Shebeest

What Shebeest does

Shebeest is a US-based, direct-to-consumer women's cycling apparel brand operating primarily through a Shopify e-commerce storefront (shebeest.com) and shipping internationally across North America, Europe, and Asia Pacific. The company designs and sells a curated catalog of approximately 121 SKUs across three core jersey families (Bellissima — relaxed fit, Sheena — pro fit, Divine — performance fit), plus bottoms (road, mountain, and bib shorts), a small outerwear line (Veneer Jacket, InVest), and cycling accessories (gloves, socks, arm/knee warmers, bralettes, fender skirts), with a dedicated plus-size offering (1X–3X). Technical product attributes include UPF 45+ sun-protective micro-chain weave polyester, polyester/spandex performance blends, and a proprietary "Shelastic" chamois pad positioned for long-ride comfort. The brand is organized around women-specific fit, artist-collaboration pattern libraries, and activity-specific collections (road, mountain, indoor/spin, triathlon).

The business model is one-time unit-sale DTC apparel with no subscription or recurring component, supported by a 10% off email-capture incentive, sitewide seasonal promotions (currently 40% off Summer Sale), and free US shipping above $100. The price band spans roughly $25–$130 (sale), with gift cards from $25. Marketing is digital-first: Instagram (@shebeestofficial), Twitter, an editorial blog (The Beest Blog), and email. There is no disclosed retail, wholesale, or third-party marketplace presence. Operational infrastructure appears to be routed through an affiliated entity (LeeMarc) based on the customer-service email domain, but no formal parent-subsidiary, M&A, or capital structure is disclosed; the company is privately held with no venture funding events recorded.

Name

Shebeest

Legal name

Shebeest

Website

https://shebeest.com

Company type

Private

Operating status

Operating

Short description

Shebeest is a US-based direct-to-consumer brand designing and selling women-specific performance cycling apparel — jerseys, shorts, bibs, outerwear, and accessories — through a Shopify storefront with international shipping, targeting female road, mountain, indoor, and triathlon cyclists.

Ownership category

akta.pro rank

Product category

Women's Cycling Apparel

NAICS

Clothing and Clothing Accessories Retailers (45811), Sporting Goods Retailers (45911)

SIC

Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC)

akta.pro secondary industries

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH), Bike Fit, Performance & Training Retail/Studios (CRAMAHAI)

Keywords

• Women's cycling apparel
• Cycling jerseys
• Padded cycling shorts
• Mountain bike apparel
• Performance cycling clothing

Headquarters

HQ city

Vista

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Cycling Apparel Sales: One-time purchase of cycling apparel including jerseys, shorts, bibs, caps, outerwear, and accessories. No subscription or recurring revenue model disclosed. Products sold at various price points with seasonal discounts (40% off summer sale).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Shebeest designs, manufactures, and sells women's cycling apparel directly to consumers through its Shopify-based e-commerce site. The catalog spans three jersey collections (Bellissima relaxed fit, Sheena pro fit, Divine performance fit), padded cycling shorts and bibs, mountain bike shorts, outerwear (Veneer Jacket, InVest), and accessories such as gloves, socks, knee/arm warmers, bralettes, fender skirts, and gift cards. Products are offered in standard and plus sizes (XS through 3X) with women-specific patterning, UPF 45+ sun protection, and proprietary Shelastic chamois pad technology.

Product overview

Shebeest is a women's cycling apparel company offering a comprehensive portfolio of performance cycling wear. The product line centers on three main jersey collections (Bellissima - relaxed fit, Sheena - pro fit, and Divine - performance fit), complemented by an extensive bottoms category including mountain bike shorts (Skinny Americano, Dirty Beest), road cycling shorts (Triple S, Petunia Bib Shorts), and capris. Outerwear includes the Veneer Jacket and InVest, while active tops feature Entwine Tanks and Controlled Burn Tees. Accessories round out the offering with gloves, socks, arm/knee warmers, fender skirts, and bralettes. The brand emphasizes women-specific fit, artistic designs through artist collaborations, and performance features including UPF sun protection, reflective detailing, and chamois padding technology. All products are available in standard and plus sizes, with the catalog spanning road cycling, mountain biking, indoor/spin cycling, and triathlon activities.

