Elsom Cellars
Elsom Cellars is a privately held, founder-owned Washington winery operating a direct-to-consumer business spanning three-tier wine club subscriptions, DTC e-commerce shipping to 38 states, and a tasting room and seasonal restaurant (Perrinville Social Club) in Edmonds, WA.
- Company typePrivate
- Founded2005
- HeadquartersSeattle, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Elsom Cellars does
Elsom Cellars is a privately held, founder-owned Washington winery operating under the legal entity Elsom Cellars, LLC, founded by Jody Elsom and headquartered in Edmonds, WA. The company crafts and sells Washington wines under a 'patience-driven' winemaking philosophy, offering current-release Signature Wines, aged Library Wines, and gift cards through an e-commerce storefront built on the Commerce7 platform.
The business operates a hybrid direct-to-consumer model combining product sales, recurring membership subscriptions, and on-site hospitality. Wine club memberships are structured into three annual-commitment tiers (Adventure 3-bottle, Artisan 6-bottle, and Vintner 12-bottle) supplemented by flexible Wine Subscription and Wine + Cheese Subscription products, with shipments fulfilled through a Cellars Wine Club partnership covering 38 U.S. states. Hospitality and food revenue are generated at the Perrinville Social Club (Perrinville Wine & Kitchen) in Edmonds, a tasting room and seasonal restaurant operating Wed-Sun, while a second production and barrel-aging facility in Woodinville is under development.
The company serves wine enthusiasts, book club members, and experience-seeking consumers in the Puget Sound region and across its DTC shipping footprint, relying on community-building events (Book Club, WooWoo Night, Family Dinners, Cellar Talks, Live Music), email marketing, and organic social media (Instagram, Facebook, X, TikTok) for acquisition and retention. With 1-10 employees, no institutional funding, and no disclosed revenue, Elsom Cellars operates as an independent, organically financed craft winery.
Elsom Cellars firmographics
Firmographics- Name
- Elsom Cellars
- Legal name
- Elsom Cellars, LLC
- Website
- https://elsomcellars.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Elsom Cellars is a privately held, founder-owned Washington winery operating a direct-to-consumer business spanning three-tier wine club subscriptions, DTC e-commerce shipping to 38 states, and a tasting room and seasonal restaurant (Perrinville Social Club) in Edmonds, WA.
- Ownership category
- akta.pro rank
Elsom Cellars industry classification
Industry- Product category
- Winery
- NAICS
- Wineries (312130)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Wineries & Vineyards (Tasting Rooms) (THAFALAE)
- akta.pro secondary industries
- Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Alcohol Subscription Clubs & Membership Retail (CRANAAAI), Wine Bars (THAFAEAF), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)
Keywords
Where Elsom Cellars is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Elsom Cellars business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Wine Sales: Direct-to-consumer wine sales through website and tasting room, including current releases and library wines.
- Wine Club Membership: Recurring subscription model with three tiers: Adventure (3 bottles), Artisan (6 bottles), Vintner (12 bottles), charged 3x per year with tiered discounts and shipping benefits.
- Food Service: Seasonal kitchen and food service at Perrinville Social Club location offering globally-inspired cuisine designed to complement wines.
- Events and Experiences: Ticketed events including WooWoo Night ($20), Family Dinners ($55/pp), Book Club gatherings, Cellar Talks, and live music experiences.
- Wine Subscriptions: Flexible wine subscriptions with customizable cadence and selections, minimum 3 bottles per shipment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Adventure 3 Bottle Club - 3 bottles, 3x/year with priority access to new releases |
| Subscription | Annual | Artisan 6 Bottle Club - 6 bottles, 3x/year with access to limited and library wines |
| Subscription | Annual | Vintner 12 Bottle Club - 12 bottles, 3x/year with access to reserve wines |
| One time/ perpetual license | Pay-as-you-go | WooWoo Night Event |
| One time/ perpetual license | Pay-as-you-go | Family Dinner Event |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Elsom Cellars product offering
Product offeringCore offering
Elsom Cellars is a Washington winery that crafts and sells its own wines through direct-to-consumer channels, anchored by three tiered wine club memberships (Adventure 3-bottle, Artisan 6-bottle, Vintner 12-bottle) shipped three times a year. The company complements its bottled wine sales with a hospitality venue — the Perrinville Wine & Kitchen Social Club in Edmonds — offering seasonal globally-inspired food, tasting experiences, and recurring hosted events such as Book Club, WooWoo Night, Cellar Talks, Family Dinners, and live music. A flexible Wine Subscription and a Wine + Cheese Subscription extend the recurring-revenue model, while a Woodinville production and barrel aging facility is under development to support future growth.
