Allianz PNB Life

What Allianz PNB Life does

Allianz PNB Life Insurance Inc. is a Philippines-based life insurance company operating as a joint venture between Allianz SE (global insurance brand) and Philippine National Bank (PNB), one of the country's largest banks. Founded in 2016 and headquartered in Makati, the company serves individual Filipino consumers, families, and corporate clients through a portfolio spanning unit-linked savings and investment products, traditional and term life protection, and health insurance. Distribution occurs primarily through two channels: a nationwide agency force of licensed financial advisors branded as 'Life Changers' across Metro South, North Central Luzon, Visayas, Central Mindanao, and Northern Mindanao; and a bancassurance channel leveraging PNB's branch network nationwide.

The company's technology platform centers on DXC Assure Integral, a cloud-native policy administration system deployed in partnership with DXC Technology in February 2025. The platform integrates 12 internal systems, reduced policy issuance time from days to approximately five minutes, and accelerated product launch velocity by 30 percent. Customer-facing digital assets include Allianz Touch (a self-service policy management portal), Allianz Insight (an online Financial Needs Analyzer), and the Allianz Healthbox wellness ecosystem. The product portfolio comprises approximately a dozen core insurance plans across three categories — savings and investment (AZpire Growth, Optimal Power, Allianz Powerlink Elite, Allianz Secure Payout 10, Allianz Wealth Builder, Allianz Secure Save), protection (Allianz Fundamental Cover, Premier Life, Allianz Secure Pro), and health (Allianz eAZy Health, Allianz Well!, Health Dynamics).

Revenue is generated principally through recurring and single-pay insurance premiums on unit-linked, term, and whole life policies, with a stated 2025 target of PHP 135 billion in assets under management. Pricing varies materially by product type, coverage amount, age of insured, and currency (PHP or USD denomination), with sales predominantly quote-based through the financial advisor network. Customer acquisition combines PNB's bancassurance distribution, the Life Changers agency force, digital self-service touchpoints, and brand-building campaigns including Premier Volleyball League team sponsorships and CSR programs such as MaPanatag and Ride Safe. The company reports 501-1000 employees and operates under Philippine Insurance Commission regulation.

Name

Allianz PNB Life

Legal name

Allianz PNB Life Insurance Inc.

Website

https://allianzpnblife.ph

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Allianz PNB Life Insurance Inc. is a Philippine life insurer and joint venture between Allianz SE and Philippine National Bank, offering unit-linked, term, whole life, and health products through agency and bancassurance channels.

Ownership category

akta.pro rank

Product category

Life Insurance

NAICS

Direct Life Insurance Carriers (524113), Direct Life, Health, and Medical Insurance Carriers (52411)

SIC

Life Insurance (6311), Accident & Health Insurance (6321), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Whole Life Insurance (FSAIABAA)

akta.pro secondary industries

Participating (Dividend) Whole Life Insurance (FSAIABAI), Level Term Life Insurance (FSAIAAAA), Group Universal Life (GUL) (FSAIADAC)

Keywords

• Life insurance
• Unit-linked products
• Bancassurance services
• Health insurance
• Wealth management