Differentiator

Problem solved

Functional benefit

Brands

• Bellissima: A classic fit cycling jersey collection featuring micro-chain weave fabric with 45+ UPF protection, described as a 'Relaxed Fit' option that is flattering without being boxy.
• Sheena
• Divine

Products and services

• Bellissima Jersey Relaxed fit women's cycling jersey with micro-chain weave fabric offering UPF 45+ sun protection, 10-inch zipper with semi-auto locking puller, and contrast binding finish. Designed for women cyclists seeking a flattering, classic fit for road cycling.
• Sheena Jersey Pro fit women's cycling jersey patterned in the cycling position, featuring a full-length separating zipper, longer-length sleeve with wide cuff, 3 back pockets, and reflective detailing. Targeted at performance-focused female cyclists.
• Divine Jersey Performance-fit women's cycling jersey with contrast binding finish and elastic-free shaped hem, designed for road cycling and multi-sport activities.
• Skinny Americano MTB Short Mountain biking specific women's short with athletic fit engineered for off-road cycling performance.
• Dirty Beest Short Padded women's cycling short with proprietary Shelastic chamois pad technology for comfort during long rides.
• Triple S Classic Short Classic fit women's cycling short with padded chamois for comfortable everyday riding.
• Petunia Bib Short Bibs-style women's cycling short with shoulder straps for a secure fit during intense cycling sessions.
• Veneer Jacket Wind-resistant women's cycling jacket with artistic pattern designs for cold-weather protection.
• InVest Lightweight women's cycling vest providing core warmth without restricting arm movement.
• Entwine Tank Tank top designed for indoor cycling and spin classes with moisture-wicking performance fabric.
• Controlled Burn Tee Athletic-fit women's t-shirt for pre/post-ride or casual wear with performance fabric.
• Rally 3/4 Sleeve MTB Jersey Mountain bike specific women's jersey with three-quarter length sleeves for trail riding protection.
• Bralette Lightweight active women's bralette for low-impact activities and casual athletic wear.
• Short Finger Gloves Women's cycling gloves with half-finger design for grip and palm protection.
• Crew Socks Cycling-specific women's socks with cushioned footbed for extended ride comfort.
• Knee Warmers Removable women's knee coverage for temperature regulation during variable cycling conditions.
• Arm Warmers Removable women's arm coverage for temperature regulation during rides.
• Fender Skirt Protective women's skirt attachment for fenders to keep riders dry in wet conditions.
• Capri (Pedal Pusher II) Three-quarter length women's cycling pants (capris) for transitional weather riding.
• Gift Card Digital gift cards available in variable denominations starting at $25 for purchase of Shebeest products.

Quantifiable outcome

• Testimonial: 47-mile ride without chafing or discomfort
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Giro: Established cycling helmet, footwear, and apparel brand with a women's apparel collection. Operates as a broad incumbent in the same category with significantly larger distribution and marketing resources.
• Rapha: Premium global cycling apparel and lifestyle brand with a dedicated women's collection. Competes at the high-end aesthetic and performance intersection — directly relevant as the brand Shebeest benchmarks against for premium women's positioning.
• Castelli: Established Italian cycling apparel brand with a full women's collection across road, MTB, and triathlon. Overlaps with Shebeest on women's cycling apparel but operates at much greater scale, broader distribution, and team sponsorship reach.
• Specialized (Specialized Apparel): Major bicycle and cycling apparel brand with a dedicated women's apparel and accessories line. Overlaps in women's cycling apparel category but is anchored by its bike business with vastly larger scale and retail distribution.
• Pearl Izumi: Major performance cycling apparel and footwear brand with an established women's line sold through both DTC and wholesale. Comparable women's cycling apparel offering but with substantially larger scale, retail footprint, and marketing reach.
• Louis Garneau: Long-standing cycling apparel and equipment brand with women's cycling product lines across road, MTB, and triathlon. Comparable women's cycling apparel scope but with broader category and geographic footprint.

Direct peers

• Velocio: Premium cycling apparel brand with a strong women's line, DTC-focused, emphasizing performance fabrics and pattern design — comparable high-end women's cycling apparel positioning with similar direct-to-consumer go-to-market.
• Attaquer: Australian cycling apparel brand with a strong women's collection emphasizing performance fabrics, distinctive aesthetic prints, and DTC-led distribution. Comparable niche specialist positioning and design-led brand identity.
• Betty Designs: U.S.-based women's-specific cycling apparel brand founded by a female rider, offering jerseys, shorts, and accessories designed exclusively for women — directly comparable niche positioning, design philosophy, and DTC distribution model to Shebeest.
• Terry Bicycles: Long-running women-focused cycling brand offering saddles, apparel, and accessories designed for female riders. Directly comparable women's-only cycling-specialist heritage and product focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/shebeest
• Instagraminstagram.com/shebeestofficial
• Facebookfacebook.com/Shebeest
• LinkedInlinkedin.com/company/shebeest

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shebeest