Amanda Hope Rainbow Angels

What Amanda Hope Rainbow Angels does

Amanda Hope Rainbow Angels is a Phoenix, Arizona-based 501(c)(3) nonprofit organization founded in 2012 by Lorraine Tallman in memory of her daughter Amanda Hope, who battled leukemia and a brain tumor. The organization provides free, comprehensive support services to Arizona families with children (under 18) diagnosed with cancer or other life-threatening illnesses. Its service portfolio spans four primary pillars: Comfort and Care Counseling (free licensed therapy, play therapy, grief counseling, mindfulness, and bilingual support); Comfycozy's for Chemo (a proprietary adaptive apparel line with zippers, snaps, and openings enabling central line access during treatment); Financial Assistance (covering gas, groceries, and utilities not paid by insurance); and Major Distractions events (Spa Days, Craft Days, Teen Nights, Meals of Hope). Adjacent programs include Mother Mentoring (English and Spanish), Bereavement Support, and the Hope Portal — a centralized resource directory operated as a Coalition Against Childhood Cancer (CAC2) member.

The organization's underlying technology stack is minimal and operational rather than product-led: a Copilot Portal for family enrollment, a Squarespace content site, GiveSmart for event fundraising, and standard e-commerce for merchandise. Comfycozy garments are 100% cotton, hand-dyed, and defined by their physical design features rather than embedded technology. Distribution is concentrated through Arizona children's hospitals and social worker referral channels, with multiple physical locations across the Phoenix metro (Phoenix headquarters, Tempe/Lily's Pad, Mesa/Good Works Counseling, Biltmore/Life in Motion Therapy) and mobile counseling units.

The business model is donation-funded: the organization generates revenue through individual contributions, corporate donors, foundation grants, fundraising events (Night of Hope Gala, Swinging for Hope Golf Classic), and e-commerce merchandise sales. All direct services are provided at no cost to qualifying Arizona families. Leadership is founder-led by CEO Lorraine Tallman, supported by a Director of Strategic Development, Clinical Supervisor, and program coordinators across counseling, mindfulness, mother mentoring, and corporate engagement. The organization employs 11-50 staff and has no disclosed parent company, subsidiaries, or external funding rounds.

Name

Amanda Hope Rainbow Angels

Legal name

Amanda Hope Rainbow Angels

Website

https://amandahope.org

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Amanda Hope Rainbow Angels is a Phoenix-based 501(c)(3) nonprofit that provides free counseling, adaptive apparel, financial assistance, and recreational events to Arizona families with children battling cancer or life-threatening illnesses. Founded in 2012, it operates hospital-referred programs including Comfycozy's for Chemo and the Hope Portal.

Ownership category

akta.pro rank

Product category

Childhood Cancer Family Support Services

NAICS

Other Individual and Family Services (624190), Individual and Family Services (6241)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Rare Disease & Special Needs Support Organizations (BPAGACAM)

akta.pro secondary industry

Palliative Care, Hospice & Serious Illness Support (BPAGACAK)

Keywords

• Childhood cancer support
• Adaptive medical apparel
• Nonprofit family services
• Cancer counseling services
• Bereavement support programs

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Donations and Charitable Contributions: Primary revenue stream from individual donors, corporate donors, and foundation grants supporting childhood cancer family support programs.
2. Merchandise Sales: E-commerce sales of branded merchandise including apparel, accessories, and awareness items. All proceeds support warrior families.
3. Fundraising Events: Annual events including Night of Hope Gala and Swinging for Hope Golf Classic generate revenue through ticket sales, sponsorships, and donations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Amanda Hope Rainbow Angels is a 501(c)(3) nonprofit organization that provides free, comprehensive support programs to families impacted by childhood cancer and other life-threatening illnesses. Core offerings include Comfycozy's for Chemo adaptive apparel with port access, Comfort & Care counseling, Financial Assistance for everyday expenses, Major Distractions recreational events, Mother Mentoring, Mindfulness Coaching, Wellness Services, and Bereavement Support.

Product overview

Amanda Hope Rainbow Angels is a nonprofit 501(c)(3) organization founded in 2012 that provides a comprehensive suite of support programs for families impacted by childhood cancer and other life-threatening illnesses. The organization operates several integrated programs including: Comfycozy's for Chemo, an adaptive apparel product line with special zipper openings for central line access; Comfort & Care Counseling offering free licensed therapy services; Financial Assistance for 'here and now' needs; Major Distractions Events bringing joy through activities like Spa Days, Craft Days, and Meals of Hope; Mother Mentoring coaching; Mindfulness Coaching; Wellness Services through a partnership with Southwest Institute of Healing Arts; and Bereavement Support. The organization also operates an online shop selling apparel and merchandise to support their mission.

