Cambridge Companies

What Cambridge Companies does

Cambridge Companies SPG is a private, Newport Beach-based alternative asset management firm founded in 2016 by siblings Filipp Chebotarev and Polina Chebotareva. The firm originated in distressed real estate but pivoted to focus on clean-label consumer products within the Food & Beverage and Consumer Packaged Goods (CPG) sector, organized across three asset management pillars: Venture Capital (Seed, Series A, Series B, and Growth investments in clean-label consumer brands), Private Equity (patient capital and operating support for established growth businesses), and Real Estate (currently being divested pending return of distressed opportunities). The investment thesis targets revenue-generating companies with established national-scale infrastructure and a clear pathway to liquidity through M&A or IPO.

The firm deploys capital directly or as a co-investor alongside specialized consumer and growth funds (S2G Ventures, CAVU Venture Partners, VMG Partners, Monogram Capital, Paine Schwartz Partners, PowerPlant Partners), strategic corporates (Milliken, KIRKBI Climate, Eni Next, Oman Investment Authority), and notable individuals (NFL players). Portfolio coverage spans organic baby food (Once Upon a Farm, OFRM on NYSE since February 2026), better-for-you beverages (Suja Life, Vive Organic, Slice Soda, LIFEAID, Owl's Brew), wellness and supplements (Cymbiotika, Ancient Nutrition), functional coffee (Diamond Brew), industrial biotech (Tidal Vision), and eyewear (Privé Revaux), with documented exits to Kellogg's, Hershey's, Nestle, Safilo, and the Coca-Cola-Paine Schwartz Suja platform.

The firm operates with a core team of approximately 8-10 professionals plus operating partners and advisors and does not publicly disclose fee schedules. Revenue is derived from typical alternative-asset management mechanics of management fees and carried interest, supported by an 85% LP reinvestment rate. Distribution to portfolio companies is indirect, leveraging retail channels including Whole Foods, Target, Sprouts, Kroger, Walmart, Costco, and Albertsons, alongside direct-to-consumer e-commerce.

Name

Cambridge Companies

Legal name

Cambridge Companies SPG

Website

https://cambridgespg.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Cambridge Companies SPG is a Newport Beach-based private alternative asset manager focused on venture capital and private equity investments in clean-label food, beverage, and consumer packaged goods companies, with selective exposure to industrial biotech, serving institutional, family office, and accredited individual investors.

Ownership category

akta.pro rank

Product category

Alternative Asset Management

NAICS

Portfolio Management and Investment Advice (523940), Investment Banking and Securities Intermediation (52315)

SIC

Investment Advice (6282)

akta.pro primary industry

Consumer & Retail Growth Equity (FSANACAC)

akta.pro secondary industries

Sector-Focused Venture Capital (Vertical Specialists) (FSANAAAD), Multi-Sector / Generalist Growth Equity (FSANACAO)

Keywords

• Alternative asset management
• Venture capital investments
• Private equity
• Consumer packaged goods
• Real estate investing

Headquarters

HQ city

Newport Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Investment Management: Cambridge Companies SPG generates returns through investment in food & beverage and consumer packaged goods companies. Revenue is derived from management fees and carried interest on fund returns, typical of alternative asset management firms.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Cambridge Companies SPG is an alternative asset management firm that deploys capital across venture capital, private equity, and real estate investment strategies on behalf of institutional investors, family offices, and individual accredited investors. The firm focuses on highly skilled operators of disruptive category-leading companies in the Food & Beverage and Consumer Packaged Goods (CPG) sector, targeting revenue-generating businesses with established infrastructure and clear pathways to liquidity via M&A or IPO. Their venture capital arm invests in Seed through Growth stages, while their private equity arm provides patient capital and operating support to established businesses.

