Datonics
Datonics is a programmatic audience data company that aggregates online and offline signals into 1,500+ audience segments for activation across DSPs, SSPs, CTV, social, digital audio, and OOH, serving brand marketers, agencies, and platforms via licensing, subscription, and clean-room-based enrichment.
- Company typePrivate
- Founded2011
- HeadquartersLong Island City, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Datonics does
Datonics is a programmatic audience data company that aggregates online and offline signals to produce syndicated and custom audience segments for activation across digital advertising channels. Its platform combines a proprietary in-house identity graph, 1,500+ pre-packaged audience segments covering demographic, behavioral, intent, B2B, location, and purchase categories, and direct integrations with more than 20 DSPs and SSPs to enable omnichannel activation across programmatic display, CTV, social, digital audio, and OOH environments. Core product lines include Audience Insights (analytics and discovery), Enrichment (CRM/first-party data append), Targeting (syndicated and custom segments), Curation Packages (SSP auction and PMP deals), and a Cookieless Targeting Solution built on distributed identity technology. The company is a subsidiary of AlmondNet (founded 1998) and was spun off as a standalone entity in 2011, leveraging 170+ granted patents from the parent group.
Datonics monetizes primarily through data licensing fees, subscription-based access to Audience Insights, data enrichment services delivered via data clean room partnerships (Snowflake, Habu, Optable, AWS, Google Cloud), and managed curation deals with SSPs. It serves a horizontal mix of brand marketers, advertising agencies, DSPs, SSPs, data providers, and specialized OOH/CTV platforms, with go-to-market executed through enterprise field sales and dedicated client services teams. The company is headquartered in New York City with an engineering and R&D center in Herzliya, Israel, and reports operations across the United States, Canada, and globally through partner platforms. In 2025 Datonics reported record revenue growth, powered more than 50 billion impressions and 100,000 campaigns, became the first audience data provider to achieve CarbonNeutral® Enterprise certification, and holds SOC 2 Type II compliance.
Datonics firmographics
Firmographics- Name
- Datonics
- Legal name
- Datonics LLC
- Website
- https://datonics.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Datonics is a programmatic audience data company that aggregates online and offline signals into 1,500+ audience segments for activation across DSPs, SSPs, CTV, social, digital audio, and OOH, serving brand marketers, agencies, and platforms via licensing, subscription, and clean-room-based enrichment.
- Ownership category
- akta.pro rank
Datonics industry classification
Industry- Product category
- Audience Data Platform
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Information (51)
- SIC
- Services-Advertising (7310), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Audience Segmentation, Demographic & Identity Graph Services (MPABAOAH)
- akta.pro secondary industries
- Content Identification & Matching (Fingerprinting, ID Resolution) (MPAHALAE), Media Measurement, Attribution & Mix Modeling (MMM/MTA) (BPAFABAN)
Keywords
Where Datonics is headquartered
LocationHeadquarters
- HQ city
- Long Island City
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Datonics business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations, Others
Revenue model
- Audience Data Licensing: Datonics licenses its audience segments to brands, agencies, and platforms for activation across programmatic, CTV, social, DOOH, and mobile environments. Revenue is generated through data licensing fees based on segment usage and campaign volume.
- Audience Insights Subscription: Subscription-based access to the Audience Insights platform providing audience discovery, comparison reporting, and cross-channel activation capabilities. Platform access via login with tiered or enterprise-level pricing.
- Data Enrichment Services: CRM enrichment services that append Datonics audience data segments to customer records using various identifiers (HEMs, MAIDs, cookies, UID2.0, IP address, Xandr ID). Delivered through data clean rooms including Snowflake, Habu, Optable, AWS, Google, and more.
