Palace Skateboards

What Palace Skateboards does

Palace Skateboards is a London-headquartered, privately held skateboarding and fashion brand founded in 2009 that designs, develops, and retails clothing, footwear, accessories, and skateboards. It operates under parent company GSLT Holdings Limited, led by CEO Gareth Skewis and Creative Director Lev Tanju, and employs approximately 130 people worldwide (60 at the London HQ), with operations spanning the UK, US, Europe, Japan, Korea, Hong Kong, and mainland China.

The company's commercial model is a direct-to-consumer, product-led drop model built on limited-edition releases and an aggressive cadence of high-profile brand collaborations. Core product categories include jackets, tops, bottoms, tracksuits, sweatshirts, t-shirts, footwear, bags, and accessories, priced from approximately $158 for entry items up to roughly $398-$810 for premium outerwear and collaboration pieces. Distribution is fully owned: a multi-region Shopify-based e-commerce footprint (UK/EU, US, Japan, Canada, Australia/NZ) plus 14+ physical retail locations across London, New York, Los Angeles, Tokyo, Osaka, Fukuoka, Seoul (Apgujeong and Hongdae), Hong Kong, Shanghai, with additional Dover Street Market concessions in London, LA, and Ginza Tokyo, and a new cultural hub at Manor Place in South London opened with Nike in November 2025.

Revenue is generated almost entirely through one-time unit sales of branded and co-branded apparel and lifestyle goods, with no subscription or licensing model disclosed. Marketing is organic and community-driven through Instagram, TikTok, YouTube, Apple Music, WeChat, Weibo, and a region-segmented mailing list. Co-branded projects with Nike, Carhartt WIP, The North Face Purple Label Japan, Vivienne Westwood, and Rizla are positioned by the company as integral to its business, supporting sell-out velocity and brand scarcity. The company is profitable and operationally disciplined per its public Modern Slavery disclosures, but financial figures are not publicly reported.

Name

Palace Skateboards

Legal name

GSLT Holdings Limited

Website

https://palaceskateboards.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

Palace Skateboards is a London-founded, privately held streetwear and skateboarding brand designing and retailing limited-edition apparel, footwear, and accessories worldwide through owned DTC e-commerce and 14+ retail locations, with collaborations serving as a core commercial pillar.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices14 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Apparel and Fashion Product Sales: Designs, develops, and retails clothing, footwear, accessories, and skateboards through owned e-commerce and retail stores globally

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Palace Skateboards designs, develops, and retails skateboarding-inspired streetwear apparel, footwear, accessories, and skateboard hardware under the Palace and Tri-Ferg brands. The company sells its own products exclusively through owned global retail stores and its own regional e-commerce sites, with highly anticipated limited-edition drops and high-profile brand collaborations (e.g., Nike, The North Face Purple Label, Carhartt WIP, Vivienne Westwood) functioning as integral, recurring product events that drive demand and traffic to owned channels.

Product overview

Palace Skateboards is a skateboarding and fashion brand that designs, develops, and retails clothing, footwear, accessories and skateboards. The company operates a core apparel business selling jackets, shirts, tops, bottoms, shorts, tracksuits, hoods, sweatshirts, t-shirts, footwear, bags, accessories, and hardware through its own retail stores and e-commerce platform. A significant part of their business model involves high-profile brand collaborations including Nike (Palace Nike England Collection, Manor Place cultural hub), Rizla (Palace Rizla Capsule Collection), The North Face Purple Label Japan, Carhartt WIP, and Vivienne Westwood. The company has approximately 130 employees worldwide with retail operations in London, New York, Los Angeles, Tokyo, Seoul, Osaka, Fukuoka, Hong Kong, and Shanghai, plus concessions at Dover Street Market locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Palace Core Streetwear Apparel Skateboarding-inspired apparel including graphic tees, hoodies, jackets, trousers, and headwear sold under the Palace and Tri-Ferg sub-labels; intended for individual consumers of streetwear and skate culture.
• Palace Skateboards (decks and hard goods) Palace-branded skateboard decks and skate hard goods including decks, trucks, wheels, and accessories for skateboarders and streetwear consumers.
• Palace Footwear Palace-branded sneakers and footwear collaborations sold in seasonal drops, including co-developed silhouettes with partner brands.
• Palace Brand Collaborations Co-developed limited-edition capsule collections and collaborative product lines with Nike, The North Face Purple Label, Carhartt WIP, Vivienne Westwood and other partner brands, released as drops via Palace's own channels and selected partners such as Dover Street Market.
• Palace Accessories and Lifestyle Goods Palace-branded accessories including bags, caps, beanies, socks, belts, and other lifestyle goods sold alongside apparel.

