The Hundreds
- Company typePrivate
- Founded2003
- HeadquartersLos Angeles, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
The Hundreds firmographics
Firmographics- Name
- The Hundreds
- Legal name
- The Hundreds is Huge, Inc.
- Website
- https://thehundreds.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
The Hundreds industry classification
Industry- Product category
- Streetwear Apparel
- NAICS
- Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Streetwear & Contemporary Apparel Retail (CRAAABAM)
Keywords
Where The Hundreds is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
The Hundreds business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Apparel Sales: Direct-to-consumer sales of streetwear apparel including graphic t-shirts, hoodies, sweatshirts, jackets, and accessories through e-commerce and retail.
- Collaborations and Limited Edition Drops: Revenue from co-branded limited-edition collections with partners like Jack in the Box, LA Rams, Meebits, and other brands. Products are released in highly limited quantities with multiple drops throughout the year.
- Books and Media: Sale of published books such as 'The Hundreds: T-Shirt Graphics, 2003-2020 - Second Edition' documenting the brand's history and designs.
- Collectibles and Toys: Sale of vinyl toys and collectibles, including the Adam Bomb plush keychain and GBOE collectible items at premium price points.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Core apparel products |
| Unit Pricing | Pay-as-you-go | Mystery Box promotion |
| Unit Pricing | Pay-as-you-go | Collaborative/limited edition items |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
The Hundreds product offering
Product offeringCore offering
The Hundreds designs, produces, and sells premium streetwear apparel—including graphic t-shirts, hoodies, sweatshirts, crewnecks, jackets, bottoms, headwear, and accessories—through its own e-commerce site, a Los Angeles flagship store, and a global wholesale network. Its catalog is organized around core in-house collections (The Perfect Collection, Forever Collection) and a continuous rotation of highly limited-edition collaboration capsules with partners such as Jack in the Box, LA Rams, Meebits, and Good Bad Or Else. The brand also publishes books documenting its design history and sells branded collectibles.
Product overview
The Hundreds is a community-based streetwear brand founded in 2003 by Bobby Kim and Ben Shenassafar. The company operates primarily as a direct-to-consumer streetwear retailer, organized around core collections (The Perfect Collection featuring premium basics; the Forever Collection featuring graphic t-shirts with iconic logos) and numerous brand collaborations. Their product portfolio spans apparel categories including T-shirts, sweatshirts, hoodies, crewnecks, jackets, outerwear, bottoms, headwear, and accessories. Notable collaborations include Jack in the Box (75th anniversary four-part series), LA Rams, Meebits (NFT-inspired), and Adam Bomb X Good Bad Or Else. The company also offers non-apparel products including a T-shirt graphics book and limited-time mystery boxes.
Differentiator
Problem solved
Functional benefit
Brands
- Adam Bomb: The iconic mascot of The Hundreds, featured prominently on apparel and merchandise.
- The Perfect Collection
- Forever Collection
- Mystery Box
Products and services
- The Perfect Collection Premium streetwear basics collection featuring crewnecks, pullovers, t-shirts, and sweatpants in solid colors with clean designs, targeted at style-conscious consumers seeking core everyday apparel.
- Forever Collection Ongoing collection of graphic t-shirts featuring The Hundreds' iconic logos including Rich Logo, Slant Crest, Bar Logo, and Simple Adam designs, targeted at fans of the brand's signature graphics.
- The Hundreds X Jack in the Box Collection Limited-edition streetwear collaboration fusing Jack in the Box's mascot with The Hundreds' Adam Bomb character across apparel and headwear, sold as a four-part drop series in early 2026.
- The Hundreds X Jack in the Box Vintage Soccer Collection Second drop of the Jack in the Box 75th anniversary collaboration, featuring vintage soccer-inspired jerseys and caps with co-branded Jack in the Box and The Hundreds logos and custom woven neck labels.
- The Hundreds X LA Rams Collection Streetwear collaboration with the LA Rams featuring varsity jackets, ponchos, hoodies, sweatpants, t-shirts, and New Era hats, targeting sports and streetwear crossover consumers.
