Discover Gymnastics

What Discover Gymnastics does

Discover Gymnastics is a Houston-based gymnastics training facility operating a single 22,000 square foot location at 747 N. Shepherd Dr. since 1998 (26+ years). The company delivers structured gymnastics, tumbling, and rhythm instruction to children from 6 months through competitive levels, with a customer base spanning infants, preschoolers, recreational gymnasts (boys and girls), competitive team athletes, homeschool families, special needs participants, and birthday party and camp customers. Programming is organized as a platform-plus-modules architecture: a recurring class subscription backbone (Baby Stars, Discovery, Preschool, Girls/Boys Recreational, Rhythmic Gymnastics, Tumbling & Cheer, Special Needs, Gymnastics P.E.) with add-on modules including competitive team tracks (Girls, Boys, Xcel), birthday parties ($425-$550), seasonal camps ($100-$495/week), Flip-It-Friday workshops ($60/session), private groups, and Skills Meets.

The underlying technology stack is conventional for a youth sports facility: traditional gymnastics apparatus (vaults, bars, beams, floor, trampolines, foam pits), the third-party JackRabbitClass online registration platform, and dedicated iOS and Android mobile applications (DG App) for self-service enrollment and account management. No proprietary software, AI/ML capabilities, or data assets are evident; the business runs primarily on physical coaching labor, facility utilization, and event hosting.

The business model is multi-stream and B2C. Recurring tuition across recreational and competitive classes forms the revenue backbone, with seasonal camp programs (school breaks plus summer), birthday party packages, invitational competition gate fees (Svetlana Boguinskaia Invitational, Texas Classic), and on-site partner camps (OGC) providing incremental revenue. GTM is product-led and event-driven: structured class programs, camps, and birthday parties serve as acquisition entry points, while hosting prestigious regional competitions builds community visibility and feeds the enrollment funnel. Customer concentration is geographically concentrated (Houston metro only) but diversified across many small individual-family accounts. The company is privately held under President and Owner Carly Markesich, with no disclosed outside investors, funding rounds, M&A activity, or parent company.

Name

Discover Gymnastics

Legal name

Discover Gymnastics

Website

https://discovergymnastics.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

51–100 employees

Short description

Discover Gymnastics is a privately held Houston gymnastics training facility offering recurring recreational and competitive gymnastics classes, camps, birthday parties, and invitational competitions for children from infancy through elite levels across the Houston metro area.

Ownership category

akta.pro rank

Product category

Gymnastics Training Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (611620)

SIC

Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Family Entertainment Centers (Indoor развлечения: Arcade, Soft Play, Party Centers) (THAJAEAC)

akta.pro secondary industries

Sports Combine, Tryout & Showcase Programs (MPAKAJAM), Adventure Multi-Sport Camps & Skills Academies (THAAAKAM)

Keywords

• Gymnastics training facility
• Youth gymnastics programs
• Competitive gymnastics teams
• Gymnastics birthday parties
• Gymnastics day camps

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Recreational Classes: Weekly gymnastics classes for children across multiple age groups and skill levels. Classes include Baby Stars, Discovery, Preschool, Girls Recreational, Boys Recreational, Rhythmic Gymnastics, Tumbling & Cheer, and Special Needs programs. Revenue generated through recurring class fees billed per session/semester.
2. Camp Programs: Day camps during school breaks (MLK Day, Valentine, Presidents' Day, Spring Break, Summer, Thanksgiving, Winter). Full-day and half-day options available at different price points for members and non-members.
3. Birthday Party Packages: Two-tier party packages (Viewing Area at $425+ tax, VIP Room at $550+ tax) plus $150 deposit. Includes gym time, coaching, facility access, tableware, and celebration space. Additional children at $20+ tax each.
4. Competitive Team Programs: Girls Competitive Team, Boys Competitive Team, and Xcel Competitive Team programs for advanced gymnasts seeking competitive gymnastics careers.
5. Private Classes: Private group classes for 5+ students with custom scheduling. Contact Sales and Marketing Director for pricing.
6. Flip-It-Friday: Monthly tumbling workshop at $60 per session for ages 5-17 focusing on specific tumbling skills.
7. Event Hosting: Hosting gymnastics competitions (Svetlana Invitational, Texas Classic, Skills Meets) with gate fees and registration fees. Texas Classic proceeds go to Discover Fitness Foundation.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Discover Gymnastics operates a 22,000 sq ft Houston gymnastics facility delivering age-tiered recreational classes (Baby Stars, Discovery, Preschool, Girls/Boys Recreational, Rhythmic, Tumbling & Cheer), competitive team programs (Girls, Boys, Xcel), and a Special Needs program. Paid ancillary offerings include birthday party packages, school-break day camps, private group classes, monthly tumbling workshops, and hosted competitive events (Svetlana Boguinskaia Invitational, Texas Classic).

