Behaviorally

What Behaviorally does

Behaviorally is a privately held, US-based data intelligence company headquartered in Teaneck, New Jersey, that operates in the packaging design effectiveness and shopper behavior category. The company is incorporated as Behaviorally, Inc. and employs between 101 and 250 people across 11 office locations in the US, Europe, and Asia-Pacific, including a Singapore regional headquarters, ShopperLab research facilities in Teaneck and Des Plaines, and field sales offices in New York, Chicago, Miami, Paris, London, Manila, and Shanghai.

Behaviorally's core offering is a suite of AI-powered packaging intelligence products built on what the company describes as the world's largest first-party database of behavioral pack design metrics, comprising 190,000+ validated packs, 340,000+ visual assets, and 1.9B observed behaviors. The product portfolio includes PackPower Score (the headline AI/computer-vision predictive metric), Pack.AI and Claims.AI (predictive AI for design and on-pack claim optimization), PackFlash (survey-based validation with replicated shelf context), TransactionPath (in-store decision analysis), Studio B (an upstream generative-AI design solution integrating human insight, generative design, and predictive AI), the myBehaviorally self-service platform (launched September 2025), the DigiTraffic AI shelf visibility product, and qualitative tools (GLADYS, PackPath, Stories). Underlying the suite is Behaviorally's proprietary 4S behavioral framework (Be Seen, Shoppable, Seductive, Selected) and Design Levers.

Behaviorally's customers are primarily global, enterprise-tier Consumer Packaged Goods, Health & Well-Being, and Retail brands, with named logos including Unilever, Procter & Gamble, Nestle, PepsiCo, Mars, Colgate-Palmolive, Reckitt, Henkel, Heineken, Mondelez, Haleon, Clorox, Danone, Kimberly-Clark, Pernod Ricard, Philips, Target, and Wakefern. The company monetizes through a combination of recurring subscription access to the myBehaviorally platform and PackPower Score, project-based pack testing engagements with tiered diagnostic pricing, and professional services via its unPACKED consulting and book program. Go-to-market combines an enterprise field sales motion targeting global key accounts across three regions with a product-led growth motion through the myBehaviorally self-service platform, supplemented by agency channel partnerships and a high-touch global event strategy including the annual PackPower Awards and the unPACKED World Tour. The company also holds ISO 27001, ISO 9001, ISO 20252, and SOC 2 Type 2 certifications, an EcoVadis Medal, and corporate memberships in ESOMAR, MRS, and the Insights Association.

Name

Behaviorally

Legal name

Behaviorally, Inc.

Website

https://behaviorally.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Behaviorally is a tech-enabled packaging design intelligence provider that uses AI and the world's largest first-party behavioral pack-design database to help global CPG, Health & Well-Being, and Retail brands predict packaging performance at the point of purchase.

Ownership category

akta.pro rank

Product category

Packaging Design Intelligence

NAICS

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459), Sporting Goods Retailers (45911)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Premiums, On-Pack & Pack-In Promotions (BPAFAMAJ)

Keywords

• Pack design intelligence
• Predictive packaging analytics
• Shopper marketing research
• Consumer behavior insights
• AI packaging validation

Headquarters

HQ city

Teaneck

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Pack Design Testing & Validation Services: AI-powered predictive testing services including PackPower Score, PackFlash, Pack.AI for validating packaging designs before market launch. Revenue generated through per-test or subscription pricing with tiered diagnostic solutions.
2. myBehaviorally Platform Subscription: Self-service platform access enabling brands and agencies to test designs with greater accuracy, faster results, and better value. Scalable pricing for enterprise and SMB segments.
3. Consulting & Training Services: Customized unPACKED sessions and workshops helping brands apply packaging effectiveness principles to specific categories and challenges.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels11 records

Core offering

Behaviorally provides tech-enabled data intelligence products for pack design validation and predictive analytics, helping CPG, Health & Well-Being, and Retail brands predict packaging sales performance before market launch. The offering is built on the world's largest first-party behavioral database of pack design metrics (190,000+ packs validated, 340,000+ visual assets, 1.9B observed behaviors) and combines AI-powered analytics, computer vision, generative AI, and qualitative research tools.

Product overview

Behaviorally offers a comprehensive suite of tech-enabled packaging intelligence products built on the world's largest first-party database of behavioral packaging design metrics. The portfolio centers on five core products: PackPower Score (AI-powered predictive metric), Pack.AI (design optimization), Studio B (upstream generative design), PackFlash (consumer validation), and TransactionPath (in-store analysis). Supporting these are the myBehaviorally platform (dedicated pack design intelligence portal), DigiTraffic (AI shelf visibility), and qualitative research tools (GLADYS, PackPath, Stories). The products work together to deliver 'Decision Precision' throughout the packaging development process—from early concept through validation and market performance prediction.