- The Hundreds X Meebits Collection NFT-inspired streetwear collaboration featuring pullovers, pixel t-shirts, and snapbacks with Meebits character graphics, bridging digital collectibles and physical apparel.
- Adam Bomb X Good Bad Or Else Collection Limited-edition collection featuring pullovers, t-shirts, and collectible toys combining the Adam Bomb mascot with the Good Bad Or Else brand, targeting collectors and streetwear fans.
- The Hundreds X Amor Prohibido Collection Collaboration collection with Amor Prohibido brand, sold through The Hundreds storefront as a featured collaboration.
- The Hundreds X Jon & Vinny's 10-Year Anniversary T-Shirt Limited collaboration T-shirt celebrating the 10-year anniversary of Jon & Vinny's restaurant brand, sold as a single commemorative product.
- Mystery Box Limited-time mystery bundle offering a select assortment of 3 T-shirts and 1 Hat at $49 (advertised value over $150), sold while supplies last.
- The Hundreds: T-Shirt Graphics Book Hardcover book featuring The Hundreds' t-shirt graphics from 2003-2020 with stories and explanations behind each design, sold as a branded publication to fans and collectors.
- Streetwear Apparel Full range of streetwear apparel including graphic t-shirts, sweatshirts, hoodies, crewnecks, jackets, outerwear, bottoms, and headwear, sold as the brand's core product offering.
Quantifiable outcome
- First 'Jack Was Here!' collaboration drop sold out within minutes
- +1 more outcomes
Companies that use The Hundreds
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
The Hundreds technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Hundreds partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered flagship, core and minor.
- Jack in the BoxflagshipFour-part limited-edition streetwear collaboration celebrating Jack in the Box's 75th anniversary. First drop 'Jack Was Here!' launched January 28, 2026, featuring reworked Adam Bomb graphics combined with Jack's signature face on T-shirts, sweatshirts, and trucker hats. Second drop (vintage soccer-inspired collection) launched June 16, 2026. Partnership described as celebration of West Coast culture, streetwear heritage, and community identity. First drop sold out within minutes.
- LA RamscoreMulti-product collaboration including varsity jacket ($325), poncho ($210), pullover hoodie ($130), sweatpants, t-shirt ($65), and New Era hat ($70) featuring Rams branding with The Hundreds' design aesthetic.
- MeebitsminorNFT/crypto-native collaboration featuring pullover ($120), pixel t-shirts ($60), and snapback. Blends digital collectibles culture with physical merchandise.
- Amor ProhibidominorCollaboration collection with Amor Prohibido brand.
- Jon & Vinny'sminor10-Year Anniversary collaboration T-shirt celebrating the restaurant brand's milestone.
- Good Bad Or Else (GBOE)minorAdam Bomb X Good Bad Or Else collaboration featuring pullover, t-shirt, Dos Adam Collectible ($200), and Xoon Adam Toy.
- Bricks & WoodminorThe Hundreds X Bricks & Wood collaboration including J&V 10-Year Anniversary T-Shirt and other joint products.
- BBOE (Bad Boys of Education)minorFeatured in blog interview 'To Live and Die in LA: The BBOE Interview' and merchandise collaboration. BBOE described as member of infamous Drunk Bums Crew with name etched into Los Angeles culture.
- AMC TheatresminorAnnounced partnership to bring AMC Theatres merchandise/cross-promotion in blog post 'My Life Is A Movie'.
- Sesame StreetminorCollaboration celebrating Sesame Street legacy, described as 'rooted in dreams and diversity' in blog announcement.
- Star WarsminorCollaboration celebrating Star Wars: Episode I - The Phantom Menace, described as 'homage to the Star Wars origins story'.
- Pudgy PenguinsminorPudgy Bomber Jacket collaboration featuring Pudgy Penguins X Adam Bomb design ($159).
- Historical Collaborators (adidas, Disney, NBA, Batman, Garfield, Jackson Pollock)coreNotable historical partners cited on About page include adidas, Disney, NBA, Batman, Garfield, and Jackson Pollock, establishing the brand's credibility in high-profile collaborations.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
The Hundreds competitors and assessment
Company assessmentDirect peers
- Supreme: Supreme is the iconic New York-based streetwear brand operating an identical model of limited-edition drops, scarcity-driven hype, and high-profile collaborations. It is the most direct competitive comparable to The Hundreds in terms of brand mechanics and target consumer.
