TechTerra Education
TechTerra Education is a Chapel Hill, NC-based company that sells standards-aligned STEM/STEAM curriculum programs, tools, and professional development to K-12 schools, districts, and youth programs. Its 50+ Pre-K through High School offerings are organized around the proprietary Stations of STEM® framework.
- Company typePrivate
- Founded-
- HeadquartersChapel Hill, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What TechTerra Education does
TechTerra Education, LLC is a privately-held for-profit company headquartered in Chapel Hill, North Carolina that designs, manufactures, and sells standards-aligned STEM/STEAM educational programs to K-12 schools, school districts, and out-of-school-time youth programs in the United States. The company was founded and is led by Susan Wells (Founder & CEO); it operates with 11-50 employees as a self-funded LLC with no recorded institutional investment, M&A activity, or parent company.
The company's product portfolio is anchored by two brands — STEM in a Box® and Hiwayzz® — both built on a proprietary framework called Stations of STEM® that organizes learning across nine domains: Robotics, Drones, Coding, Digital Storytelling, Engineering Design, Circuitry, Connected Learning, Augmented Reality, and Artificial Intelligence. STEM in a Box® comprises 50+ curriculum programs spanning Pre-K through High School, offered as year-long programs or one-week theme-based modules (e.g., Science of Reading, Science of Math, Superhero STEM, Backyard Bugs & Bots). Each program bundles physical tools, digital curriculum (lesson slide decks, teacher guides, student workbooks, assessments, pacing guides), one-on-one expert training, and ongoing support, priced from $3,499 to $7,499 per program with capacity for up to 30 students. Hiwayzz® offers activity-card product lines (Phenomena!, Skill Super Chargers, Next-Gen Careers) paired with tool bundles and complete packages for high-school career exploration.
Revenue mechanics rest on one-time/perpetual-license sales of curriculum programs, hardware (e.g., STEM Storage Cart at $455), workbook sets ($26.95-$649.95), and bundled professional development. The company sells primarily through its own e-commerce storefront with consultation-assisted selling, formal quote requests, and purchase-order acceptance for institutional procurement, and through Amazon marketplace for consumer-accessible Hiwayzz SKUs. Distribution claims global shipping capability but explicitly notes separate pricing and shipping for Puerto Rico and U.S. territories. Three registered trademarks (Stations of STEM®, STEM in a Box®, Hiwayzz®) protect the core brand and framework. The company maintains active social channels (Facebook, Instagram, LinkedIn, YouTube), an email newsletter, and a website news section as marketing channels.
TechTerra Education firmographics
Firmographics- Name
- TechTerra Education
- Legal name
- TechTerra Education, LLC
- Website
- https://techterraeducation.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TechTerra Education is a Chapel Hill, NC-based company that sells standards-aligned STEM/STEAM curriculum programs, tools, and professional development to K-12 schools, districts, and youth programs. Its 50+ Pre-K through High School offerings are organized around the proprietary Stations of STEM® framework.
- Ownership category
- akta.pro rank
TechTerra Education industry classification
Industry- Product category
- K-12 STEM/STEAM Curriculum Programs
- NAICS
- Computer Training (61142), Educational Support Services (61171), Professional and Management Development Training (611430)
- SIC
- Services-Educational Services (8200), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Math & STEM Learning Technology (incl. Coding/Robotics Platforms) (EDAJAMAG)
- akta.pro secondary industries
- Math & Science Interactive Learning Platforms (STEM Core) (EDAFANAH), STEM Project-Based Learning (PBL) & Challenge Platforms (EDAFANAI), STEM & Computer Science Curriculum (EDAGAAAB), Science & STEM Instruction (School-Delivered) (EDAJAFAH), STEM Assessment, Badging & Competition Platforms (EDAFANAJ)
Keywords
Where TechTerra Education is headquartered
LocationHeadquarters
- HQ city
- Chapel Hill
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
TechTerra Education business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Curriculum Program Sales: Sale of comprehensive STEM curriculum programs as one-time purchases. Programs include tools, curriculum materials, digital resources, and training support. Pricing varies by grade level and program type, ranging from $3,499 to $7,499 per program.
- Workbook Sales: Sale of student workbooks, teacher companion workbooks, and workbook sets as standalone products or bundled with curriculum programs. Student workbooks range from $26.95 each, teacher companions $49.95 each, and full sets $649.95-$649.95.
- Hardware and Tool Sales: Sale of physical products including the STEM Storage Cart ($455.00), Hiwayzz Complete Package ($999.99), and Hiwayzz Activity Cards ($54.99).