Differentiator

Problem solved

Functional benefit

Brands

• PackPower Score: AI-powered prediction metric for pack sales performance
• Pack.AI
• Studio B
• PackFlash
• TransactionPath
• myBehaviorally
• DigiTraffic

Products and services

• PackPower Score™ Industry-standard AI-powered metric that predicts a pack's sales performance using computer vision technology, behavioral database of 190,000+ packs, and historical sales data; benchmarks designs against competition for CPG, Health & Well-Being, and Retail brands.
• Pack.AI® AI-powered pack design identification platform providing detailed breakdowns of key metrics for optimization; includes Claims.AI for validating on-pack claims with predictive AI, saving time and cost by identifying effective designs early. Targeted at CPG brands and design agencies.
• Studio B™ Upstream pack design solution integrating human insight, generative design, and predictive AI; features PackPath for shopper truths, generative AI guided by Behaviorally Design Levers, and iteration on sales potential using myBehaviorally platform. Targeted at design agencies and insights teams.
• PackFlash® Consumer survey-based pack design validation that replicates shelf context for accurate predictions; offers flexible timing, pricing, and tiered diagnostic solutions to answer specific packaging questions. Used by CPG brands such as PepsiCo, Mars, and Mountain Dew.
• TransactionPath™ In-store tactics analysis tool exploring motivations driving purchase decisions, highlighting consumer priorities for category decision-making, and quantifying impact of in-store activations on category and brand performance.
• myBehaviorally Platform Industry's first dedicated pack design intelligence platform providing direct access to PackPower Score, competitive benchmarking by uploading multiple designs, downloadable scorecards, and expert guidance; built for design agencies and insights teams from global brands to SMEs.
• DigiTraffic AI shelf visibility and brand sentiment analysis platform measuring brand performance in AI-generated responses across platforms like ChatGPT, Perplexity, and Google AI; includes sentiment analysis, visibility benchmarking, and source attribution reporting for omnichannel shopper strategies.
• GLADYS Gamified qualitative platform that captures emotional reactions and design resonance to reveal not just if a design works, but why it resonates with consumers.
• PackPath™ Qualitative research tool bringing pack designs to life in realistic retail environments, mapping competitive landscapes and uncovering shopper perceptions to guide confident design choices.
• Stories Deep-dive qualitative research methodology exploring emotions, barriers, and benefits influencing consumer decisions, going deeper than survey results to uncover the 'why' behind purchase behavior.

Quantifiable outcome

• Hu Kitchen Dark Chocolate Bites generated strong consumer reaction with velocities exceeding expectations; Earned PackPower Award for top new product innovation
• +2 more outcomes

Named customers23 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature10 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Insights AssociationcoreOthersIndustry association membership with CEO Alex Hunt serving on Board of Directors. Supports industry standards development and advocacy for market research profession.
• ESOMARcoreOthersCorporate membership in global market research association. Participation in ESOMAR Congress 2025 with theme 'RE-IMAGINE'.
• Market Research Society (MRS)coreOthersCorporate membership with Inclusion Pledge and Net Pledge commitments demonstrating diversity and inclusion standards.
• GreenbookcoreOthersRecognition in GRIT Business & Innovation Report as Top 10 Most Innovative Companies for 3 consecutive years. CEO featured in Greenbook CEO Series. Leadership articles published in Greenbook.
• QuirksminorOthersFeatured in Quirks magazine with leadership articles on AI shelf, behavioral science, and packaging design. Participation in Quirk's NYC event.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• System1: Creative and brand effectiveness research firm using behavioral science to predict advertising and packaging performance. Closely aligned methodology (predictive, behavioral) and similar mid-market enterprise targeting, with overlapping CPG clients.
• Escalent: Custom market research and analytics firm with CPG and shopper research practices, including pack and category work. Highly comparable in scale and customer type; Craig Waldie (Behaviorally's VP Customer Success, London) previously worked at Escalent.
• Hall & Partners: Brand and shopper research consultancy serving major CPG and consumer brands globally. Comparable in enterprise client base, project-based research services, and use of behavioral science frameworks.
• Circana: Formed from the merger of IRI and The NPD Group, Circana specializes in CPG and retail analytics with a strong focus on shopper behavior and category measurement. Direct overlap with Behaviorally in CPG-packaging-driven analytics for the same enterprise buyer.
• Hotspex: Shopper and marketing research firm that uses behavioral science and AI-driven frameworks to optimize packaging, advertising, and product innovation. Closest methodological peer to Behaviorally, with overlapping CPG client base and similar predictive diagnostics positioning.

Broad incumbents

• Kantar: Global market research giant with established shopper insights and pack-testing practices serving CPG brands. Overlaps with Behaviorally on shopper/packaging analytics but operates a much broader portfolio spanning brand tracking, media, and consulting.
• Ipsos: Global market research firm with significant shopper, packaging, and innovation research practices serving CPG, retail, and healthcare clients. A broader-portfolio competitor that frequently appears on Behaviorally's RFP shortlists.
• NielsenIQ: Retail and consumer packaged goods measurement leader providing point-of-sale and shopper data. Comparable as a buyer of CPG insights budgets, but its scale and incumbency in retail measurement make it both a competitor and a potential ecosystem partner.
• GfK: Consumer goods and shopper insights firm (now part of NIQ's growth strategy). Comparable for CPG and retail clients seeking consumer behavior and category insights, though its primary strength is in market measurement rather than pack design validation.
• Mintel: Consumer market research and product intelligence provider serving CPG and retail with category-level insights. Comparable buyer base (CPG brand and insights teams), though Mintel's focus is broader category trends rather than pack-design-specific diagnostics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/behaviorallyinc
• YouTubeyoutube.com/@behaviorallyinc
• LinkedInlinkedin.com/company/behaviorallyinc
• Instagraminstagram.com/behaviorallyinc

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Behaviorally