Headquarters

HQ city

Makati

HQ country

Philippines

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Unit-Linked Insurance Premiums (Regular-Pay): Recurring premium payments from unit-linked (VUL) insurance policies where customers pay premiums regularly (monthly, quarterly, semi-annually, or annually) and funds are invested in selected investment funds. Premiums fund both the insurance coverage and investment account value.
2. Unit-Linked Insurance Premiums (Single-Pay): One-time lump-sum premium payments for single-pay unit-linked insurance products (e.g., Optimal Power starting at PHP 100,000 / USD 2,000, Allianz Powerlink Elite starting at PHP 3,000,000 / USD 60,000).
3. Term Health Insurance Premiums: Regular premium payments from 5-year renewable term life/health insurance products (e.g., Allianz eAZy Health starting at PHP 800/month), offering critical illness, life, and accidental coverage.
4. Supplemental Health Insurance Premiums: Annual premium payments from supplemental health insurance plans (Allianz Well! with Php 100 million coverage) that serve as HMO supplements for high-achieving professionals.
5. Whole Life Insurance Premiums: Regular premium payments from participating whole life insurance plans (Premier Life, 10-year pay term) that accumulate cash values and pay dividends.
6. Traditional Life Insurance Premiums: Traditional life insurance products including endowment plans (Allianz Secure Payout 10) with guaranteed benefits, cash payouts, and maturity benefits.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Allianz PNB Life is a Philippine life insurance company that sells life insurance, savings and investment (Variable Unit-Linked), health, and protection products to individuals and families via two distribution channels: a proprietary agency force of financial advisors ("Life Changers") and a bancassurance partnership with Philippine National Bank. Core products span regular-pay and single-pay VUL products, traditional term and whole life insurance, endowment plans, and supplemental health plans with critical illness coverage.

Product overview

Allianz PNB Life is a life insurance company in the Philippines offering a comprehensive portfolio of insurance and investment products through two main distribution channels: Agency (Life Changers) and Bancassurance (via PNB branches). The product portfolio spans three core categories: (1) Savings and Investment products including AZpire Growth, Optimal Power, Allianz Powerlink Elite, Allianz Secure Payout 10, Allianz Wealth Builder, and Allianz Secure Save - these are primarily unit-linked (VUL) products combining life insurance with investment opportunities; (2) Protection products including Allianz Fundamental Cover (term life), Premier Life (whole life participating), and Allianz Secure Pro (regular-pay VUL with lifelong coverage); (3) Health products including Allianz eAZy Health (5-year term with critical illness), Allianz Well! (HMO supplement up to PHP 100M coverage), and Health Dynamics (regular-pay with multistage critical illness coverage for 100 conditions). The company also provides complementary services including Allianz Healthbox (wellness perks platform), Allianz Insight (financial needs analyzer), and Fund Value monitoring. Since 2016, the company has been committed to providing Variable Life products to Filipino families.

Differentiator

Problem solved

Functional benefit

Brands

• Life Changers: The company's financial advisor/agent program branding, referring to their sales force who help customers secure their financial future.

