The Dance Company

What The Dance Company does

The Dance Company is a privately-held, single-location dance studio in Mechanicsville, Virginia, offering multi-genre dance instruction (ballet, tap, jazz, hip hop, modern, contemporary/lyrical, pointe, ballet storybook, and tippy toes) to students ranging from toddlers (4 and under) through adults. The studio operates from a 5,000 square foot facility at 8324 Bell Creek Road, Suite 500, comprising four studios with Marley multi-purpose flooring, sprung sub flooring, mirrors, barres, viewing windows, a quality sound system, and an on-site dancewear retail store. Programming is tiered across Recreational, Pre-Professional, Company (auditioned), and Competition tracks, with ballet instruction aligned to the American Ballet Theatre (ABT) curriculum.

Revenue is generated primarily through recurring monthly and annual tuition, supplemented by a $25 per-student annual non-refundable registration fee, costume fees billed in two installments for recitals, and ancillary consumer services including studio venue rentals and a $250 birthday party package. The studio also runs a competitive company program whose graduates have placed at Ballet West, Disney, and regional universities. Co-owned by Dina Sink Golding (Executive Director, with prior COO and risk management experience at Bank of Richmond and Capital One) and Glenda Sink Hale (Artistic Director, VCU-trained dance educator with professional performance background), the company uses JackRabbit Class as a third-party parent portal for registration, scheduling, and payment management. Distribution is fully direct-to-consumer at the physical Mechanicsville location, with marketing driven by the company website, email, and community word-of-mouth. No funding rounds, parent company, subsidiaries, or geographic expansion beyond Mechanicsville are disclosed.

Name

The Dance Company

Legal name

The Dance Company

Website

https://thedanceco.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Dance Company is a privately-held dance studio in Mechanicsville, Virginia, delivering in-person multi-genre dance instruction (ballet, tap, jazz, hip hop, modern, contemporary/lyrical, pointe) across recreational, pre-professional, company, and competition tracks for students from toddlers through adults.

Ownership category

akta.pro rank

Product category

Dance Studio Services

NAICS

Fine Arts Schools (61161), Dance Companies (711120)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH)

akta.pro secondary industries

Dance Competitions & Showcases (Non-Esports) (MPAGADAH), Contemporary & Modern Dance (MPAGADAB), Classical Ballet (Full-Length & Repertoire) (MPAGADAA)

Keywords

• Dance studio education
• Ballet instruction classes
• Children's dance programs
• Competition dance training
• Studio venue rental

Headquarters

HQ city

Mechanicsville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Dance Classes/Tuition: Recurring tuition payments for dance instruction across multiple genres including ballet, jazz, tap, hip hop, modern, contemporary, and lyrical. Tuition rates are listed on the class schedule.
2. Venue Rental: Rental of 4 spacious studios for events including birthday parties, company meetings, baby showers, and celebrations. Birthday party package available at $250 for up to 10 children.
3. Registration Fees: Non-refundable annual registration fee of $25 per student, $13 for additional family members.
4. Costume Fees: Costume fees for recitals due in two installments, half at registration and half by October 15th.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

The Dance Company is a physical dance studio providing multi-genre dance education (Ballet, Tap, Jazz, Hip Hop, Modern, Contemporary/Lyrical, Pointe) for students from toddler age through adults, structured into Recreational, Pre-Professional, Company, and Competition program tiers following the American Ballet Theatre (ABT) curriculum. The studio also rents its four studios as event space and sells dancewear on-site.

Product overview

The Dance Company is a dance studio offering a comprehensive suite of dance education services through multiple program tiers. The core offering is dance instruction across multiple genres (Ballet, Tap, Jazz, Hip Hop, Modern, Contemporary/Lyrical, Pointe) for all ages from toddlers to adults. Programs include the Recreational Program for casual dancers, the Pre-Professional Program for career-focused students, the Company Program for advanced auditioned dancers, and the Competition Program for competitive dancers. Additional revenue streams include Venue Rental services for events and parties, the TDC Birthday Package for children's parties, and an on-site dancewear retail store.

Differentiator

Problem solved

Functional benefit

Products and services

• Dance Instruction Classes Comprehensive dance education across multiple genres including Ballet, Tap, Jazz, Hip Hop, Modern, Contemporary/Lyrical, and Pointe for all skill levels from toddlers to adults. Taught in-studio at the Mechanicsville, Virginia facility following the American Ballet Theatre (ABT) curriculum for ballet.
• Venue Rental Rental of the studio's four spacious, well-lit dance studios for private events including birthdays, baby showers, senior events, anniversary parties, company meetings, and celebrations. Targeted at local families, organizations, and event planners in the Mechanicsville, Virginia area.
• TDC Birthday Package Turnkey children's birthday party package including 45 minutes of dance class with a personal instructor, 1-hour party room, tables, chairs, themed paper products, and a party host for up to 10 children at $250, with additional children at $10 each and a $50 deposit at booking. Targeted at families hosting children's birthday parties.
• Dancewear Retail Store On-site dancewear retail store located inside the front entrance of the studio providing students with basic dance supplies needed for all classes. Targeted at enrolled students and their families.

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Goldfish Swim School: National franchise of children's swim schools with structured curriculum and recurring tuition. Comparable youth-activity education franchise competing for similar parent discretionary dollars and family time.
• Pacific Northwest Ballet School: Reputable regional pre-professional ballet and dance school affiliated with a major company. Comparable curriculum-driven dance education with recreational-through-pre-professional tracks and clear graduate outcomes.
• Arthur Murray International: Established global dance education franchise focused on partner/ballroom instruction. Comparable studio-based recurring tuition model with similar venue rental and event-based revenue lines.
• Joffrey Ballet School: Pre-professional ballet and contemporary dance training program offering recreational through company-track instruction. Comparable tiered curriculum approach, though at significantly larger scale and brand recognition.
• Fred Astaire Dance Studios: Large national chain of ballroom and social dance studios offering group and private lessons. Comparable dance-education franchise model and recurring tuition structure, though skews adult rather than the youth-skewed TDC program.
• School of Rock: National franchise providing music performance education to children through structured programs and recurring lessons. Adjacent performing-arts education franchise model competing for similar family discretionary spend.

Direct peers

• The Little Gym: Franchise offering structured movement, motor-skill, and developmental classes for children. Comparable operating model (multi-genre youth activity education, recurring tuition, in-person studio-based) competing for similar parent customers.
• Peridance Center: New York-based multi-genre dance school offering classes across ballet, contemporary, modern, jazz, hip-hop and company/competition tracks. Closest comparable multi-style dance school with both recreational and pre-professional pathways.
• Broadway Dance Center: NYC multigenre dance studio providing open-drop-in and pre-professional training across ballet, jazz, contemporary, hip-hop and tap. Directly comparable multi-discipline instruction format catering to serious and recreational students.
• Tutu School: Franchise of children's ballet and creative movement studios focused on ages 18 months to 8 years. Most directly comparable multi-location children's dance education model with curriculum-driven instruction and similar parent-facing class structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TheDanceCoVA
• LinkedInlinkedin.com/company/the-dance-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Dance Company