CABA Design

Name

CABA Design

Legal name

CABA Design

Website

https://cabadesign.co

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Home Furniture

NAICS

Furniture Retailers (449110), Furniture and Home Furnishings Retailers (4491)

SIC

Retail-Furniture Stores (5712), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Off-Price Furniture & Upholstery Retail (CRAEACAB)

Keywords

• Direct-to-consumer furniture
• Modular sofa design
• Washable furniture
• Custom home furniture
• Sustainable furniture

Headquarters

HQ city

Rancho Cordova

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: Revenue generated through direct-to-consumer e-commerce sales of furniture products across multiple brand portfolios including ANABEI (machine washable sofas starting at $699), CHICORY x ANABEI (washable outdoor sofas starting at $799), DIORAMA (cloud sofas starting at $849), INSIDE WEATHER (custom CA-made furniture), and NUMI (heirloom shelving). Products are sold as one-time purchases through Shopify-powered storefronts with order fulfillment, shipping, and payment processing managed by the company.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels2 records

Core offering

CABA Design operates as a holding company for five direct-to-consumer furniture sub-brands sold through Shopify-powered e-commerce storefronts. The portfolio includes ANABEI (machine-washable sofas from $699), CHICORY x ANABEI (washable outdoor sofas from $799), DIORAMA (cloud sofas from $849), INSIDE WEATHER (custom California-made furniture), and NUMI (heirloom shelving), all unified by a focus on sustainability, customization, and modularity. Customers browse and purchase directly through owned online storefronts, with the company managing fulfillment and payment processing via Shopify.

Product overview

CABA Design operates as a holding company for multiple furniture sub-brands, unified by a focus on sustainable, high-quality products with customization and modularity. The portfolio includes five distinct brands: ANABEI (machine washable sofas), CHICORY x ANABEI (outdoor furniture), DIORAMA (cloud sofas), INSIDE WEATHER (custom California-made furniture), and NUMI (heirloom shelving). The parent company leverages shared technology and community-powered branding across these brands while each operates its own e-commerce presence.

Differentiator

Problem solved

Functional benefit

Brands

• ANABEI: The Only, Machine Washable Sofa—inside and out. Starting at only $699.
• CHICORY x ANABEI
• DIORAMA
• INSIDE WEATHER
• NUMI

Products and services

• ANABEI

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• ShopifycoreTechnology or IntegrationCABA Design is powered by Shopify, which enables the company to provide e-commerce services including storefront hosting, payment processing, order fulfillment, customer account management, and data analytics. Shopify collects and processes personal information about customer interactions with the services.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Article: Direct-to-consumer furniture retailer offering mid-priced modern sofas, dining, and bedroom furniture online. Competes head-to-head with CABA's ANABEI and DIORAMA brands on accessible premium positioning and online-first buying experience.
• Floyd: Detroit-based DTC furniture brand emphasizing modular, durable, design-forward sofas and beds with a sustainability angle. Competes directly with CABA's customization and modularity thesis in the modern DTC sofa category.
• Burrow: DTC modular furniture brand known for configurable, easy-to-assemble sofas and seating. Closely comparable to CABA on modularity-led product design, direct online sales, and consumer focus on customization.
• Joybird: Online-first furniture retailer offering customizable sofas, chairs, and dining sets at mid-market price points. Comparable to CABA on the DTC customization model and accessible premium positioning.
• Benchmade Modern: DTC sofa brand offering made-to-order couches with multiple fabric and configuration options. Direct competitor on the customization premium-sofa narrative targeting online-first buyers.

Broad incumbents

• Wayfair: Largest US online furniture and home furnishings marketplace with a vast SKU catalog. Represents the broad incumbent that CABA's focused, brand-led DTC approach is differentiated against.
• CB2: Crate & Barrel's modern, design-focused younger-sibling brand selling contemporary furniture and home goods online and in showrooms. Comparable as a design-led incumbent in the modern furniture category.
• West Elm: National design-forward furniture retailer (Williams-Sonoma brand) selling modern sofas, bedroom, and home furnishings both online and in stores. A scaled incumbent against whose brand equity CABA's portfolio must compete.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries5 records

Funding overview

Funding rounds4 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CABA Design