- Curation Packages: Auction packages and PMP (Private Marketplace) deals with Datonics audience segments applied to SSP inventory. Includes managed service options where Datonics builds and optimizes deals based on client parameters.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise audience data licensing with dedicated support |
| Subscription | Annual | Audience Insights platform access with activation capabilities |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Datonics product offering
Product offeringCore offering
Datonics aggregates online and offline signals (web browsing, location, transactions, loyalty, vehicle, real estate, voter registration) to produce 1,500+ audience segments and identity-resolved profiles, then distributes them through a proprietary ID graph and direct integrations with 20+ DSPs, data clean rooms, and ecommerce platforms. Its core product lines are Audience Insights (analytics and discovery), Enrichment (CRM/first-party data enrichment), and Targeting (omnichannel segment activation across programmatic, CTV, social, OOH, and digital audio), supplemented by SSP curation packages and cookieless targeting capabilities.
Product overview
Datonics is a programmatic data pioneer offering a full-stack audience intelligence platform composed of three core product lines: Audience Insights® (a data-driven insights and analytics platform), Enrichment (CRM/data enrichment appending 200+ audience segments to first-party customer records), and Targeting (1,200+ syndicated audience segments and unlimited custom keyword-derived segments for omni-channel activation in programmatic, CTV, OOH, digital audio, and social environments). These are supplemented by Curation Packages (SSP-focused audience deal structuring) and a Cookieless Targeting Solution (1:1 addressable targeting for cookieless environments using distributed identity technology). All solutions are powered by a proprietary in-house ID graph, over 170 granted patents via parent company AlmondNet, and integrations across major DSPs, clean rooms (Snowflake, AWS, Google Cloud, Habu, Optable), e-commerce platforms (Shopify), and social channels (Meta).
Differentiator
Problem solved
Functional benefit
Products and services
- Audience Insights A data-driven insights platform enabling brands, agencies, publishers, and platforms to understand customer audiences and scale strategies to reach look-alike audiences across programmatic, OOH, CTV, audio, and social channels, with flexible identity matching via pixel, HEM, MAID, or IP, and comparison reporting across markets and product lines.
- Enrichment CRM/data enrichment solution that appends 200+ audience data segments (automotive, B2B, demographics, education, entertainment, interest, lifestyle, politics, shopping intent, sports, travel) to first-party customer records, enabling hyper-personalized marketing, improved look-alike profiles, and more effective segmentation, delivered through Snowflake, AWS, Google Cloud, Habu, Optable, Infosum, and Infosys clean rooms.
- Targeting (Audience Segments) Omni-channel audience targeting solution offering 1,200+ syndicated audience segments and unlimited custom keyword-derived segments for activation across programmatic, CTV, OOH, digital audio, and social environments, with direct integrations into 20+ DSPs.
- Curation Packages Audience curation solution for SSPs and advertisers providing auction packages, SPO curation, and PMP (private marketplace) deal structures with transparent audience and publisher targeting, scale projections prior to campaign launch, and a simplified 3-step setup, available as both self-service and managed-service options.
Quantifiable outcome
- 90%+ coverage of North American users/households
- +4 more outcomes
Companies that use Datonics
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles4 records
Datonics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability3 records
Feature5 records
Datonics partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- DecentriqcorePartnership to enhance omnichannel ad targeting by enabling secure data collaboration across online and offline platforms. Allows advertisers to leverage Datonics' extensive datasets within Decentriq's privacy-focused data clean rooms to improve targeted advertising in CTV, streaming audio, and OOH channels.
- The Trade DeskcoreLong-standing DSP partnership for audience data distribution. Datonics has been directly integrated with The Trade Desk since 2009, enabling activation of 1,500+ audience segments.
- Google DV360coreDirect integration for audience data activation in Google Display & Video 360 platform.
- MetacoreSocial audience targeting integration for Facebook/Instagram platform with full audience targeting and attribution solution.
- Madhivecore3P data partnership for CTV advertising. Datonics data acted as compass guiding Madhive towards new potential viewers, achieving 2.7 million unique viewers across campaigns.
- Vistar MediacorePartnership to provide OOH advertisers with geo data tied to hundreds of demographic, intent, life stage, lifestyle and behavioral audiences for optimized screen purchasing.
- SnowflakecoreData clean room partnership enabling Datonics enrichment via Snowflake. Supports audience insights activation and data collaboration.
