Better Homes and Gardens Real Estate

What Better Homes and Gardens Real Estate does

Better Homes and Gardens Real Estate (BHGRE) is a U.S. residential real estate franchise network operated by Better Homes and Gardens Real Estate LLC under a service mark license from Meredith Corporation. The entity functions as a franchisor: it licenses the Better Homes and Gardens brand, BHGRE mark, and "Be Better / Expect Better" tagline to independently owned and operated brokerage franchisees across the United States, while its own corporate headcount sits at 11-50 employees. Affiliated franchisees, such as Reliance Partners in Northern California with 250+ agents across 6 offices, deliver local brokerage services to homebuyers and sellers, and BHGRE itself is part of the broader Compass International Holdings brand family that also includes Coldwell Banker, Century 21, ERA, Corcoran, and Sotheby's International Realty, collectively reaching approximately 300,000 agents.

The core product portfolio consists of home buying and selling services (property search, open houses, buying tips, inspections and disclosures), the Distinctive Collection luxury property offering, differentiated seller tools including bridge loans, buy-first-sell-later options, and pre-listing renovation services, and digital financial calculators. Top-of-funnel demand generation is anchored by the annual Design Trends Moving Real Estate Report. The technology stack is a conventional brokerage platform covering listings, property search, agent directory, and transaction management; no proprietary AI/ML capability, API surface, or SDK is disclosed. In February 2026, BHGRE and five Compass-affiliated brands partnered with Assurant to launch an embedded home warranty product, with an agent-facing portal and a nationwide service provider network intended to integrate into transaction workflows.

BHGRE earns revenue through transaction-based commissions taken on residential real estate closings executed by affiliated agents, with specific commission rates negotiated between agents and clients and not publicly disclosed. The franchisor's monetization flows from royalties, licensing, and shared services tied to franchisee transaction volume and the broader Compass ecosystem. Distribution is operated through the franchise network, direct agent relationships, and embedded partnerships such as Assurant, with the company serving a horizontal segment of U.S. residential homebuyers and sellers.

Name

Better Homes and Gardens Real Estate

Legal name

Better Homes and Gardens Real Estate LLC

Website

https://bhghome.com

Company type

Private

Founded year

1887

Operating status

Operating

Headcount range

11–50 employees

Short description

Better Homes and Gardens Real Estate is a U.S. residential real estate franchise network licensing the Meredith-owned BHGRE brand to affiliated brokerages. It generates revenue from transaction-based commissions across approximately 300,000 agents in the Compass International Holdings ecosystem and serves U.S. homebuyers and sellers.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

Keywords

• Residential real estate brokerage
• Home buying services
• Home selling services
• Real estate relocation services
• Luxury property marketing

Headquarters

HQ city

Walnut Creek

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commission: The company operates as a real estate brokerage earning commissions on property transactions. Agents facilitate home buying and selling services, with the brokerage receiving a percentage of each transaction closed through its affiliated agents.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Better Homes and Gardens Real Estate operates a residential real estate franchise network in the United States, providing home buying and home selling brokerage services through affiliated independent agents and offices. Service offerings include property search, listing and marketing programs (such as bridge loans, buy-first-sell-later options, and pre-listing renovations), a luxury Distinctive Collection, and relocation services delivered by local franchise professionals.

Product overview

Better Homes and Gardens Real Estate is a real estate franchise brand offering home buying and selling services through a network of affiliated agents and offices. The company's product portfolio includes research and market intelligence (such as the annual Design Trends Moving Real Estate Report), core real estate transaction services for buyers and sellers, a luxury property collection (Distinctive Collection), digital financial planning tools, and access to an extensive agent network across affiliated Compass brands. The company also offers integrated home warranty solutions through an Assurant partnership, extending home protection services into the real estate transaction workflow.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Buying Services Residential real estate brokerage services for home buyers, including property search, open houses, buying tips, inspections and disclosures, and relocation services to guide buyers through the purchase process.
• Home Selling Services Residential real estate brokerage services for home sellers, featuring a suite of marketing and listing tools including bridge loans, buy-first-sell-later options, and pre-listing renovations to help clients navigate any market conditions.
• Distinctive Collection A luxury property collection offering distinctive high-end homes for buyers seeking premium residential real estate, marketed through the brand's affiliated agents.
• Relocation Services Coordinated real estate services for individuals and households relocating to or within the United States, leveraging the franchise network's geographic coverage across markets.

Quantifiable outcome

• The company publishes annual Design Trends Moving Real Estate Report based on national studies and agent insights, informing homebuyer preferences.

Segments2 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• AssurantcoreStrategic or Co-development Partner · 9 February 2026Assurant partnered with Better Homes and Gardens Real Estate and five other Compass International Holdings brands (Coldwell Banker, Century 21, ERA, Corcoran, Sotheby's International Realty) to launch a new home warranty product for real estate transactions. The product includes an agent-facing portal and a nationwide network of service providers, designed to integrate into real estate workflows and help manage repair costs for buyers while providing sellers and agents with transaction-related services. The program extends to approximately 300,000 agents across participating Compass brands.
• Compass International Holdings (affiliated brands: Coldwell Banker, Century 21, ERA, Corcoran, Sotheby's International Realty)coreGTM or Marketing Partner · 9 February 2026Better Homes and Gardens Real Estate is one of six brands affiliated with Compass International Holdings that partnered with Assurant for home warranty solutions. These Compass brands collectively offer the product to approximately 300,000 agents.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Emerging players

• eXp Realty: Cloud-based, tech-led brokerage with a global agent model; an emerging alternative to traditional franchise brokerages like BHGRE, particularly attractive to independent agents.

Direct peers

• Keller Williams Realty: Largest U.S. agent count in residential brokerage; competing head-to-head for agents and listings through a similar franchise / market-center model.
• RE/MAX: One of the largest global franchised residential real estate brands; competing for the same franchisee pool and home buyer/seller audience with a similar agent-centric model.
• ERA Real Estate: Compass-affiliated franchised residential brokerage brand; same franchise economics and shared access to Compass-level programs such as Assurant home warranty.
• Century 21 Real Estate: Direct peer franchised residential brokerage brand under the same Compass affiliation, targeting the same home buyer/seller segments with a global franchise network.
• Sotheby's International Realty: Compass-affiliated luxury-leaning franchise brokerage; directly comparable structure (franchised, transaction-fee) and a sister brand within the same ~300,000-agent Compass network.
• Coldwell Banker: Sister franchise brand under Compass International Holdings with a comparable U.S. residential brokerage franchise network, same transaction-fee commission model, and shared participation in the cross-brand Assurant home warranty program.
• Berkshire Hathaway HomeServices: National franchised residential brokerage brand leveraging the Berkshire Hathaway parent brand; directly comparable franchise economics and agent-recruitment focus.
• Corcoran: Compass-affiliated residential brokerage brand with comparable franchise/affiliation structure and shared participation in cross-brand programs at ~300,000 agent scale.

Broad incumbents

• Compass: The overarching parent/affiliation platform and the largest U.S. tech-enabled brokerage; competes for the same agents and clients while also being the corporate umbrella for BHGRE and its sister brands.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/bhghome
• YouTubeyoutube.com/channel/UCnRbxF2HVJ2plD9iQLgiJbA
• Facebookfacebook.com/BHGRealEstate
• LinkedInlinkedin.com/company/kinardrealtygroup
• Instagraminstagram.com/bhgre.rp
• TikToktiktok.com/@bhgrerp

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Better Homes and Gardens Real Estate