Products and services

• AZpire Growth A regular-pay Variable Unit-Linked (VUL) insurance solution that allows policyholders to save for the future while growing money, with insurance coverage equivalent to 5x annual premium and coverage until age 100. Includes fund switching (up to 4 free switches per year), premium bonuses at the 10th and 20th policy years, and accessible to retail Filipino consumers.
• Optimal Power A single-pay unit-linked insurance product combining insurance and investment benefits, with guaranteed insurance coverage of at least 125% of premium. Minimum single premium is PHP 100,000 / USD 2,000, available to ages 0–70, with Guaranteed Acceptance option from PHP 250,000. Includes fund switching (2 free/year) and free withdrawals (4 free/year).
• Allianz Powerlink Elite A single-pay unit-linked investment product providing extended insurance coverage up to age 100, targeted at affluent investors. Minimum premium of PHP 3,000,000 or USD 60,000 (ages 0–70) with Guaranteed Acceptance Endorsement available. Features loyalty bonus at 10th and 20th policy anniversary, top-up option from PHP 20,000.
• Allianz Secure Payout 10 A 10-year endowment plan with a convenient 2-year payment period, enhanced with Flexi-Fund Rider offering guaranteed cash payouts at 10% of Face Amount at end of 3rd, 5th, 7th, and 9th policy years. Face Amount ranges PHP 500,000 to PHP 15 million. Includes 200% Face Amount Death Benefit and Maturity Benefit, no medical exams required via Guaranteed Insurability Offer.
• Allianz Wealth Builder A limited-pay Variable Unit-Linked (VUL) life insurance providing up to PHP 5 Million coverage with flexible payment options of 3, 5, or 10 years, available in Philippine Peso and US Dollar denominations. Features Guaranteed Acceptance Endorsement, premium bonus (2% annual from years 6–10 for Wealth Builder 10), and optional Accidental Death & Dismemberment Rider.
• Allianz Secure Save An insurance and disciplined savings plan designed to help money grow through disciplined investing with professional fund management. Features Premium Bonus for 10-Pay plans during key years, Loyalty Bonus for keeping policy active, Top-Up option, Allianz Healthbox access with wellness benefits, and Guaranteed Insurability Offer for simplified enrollment.
• Allianz Fundamental Cover A 10-year term life insurance policy designed for first-time insurance buyers aged 18–55 with Sum Assured of PHP 1,000,000 to PHP 2,000,000. Provides 100% term life coverage, 25% critical illness coverage (heart attack, stroke, cancer, coronary artery bypass graft), 100% Accidental Death/Dismemberment/Disability coverage. Simplified Insurance Offer eliminates medical exam requirements; No Claims Bonus returns 20% of premiums at year 5 and 40% at year 10 if no claims.
• Premier Life A participating whole life insurance plan guaranteeing financial security up to age 100, with potential dividend earnings and flexible 10-year-pay or regular-pay options. Minimum Face Amount PHP 350,000, available to issue ages from 7 days old to 70. Cash values accumulate based on market performance; dividends can pay premiums, generate interest, or be taken in cash. Optional riders include Accidental Death Benefit, Accidental Death & Dismemberment, SAR, Waiver of Premium, PBR, FFR.
• Allianz Secure Pro A regular-pay Variable Unit-Linked (VUL) policy offering lifelong coverage until age 100 with optional riders including Critical Illness 100 and Essential Care/Essential Care Plus (Hospital and Surgical). Minimum annual premium PHP 30,000 (ages 0–50) / PHP 70,000 (ages 51–70). 3-year No Lapse Period guarantee; 100% of premium immediately invested (fixed premium load); Premium Bonus 10% on regular premiums paid for years 6–20.
• Allianz eAZy Health An affordable and renewable 5-year term health/life insurance with enhanced critical illness coverage offering the only such product in the Philippine market. Premiums start from PHP 800/month; Silver Plan PHP 10,300 annually. Coverage includes critical illness, life insurance, accidental, and disability with no pre-policy medical test needed. Cash back of 30% of premiums after 5 years if no claims, plus a Health Bonus up to PHP 15,450 at end of 5 years.
• Allianz Well! An additional health insurance coverage serving as an HMO supplement providing up to PHP 100 million coverage for high-achieving Filipino professionals. Includes 24/7 teleconsultation, wellness services (gym, nutrition counseling), health screening, dental services, medical evacuation, and repatriation. Annual premiums range from PHP 37,700 to PHP 337,200 by age. Available in with/without deductible and with/without worldwide coverage (excluding USA) options.
• Health Dynamics A regular-pay health insurance plan with multistage critical illness coverage covering 100 major medical conditions across 5 stages: 32 early-stage, 13 intermediate-stage, 48 late-stage, 5 catastrophic critical illnesses, plus 2 additional benefits for diabetic complications, angioplasty, and coronary heart disease treatments. Available in Philippine Peso and US Dollar denominations with monthly or annual payment options; fund switching, top-ups, and free withdrawals up to 4 times per year.

