Yoga Ed.
Yoga Ed. (operating data describes Breathe for Change) delivers accredited online educator development, including a Master's in Human-Centered Education and a 13-week Human Intelligence Certification, serving 20,000+ K-12 educators through its five-dimension Human Intelligence Framework.
- Company typePrivate
- Founded2020
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Yoga Ed. does
Yoga Ed. (with the operating dataset labeled Breathe for Change) is a private, US-based education company delivering accredited professional development for K-12 educators. The company markets its offering under a proprietary Human Intelligence Framework™, a registered trademark structuring curriculum across five dimensions of intelligence (cognitive, emotional, somatic, relational, and universal). Its two core products are an accredited online Master's in Human-Centered Education, a 30-credit graduate degree delivered in 12-18 months and offered in partnership with William Jewell College (fully accredited by the Higher Learning Commission), and the Human Intelligence Certification, a 13-week online professional development program with an Edupreneurship 101 bonus module. The company claims 20,000+ certified alumni teaching in every US state, positioning the program at the intersection of educator wellness, classroom impact, and career advancement.
The business model combines recurring tuition revenue from the accredited Master's program with one-time certification fees. Distribution is primarily self-serve online enrollment supported by a community-led go-to-market motion: free resource library, email newsletter, podcasts, and graduate testimonials drive top-of-funnel engagement, while alumni reviews and word-of-mouth referrals close the funnel. The stated customer segment is horizontal, targeting K-12 teachers, school division heads, special education teachers, school counselors, and PE teachers addressing burnout, career stagnation, and human-skills gaps. The firm reports presence in major districts including Houston ISD, NYC Schools, Chicago Public Schools, and Austin ISD.
The company is headquartered in Los Angeles, operates with 11-50 employees, and is led by co-founders Julia Bond (CEO) and Brynne Caleda (Chief Education Officer). No external funding rounds, parent companies, or subsidiaries are disclosed in the available data. Ownership structure is described as founder-led. Material data gaps include the absence of disclosed revenue, tuition pricing, annual enrollment, headcount trend, and dated strategic milestones.
Yoga Ed. firmographics
Firmographics- Name
- Yoga Ed.
- Legal name
- Breathe for Change
- Website
- https://yogaed.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Yoga Ed. (operating data describes Breathe for Change) delivers accredited online educator development, including a Master's in Human-Centered Education and a 13-week Human Intelligence Certification, serving 20,000+ K-12 educators through its five-dimension Human Intelligence Framework.
- Ownership category
- akta.pro rank
Yoga Ed. industry classification
Industry- Product category
- Educator Professional Development
- NAICS
- Professional and Management Development Training (611430)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Integrated Tutoring + Learning Content Platforms (Curriculum + Tutors) (EDANAGAL)
- akta.pro secondary industries
- Holistic & Integrative Wellness Education (Ayurveda, Traditional Practices) (EDAAAHAH), Interactive Practice & Skill-Building (Drills, Games, Mastery Practice) (EDAFACAC)
Keywords
Where Yoga Ed. is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Markets served
Yoga Ed. business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Master's in Human-Centered Education: Online graduate degree program offered in partnership with William Jewell College. 30 credits, 12-18 months duration, FAFSA-eligible. Revenue generated through tuition fees for the accredited graduate program.
- Human Intelligence Certification: 13-week certification program with bonus Edupreneurship 101 module. One-time fee or subscription for the certification course.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Master's in Human-Centered Education - 30-credit online graduate degree |
| One time/ perpetual license | Pay-as-you-go | Human Intelligence Certification - 13-week professional development program |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Yoga Ed. product offering
Product offeringCore offering
Yoga Ed. develops and sells educator-focused wellness and human-skills training products, principally an accredited online Master's in Human-Centered Education (30 credits, 12–18 months, in partnership with William Jewell College) and a 13-week Human Intelligence Certification with an Edupreneurship 101 bonus module. Both products are built around the trademarked Human Intelligence Framework™ covering cognitive, emotional, somatic, relational, and universal intelligence dimensions, and are sold primarily to individual K-12 educators through direct online enrollment.
Product overview
Breathe for Change offers two primary educational products: the Master's in Human-Centered Education (an accredited online degree program of 30 credits deliverable in 12-18 months, offered in partnership with William Jewell College) and the Human Intelligence Certification (a 13-week program). Both offerings are grounded in the proprietary Human Intelligence Framework™, which covers five dimensions of intelligence. The company also provides a free resource library supporting educator development.
Differentiator
Problem solved
Functional benefit
Products and services
- Master's in Human-Centered Education Accredited online Master's degree program in partnership with William Jewell College, designed to advance K-12 educators' careers through transformative teaching and learning grounded in the Human Intelligence Framework™. Comprises 30 credits and can be completed in 12–18 months online; FAFSA-eligible.
