brain measurement to deliver neuromarketing research, creative testing, and predictive marketing intelligence. Its core deliverables include bespoke Advisory research engagements with brands and agencies, a self-serve Neuro-Accelerate subscription platform that delivers creative effectiveness reports Monday-to-Friday, and a Creative Intelligence layer that provides query access to a global repository of neural trajectories correlated to marketing stimuli.
Product overview
Neuro-Insight offers a neuroscience-based marketing intelligence platform centered on its patented SST (Steady State Topography) technology. The core offering consists of Neuro-Accelerate, a subscription-based testing platform available in Lite, Standard, and Hub tiers, which delivers brain-based creative analysis with rapid turnaround. This platform is supported by professional Advisory consulting services and Creative Intelligence—a longitudinal neural data repository for predictive creative evaluation. The company also operates The Good Lab (Neuro) for sensitive communications and The Missing Layer research initiative exploring AI's cognitive limitations. Together, these products form a unified neuroscience measurement system trusted by Fortune 100 companies.
Differentiator
Problem solved
Functional benefit
Brands
- Neuro-Accelerate: Neural testing platform enabling creative testing at the speed of the creative cycle - submit assets Monday, receive results Friday.
- Creative Intelligence
- The Missing Layer
- The Good Lab (Neuro)
- SST
Products and services
- Neuro-Accelerate Subscription-based neural testing platform that delivers brain-based creative analysis at the speed of the creative cycle. Clients submit creative assets on Monday and receive 20-page neuro reports on Friday covering commercial impact, attention-grabbing, watchability, and connection metrics, with 86% accuracy in predicting in-market results. Targets brands and agencies needing rapid, repeatable creative testing.
- Advisory Services Bespoke neuromarketing consulting service helping leading brands and agencies understand what their creative work will do before launch, using SST brain measurement to validate and optimize marketing decisions across creative development, branding, media buying, product innovation, and in-store experience.
- Creative Intelligence Repository of neural trajectory data correlated to marketing stimuli, serving as a ground truth layer for modern marketing. Enables query intelligence and predictive performance evaluation of creative assets across categories and cultures, supporting creative decisions at scale.
- The Good Lab (Neuro) Specialized service supporting brands, organizations, and leaders in crafting communications on sensitive societal issues (climate, gender, health, civic behavior) using neuroscience methodology to decode subconscious decision-making and predict messaging resonance or backlash risk with 86% accuracy.
Quantifiable outcome
- 86% correlation to in-market sales behavior
- +3 more outcomes
Companies that use NeuroInsight
Customer profileNamed customers19 records
Segments3 records
Ideal customer profiles3 records
NeuroInsight technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature5 records
NeuroInsight partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
NeuroInsight competitors and assessment
Company assessmentRegional players
- Talon (formerly SharpEnd / Neuro-Insight-adjacent Out-of-Home measurement): Out-of-home (OOH) media specialist agency that has commissioned and used Neuro-Insight-type neuro studies to prove OOH creative effectiveness. Included as a regional/adjacent peer representing the OOH segment where Neuro-Insight has done dedicated work (e.g., QMS study showing 38% higher impact from evolving creatives), illustrating how Neuro-Insight's outputs feed into specialist OOH strategy.
Broad incumbents
- Ipsos: Multinational research firm offering quantitative, qualitative, and neuromarketing methods (e.g., ipsos ASI neuro offerings) to brand marketers. Overlaps directly with Neuro-Insight's advisory work for brand and agency clients across global markets.
- Kantar (Millward Brown): Global ad-research and brand-equity measurement incumbent whose Link and AdReaction solutions include neuro and implicit-methodology pre-testing. Regularly competes with Neuro-Insight for major advertiser pre-launch creative testing RFPs through its neuroscience and copy-testing practices.
- Nielsen Consumer Neuroscience: Nielsen's consumer-neuroscience division offers EEG and biometrics-based ad effectiveness solutions as part of its broader media-measurement portfolio. It directly overlaps with Neuro-Insight's neuromarketing methodology and competes for the same enterprise advertiser RFPs, while offering a much broader analytics ecosystem.
