What Russell Tree Experts does

Russell Tree Experts is a privately held, family-owned arboriculture services company founded in 2005 in Worthington, Ohio by Shari and Joe Russell, both Ohio State University Landscape Horticulture graduates. The company is headquartered at 3427 East Dublin Granville Road in Westerville, Ohio and operates with 51–100 employees across Central Ohio, with stated capability to deploy nationwide for special projects. Its core offerings are organized into four service divisions — Residential Tree Care, Commercial & Utility Services, Government Services, and Disaster Response — covering diagnosis and treatment of tree health issues, technical hazard tree removal, vegetation and right-of-way management, SWPPP compliance, MUTCD-compliant work zones in sensitive sites such as national cemeteries and national parks, and emergency storm response.

The company's underlying technology is conventional arboriculture delivered through a capital-intensive fleet — aerial lifts up to 90 feet, chippers, grinders, forestry mulchers, and heavy trucks — operated by a credentialed workforce. Differentiating technical capability comes from the staff's certifications rather than software: 20+ ISA Certified Arborists, 3 ISA Board Certified Master Arborists, plus TRAQ, Line Clearance, Ohio Certified Pesticide Applicator, ISA Utility Specialist, Certified Treecare Safety Professional, and Society of American Foresters credentials. Beyond service delivery, Russell operates Arbor Ed™, a trademarked educational platform with 200+ articles and videos, supported by a YouTube channel of 7.9K subscribers and 3.9M views, and runs the Ironwood Games annual tree-climbing competition and a series of Touch-a-Truck community events.

Russell Tree Experts generates revenue through professional-services contracts on a quote-based, pay-as-you-go pricing model with no public rate cards; customer acquisition combines direct field sales, a web-based Request Quote portal, content marketing via Arbor Ed™ and YouTube, and event-driven community engagement. Customers are segmented into residential homeowners (long-tail, SMB), commercial and utility accounts (recurring and project-based enterprise), government agencies (project-based), and disaster-response clients (episodic, often higher-velocity revenue). The company has also built a sustained community program — nearly 20,000 trees contributed to Central Ohio since 2018 under its "Tree for a Tree" / Arbor Day initiative — which functions as a brand-asset flywheel in its core region.

Name

Russell Tree Experts

Legal name

Russell Tree Experts

Website

https://russelltreeexperts.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

Russell Tree Experts is a family-owned arboriculture services firm headquartered in Westerville, Ohio, providing tree pruning, removal, and stump grinding across residential, commercial, utility, government, and disaster-response clients in Central Ohio, supported by a credentialed workforce including 20+ ISA Certified Arborists and 3 ISA Board Certified Master Arborists.

Ownership category

akta.pro rank

Product category

Tree Care and Arboriculture Services

NAICS

Support Activities for Forestry (1153), Support Activities for Forestry (11531)

SIC

Forestry (800)

akta.pro primary industry

Tree Care & Arborist Services (BPABADAD)

akta.pro secondary industries

Tree Pruning & Crown Management (HSAIADAA), Tree Removal & Dismantling (HSAIADAB), Emergency Storm Damage Response & Hazard Mitigation (HSAIADAG), Arborist Consulting, Tree Risk Assessments & Appraisals (HSAIADAJ), Tree Preservation & Construction Site Tree Protection (HSAIADAL)

Keywords

• Tree care services
• Arboriculture services
• Vegetation management
• Tree removal
• Tree pruning

Headquarters

HQ city

Westerville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Tree Care Services: Professional tree care and arboriculture services including tree maintenance, pruning, removal, planting consultation, and vegetation management. Revenue generated through service delivery across residential, commercial, utility, and government client segments.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Russell Tree Experts is a Central Ohio arboriculture company that delivers professional tree care services including tree pruning, removal, stump grinding, insect/disease diagnosis, technical hazard tree removal, and vegetation management. The firm operates four service divisions — Residential, Commercial & Utility, Government, and Disaster Response — supported by a credentialed team of ISA Board Certified Master Arborists and a modern equipment fleet.

