WSB-TV

What WSB-TV does

WSB-TV is a licensed broadcast television station (Channel 2) operating as the ABC affiliate for the Atlanta, Georgia designated market area. Founded in 1948, the station produces and distributes local news, weather, traffic, and sports content across over-the-air broadcast, cable and satellite carriage, and an expanding portfolio of owned digital and streaming channels. Its primary product is "Channel 2 Action News," supplemented by investigative journalism ("2 Investigates"), a proprietary interactive weather radar branded as "Stormtracker 2HD Radar," dedicated weather and breaking-news streaming channels (WSB 24/7 News, WSB Weather 24/7), specialty streaming channels (Law & Crime, Gusto TV), traffic reporting (Triple Team Traffic), and sports programming including SEC GameDay and High School Football coverage. WSB-TV also distributes on-demand video through "WSB Now" and reaches audiences via wsbtv.com, mobile applications, and social platforms (Facebook, Twitter/X, Instagram, YouTube).

WSB-TV is owned and operated by Cox Media Group, a diversified media subsidiary of Apollo Global Management, which provides corporate resources and shared services across CMG's broadcast television and radio portfolio. The Atlanta-headquartered organization employs 251–500 people across newsroom, production, sales, digital, and streaming operations, and serves audiences spanning the Atlanta metro area and broader Georgia, including Clayton, Cobb, DeKalb, Fulton, Gwinnett, and Hall counties.

WSB-TV monetizes primarily through advertising across two streams: (1) television advertising, selling quote-based commercial airtime to local, regional, and national advertisers during news programs, sports broadcasts, and general programming, plus sponsorships and branded content; and (2) digital advertising, including display, video, and sponsored content on wsbtv.com and mobile platforms. Pricing is not publicly disclosed and varies by time slot, program, and audience reach. No financial figures are publicly available; revenue and valuation data reside within Cox Media Group's private reporting structure.

Name

WSB-TV

Legal name

WSB-TV Channel 2

Website

https://wsbtv.com

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

251–500 employees

Short description

WSB-TV Channel 2 is a licensed ABC-affiliated broadcast television station serving the Atlanta metropolitan area with local news, weather, traffic, and sports programming distributed via over-the-air broadcast, cable/satellite carriage, and owned digital and streaming platforms.

Ownership category

akta.pro rank

Product category

Local Broadcast Television

NAICS

Television Broadcasting Stations (516120), Television Broadcasting Stations (51612), Radio and Television Broadcasting Stations (5161)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)

akta.pro secondary industries

Local Sports Broadcast Stations (Regional Local Rights, High School/College) (MPABACAK), Local News & Weather Stations (MPABACAJ)

Keywords

• Local broadcast television
• Local news coverage
• Weather broadcasting
• Sports broadcasting
• Investigative journalism

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Television advertising: WSB-TV generates revenue primarily through television advertising, selling commercial airtime to local, regional, and national advertisers during news programs, sports broadcasts, and other programming. The station also sells sponsorships and branded content opportunities.
2. Digital advertising: Digital advertising revenue from wsbtv.com including display ads, video ads, and sponsored content across the station's website and mobile platforms.

Distribution channels3 records

Marketing channels9 records

Core offering

WSB-TV Channel 2 is an ABC-affiliated local broadcast television station that produces and distributes local news, weather, traffic, and sports content for the Atlanta metropolitan area and surrounding Georgia counties. Programming is delivered via over-the-air broadcast (Channel 2), cable and satellite carriage, and digital streaming platforms (wsbtv.com, WSB Now, WSB 24/7 News, WSB Weather 24/7), supplemented by specialty programming such as 2 Investigates, Triple Team Traffic, SEC GameDay, High School Football, Law & Crime, and Gusto TV.

Product overview

WSB-TV Channel 2 is a local broadcast television station providing news, weather, sports, and entertainment content to the Atlanta metropolitan area and broader Georgia. The core offering is Channel 2 Action News, a comprehensive local news broadcast. The station operates multiple streaming video products including WSB Now (on-demand video), WSB 24/7 News (continuous breaking news livestream), and WSB Weather 24/7 (dedicated weather streaming). Specialized coverage modules include Stormtracker 2HD Radar for weather tracking, Triple Team Traffic for road conditions, 2 Investigates for investigative journalism, SEC GameDay and High School Football for sports programming, and Law & Crime and Gusto TV as themed livestream channels. The station also publishes digital content through its website and mobile applications.