Differentiator

Problem solved

Functional benefit

Brands

• Comfycozy's for Chemo: Adaptive apparel line providing easy access to central lines with zippers and openings for port access. Includes shirts, hoodies, dresses, and onesies for children with cancer and central lines.
• Comfort and Care
• Major Distractions
• Meals of Hope
• Hope Portal
• Mother Mentoring

Products and services

• Comfycozy's for Chemo Adaptive Apparel Adaptive apparel line featuring zippers, buttons, snaps, pockets, and central line access openings that allow medical staff to access ports while keeping children covered and dignified during chemotherapy. Made from 100% cotton and hand-dyed; includes shirts, hoodies, dresses, and onesies for infants and children.
• Comfort & Care Counseling Free counseling provided by licensed therapists for families impacted by childhood cancer or life-threatening illnesses. Includes individual, couples, and family therapy, play therapy, grief counseling, and bilingual services for patients, siblings, parents, and caregivers.
• Financial Assistance Program Financial aid for qualifying Arizona families covering everyday 'here and now' needs such as gas, groceries, and utility bills not covered by insurance.
• Major Distractions Events Recreational programming for children fighting cancer including Spa Days, Craft Days, Sports Camps, Family Events, Teen Nights, and Meals of Hope. Delivered 19,853 meals to inpatient families in 2023.
• Mother Mentoring Program Six-month coaching program connecting mothers of childhood cancer warriors with trained mentors who have experienced similar journeys. Available in English and Spanish.
• Mindfulness Coaching Guided meditation, mindful breathing, stress reduction, gratitude journaling, emotional regulation, and mindful movement activities for families affected by childhood cancer.
• Wellness Services Integrative healing services including aromatherapy, cranial unwinding, health coaching, guided imagery, massage, polarity, reiki, reflexology, sound healing, and yoga provided in partnership with SWIHA.
• Bereavement Support Brief bereavement counseling and programming for families who have lost a warrior, including a 12-week counseling option based on Worden's four tasks of mourning.
• Hope Portal Coalition Against Childhood Cancer resource portal providing a centralized directory of support services, resources, and assistance for families navigating childhood cancer journeys.
• Amanda Hope Shop Online merchandise store selling branded apparel items including t-shirts, hoodies, tanks, hats, blankets, accessories, and awareness items. Proceeds support the organization's programs and services.

Quantifiable outcome

• 19,853 Meals of Hope delivered to inpatient families in 2023
• +3 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and supporting.

• Southwest Institute of Healing Arts (SWIHA)coreStrategic or Co-development Partner · 1 January 2022Partnership to provide integrative healing services including aromatherapy, massage, yoga, reiki, sound healing, and other wellness modalities to warrior families. SWIHA students and graduates provide services while Amanda Hope provides the facility and client access. James Patrick serves as Director of Business Development & Community Outreach for SWIHA.
• Lily's PadcoreStrategic or Co-development PartnerHost location for Creating Calm wellness events for caregivers and children, and mindfulness services. Located in Tempe, Arizona.
• Good Works CounselingsupportingStrategic or Co-development PartnerCounseling location in Mesa, Arizona providing space for Comfort and Care counseling services.
• Life in Motion TherapysupportingStrategic or Co-development PartnerCounseling location in Biltmore area of Phoenix providing space for Comfort and Care counseling services.
• AccelerentsupportingGTM or Marketing PartnerHosts the annual Swinging for Hope Golf Classic benefiting Amanda Hope Rainbow Angels at Prescott Golf Club.
• Catholic Community FoundationsupportingGTM or Marketing PartnerPartner for Great Giving Experience fundraising campaign.
• Coalition Against Childhood Cancer (CAC2)coreStrategic or Co-development PartnerAmanda Hope is a proud member of CAC2 which unifies the childhood cancer community through coordinated action and collaboration. The Hope Portal is designated as A Coalition Against Childhood Cancer.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Alex's Lemonade Stand Foundation: National childhood cancer nonprofit funding research and family support. Directly comparable as a childhood cancer-focused charitable organization raising funds through events and donations, though operating at significantly larger national scale.
• St. Baldrick's Foundation: Childhood cancer nonprofit combining research funding with family support programs. Comparable in mission focus and event-driven fundraising model (e.g., head-shaving events), though oriented more heavily toward research grants.
• National Pediatric Cancer Foundation: National nonprofit focused on pediatric cancer research and family support. Comparable as a charitable organization serving families impacted by childhood cancer through donations and corporate partnerships.
• Candlelighters Childhood Cancer Foundation: Childhood cancer family support nonprofit offering counseling, financial assistance, and community programs. Most directly comparable peer given overlapping program mix (counseling, financial aid, support groups) for families of children with cancer.
• CureSearch for Children's Cancer: National nonprofit supporting children with cancer through research funding and family resources. Comparable in serving the same beneficiary population and offering centralized resource navigation.

Broad incumbents

• Make-A-Wish Foundation: Larger national nonprofit granting wishes to children with critical illnesses, including cancer. Comparable in mission (joy/normalcy for critically ill children) and event-driven fundraising, but operates at national scale and broader illness scope.
• Ronald McDonald House Charities: Major nonprofit providing housing and support services for families of seriously ill children. Comparable in serving childhood illness families with practical support and counseling, though much larger and focused on lodging near hospitals.
• Leukemia & Lymphoma Society: Large national nonprofit supporting patients with blood cancers, including childhood leukemia families. Comparable in serving Amanda Hope's core beneficiary population (childhood leukemia patients) with financial assistance and family support, though at national scale and broader disease scope.

Others

• Coalition Against Childhood Cancer (CAC2): Industry coalition of childhood cancer organizations that Amanda Hope is a member of. Comparable as the coordinating body for the sector, with overlapping membership and collaborative resource programs (including the Hope Portal).

Emerging players

• Cancer Kids First: Youth-led nonprofit supporting children with cancer through care packages and community programs. Comparable mission and product-adjacent offering (care packages for pediatric cancer patients), but operates at smaller scale and with a youth-volunteer model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ahrangels
• YouTubevimeo.com/ahrangels
• Facebookfacebook.com/ahrangels
• Instagraminstagram.com/ahrangels
• Pinterestpinterest.com/ahrangels
• LinkedInlinkedin.com/company/amandahope

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amanda Hope Rainbow Angels