Emerging players
- Tobii: Global leader in eye-tracking hardware and analytics for advertising, UX, and research. Competes for the attention-measurement portion of ad-effectiveness budgets and is often used alongside or instead of EEG-based approaches such as Neuro-Insight's SST.
- CoolTool: Neuromarketing platform combining implicit response, eye tracking, and self-report for ad pre-testing. Offers a comparable self-serve-style testing product to Neuro-Insight's Neuro-Accelerate and serves the same mid-market and agency buyer profile.
- iMotions: Biosensor-research platform combining EEG, eye tracking, GSR, and facial coding for academic and commercial research. Sells tools to neuro-research teams including neuromarketing agencies, and supports SST-style multi-modal measurement, making it a platform-layer peer rather than a direct competitor for end-brand deliverables.
Direct peers
- System1 (formerly BrainJuicer): Direct competitor in applied neuromarketing and advertising-effectiveness research. System1's 'Star Rating' emotional benchmark uses implicit measurement methodologies (including facial coding and implicit response) on consumer creatives, directly competing for the same brand and agency budgets Neuro-Insight serves.
- Realeyes: Computer-vision-based emotion-measurement platform used by brands and agencies to optimize video creative. Sells a self-serve attention-and-emotion measurement subscription similar to Neuro-Accelerate, targeting the same ad-effectiveness buyer and overlapping heavily with Neuro-Insight's SST-based value proposition.
- Affectiva (a Smart Eye company): Pioneer in facial coding and emotion AI for advertising research, now part of automotive-grade vision specialist Smart Eye. Competes with Neuro-Insight's EEG approach via facial-expression analysis for attention and emotion measurement in ad testing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
NeuroInsight social profiles
Digital presenceNeuroInsight financial estimates
Financial estimateRevenue estimate
Valuation estimate
NeuroInsight leadership team
Management profileNumber of profiles
Profiles3 records
NeuroInsight funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NeuroInsight M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NeuroInsight
What does NeuroInsight do?
Neuro-Insight applies patented Steady State Topography (SST) EEG-based brain measurement to deliver neuromarketing research, creative testing, and predictive marketing intelligence. Its core deliverables include bespoke Advisory research engagements with brands and agencies, a self-serve Neuro-Accelerate subscription platform that delivers creative effectiveness reports Monday-to-Friday, and a Creative Intelligence layer that provides query access to a global repository of neural trajectories correlated to marketing stimuli.
Is NeuroInsight a public or private company?
NeuroInsight is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was NeuroInsight founded?
NeuroInsight was founded in 2009. It employs 11 to 50 people.
Where is NeuroInsight based?
NeuroInsight is headquartered in Melbourne, Australia, in the Oceania region.
How does NeuroInsight make money?
Three revenue lines are on record. Advisory Services are the primary driver. The others are neuro-Accelerate Platform Subscriptions and creative Intelligence.
Who are NeuroInsight's main competitors?
Talon (formerly SharpEnd / Neuro-Insight-adjacent Out-of-Home measurement) is listed as a regional player. Broad incumbents are Ipsos, Kantar (Millward Brown) and Nielsen Consumer Neuroscience. Emerging players are Tobii, CoolTool and iMotions. Direct peers are System1 (formerly BrainJuicer), Realeyes and Affectiva (a Smart Eye company).
Does NeuroInsight have an API?
No public API is recorded for NeuroInsight.
What industry is NeuroInsight in?
NeuroInsight's product category is Neuromarketing Research. Its primary akta.pro industry code is MPAAALAN, Behavioral & Neuroscience Research (Biometrics, Eye-Tracking, Neuromarketing), with a secondary code of HLAHACAE, Neurological Monitoring (EEG, Seizure/Sleep/Neuro Wearables). Its NAICS code is 54191 and its SIC code is 8731.