- Professional Development Services: Professional development and training included with curriculum programs. One-on-one expert training and ongoing support provided as part of program packages.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Pre-K / Early Learners Year-Round Program |
| One time/ perpetual license | Pay-as-you-go | Grades K-2 Year-Round Program |
| One time/ perpetual license | Pay-as-you-go | Grades 3-5 Year-Round Program |
| One time/ perpetual license | Pay-as-you-go | Grades 6-8 Year-Round Program |
| One time/ perpetual license | Pay-as-you-go | High School Year-Round Program |
| Unit Pricing | Pay-as-you-go | Workbook Products |
| Unit Pricing | Pay-as-you-go | Hardware and Accessories |
| One time/ perpetual license | Pay-as-you-go | Theme-Based STEM Programs |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
TechTerra Education product offering
Product offeringCore offering
TechTerra Education sells standards-aligned STEM/STEAM curriculum programs (STEM in a Box®) and activity card/tool bundles (Hiwayzz®) for Pre-K through High School. Each curriculum program packages hands-on STEM tools, teacher guides, student workbooks, lesson slide decks, assessments, progress trackers, pacing guides, and one-on-one expert training and ongoing support, accommodating up to 30 students per program. All offerings are organized around the proprietary Stations of STEM® framework covering Robotics, Drones, Coding, Digital Storytelling, Engineering Design, Circuitry, Connected Learning, Augmented Reality, and Artificial Intelligence.
Product overview
TechTerra Education offers a comprehensive STEM/STEAM education ecosystem built around two primary product lines: STEM in a Box® and Hiwayzz®. STEM in a Box® provides standards-aligned curriculum programs with hands-on tools, digital resources, and professional development for Pre-K through High School across 50+ programs. Hiwayzz® offers activity cards (Phenomena!, Skill Super Chargers, Next-Gen Careers) paired with tool bundles for career exploration. The portfolio includes year-round curriculum programs, theme-based short programs (1-week duration), student/teacher workbooks, and organizational accessories. All products are organized around the proprietary Stations of STEM® framework covering Robotics, Drones, Coding, Digital Storytelling, Engineering Design, Circuitry, Connected Learning, Augmented Reality, and Artificial Intelligence.
Differentiator
Problem solved
Functional benefit
Brands
- STEM in a Box®: Curriculum programs covering Pre-K through High School with standards-aligned STEM/STEAM educational content and hands-on learning tools
- Hiwayzz®
- Stations of STEM®
Products and services
- STEM in a Box® Flagship curriculum program offering standards-aligned STEM/STEAM education with hands-on tools, curriculum, lesson slide decks, teacher guides, student workbooks, assessments, progress trackers, pacing guides, and expert training. Available for Pre-K through High School across 50+ programs.
- Year-Round Curriculum (Pre-K / Early Learners) Center-based Pre-K STEM curriculum where students work in small groups with STEM tools and easy-to-follow lessons, emphasizing hands-on, screen-free learning for up to 30 students.
- Year-Round Curriculum (Grades K–2) Early elementary year-round STEM curriculum for K-2nd graders with over 60+ minutes of weekly instruction for up to 30 students, featuring manageable lessons with project-based exploration aligned to core content standards.
- Year-Round Curriculum (Grades 3–5) A comprehensive year-long STEM/STEAM curriculum for 3rd-5th graders offering 60+ minutes of weekly instruction with capacity for up to 30 students, featuring project-based learning aligned with core content standards.
- Year-Round Curriculum (Grades 6–8) A year-long middle school STEM/STEAM curriculum for 6th-8th graders with over 60+ minutes of weekly instruction, accommodating up to 30 students through project-based challenges aligned with core content standards.
- Year-Round Curriculum (High School) Comprehensive year-round high school STEM curriculum preparing students for STEM careers through hands-on projects and open-ended challenges using professional-grade tools and concepts, accommodating up to 30 students.
- Hiwayzz® Activity Cards and Tool Bundles Activity cards and STEM tool bundles designed to explore career paths and STEM concepts. Includes Phenomena! activity cards, Skill Super Chargers, Next-Gen Careers cards, and corresponding tool bundles covering all Stations of STEM.
- Hiwayzz® Complete Package (High School) Complete package including Hiwayzz Next-Gen Careers STEM/STEAM Activity Cards and Hiwayzz STEM Tool Bundle (High School) covering all Stations of STEM with age-appropriate tools.
- Next-Gen Careers STEM/STEAM Activity Cards Activity cards giving students a preview of fast-growing, high-demand jobs across technology, healthcare, sustainability, skilled trades, and creative industries. Each card includes career snapshot, salary info, education requirements, and STEM-powered challenges.
- Explore STEM through the Science of Math (High School) Week-long hands-on math and STEM exploration program using Science of Math principles to teach core concepts in numeracy, algebra, geometry, and data through challenges with robots and cutting-edge tools for up to 30 students.
- Explore STEM through the Science of Reading (High School) Week-long program merging Science of Reading with hands-on STEM exploration, fostering critical thinking and literacy skills for up to 30 students through evidence-based reading instruction and real-world STEM challenges.
- Superhero STEM (Grades K–2) Week-long program merging superheroes with cutting-edge STEM tools where learners design, code, and animate their way to superhero stardom, suitable for up to 30 students.
- Collaborative Coding, AI, & Virtual Worlds (Grades K–2) Week-long hands-on coding and robotics program where students program robots and complete tasks, then test skills in exciting virtual worlds, accommodating up to 30 students.