Product overview

Russell Tree Experts is a tree care and arboriculture services company offering a unified portfolio of services organized into four operational divisions: Residential Tree Care, Commercial & Utility Services, Government Services, and Disaster Response. The company also operates Arbor Ed™ as an educational content platform. Services are delivered by a team of ISA Board Certified Master Arborists and certified specialists using modern equipment. Note: Russell Tree Experts explicitly states they do not offer tree planting or tree staking services.

Differentiator

Problem solved

Functional benefit

Brands

• Arbor Ed™: Educational platform featuring 200+ articles and videos on tree care, arboriculture, and tree wellness. Provides expert insights for healthier trees.
• Ironwood Games

Products and services

• Residential Tree Care Tree care and maintenance services for homeowners, including diagnosing insect and disease problems, nutrition issues, large tree preservation, and technical hazard tree removal, delivered by ISA Certified Arborists across Central Ohio.
• Commercial & Utility Services Vegetation management services for utility and commercial properties including right-of-way maintenance, worksite access roads, SWPPP compliance, commercial tree care, seeding and mulching, and land clearing and grubbing, performed by Certified Arborists, Certified Foresters, and credentialed specialists.
• Government Services Tree work services for federal, state, and local government properties including MUTCD-compliant work zones, technical tree pruning and removal over sensitive surfaces such as national cemeteries and parks, and construction clearing for new public projects.
• Disaster Response Emergency tree services responding to storm damage, hurricanes, and other natural disasters for residential, commercial, and government clients.
• Arbor Ed™ An educational content platform featuring over 200 articles and videos on tree care, arboriculture, tree planting, pruning techniques, pest identification, and tree wellness, maintained by ISA Certified Arborists as a free public resource.
• Ironwood Games An annual tree climbing and forestry skills competition event featuring ten skilled teams competing in challenges including tree climbing, rigging, forestry skills, and machinery maneuvers, organized by Russell Tree Experts to showcase expertise and engage the community.

Quantifiable outcome

• Nearly 20,000 trees contributed to Central Ohio since 2018
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Townsend Tree Service: Family-owned Midwest tree care company offering residential and commercial tree removal, pruning, and plant health care. Similar size band and credentialed-arborist positioning to Russell Tree Experts.
• SavATree: PE-backed (CI Capital) tree, shrub, and lawn care provider serving residential and commercial customers across the Northeast, Mid-Atlantic, Midwest, and beyond. Most direct comparable in terms of credentialed arborist service model, multi-division structure, and acquisition-led regional scaling.
• Monster Tree Service: Multi-state residential and commercial tree care franchise-style operator with credentialed arborists and storm response capabilities. Closely aligned business model to Russell's residential/commercial/government four-division structure, with heavier franchise-driven national footprint.
• Wright Tree Service: Family-owned tree care and utility vegetation management company operating across the Midwest. Directly comparable service mix (utility line clearance + residential tree care), employee-ownership model, and Midwest regional concentration overlapping Ohio.

Broad incumbents

• Bartlett Tree Experts: Family-founded (1907) tree care company offering pruning, removal, plant health care, and consulting across the U.S., U.K., and Canada. Direct comparability in arborist-led service model and ISA-credentialed staff; broader geographic footprint and consulting-heavy mix make it the closest incumbent peer.
• Asplundh Tree Expert Company: Family-owned utility vegetation management giant with national infrastructure. Overlaps with Russell's Commercial & Utility and right-of-way maintenance services, and competes for government and utility MSAs at much larger scale.
• Davey Tree Expert Company: Employee-owned national tree care company with residential, commercial, and utility vegetation management divisions. Comparable to Russell Tree Experts in service mix, but operates across the U.S. and Canada at significantly greater scale, serving as the broad incumbent benchmark for Russell's ambition.

Others

• Rainbow Treecare Scientific Advancements: Provides plant health care services (diagnostics, soil treatments, tree injections) primarily to commercial arborists and municipalities. Comparable on the technical plant-health/diagnostic dimension of Russell's residential services, functioning as an enabling supplier/partner rather than a competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCCixwxjYN_PcRomoEa5-OiA
• Xx.com/russell_tree
• Facebookfacebook.com/russelltreeexperts
• LinkedInlinkedin.com/company/russell-tree-experts-ltd

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Russell Tree Experts