Product overview

Cambridge Companies SPG is an alternative asset management and investment firm offering venture capital, private equity, and real estate investment services. The firm invests in highly skilled operators of disruptive category-leading companies in the Food & Beverage and Consumer Packaged Goods (CPG) sector, targeting revenue-generating companies with established infrastructure and clear pathways to liquidity via M&A or IPO. The venture capital arm focuses on Series A, B, C and growth-stage investments in clean label consumer products, while the private equity arm provides patient capital and operational support to established businesses. The real estate division focuses on acquiring high-quality investments at discounts to replacement cost, though the firm is currently divesting from real estate.

Differentiator

Problem solved

Functional benefit

Brands

• Cambridge SPG: The investment arm of Cambridge Companies focused on alternative asset management including venture capital, private equity, and real estate investments.

Products and services

• Cambridge Companies SPG Investment Management Alternative asset management firm providing venture capital, private equity, and real estate investment services to limited partners, institutional investors, family offices, and individual accredited investors, focused on Food & Beverage and Consumer Packaged Goods companies.
• Venture Capital Clean label consumer product investments at Seed, Series A, Series B, and Growth stages, focused on early-mid to late stage U.S. companies in the Food and Beverage/CPG sector with potential for social impact and significant upside.
• Private Equity Patient capital and operating support for established and growth-oriented businesses across a wide range of industries, providing strategic guidance on operational improvements including revenue growth, procurement, and IT optimization.
• Real Estate Investments Acquisition of high-quality real estate investments at discounts to replacement cost, improved through hands-on management and targeted value-add initiatives within a low-leverage or non-leveraged low risk profile structure. Cambridge is currently in the process of divesting out of real estate.

Quantifiable outcome

• 85% of investor base has reinvested with the firm
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Pelican Point Capital PartnerscoreStrategic or Co-development PartnerFilipp Chebotarev serves on the advisory board of Pelican Point Capital, a global merchant bank based in Newport Beach, CA. Ike Suri, Senior Advisor to Cambridge, is Co-CEO and Co-Founder of Pelican Point Capital.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• AccelFoods: Early-stage CPG accelerator and venture fund; comparable in providing both capital and operational support to emerging food and beverage brands in the same clean-label space.
• Monogram Capital Partners: CPG-focused growth equity firm that led Vive Organic's $13M Series B with Cambridge participating; both back established, scaling consumer brands with strategic exit potential.
• S2G Ventures: Food, agriculture, and clean-energy focused venture and growth fund that co-invested with Cambridge in Once Upon a Farm's Series D; shares the clean-label consumer thesis and lead/co-lead investment model.
• CAVU Venture Partners: CPG-focused venture firm that co-invested in Once Upon a Farm's $52M Series D alongside Cambridge; both specialize in growth-stage consumer brands with retail and exit pathways.
• PowerPlant Partners: Plant-based and better-for-you consumer venture firm that co-invested with Cambridge in Vive Organic; closely aligned thesis around clean-label, mission-driven CPG brands.
• Sunrise Strategic Partners: Growth-stage consumer CPG investor founded by similar operating-partner philosophy; comparable fund size, sector focus, and value-add operational support model for portfolio brands.
• VMG Partners: Consumer/CPG-focused growth equity firm that co-invested with Cambridge in Ancient Nutrition's $103M round; both target later-stage, revenue-generating CPG brands with paths to strategic exit or IPO.

Emerging players

• CircleUp (Now Helio): Data-driven consumer investment platform that historically backed emerging CPG brands; adjacent to Cambridge's thesis with a tech-enabled sourcing and diligence overlay on small/mid-cap consumer companies.

Broad incumbents

• 301 INC (General Mills): Corporate venture arm of General Mills investing in CPG startups; a much larger, more diversified incumbent operating in Cambridge's target category with broader portfolio resources.
• Paine Schwartz Partners: Private equity firm focused on sustainable food and agribusiness that acquired Suja Life (a Cambridge portfolio company) and took it public; comparable CPG investment activity at a larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/cambridgespg
• LinkedInlinkedin.com/company/cambridge-companies-spg

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments28 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cambridge Companies