Ives Insurance
Ives Insurance Services is an independent insurance agency founded in 1959 in San Diego, California, representing over 100 carriers to provide personal and commercial insurance products to individuals, families, and small-to-mid-size businesses across the California market.
- Company typePrivate
- Founded1959
- HeadquartersSan Diego, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Ives Insurance does
Ives Insurance Services is an independent insurance agency headquartered at 2150 Chatsworth Blvd, San Diego, California, founded in 1959 by Dick Ives. The company operates as a broker intermediary, admitted with over 100 top-rated insurance carriers, and provides two primary product lines: personal insurance (homeowners, auto, life, health, umbrella) and commercial insurance (property, liability, workers compensation, professional liability, cyber liability, group health, umbrella and excess). It serves individuals, families, and small-to-mid-size businesses across diverse industries including manufacturers, retailers, engineering firms, medical practices, rental property owners, restaurants, bars, and general contractors.
The agency runs a traditional operating model with no proprietary technology platform, no public API, and no AI capabilities — it relies on standard carrier systems, agent-led sales motions, website quote forms, and a content-marketing blog. Distribution is direct and regional, with agents reachable via phone, email, and in-person consultation; outreach is supplemented by active Facebook, LinkedIn, and Instagram profiles. All quoting, underwriting, and policy administration are executed through carrier relationships rather than in-house technology.
Revenue is generated exclusively through commissions paid by insurance carriers on policies sold and renewed, with monthly billing cycles to clients. Pricing is quote-based and not publicly disclosed, customized to individual risk profiles. The business has remained under family ownership since founding, with Sharon Tartre (née Ives) serving as Owner and CEO since 1989. The agency is privately held with no disclosed private equity, venture capital, or parent company involvement, and operates exclusively within the California market.
Ives Insurance firmographics
Firmographics- Name
- Ives Insurance
- Legal name
- Ives Insurance Services
- Website
- https://ivesins.com
- Company type
- Private
- Founded year
- 1959
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ives Insurance Services is an independent insurance agency founded in 1959 in San Diego, California, representing over 100 carriers to provide personal and commercial insurance products to individuals, families, and small-to-mid-size businesses across the California market.
- Ownership category
- akta.pro rank
Ives Insurance industry classification
Industry- Product category
- Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Professional Umbrella / Excess (E&O/D&O Wrap) (FSAJANAH)
- akta.pro secondary industries
- Standalone Umbrella Liability (FSAJANAE), Personal Umbrella Insurance (FSAJANAA)
Keywords
Where Ives Insurance is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Ives Insurance business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Insurance Commissions: As an independent insurance agency, Ives Insurance Services earns revenue through commissions paid by insurance carriers. The agency is admitted with over 100 top-rated insurance companies and acts as a broker intermediary between carriers and clients, earning commissions on policies sold and renewed.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Custom insurance solutions tailored to individual and business needs |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Ives Insurance product offering
Product offeringCore offering
Ives Insurance Services is an independent insurance brokerage that sells personal and commercial insurance products by acting as an intermediary between clients and over 100 top-rated insurance carriers. The agency offers tailored insurance programs covering personal lines (homeowners, auto, life, health, umbrella) and commercial lines (property, liability, workers compensation, professional liability, group health, cyber liability, umbrella) to individuals, families, and small-to-mid-size businesses.
Product overview
Ives Insurance Services is an independent insurance agency headquartered in San Diego, California, established in 1959. The company operates as a single unified agency offering two primary product lines: Personal Insurance (homeowners, renters, auto, life, health, and umbrella coverage) and Commercial Insurance (property, liability, auto, workers compensation, professional liability, group health, and umbrella coverage). As an independent agency, Ives represents over 100 insurance carriers, allowing them to match clients with appropriate coverage from various providers. The product portfolio includes specialized offerings such as earthquake and flood insurance, classic car coverage, and business-specific coverages like cyber liability and surety bonds.
Differentiator
Problem solved
Functional benefit
Products and services
- Commercial Insurance Comprehensive commercial insurance products including property, liability, auto, workers compensation, professional liability, group health, cyber liability, and umbrella coverage for businesses of various sizes. Includes specialized coverages such as commercial earthquake, commercial flood, inland marine, errors and omissions, directors and officers, employment practices liability, general liability, business owners policy, surety and bonds, and commercial cargo.
- Personal Insurance Personal insurance products covering homeowners, renters, condo, vacation home, earthquake, flood, personal auto, motorcycle, classic car, recreational vehicle, boat, life insurance (term, whole, universal), health insurance, and personal umbrella coverage for individuals and families.