Quantifiable outcome

• Policy issuance reduced from days to 5 minutes through DXC Assure Integral implementation
• +3 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• DXC TechnologycoreTechnology or Integration · 5 February 2025DXC Technology partnered with Allianz PNB Life to implement its DXC Assure Integral cloud-native insurance policy management solution. The implementation integrated 12 different systems within six months, enabling the insurer to issue policies in five minutes instead of days. The partnership increased product launch speed by 30% and set an internal record for a core system deployment completed on time and on budget. This implementation covered the company's core policy administration infrastructure.
• Philippine National Bank (PNB)coreChannel Partner/ Reseller/ DistributorAllianz PNB Life operates as a bancassurance partnership with Philippine National Bank (PNB), one of the Philippines' largest banks. The partnership provides insurance distribution through PNB's branch network across the country. Bancassurance Life Changers (financial advisors) are stationed at or connected through PNB branches to offer Allianz PNB Life products to the bank's customer base. Products distributed include traditional life, VUL, health, and other insurance solutions. Allianz PNB Life is also described as an affiliate of PNB.
• Maxicare Healthcare CorporationminorStrategic or Co-development PartnerMaxicare and Allianz PNB Life partnered to create the Hospicash insurance bundle for Maxicare's HMO plans. The collaboration supplements Health Maintenance Organization (HMO) plans with an insurance coverage product, providing additional financial protection to policyholders.
• Creamline Cool Smashers, Choco Mucho Powered by Wendy's, Criss Cross (PVL Volleyball Teams)minorGTM or Marketing PartnerAllianz PNB Life, under the PNB-Allianz umbrella, sponsors Premier Volleyball League teams including Creamline Cool Smashers, Choco Mucho Powered by Wendy's, and Criss Cross. The sponsorship kickoff event took place in June 2025. This sports marketing partnership supports brand visibility among sports fans and the Filipino public.

Scale indicators8 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Allianz SE: Global parent and world's #1 insurance brand, operating life and P&C insurance, asset management, and health businesses across 70+ countries. Relevant as the strategic parent shaping Allianz PNB Life's product design, capital, and global brand positioning.

Direct peers

• Pru Life UK (Prudentialife Insurance Company of the UK): Major Philippine life insurer with a strong focus on unit-linked (VUL) and investment-linked products, distributed through agency and bank partners. Direct competitor to Allianz PNB Life in the VUL-led savings-and-investment segment and in bancassurance partnerships.
• Insular Life: One of the largest Filipino-owned life insurers, offering traditional life, VUL, and health products through agency channels. Comparable to Allianz PNB Life in product breadth and agency-led distribution across the Philippines.
• Manulife Philippines: International life insurer offering unit-linked, traditional, and health insurance products in the Philippines. Competes directly with Allianz PNB Life in VUL-led savings offerings and bancassurance-driven distribution.
• FWD Life Philippines: Pan-Asian insurer with significant Philippines presence focused on digital-first customer experience and simplified protection/ILP products. Directly competes for the same digitally engaged Filipino consumer, especially younger and first-time insurance buyers targeted by Allianz PNB Life's Fundamental Cover and eAZy Health products.
• BPI-Philam Life (BPI AIA Life Assurance Corporation): Joint-venture bancassurance-led life insurer formed between Bank of the Philippine Islands (BPI) and AIA. Closely comparable business model to Allianz PNB Life given its JV structure between a major Philippine universal bank and a global insurance group, and its bancassurance-first distribution.
• AXA Philippines: Global insurance brand operating in the Philippines offering life, health, and savings products through agency and bancassurance. Closely comparable to Allianz PNB Life given similar global-brand, multi-channel, multi-product positioning in the Philippine market.
• Sun Life Philippines (Sun Life Financial Philippines): One of the largest life insurance companies in the Philippines, offering a comparable mix of VUL, traditional life, health, and group products through agency and bancassurance channels. Directly competes with Allianz PNB Life for the same Filipino consumer and corporate customer base across savings, protection, and health.

Others

• Maxicare Healthcare Corporation: Philippine HMO provider and existing partner of Allianz PNB Life (Hospicash bundle). Comparable as an ecosystem partner in the local health-insurance/HMO space rather than a direct life-insurance competitor.

Emerging players

• Cigna Philippines (Cigna Global Health Benefits Philippines): Global health-focused insurer expanding its Philippines footprint with supplemental health, wellness, and group benefits products. Comparable to Allianz PNB Life's Allianz Well! and Health Dynamics health insurance offerings and the broader health-and-wellness ecosystem play.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookm.me/allianzpnblifeofficial
• Xx.com/azphofficial
• LinkedInlinkedin.com/company/allianzpnblifeofficial

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Allianz PNB Life