What Greenbook does

Greenbook operates a B2B platform serving the global market research, insights, and analytics industry. The legal entity, New York AMA Communication Services, Inc., is a privately held corporation headquartered at 234 5th Avenue in New York, operating worldwide across North America, EMEA, APAC, and LATAM. The platform connects market research buyers with suppliers through a searchable directory of 1,000+ verified market research companies and tools, complemented by a content hub of 3,000+ articles, reports, podcasts, and webinars, plus a weekly newsletter reaching 67k+ subscribers. Core product surfaces include the Directory, the Insights content hub, GRIT industry reports, the Tech Showcase, the Buyer's Guides, the Greenbook Podcast network, webinars, and the Future List awards program recognizing emerging industry leaders.

Underlying the platform is a web-based directory and content architecture with sub-brands including GRIT, IIEX (International Institute for Executive Research), The Greenbook Podcast, Future List, and Buyer's Guides. The company runs a global conference franchise with IIEX.AI (virtual, September 2026), IIEX West (San Francisco, October 2026), and IIEX Asia Pacific (Bangkok, February 2027). Technology is centered on content publishing, event management, and directory/search functionality; there is no documented proprietary AI, API, or SDK layer.

Greenbook's revenue model combines recurring subscription revenue from directory listings paid by market research suppliers with sponsorship and advertising revenue from events (IIEX conferences), podcast sponsorships, newsletter advertising, and Future List corporate partnerships. The platform serves two primary customer segments: market research buyers (free users of the directory and content) and market research suppliers (paying customers for listings, event sponsorships, and content marketing). A secondary persona segment includes insights professionals seeking career resources via the Market Research & Insights Careers channel operated in partnership with the Insights Career Network.

Name

Greenbook

Legal name

New York AMA Communication Services, Inc.

Website

https://greenbook.org

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

11–50 employees

Short description

Greenbook operates a B2B platform connecting market research buyers with suppliers through a directory of 1,000+ verified companies, 3,000+ pieces of content, a 67k-subscriber newsletter, and global IIEX conferences, monetized via directory listings and event sponsorships.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Directory Listings: Market research companies pay to create and manage company listings in the Greenbook directory. Listings include company profiles, specialties, and contact information.
2. Event Sponsorships: Companies sponsor IIEX events (IIEX.AI, IIEX West, IIEX Asia Pacific) for brand visibility, speaking opportunities, and networking with the insights community.
3. Future List Sponsorship: Corporate partners sponsor the annual Future List initiative, receiving logo placement, email promotions, recognition at IIEX events, and networking opportunities.
4. Podcast Sponsorships: Companies sponsor the Greenbook Podcast network for brand exposure to the market research community.
5. Newsletter & Content Marketing: Weekly newsletter with 67k+ subscribers providing content marketing opportunities and brand visibility.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Greenbook operates a web-based directory and content platform for the market research, insights, and analytics industry. It monetizes through paid company listings in its directory of 1,000+ verified research suppliers, sponsorships of its IIEX conference series, podcast and newsletter advertising, and Future List partnership packages. The platform combines a searchable supplier directory, 3,000+ articles and reports, webinars, a podcast network, a 67k+ subscriber newsletter, and global IIEX conferences to serve both research buyers and research suppliers.

Product overview

Greenbook is a market research directory and insights content platform offering a suite of interconnected products. The core platform centers on a Directory of 1,000+ verified market research companies, complemented by Events (IIEX conferences), Insights content hub (3,000+ articles), GRIT Reports, Tech Showcase, Webinars, and the Greenbook Podcast network. The platform also includes the Future List awards program recognizing emerging industry leaders, and Buyer's Guides for research decision support. All offerings are integrated through a weekly Newsletter reaching 67k+ subscribers, creating a comprehensive resource for market research professionals seeking partners, trends, education, and industry networking.

Differentiator

Problem solved

Functional benefit

Brands

• GRIT: The #1 resource for growing insights businesses and careers, including research reports and industry benchmarking data.
• IIEX (International Institute for Executive Research)
• The Greenbook Podcast
• Future List
• Buyer's Guides

Products and services

• Directory

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• VoxpopmecoreGTM or Marketing Partner · 1 January 2026Voxpopme is the presenting partner for the 2026 Greenbook Future List. The partnership recognizes emerging leaders in the insights industry, with Voxpopme's logo featured on Future List materials and joint promotional activities throughout the campaign.
• Insights Career NetworkcoreStrategic or Co-development PartnerGreenbook partners with the Insights Career Network (ICN), a non-profit community for research and insights professionals. The partnership hosts the Market Research & Insights Careers channel, provides job listings, and supports career development resources for the insights community.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Quirk's Media: Quirk's Media is the leading dedicated resource for the marketing research industry, offering a print magazine, online content, a supplier directory, and the annual Quirk's Event. Highly comparable to Greenbook as a niche B2B media platform combining directory, content, and events for the same audience.
• Clutch: Clutch is a B2B reviews and marketplace platform for service providers across IT, marketing, and consulting categories. Comparable to Greenbook as a curated directory with verified company listings, ratings, and reviews monetized via premium subscriptions.
• G2: G2 is the world's largest B2B software and services marketplace, with verified reviews, buyer guides, and content. Comparable to Greenbook's directory + buyer's guides + content + sponsored newsletter model for a different vertical.
• ESOMAR: ESOMAR is the global market research industry association providing industry standards, content, training, and events. Comparable to Greenbook as the central industry hub serving market research professionals with content, events, and community resources.
• Research Live: Research Live is a leading news and content publication covering the market research industry. Comparable to Greenbook's Insights content hub, weekly newsletter, and editorial coverage of MR trends and companies.
• GoodFirms: GoodFirms is a B2B services marketplace and review platform connecting buyers with IT, software, and service providers. Comparable to Greenbook's directory model with verified company profiles and ratings.
• TrustRadius: TrustRadius is a B2B software review platform featuring verified user reviews, buyer's guides, and category content. Comparable to Greenbook's verified directory ratings and content-driven buyer enablement model.
• Market Research Society (MRS): MRS is the UK-based professional body for the market research sector, offering training, content, events, and accreditation. Comparable to Greenbook as a community-led platform serving MR professionals with content and event programming.

Broad incumbents

• Capterra: Capterra is a B2B software review and comparison platform owned by Gartner, offering verified reviews, buyer's guides, and category content. Comparable to Greenbook as a B2B marketplace with reviews and content, though Capterra focuses on software while Greenbook focuses on research services.

Others

• Crunchbase: Crunchbase is a company data and business intelligence directory used for prospect research and deal sourcing. Adjacent to Greenbook's directory business model but focuses on company/startup data rather than research services, with a different target buyer profile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/GreenBook
• Facebookfacebook.com/greenbookmr
• LinkedInlinkedin.com/company/greenbook

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greenbook