- Ad CouncilcoreParticipation in Ad Council's gun violence prevention initiative to reduce firearm injuries and deaths among America's youth. Datonics provides targeted messaging capabilities using privacy-first approach. CEO Michael Benedek also serves on Ad Council Analytics Committee.
- Intent IQcoreSister company and technology partner. Shares award-winning identity technology. Both won Adexchanger's best identity technology in 2023 & 2024.
- Butler/TillminorIndustry collaboration for thought leadership initiatives and quarterly industry forums.
Scale indicators9 records
Recent moves8 records
Expansion highlights6 records
Datonics competitors and assessment
Company assessmentDirect peers
- LiveRamp: Identity resolution and data collaboration platform serving advertisers, agencies, and platforms—directly comparable to Datonics in audience targeting and data onboarding across programmatic, CTV, and social channels.
- Lotame: Audience data management platform serving publishers, agencies, and brands with similar segmentation, distribution, and identity capabilities—closely comparable to Datonics' core offering.
- Eyeota: Audience data provider (now part of Dun & Bradstreet) specializing in activation across DSPs—operates a nearly identical model to Datonics with syndicated audience segments distributed via major DSPs.
- Quantcast: Audience intelligence platform with AI-driven modeling and cookieless targeting capabilities overlapping Datonics' cookieless solution and programmatic activation stack.
Broad incumbents
- Oracle Advertising: Broader Oracle portfolio (formerly Oracle Data Cloud / Moat / Grapeshot / Datalogix) offering overlapping audience data, identity, and measurement capabilities at much larger scale.
- Acxiom: Data and identity services provider (now owned by Interpublic Group) competing in addressable audiences and data enrichment with a much broader enterprise data footprint.
- Experian: Global data broker with Consumer Information Services division that competes in audience data, marketing services, and identity resolution at massive scale.
- Adobe Real-Time CDP (formerly Audience Manager): Adobe's enterprise customer data platform competing with Datonics in audience segmentation, identity resolution, and enrichment—bundled within a much larger martech stack.
Emerging players
- Throtle: Identity resolution platform focused on connecting brands and publishers with comparable distributed-identity technology targeting the cookieless environment.
- Stirista: Audience data provider competing in B2C and B2B audience targeting with similar DSP integration and segmentation offerings to Datonics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Datonics social profiles
Digital presenceDatonics compliance and trust
Trust signalCompliance2 records
Datonics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Datonics leadership team
Management profileNumber of profiles
Profiles7 records
Datonics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Datonics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Datonics
What does Datonics do?
Datonics aggregates online and offline signals (web browsing, location, transactions, loyalty, vehicle, real estate, voter registration) to produce 1,500+ audience segments and identity-resolved profiles, then distributes them through a proprietary ID graph and direct integrations with 20+ DSPs, data clean rooms, and ecommerce platforms. Its core product lines are Audience Insights (analytics and discovery), Enrichment (CRM/first-party data enrichment), and Targeting (omnichannel segment activation across programmatic, CTV, social, OOH, and digital audio), supplemented by SSP curation packages and cookieless targeting capabilities.
Is Datonics a public or private company?
Datonics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Datonics founded?
Datonics was founded in 2011. It employs 11 to 50 people.
Where is Datonics based?
Datonics is headquartered in Long Island City, United States, in the North America region.
How does Datonics make money?
Four revenue lines are on record. Audience Data Licensing is the primary driver. The others are audience Insights Subscription, data Enrichment Services and curation Packages.
Who are Datonics's main competitors?
Direct peers on record are LiveRamp, Lotame, Eyeota and Quantcast. Broad incumbents are Oracle Advertising, Acxiom, Experian and Adobe Real-Time CDP (formerly Audience Manager). Emerging players are Throtle and Stirista.
Does Datonics have an API?
No public API is recorded for Datonics.
What industry is Datonics in?
Datonics's product category is Audience Data Platform. Its primary akta.pro industry code is MPABAOAH, Audience Segmentation, Demographic & Identity Graph Services, with a secondary code of MPAHALAE, Content Identification & Matching (Fingerprinting, ID Resolution). Its NAICS code is 51821 and its SIC code is 7310.