Product overview
Elsom Cellars is a Washington winery offering a portfolio of wine products and hospitality experiences. The core products include Signature Wines (current releases) and Library Wines (aged vintages), sold through multiple membership tiers: Adventure (3-bottle), Artisan (6-bottle), and Vintner (12-bottle) wine clubs, plus flexible Wine Subscriptions and Wine + Cheese Subscriptions. Hospitality offerings center on the Perrinville Wine & Kitchen Social Club, a neighborhood wine house with seasonal food and hosted events, while the Woodinville Winery serves as the production facility (coming soon). The membership model operates on seasonal releases three times yearly with member benefits including discounts, priority access, and complimentary tastings.
Differentiator
Problem solved
Functional benefit
Products and services
- Adventure 3-Bottle Wine Club Wine club membership tier delivering 3 bottles three times per year with priority access to new releases, flexible selections within allocated options, free tasting with sign-up, 10% off bottles, and complimentary release party access. Requires one full year (3 releases) commitment.
- Artisan 6-Bottle Wine Club Curated wine club membership tier delivering 6 bottles three times per year, providing access to limited and library wines, priority access to dinners and intimate events, a monthly complimentary tasting plus one guest, 15% off bottles, and occasional surprise selections.
- Vintner 12-Bottle Wine Club Most comprehensive wine club membership tier delivering 12 bottles three times per year with access to limited and reserve wines, priority allocation on new and small-lot releases, personalized selections, two monthly complimentary tastings plus a guest, 20% off bottles, invitations to private tastings and select gatherings, and free ground shipping on all purchases of 12 bottles or more.
- Flexible Wine Subscription Flexible wine subscription allowing members to choose their cadence (monthly, every other month, or quarterly), customize each shipment, or repeat previous selections. Minimum 3 bottles per shipment from available club wines.
- Wine + Cheese Subscription Monthly ritual pairing chef-selected artisanal cheeses with Elsom wines; wine selection customizable upon request. Pickup available at Perrinville Village Social Club location only.
- Signature Wines (Current Releases) Current release wines from Elsom Cellars, crafted slowly and released thoughtfully with a story of place, patience, and care. Sold individually through the e-commerce site and tasting room.
- Library Wines Last-chance collection of award-winning Elsom wines from previous releases, available as aged vintages for collectors and enthusiasts.
- Gift Cards Gift cards available for purchase, allowing recipients to choose their own Elsom wines or experiences at the Perrinville Social Club.
- Perrinville Wine & Kitchen Social Club Neighborhood wine house at 18521 76th Ave W, Suite 104, Edmonds, WA combining Elsom wines with a seasonal kitchen offering shareable dishes, thoughtful pairings, and globally-inspired cuisine. Features guided wine experiences, casual tasting room visits, and hosted events including Dinner Club, Book Club, WooWoo Night, Live Music, and Cellar Talks. Open Wed-Sat 3-9pm and Sun 11-4pm.
Companies that use Elsom Cellars
Customer profileSegments3 records
Ideal customer profiles2 records
Elsom Cellars technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Elsom Cellars partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Cellars Wine ClubcoreShipping fulfillment partner handling wine shipments to consumers. Manages logistics including weather-related shipping holds and compliance with alcohol shipping regulations across 38 states. Provides member shipping discounts when logged into member profile.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Elsom Cellars competitors and assessment
Company assessmentDirect peers
- Firstleaf: DTC wine subscription club offering curated bottles with flexible cadence. Similar direct-to-consumer wine delivery model and tier-based member benefits structure.