Quantifiable outcome

• High sell-out rates on collaborative drops and limited-edition products

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core, regional and flagship.

• RizlacoreStrategic or Co-development Partner · 29 May 202614-piece capsule collection collaboration with Rizla (one of the world's oldest rolling paper brands), featuring dual-branded clothing items including race jacket, hoodies, rugby shirts, mesh jerseys, t-shirts, caps, Palace-branded Rizlas, and ashtray. Went live online May 29, 2026.
• The North Face Purple Label JapanregionalStrategic or Co-development Partner · 16 December 2025Winter 2025 collaboration featuring outerwear, insulated jackets, fleeces, pants, and cold-weather accessories, combining Palace's graphic branding with The North Face's technical materials. Released exclusively in Japan.
• NikecoreStrategic or Co-development Partner · 31 October 2025Jointly opened Manor Place, a cultural hub in South London featuring zones for skateboarding, football, art exhibitions, workshops, and studio space for emerging creatives, launching November 11, 2025.
• NikeflagshipStrategic or Co-development Partner · 27 October 2025Palace's first collaboration with Nike featuring a collection inspired by soccer culture and skateboarding, with Wayne Rooney headline. Products available globally on launch day. Expanded to include Palace Nike England collection as part of Nike's x2 series featuring football-themed apparel. Manor Place cultural hub opened in South London in November 2025.
• Vivienne WestwoodcoreStrategic or Co-development Partner · 26 December 2024Palace x Vivienne Westwood collaboration featured in GQ's year-end roundup of cult menswear collaborations, highlighting the brand's high-profile partnership strategy.
• Carhartt WIPcoreStrategic or Co-development Partner · 24 December 2024Renewed collaboration featuring clothing collection with weather-resistant fabrics, bold colors, and graphic prints including jackets, work pants, shirts, and accessories. Drop scheduled December 27, 2024.
• Dover Street Market (DSM)coreChannel Partner/ Reseller/ DistributorPalace operates concession stores within Dover Street Market locations in London, Los Angeles, and Ginza Tokyo, providing premium retail presence in high-end fashion destinations.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Supreme: New York–based skate/streetwear brand built on limited drops, cult status, and high-profile collaborations (Louis Vuitton, Nike, The North Face). Closest direct peer to Palace in positioning, drop model, and audience.
• Stüssy: Heritage skate/streetwear label with global DTC and wholesale distribution, known for graphic-led apparel and ongoing collaborations. Comparable in audience, product mix, and international retail presence to Palace.
• Off-White: Virgil Abloh–founded luxury streetwear label that elevated skate-influenced design into the high-fashion tier. Comparable to Palace on premium streetwear positioning, collaboration strategy (Nike, IKEA), and Gen Z appeal.
• BAPE (A Bathing Ape): Tokyo-based streetwear brand with strong drop-driven product cycles, deep East Asian retail footprint, and broad global brand recognition. Comparable to Palace on hype-led releases, Asia retail scale, and graphic-driven apparel.
• Kith: New York–based streetwear retailer and brand operator with extensive collaborations (Nike, Adidas, Versace) and own physical retail. Directly comparable to Palace on multi-brand DTC retail plus branded drops.
• Carhartt WIP: European workwear-influenced streetwear label and recurring Palace collaborator. Comparable on graphic apparel, skate/terrace subcultural positioning, and multi-region DTC retail.
• The Hundreds: Los Angeles–based streetwear and skate brand with strong graphic identity and community-driven content. Comparable to Palace on US skate-streetwear audience, collab cadence, and DTC-first distribution.
• HUF: San Francisco–founded skate/streetwear brand with deep skateboarding heritage and US/Japan retail footprint. Comparable to Palace on skate-rooted branding and limited-edition drops.
• Aimé Leon Dore: New York–based streetwear label with elevated tailoring, strong New Balance collaboration history, and own flagship retail. Comparable to Palace on premium positioning, heritage subculture ties, and DTC-first distribution.

Others

• Dover Street Market: Comme des Garçons–owned multi-brand luxury concept retailer that operates Palace concessions in London, LA, and Ginza. Comparable as a strategic retail partner rather than a direct competitor, providing Palace access to high-end fashion clientele.

Market position

Strengths5 records

Weaknesses5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCADVAEBl9ZZ9gFOwURmm2kA
• Instagraminstagram.com/palaceskateboards
• TikToktiktok.com/@palaceskateboards
• Xx.com/PALACELONDON
• Facebookfacebook.com/palaceskateboards

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Palace Skateboards