- STEM Storage Cart Teacher-approved organization cart with clear tubs for easy visibility, holding up to 90 pounds of STEM essentials. Features 3 divided tubs for smaller items and 6 open tubs for larger supplies with 2-inch locking casters.
- STEM in a Box® Workbooks (Student and Teacher Companion) Student workbooks and Teacher Companion workbooks designed to enhance STEM in a Box programs, providing dedicated space for students to document their STEM journey. Includes theme-specific sections aligned with Stations of STEM.
Quantifiable outcome
- 50+ programs available spanning Pre-K through High School
- +2 more outcomes
Companies that use TechTerra Education
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
TechTerra Education technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
TechTerra Education partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights5 records
TechTerra Education competitors and assessment
Company assessmentEmerging players
- Ozobot: Ozobot provides small programmable robots and STEAM lessons for K-12, including coding and circuitry. Comparable in the Robotics and Circuitry stations, with similar classroom kits and PD offerings.
- Tynker: Tynker offers coding and STEM learning platforms and curriculum for K-12 with teacher dashboards and lesson plans. Comparable as a Coding station peer within TechTerra's broader 9-station framework.
Direct peers
- LEGO Education: LEGO Education offers hands-on STEAM kits and curriculum for K-12 classrooms, including robotics, engineering, and coding. Directly comparable to TechTerra's STEM in a Box® program line targeting schools and districts.
- Pitsco Education: Pitsco Education provides standards-aligned STEM curriculum, kits, and teacher resources for Pre-K through high school, including robotics, engineering, and coding. Highly comparable in offering scope, sales motion (district sales), and target buyers.
- STEMscopes (Accelerate Learning): STEMscopes delivers hands-on, standards-aligned STEM curriculum and kits for K-12, with teacher PD. Comparable as a comprehensive curriculum+tools+PD bundle targeting districts and schools nationwide.
- STEMfinity: STEMfinity is an EdTech distributor selling STEM kits, robotics, and curriculum to schools, makerspaces, and youth programs. Comparable as a STEM curriculum and tools provider serving the same institutional and OST buyers.
- Sphero: Sphero builds programmable educational robots with accompanying curriculum for K-12 STEM classrooms. Comparable as a Robotics station peer selling kits + curriculum into schools and districts.
Broad incumbents
- PASCO Scientific: PASCO Scientific provides probeware, sensors, and STEM lab curriculum for K-12 and higher ed. Comparable as an established science/STEM lab tools and curriculum incumbent targeting school and district procurement.
- BrainPOP: BrainPOP offers digital STEM, science, and coding instructional content for K-12 with teacher tools. Comparable as a broad K-12 STEM content and curriculum provider, though weighted toward digital rather than hands-on kits.
Others
- code.org: code.org provides free computer science curricula and resources for K-12. Comparable as a Coding station ecosystem participant, relevant for partnership opportunities and as an indirect competitor for coding-focused STEM budgets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
TechTerra Education social profiles
Digital presenceTechTerra Education financial estimates
Financial estimateRevenue estimate
Valuation estimate
TechTerra Education leadership team
Management profileNumber of profiles
Profiles1 record
TechTerra Education funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TechTerra Education M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TechTerra Education
What does TechTerra Education do?
TechTerra Education sells standards-aligned STEM/STEAM curriculum programs (STEM in a Box®) and activity card/tool bundles (Hiwayzz®) for Pre-K through High School. Each curriculum program packages hands-on STEM tools, teacher guides, student workbooks, lesson slide decks, assessments, progress trackers, pacing guides, and one-on-one expert training and ongoing support, accommodating up to 30 students per program. All offerings are organized around the proprietary Stations of STEM® framework covering Robotics, Drones, Coding, Digital Storytelling, Engineering Design, Circuitry, Connected Learning, Augmented Reality, and Artificial Intelligence.
Is TechTerra Education a public or private company?
TechTerra Education is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TechTerra Education founded?
TechTerra Education was founded in -1. It employs 11 to 50 people.
Where is TechTerra Education based?
TechTerra Education is headquartered in Chapel Hill, United States, in the North America region.
How does TechTerra Education make money?
Four revenue lines are on record. Curriculum Program Sales are the primary driver. The others are workbook Sales, hardware and Tool Sales and professional Development Services.
Who are TechTerra Education's main competitors?
Emerging players on record are Ozobot and Tynker. Direct peers are LEGO Education, Pitsco Education, STEMscopes (Accelerate Learning), STEMfinity and Sphero. Broad incumbents are PASCO Scientific and BrainPOP. code.org is listed as an others.
Does TechTerra Education have an API?
No public API is recorded for TechTerra Education.
What industry is TechTerra Education in?
TechTerra Education's product category is K-12 STEM/STEAM Curriculum Programs. Its primary akta.pro industry code is EDAJAMAG, Math & STEM Learning Technology (incl. Coding/Robotics Platforms), with a secondary code of EDAFANAH, Math & Science Interactive Learning Platforms (STEM Core). Its NAICS code is 61142 and its SIC code is 8200.