- Bright Cellars: Subscription-based wine club using a taste-profile quiz to deliver curated bottles monthly. Comparable subscription mechanics and target customer (millennial/Gen X wine newcomers), though without Elsom's tasting room/event experience layer.
- Naked Wines: Crowdfunded DTC wine platform connecting consumers directly with independent winemakers via subscription. Operates a similar independent-winery positioning and DTC subscription model, though at significantly larger scale.
- Wine.com: Largest US online wine retailer with StewardShip membership program offering discounts and free shipping. Comparable e-commerce + membership DTC structure serving similar national consumer base.
- Winc: Direct-to-consumer wine subscription company offering tiered wine club memberships with customizable shipments. Closely comparable business model to Elsom Cellars' wine club, though Winc operates at national venture-backed scale without owned tasting venues.
Broad incumbents
- Maryhill Winery: Washington winery with multiple tasting rooms, food service, live music events, and wine club memberships. Highly comparable business model combining winery production, tasting room hospitality, and community event programming.
- Chateau Ste. Michelle: Washington state's largest and most established winery with extensive tasting room, events, and wine club programs. Comparable Washington craft heritage and tasting-room-led DTC strategy, but at vastly larger scale and distribution reach.
Regional players
- Novelty Hill - Januik: Woodinville winery with tasting room and wine club, focused on premium Washington red wines. Comparable Woodinville craft positioning and DTC experience model.
- DeLille Cellars: Woodinville-based Washington winery with tasting room experience and wine club. Direct geographic and category peer sharing the Woodinville wine community context.
Others
- Cellars Wine Club: Third-party wine club and shipping fulfillment partner that manages Elsom's 38-state distribution. Operates competing wine club brands but functions as ecosystem infrastructure rather than a head-to-head competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Elsom Cellars social profiles
Digital presenceElsom Cellars financial estimates
Financial estimateRevenue estimate
Valuation estimate
Elsom Cellars leadership team
Management profileNumber of profiles
Profiles2 records
Elsom Cellars funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Elsom Cellars M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Elsom Cellars
What does Elsom Cellars do?
Elsom Cellars is a Washington winery that crafts and sells its own wines through direct-to-consumer channels, anchored by three tiered wine club memberships (Adventure 3-bottle, Artisan 6-bottle, Vintner 12-bottle) shipped three times a year. The company complements its bottled wine sales with a hospitality venue — the Perrinville Wine & Kitchen Social Club in Edmonds — offering seasonal globally-inspired food, tasting experiences, and recurring hosted events such as Book Club, WooWoo Night, Cellar Talks, Family Dinners, and live music. A flexible Wine Subscription and a Wine + Cheese Subscription extend the recurring-revenue model, while a Woodinville production and barrel aging facility is under development to support future growth.
Is Elsom Cellars a public or private company?
Elsom Cellars is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Elsom Cellars founded?
Elsom Cellars was founded in 2005. It employs 1 to 10 people.
Where is Elsom Cellars based?
Elsom Cellars is headquartered in Seattle, United States, in the North America region.
How does Elsom Cellars make money?
Five revenue lines are on record. Wine Sales are the primary driver. The others are wine Club Membership, food Service, events and Experiences and wine Subscriptions.
Who are Elsom Cellars's main competitors?
Direct peers on record are Firstleaf, Bright Cellars, Naked Wines, Wine.com and Winc. Broad incumbents are Maryhill Winery and Chateau Ste. Michelle. Regional players are Novelty Hill - Januik and DeLille Cellars. Cellars Wine Club is listed as an others.
Does Elsom Cellars have an API?
No public API is recorded for Elsom Cellars.
What industry is Elsom Cellars in?
Elsom Cellars's product category is Winery. Its primary akta.pro industry code is THAFALAE, Wineries & Vineyards (Tasting Rooms), with a secondary code of CRANABAF, Alcohol Subscription & Wine Clubs (Retail). Its NAICS code is 312130 and its SIC code is 2080.