Companies that use Ives Insurance
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Ives Insurance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Ives Insurance partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- 100+ Insurance CarrierscoreIves Insurance Services is admitted with over 100 top-rated insurance companies, giving the agency access to diverse insurance products to serve various client needs. As an independent agency, they work as a broker representing these carriers to find optimal coverage solutions for clients.
Scale indicators1 record
Recent moves5 records
Expansion highlights3 records
Ives Insurance competitors and assessment
Company assessmentBroad incumbents
- Lockton Companies: Largest privately held independent insurance brokerage globally, offering commercial, personal, and benefits products across a broad carrier panel. Comparable as a privately held, multi-line independent broker, though materially larger and more globally diversified.
- Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm serving commercial and personal lines clients across a large carrier panel. Comparable in multi-line distribution but operates at significantly greater scale and is publicly traded.
- Hub International Limited: Large North American insurance brokerage offering property, casualty, personal, and benefits products across a wide carrier panel. Comparable in multi-line independent agency model, but operates at a national scale with PE sponsorship.
- Brown & Brown, Inc. National insurance brokerage delivering personal, commercial, and specialty lines through independent agents and producer networks. Comparable in being a multi-line, multi-carrier agency model, though materially larger and publicly traded.
Emerging players
- CoverWallet (an Aon company): Digital commercial insurance brokerage serving small and mid-sized businesses with online quoting and bind for general liability, workers' comp, commercial auto, and professional lines. Comparable in targeting SMB commercial insurance buyers, but via a tech-enabled brokerage model.
- Simply Business: Online commercial insurance broker comparing policies from multiple carriers for small businesses across general liability, professional liability, and commercial property. Comparable in enabling multi-carrier comparison for small commercial buyers, though via a fully digital broker model.
- NEXT Insurance: Digital-first insurtech providing small business commercial insurance (general liability, workers' comp, professional liability, commercial auto) directly online. Comparable in serving the SMB commercial insurance segment, though via a fully digital, carrier-owned model rather than a traditional agency.
- INSUREON: Online commercial insurance marketplace for small businesses, offering liability, workers' comp, commercial auto, and professional lines from multiple carriers. Comparable in aggregating carrier options for small commercial buyers, though as a digital-native platform rather than a traditional agency.
Direct peers
- Heffernan Insurance Brokers: Large independent insurance brokerage headquartered in the San Francisco Bay Area, offering personal and commercial lines across 100+ carrier partners. Directly comparable as a privately held, multi-line independent agency serving California SMBs and individuals.
Regional players
- LeClerc Insurance: Independent insurance agency focused on high-net-worth personal lines and commercial insurance in the Western U.S. Comparable in offering personal and commercial coverage through multiple carrier appointments, but with a stronger private-client orientation.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Ives Insurance social profiles
Digital presenceIves Insurance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ives Insurance leadership team
Management profileNumber of profiles
Profiles4 records
Ives Insurance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ives Insurance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ives Insurance
What does Ives Insurance do?
Ives Insurance Services is an independent insurance brokerage that sells personal and commercial insurance products by acting as an intermediary between clients and over 100 top-rated insurance carriers. The agency offers tailored insurance programs covering personal lines (homeowners, auto, life, health, umbrella) and commercial lines (property, liability, workers compensation, professional liability, group health, cyber liability, umbrella) to individuals, families, and small-to-mid-size businesses.
Is Ives Insurance a public or private company?
Ives Insurance is a private company. It is classified as family owned and is currently operating.
When was Ives Insurance founded?
Ives Insurance was founded in 1959. It employs 11 to 50 people.
Where is Ives Insurance based?
Ives Insurance is headquartered in San Diego, United States, in the North America region.
How does Ives Insurance make money?
One revenue line is on record: insurance Commissions.
Who are Ives Insurance's main competitors?
Broad incumbents on record are Lockton Companies, Arthur J. Gallagher & Co., Hub International Limited and Brown & Brown, Inc.. Emerging players are CoverWallet (an Aon company), Simply Business, NEXT Insurance and INSUREON. Heffernan Insurance Brokers is listed as a direct peer. LeClerc Insurance is listed as a regional player.
Does Ives Insurance have an API?
No public API is recorded for Ives Insurance.
What industry is Ives Insurance in?
Ives Insurance's product category is Insurance Brokerage. Its primary akta.pro industry code is FSAJANAH, Professional Umbrella / Excess (E&O/D&O Wrap), with a secondary code of FSAJANAE, Standalone Umbrella Liability. Its NAICS code is 524210 and its SIC code is 6411.