- Human Intelligence Certification 13-week certification program helping educators master human skills across cognitive, emotional, somatic, relational, and universal intelligence dimensions to enable them and their students to thrive; includes a bonus Edupreneurship 101 module. Delivered online.
Quantifiable outcome
- 20,000+ educators certified and teaching in every state
- +2 more outcomes
Companies that use Yoga Ed.
Customer profileSegments1 record
Ideal customer profiles2 records
Yoga Ed. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Yoga Ed. partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- William Jewell CollegecoreWilliam Jewell College is the institutional partner for the Master's in Human-Centered Education program. Founded in 1894, the college is fully accredited by the Higher Learning Commission and is nationally ranked for academic rigor, overall value, and alumni outcomes. The partnership enables Breathe for Change to offer an accredited graduate degree.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Yoga Ed. competitors and assessment
Company assessmentBroad incumbents
- 2U: 2U powers online graduate degree programs for universities, including education-focused offerings, representing an established infrastructure competitor in the same online degree market BFC operates in.
- Coursera: Coursera offers accredited graduate degrees and certificates for educators through university partners, providing direct competition to BFC's online degree and certification model with significantly larger distribution.
- National University: National University is a large accredited online university with a significant educator-focused degree and credential portfolio, providing broader but less specialized competition to BFC's Master's program.
- Western Governors University (WGU) Teachers College: WGU offers competency-based online degrees for educators at scale, competing with BFC's Master's on price and accreditation credibility while offering a much broader curriculum catalog.
Others
- ClassDojo: ClassDojo is a widely adopted teacher-student communication and SEL platform, providing complementary infrastructure in the same K-12 educator ecosystem and representing a potential integration or partnership channel for BFC.
Direct peers
- Relay Graduate School of Education: Relay offers accredited alternative teacher certification and graduate degree programs, competing with BFC's Master's in Human-Centered Education for career-advancing educators and serving a comparable teacher-development mission.
- Teaching Channel: Teaching Channel provides video-based professional development and content for educators, overlapping with BFC's resource library and certification offerings in the K-12 PD space.
- BetterLesson: BetterLesson provides online professional development and coaching for K-12 educators, directly competing with BFC's certification and PD offerings for the same teacher customer base with a similar coaching/community-led model.
Emerging players
- Calm: Calm has expanded into B2B wellness programs for schools and educators, representing an emerging competitor in the educator wellness space that threatens BFC's content differentiation through brand and content scale.
- Panorama Education: Panorama provides SEL and well-being tools for K-12 districts, overlapping with BFC's educator wellness and student outcome focus but primarily serving administrators rather than individual educators.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Yoga Ed. social profiles
Digital presenceYoga Ed. compliance and trust
Trust signalCompliance1 record
Yoga Ed. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yoga Ed. leadership team
Management profileNumber of profiles
Profiles2 records
Yoga Ed. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yoga Ed. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yoga Ed.
What does Yoga Ed. do?
Yoga Ed. develops and sells educator-focused wellness and human-skills training products, principally an accredited online Master's in Human-Centered Education (30 credits, 12–18 months, in partnership with William Jewell College) and a 13-week Human Intelligence Certification with an Edupreneurship 101 bonus module. Both products are built around the trademarked Human Intelligence Framework™ covering cognitive, emotional, somatic, relational, and universal intelligence dimensions, and are sold primarily to individual K-12 educators through direct online enrollment.
Is Yoga Ed. a public or private company?
Yoga Ed. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Yoga Ed. founded?
Yoga Ed. was founded in 2020. It employs 11 to 50 people.
Where is Yoga Ed. based?
Yoga Ed. is headquartered in Los Angeles, United States, in the North America region.
How does Yoga Ed. make money?
Two revenue lines are on record. Master's in Human-Centered Education is the primary driver. The others are human Intelligence Certification.
Who are Yoga Ed.'s main competitors?
Broad incumbents on record are 2U, Coursera, National University and Western Governors University (WGU) Teachers College. ClassDojo is listed as an others. Direct peers are Relay Graduate School of Education, Teaching Channel and BetterLesson. Emerging players are Calm and Panorama Education.
Does Yoga Ed. have an API?
No public API is recorded for Yoga Ed..
What industry is Yoga Ed. in?
Yoga Ed.'s product category is Educator Professional Development. Its primary akta.pro industry code is EDANAGAL, Integrated Tutoring + Learning Content Platforms (Curriculum + Tutors), with a secondary code of EDAAAHAH, Holistic & Integrative Wellness Education (Ayurveda, Traditional Practices). Its NAICS code is 611430 and its SIC code is 8200.