Coldwell Banker Caine

What Coldwell Banker Caine does

Coldwell Banker Caine is a privately-held, full-service real estate brokerage founded in 1933 and headquartered in Greenville, South Carolina. The firm operates as an independently-owned franchisee of the Coldwell Banker brand and serves the Upstate South Carolina market across Greenville, Spartanburg, Anderson, Pickens, Oconee, and Laurens counties. It provides residential brokerage (buy, sell, rent), commercial real estate services through its KDSCaine subsidiary (sales, leasing, property management), Global Luxury representation via the Coldwell Banker network of 88,000 affiliated agents in 49 countries, an award-winning Relocation Department ranked among the top Cartus brokers nationally, and ancillary insurance services through Caine Hayes Insurance. The firm employs 101-250 people, deploys a sales-led go-to-market through 100+ full-time career agents, and operates six physical locations including three main offices and three Real Estate Galleries that also serve as community art venues under the Caine Cares initiative.

The company's core technology stack is a real estate listing and transaction management platform integrated with the Coldwell Banker brand infrastructure, supported by a Salesforce.com CRM integration that captures website form data for lead management. Agent enablement is delivered through Caine College, which provides over 700 hours of strategic education and coaching annually; internal claims indicate agents achieve the highest productivity among Upstate brokerages with 100+ agents and transferred agents typically grow 150% within 18 months. Revenue is generated almost entirely through real estate transaction commissions on residential and commercial deals, with services structured on a pay-as-you-go commission basis; specific commission rates are not publicly disclosed and are negotiated between agents and clients. The firm has been recognized as the #1 Coldwell Banker office in South Carolina and within the top 2% of Coldwell Banker firms worldwide.

Name

Coldwell Banker Caine

Legal name

Coldwell Banker Caine

Website

https://coldwellbankercaine.com

Company type

Private

Founded year

1933

Operating status

Operating

Headcount range

101–250 employees

Short description

Coldwell Banker Caine is a privately-held, full-service residential and commercial real estate brokerage founded in 1933, serving the Upstate South Carolina market through 100+ agents across six offices under the Coldwell Banker franchise brand.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312), Insurance Agencies and Brokerages (52421)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)

akta.pro secondary industry

Property Management Advisory & Leasing Administration (FSAEAJAN)

Keywords

• Residential real estate brokerage
• Commercial real estate services
• Property management services
• Relocation services
• Luxury real estate

Headquarters

HQ city

Greenville

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Real Estate Transaction Commissions: Revenue generated through commissions on residential and commercial real estate transactions. Agents facilitate buying, selling, and renting of properties, earning commissions based on transaction value.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Coldwell Banker Caine is a full-service real estate brokerage operating in the Upstate South Carolina region. It provides residential buying, selling, and renting services, commercial real estate brokerage and property management through KDSCaine.com, relocation services via a Cartus partnership, and insurance products through Caine Hayes Insurance. The firm leverages the Coldwell Banker brand network of 88,000 affiliated agents across 49 countries, while serving clients through multiple office locations and real estate galleries.

Product overview

Coldwell Banker Caine operates as a full-service real estate brokerage offering a comprehensive portfolio of residential and commercial real estate services. The company is organized around its core residential services (buy, list, rent), supplemented by specialized programs including Global Luxury for high-value properties, Commercial Real Estate Services through KDSCaine, Relocation Services, and Insurance through Caine Hayes Insurance. Additional support services include Agent Training & Support (Caine College), community initiatives (Caine Cares), wellness programs (Caine Thrive), and recognition programs (Circle of Excellence Awards, Bridge Awards, BLUE Program). The company also operates Real Estate Galleries showcasing local art at multiple locations. The firm holds a #1 position among Coldwell Banker offices in South Carolina and ranks in the top 2% globally, leveraging the Coldwell Banker brand network of 88,000 affiliated agents across 3,000 offices in 49 countries.