Product overview

Discover Gymnastics is a gymnastics training facility offering a comprehensive suite of programs across a platform-plus-modules architecture. The core platform consists of structured gymnastics instruction organized by age and skill level: Baby Stars and Discovery programs for infants/toddlers (6 months-3 years), Preschool programs for ages 3-5, and Recreational Gymnastics for girls and boys. Specialized offerings include Rhythmic Gymnastics, Tumbling & Cheer, and a Special Needs Program. The company operates competitive team programs (Girls, Boys, and Xcel Competitive Teams) for athletes competing at USAG levels. Additional modules include events and services: Birthday Parties with VIP and Viewing Area packages, Camp programs for school breaks, Reindeer Games and Mini Olympics showcases, Skills Meets for recreational athletes, Flip-It-Friday tumbling workshops, and Private Group classes. The facility also hosts major invitational competitions including the annual Svetlana Boguinskaia Invitational and Texas Classic. The company leverages Jackrabbit Class for registration management and offers dedicated mobile apps for iOS and Android platforms. The 22,000 square foot Houston facility supports all programs with equipment for all Olympic gymnastics events.

Differentiator

Problem solved

Functional benefit

Products and services

• Baby Stars (6-18 months) Parent-assisted gymnastics program for infants aged 6-18 months, introducing basic movement, coordination, and motor skills.
• Discovery (18 months-3 years) Toddler gymnastics program for children 18 months to 3 years, focusing on developmental movement, balance, and early gymnastics fundamentals.
• Preschool (3-5 years) Preschool-aged gymnastics program for children 3-5 years building foundational gymnastics skills, coordination, and confidence.
• Girls Recreational Gymnastics Recreational gymnastics classes for girls covering skill development across all Olympic events.
• Boys Recreational Gymnastics Recreational gymnastics classes for boys covering male gymnastics events including rings, pommel horse, parallel bars, and floor.
• Rhythmic Gymnastics Olympic-style rhythmic gymnastics program incorporating apparatus (rope, hoop, ball, clubs, ribbon) and artistic movement.
• Tumbling & Cheer Specialized tumbling classes focused on floor gymnastics, acrobatic skills, and cheer-related techniques.
• Girls Competitive Team USA Gymnastics competitive team program for girls competing at Levels 1-10, with regular competition participation and team training.
• Boys Competitive Team USA Gymnastics competitive team program for boys at various competition levels.
• Xcel Competitive Team Alternative USA Gymnastics competitive program offering competition across Xcel Bronze through Sapphire divisions.
• Special Needs Program Inclusive gymnastics program for children with special needs, providing adapted instruction in a supportive environment.
• Gymnastics P.E. (Homeschool Class) Physical education gymnastics program designed for homeschooled children, offering structured movement and skill development compatible with P.E. credit.
• Birthday Parties Children's birthday party event service including gym activities, obstacle course, trampolines, foam pit, playground, award ceremony with trophy and medals, and celebration space. Available as Viewing Area Package ($425+) and VIP Room Package ($550+) for up to 60 children.
• Camp Day camp programs during school breaks (summer, spring break, MLK Day, Presidents' Day, Thanksgiving, Winter) offering gymnastics activities, games, crafts, and themed events. Full-day ($135-$495) and half-day ($100-$375) options for members and non-members.
• Reindeer Games Annual recreational gymnastics showcase where class students perform routines in Olympic-style format, with custom medals and prizes awarded.
• Mini Olympics End-of-session showcase where class students demonstrate skills learned during the session, featuring squad march-in format and medal ceremony.
• Skills Meets Competitive program introducing recreational athletes to competitive gymnastics through a series of meets from November through April at Discover and surrounding Houston-area gyms, with ribbons and medals awarded.
• Flip-It-Friday Monthly tumbling workshop providing individualized coaching on tumbling skills (front/back flips, round-offs, handsprings) for ages 5-17 at $60 per session.
• Private Groups Private gymnastics classes for groups of 5+ students with custom scheduling based on availability outside regular class hours.
• Texas Classic Annual gymnastics competition hosted at Discover Gymnastics, open to Levels 1-10 and Xcel divisions with gate fees and team fees; proceeds go to Discover Fitness Foundation.
• Svetlana Boguinskaia Invitational Annual competitive gymnastics invitational meet (24th annual) hosted at Discover Gymnastics for Levels 1-10 and Xcel Bronze-Sapphire divisions, organized in partnership with OGC.
• OGC Camp Olympic Gold Champions Camp hosted annually at Discover Gymnastics, featuring intensive gymnastics training sessions (3-day program, 9am-3pm).