Differentiator

Problem solved

Functional benefit

Products and services

• Channel 2 Action News The station's flagship local news broadcast covering breaking news, local events, politics, and community stories across the Atlanta metro area and Georgia; targeted at Atlanta-area viewers and advertisers.
• Stormtracker 2HD Radar Interactive weather radar product providing real-time storm tracking and weather visualization for the metro Atlanta area; targeted at local viewers needing severe weather and daily forecast information.
• WSB Now Video streaming platform offering on-demand access to local news content, live streams, and featured video reports; targeted at Atlanta-area digital and mobile viewers.
• WSB 24/7 News Continuous 24/7 breaking news livestream providing around-the-clock coverage of local and regional news events; targeted at Atlanta-area viewers seeking continuous news access.
• WSB Weather 24/7 Dedicated 24/7 weather livestream featuring continuous local forecasts, radar imagery, and severe weather coverage; targeted at Atlanta-area weather-sensitive viewers.
• 2 Investigates Investigative journalism unit focusing on in-depth reporting on consumer issues, government accountability, and community concerns; targeted at Atlanta-area viewers seeking accountability and consumer protection reporting.
• Triple Team Traffic Traffic monitoring and reporting service providing real-time road conditions, accident reports, and commute updates for metro Atlanta; targeted at commuters and drivers in the Atlanta metro.
• SEC GameDay College football coverage show focusing on SEC (Southeastern Conference) sports, game previews, and analysis; targeted at SEC sports fans in Georgia and the broader Southeast.
• High School Football Local high school football coverage including game highlights, rankings, athlete profiles, and championship coverage; targeted at Georgia high school football fans, families, and athletes.
• Law & Crime Livestream channel dedicated to crime-related news coverage, court proceedings, and public safety reporting; targeted at viewers interested in legal and public safety stories.
• Gusto TV Lifestyle and food-related livestream channel featuring cooking shows and culinary content; targeted at Atlanta-area viewers interested in food and lifestyle programming.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Cox Media GroupcoreOthersWSB-TV is owned and operated by Cox Media Group, a subsidiary of Apollo Global Management. Cox Media Group provides corporate resources, shared services, and operational support across its broadcast television and radio stations nationwide.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• WXIA-TV (11Alive): NBC affiliate in Atlanta and the most direct head-to-head competitor in the same DMA, competing for the same local news audience and advertising dollars.
• WAGA-TV (FOX 5 Atlanta): FOX-owned affiliate in the Atlanta market, competing directly for local news ratings, sports rights, and advertiser share.
• WGCL-TV (CBS 46 Atlanta): CBS affiliate serving the same Atlanta DMA, directly contesting news viewership and ad inventory daypart by daypart.

Broad incumbents

• Sinclair Broadcast Group: Major national broadcaster with a comparable mix of network-affiliated local stations, sports content, and digital streaming initiatives such as Bally Sports.
• Gray Television: Large-scale owner of local broadcast affiliates, comparable in operating model (network-affiliate TV, local news focus) to WSB-TV within the Cox Media Group portfolio.
• Hearst Television: Owns a portfolio of network-affiliated local stations and is structurally similar to WSB-TV in operating a high-quality local news and weather product in major markets.
• Nexstar Media Group: Largest US TV station operator, with a directly comparable network-affiliate local news business model and a heavy reliance on retransmission and political ad cycles.
• Cox Media Group (other TV/radio stations): WSB-TV's parent company, operating peer broadcast TV and radio stations across the US; comparable in business model, ad mix, and operational cost structure.
• WXIA / Tegna stations group: Tegna operates WXIA and a large portfolio of network-affiliated local stations nationally, sharing broadcast TV economics, retransmission leverage, and digital ad strategy with WSB-TV.

Emerging players

• 11Alive / Graham Media Group: Operates WXIA and several other local stations with a strong digital and streaming push, providing a closer look at how mid-sized broadcasters evolve their digital-first product mix relative to WSB-TV.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/wsbtv
• YouTubeyoutube.com/user/Channel2ActionNews
• Facebookfacebook.com/wsbtv
• Instagraminstagram.com/wsbtv
• LinkedInlinkedin.com/company/wsb-tv

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WSB-TV