Differentiator

Problem solved

Functional benefit

Brands

• Circle of Excellence: Agent recognition program for top performers
• Caine Cares
• Caine Hayes Insurance
• Caine College

Products and services

• Residential Real Estate Services Full-service residential real estate brokerage helping individual clients buy, list, and rent homes in the Upstate South Carolina region, with access to the Coldwell Banker network of 88,000 affiliated agents.
• Global Luxury Luxury real estate program offering access to Coldwell Banker's global network of 88,000 agents across 3,000 offices in 49 countries and territories, enabling exposure of high-value properties to affluent international buyers.
• Commercial Real Estate Services
• Relocation Services
• Insurance Services (Caine Hayes Insurance)
• New Home Communities

Quantifiable outcome

• Agents typically grow 150% in 18 months after joining Caine
• +1 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Coldwell BankercoreChannel Partner/ Reseller/ DistributorFranchise partnership with the Coldwell Banker brand, providing access to global network of 88,000 affiliated sales agents in 3,000 offices across 49 countries. Benefits include Global Luxury program, brand recognition, and international marketing resources.
• CartuscoreStrategic or Co-development PartnerRelocation services partnership. Coldwell Banker Caine's Relocation Department is one of the top Cartus brokers nationally, providing clients access to global relocation network and potential buyers.
• KDSCaine (Coldwell Banker Commercial Caine)coreTechnology or IntegrationCommercial real estate division providing commercial property transactions, property management, and broker services. Separate website (kdscaine.com) for commercial operations.
• Service Providers NetworkminorOthersReferral network of service providers for home buyers and sellers including lenders, inspectors, contractors, and other real estate service professionals listed on partners page.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• RE/MAX: Global franchised real estate brokerage with significant Carolinas presence; competes directly for agent affiliation, residential listings, and relocation business in the same Upstate South Carolina market where Coldwell Banker Caine operates.
• Berkshire Hathaway HomeServices: A national real estate franchise network owned by Berkshire Hathaway/HSF Affiliates; competes with the Coldwell Banker network at the franchise level for agent recruitment, relocation referrals (through its own affiliated networks), and brand recognition across the Carolinas and beyond.
• Century 21: Long-established global real estate franchise with Carolinas affiliates; competes with Coldwell Banker Caine in mid-tier residential transactions and brand-driven lead generation across the Upstate region.
• Keller Williams Realty: Largest real estate franchise by agent count in the U.S. with a strong presence in the Carolinas; competes with Coldwell Banker Caine for productive agents, buyer/seller mindshare, and training-program prestige (Keller Williams is known for agent education similar to Caine College).
• Better Homes and Gardens Real Estate: Real estate franchise affiliated with Realogy/BHHS; competes with Coldwell Banker Caine's franchise model for agents seeking brand affiliation and referral network reach in the Carolinas.
• Sotheby's International Realty: Global luxury real estate network competing head-to-head with Coldwell Banker Global Luxury in the Upstate's premium/lakefront (Lake Keowee) market segment and inbound HNW buyer flow.

Emerging players

• eXp Realty: Cloud-based brokerage that recruits agents nationally with equity participation and reduced overhead; competes with Coldwell Banker Caine for agent affiliations, particularly productive teams seeking lower fees and broader referral reach.
• Compass: Tech-enabled national brokerage consolidating top-producing agents and teams with capital-backed equity offers; a competitive threat to Coldwell Banker Caine for high-producing Upstate agents and luxury market share.

Others

• Cartus: Relocation management company that brokers Coldwell Banker Caine's award-winning Relocation Department; comparable as an ecosystem partner/thematic adjacent peer in the relocation referral pipeline that drives inbound buyer flow.

Direct peers

• Allen Tate Realtors: Allen Tate is the largest independent real estate brokerage in the Carolinas, operating across the Upstate of South Carolina, Charlotte, Raleigh, and other Carolinas markets with residential, mortgage, and insurance services — a directly comparable regional peer competing for the same agents, listings, and buyers in the Upstate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/cbcaine
• YouTubeyoutube.com/channel/UC2jC_EIOeJKJWCjG1HnX5bw
• LinkedInlinkedin.com/company/coldwell-banker-caine
• Facebookfacebook.com/coldwellbankercaine

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coldwell Banker Caine