- Stüssy: Stüssy is a foundational California streetwear brand with similar roots in surf/skate culture, wholesale-to-stockist distribution, and graphic-tee-led product assortment — directly comparable in heritage, geography, and product mix.
- BAPE (A Bathing Ape): BAPE is a globally recognized Japanese streetwear label with a mascot-led brand identity (Ape Head) and a collaboration-heavy model — directly comparable to The Hundreds' Adam Bomb mascot and partnership strategy.
- Undefeated: Undefeated is a Los Angeles-based streetwear and sneaker boutique brand with multiple retail locations, sports/entertainment collaborations, and a similar premium streetwear customer base — comparable in LA heritage and collaboration DNA.
- Diamond Supply Co. Diamond Supply Co. is a San Francisco streetwear brand with skate-culture roots, graphic-heavy apparel, and a similar price point and customer demographic — directly comparable in category positioning and scale.
- HUF: HUF is a streetwear brand rooted in skateboarding culture with a similar graphic-tee and headwear-led assortment, comparable mid-market price points, and wholesale-to-stockist distribution model.
- Obey Giant (OBEY Clothing): OBEY is a streetwear/art-driven apparel brand with a similar graphic-led identity, founder-driven creative vision (Shepard Fairey), and broad wholesale distribution — comparable in culture-led positioning.
- RIPNDIP: RIPNDIP is a Los Angeles streetwear brand with a mascot-led identity (Lord Nermal), humor-driven graphic apparel, and a similar Gen Z/Millennial target customer and price band — comparable as a smaller LA-based streetwear peer.
Broad incumbents
- Vans: Vans is a much larger, established footwear and apparel incumbent with deep roots in skate/street culture. While not a direct competitor, it addresses the same consumer cultural space and serves as a scaled benchmark for streetwear-adjacent retail.
- Thrasher: Thrasher is an iconic skateboarding media brand with a merchandise business rooted in streetwear culture. It shares The Hundreds' culture-first philosophy and streetwear consumer base, though at a significantly larger scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
The Hundreds social profiles
Digital presenceThe Hundreds financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Hundreds leadership team
Management profileNumber of profiles
Profiles2 records
The Hundreds funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Hundreds M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Hundreds
What does The Hundreds do?
The Hundreds designs, produces, and sells premium streetwear apparel—including graphic t-shirts, hoodies, sweatshirts, crewnecks, jackets, bottoms, headwear, and accessories—through its own e-commerce site, a Los Angeles flagship store, and a global wholesale network. Its catalog is organized around core in-house collections (The Perfect Collection, Forever Collection) and a continuous rotation of highly limited-edition collaboration capsules with partners such as Jack in the Box, LA Rams, Meebits, and Good Bad Or Else. The brand also publishes books documenting its design history and sells branded collectibles.
Is The Hundreds a public or private company?
The Hundreds is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Hundreds founded?
The Hundreds was founded in 2003. It employs 51 to 100 people.
Where is The Hundreds based?
The Hundreds is headquartered in Los Angeles, United States, in the North America region.
How does The Hundreds make money?
Four revenue lines are on record. Apparel Sales are the primary driver. The others are collaborations and Limited Edition Drops, books and Media and collectibles and Toys.
Who are The Hundreds's main competitors?
Direct peers on record are Supreme, Stüssy, BAPE (A Bathing Ape), Undefeated, Diamond Supply Co., HUF, Obey Giant (OBEY Clothing) and RIPNDIP. Broad incumbents are Vans and Thrasher.
Does The Hundreds have an API?
No public API is recorded for The Hundreds.
What industry is The Hundreds in?
The Hundreds's product category is Streetwear Apparel. Its primary akta.pro industry code is CRAAABAM, Streetwear & Contemporary Apparel Retail. Its NAICS code is 458 and its SIC code is 5600.