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• OGC CampminorStrategic or Co-development Partner · 9 June 2026OGC Camp returns to Discover Gymnastics annually for a 3-day camp program (9am-3pm) during summer. Discover hosts the camp at their facility.
• OGC (Olympic Gymnastics Camp)coreStrategic or Co-development Partner · 27 January 2026OGC partners with Discover Gymnastics to host the annual Svetlana Boguinskaia Invitational competition at the Discover facility. OGC organizes the invitational with competition levels 1-10 and Xcel Bronze-Sapphire divisions. Discover provides the facility and hosts the event.
• Discover Fitness FoundationminorOthersAll proceeds from the Texas Classic competition go to the Discover Fitness Foundation, a charitable arm of the gymnastics facility supporting gymnast development and access to gymnastics training.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• World Olympic Gymnastics Academy (WOGA): Large Texas-based competitive gymnastics academy operating multiple facilities with USA Gymnastics team programs and elite-level training. Directly comparable as a competitive gymnastics training operator serving aspiring competitive gymnasts in Texas.
• Houston Gymnastics Academy: Houston-area gymnastics training facility offering recreational and competitive programs. Closest geographic peer, competing for the same local family customer base across recreational and team tiers.
• Gold Medal Gymnastics: Gymnastics center offering recreational and competitive programs with birthday party packages. Comparable business model, customer mix, and event-based revenue stream.
• Stars Gymnastics: Multi-location gymnastics training center operating recreational and USA Gymnastics competitive programs. Comparable program mix and competitive team infrastructure.

Broad incumbents

• The Little Gym: National franchise offering structured gymnastics and motor-skills classes for children with birthday-party programming. Comparable on class structure, age-segment focus, and party-event revenue, but operates as a franchised brand at much greater scale.
• Sky Zone Trampoline Park: National indoor trampoline and active entertainment franchise offering birthday parties and group events. Comparable on family-entertainment venue economics, birthday-party revenue model, and Houston market presence.
• Urban Air Adventure Park: National franchise operating indoor adventure and trampoline parks with birthday party packages. Comparable family entertainment, party-event revenue stream, and Houston-area location footprint.
• Gymboree Play & Music: National franchise offering parent-child developmental movement, music, and play classes for young children. Comparable on early-childhood developmental programming subscription model and parent-participation class format.

Emerging players

• Kidstrong: Emerging national franchise offering structured strength and movement classes for young children. Comparable on parent-paid developmental fitness programming for the under-13 segment, though with a different modality.

Others

• British Swim School: Franchise operating youth instructional programs (swimming) on a recurring class basis in local retail and community locations. Comparable subscription-recurring youth-instruction business model and parent-driven enrollment cycle.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/discovergym
• Facebookfacebook.com/discovergymnastics
• LinkedInlinkedin.com/company/discovergymnastics

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Discover Gymnastics