Emami Agrotech
Emami Agrotech is the edible oil, biodiesel, and packaged foods arm of India's Emami Group, operating India's largest single-location edible oil refinery (12,000 TPD) and largest biodiesel capacity (300,000 MT), serving households, HoReCa businesses, and government oil marketing companies.
- Company typePrivate
- Founded2010
- HeadquartersKolkata, India
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Emami Agrotech does
Emami Agrotech Limited is the edible oil, biodiesel, and packaged foods arm of the Emami Group, headquartered in Kolkata, India, and operating four manufacturing facilities at Haldia (West Bengal), Krishnapatnam (Andhra Pradesh), Kandla (Gujarat), and Jaipur (Rajasthan). The company runs India's largest single-location edible oil refinery at Haldia with combined edible oil throughput of 12,000 TPD and is India's largest biodiesel producer with 300,000 MT of installed capacity split between Haldia and Krishnapatnam, certified to IS 15607-2016, EN-14214, and ISCC standards and supplying IOCL, BPCL, and HPCL. Its branded portfolio spans Healthy & Tasty and Himani Best Choice edible oils, Mantra spices processed through cryogenic grinding at temperatures from 0 to -50°C, Advans soya chunks, Rasoi vanaspati, BakeMagic bakery fats, and the recently launched Healthy & Tasty Amritā staples line (chakki atta, maida, suji, besan).
The business operates a hybrid B2C/B2B model. On the consumer side, products reach 30 million households and 140 million people through General Trade, Modern Trade, and e-commerce channels under brands such as Healthy & Tasty, Mantra, and Advans, with marketing built on 60+ celebrity endorsements and active social/digital campaigns. On the industrial side, biodiesel is sold under multi-year supply arrangements to India's Oil Marketing Companies under the national blending program, while bulk edible oils and food ingredients are sold to the HoReCa sector (targeted with a dedicated 'Healthy & Tasty – FOR CHEF' range aiming for INR 2,000 crore revenue in 2–3 years) and to enterprise buyers including PepsiCo.
Revenue is generated through unit pricing on packaged consumer goods in standard retail pack sizes and through bulk/contract pricing on biodiesel and B2B food ingredient supply, with the company reporting approximately INR 18,000 crore (~$2.1 billion) in annual turnover. Strategic priorities articulated for FY2025–FY2028 include entry into branded staples, HoReCa penetration, eastern India expansion, and McKinsey-advised diversification into ready-to-eat, ready-to-cook, and gourmet packaged food categories.
Emami Agrotech firmographics
Firmographics- Name
- Emami Agrotech
- Legal name
- Emami Agrotech Limited
- Website
- https://emamiagrotech.in
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Emami Agrotech is the edible oil, biodiesel, and packaged foods arm of India's Emami Group, operating India's largest single-location edible oil refinery (12,000 TPD) and largest biodiesel capacity (300,000 MT), serving households, HoReCa businesses, and government oil marketing companies.
- Ownership category
- akta.pro rank
Emami Agrotech industry classification
Industry- Product category
- Edible Oils & Packaged Foods Manufacturing
- NAICS
- Soybean and Other Oilseed Processing (311224), Fats and Oils Refining and Blending (311225), Starch and Vegetable Fats and Oils Manufacturing (31122), Petroleum Refineries (324110)
- SIC
- Fats & Oils (2070), Food And Kindred Products (2000), Petroleum Refining (2911)
- akta.pro primary industry
- Vegetable Oil Crushing & Refining (Soy, Canola/Rapeseed, Sunflower, Corn, Cottonseed) (AFAKAEAA)
- akta.pro secondary industries
- Palm Oil Milling, Refining & Fractionation (AFAKAEAB), Industrial Frying Oils & Foodservice Oil Blends Manufacturing (AFAKAEAI), Edible Oils & Fats Trading/Wholesale (AFAIAKAC), Biofuel Plant EPC, O&M & Process Technology Providers (EUAAAHAK)
Keywords
Where Emami Agrotech is headquartered
LocationHeadquarters
- HQ city
- Kolkata
- HQ country
- India
- HQ region
- Asia
Offices5 records
Markets served
Emami Agrotech business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Edible Oils: Sale of packaged edible oils including soybean oil, rice bran oil, sunflower oil, mustard oil, vegetable oil, and palmolein under brands 'Healthy & Tasty' and 'Himani Best Choice'. Core revenue driver with 12,000 TPD production capacity.
- Spices: Sale of blended and pure spices under 'Mantra' brand including garam masala, chatpata, chicken masala, haldi, mirch and others. Uses cryogenic grinding technology for premium quality.
- Soya Chunks: Sale of Advans Soya Chunks and Mini Soya Chunks in 200g and 1kg packs, positioned as protein-rich food ingredient.
- Vanaspati and Bakery Fats: Sale of 'Rasoi' vanaspati and 'BakeMagic' bakery fats for traditional cooking and professional baking applications.
- Staples: Sale of packaged staples including Fresh Chakki Atta, Maida, Suji, and Besan under 'Healthy & Tasty Amritā' brand. Entry into INR 80,000 crore branded staples market.
- Biodiesel: India's largest biodiesel producer with 300,000 MT capacity. Supplies to Oil Marketing Companies (IOCL, BPCL, HPCL). Certified by Indian Railways for use in diesel engines. Has ISCC certification for international exports.
- HoReCa and B2B Bulk Sales: Bulk supply of edible oils and food ingredients to hotels, restaurants, catering businesses, and institutional clients. Targeted INR 2,000 crore revenue from HoReCa segment in 2-3 years.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Retail packaged consumer goods |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels7 records
Emami Agrotech product offering
Product offeringCore offering
Emami Agrotech manufactures and markets a multi-brand portfolio of edible oils, packaged spices, soya chunks, vanaspati, bakery fats, branded staples, and biodiesel under brands including Healthy & Tasty, Himani Best Choice, Mantra, Advans, Rasoi, BakeMagic, and Amritā. The company operates India's largest biodiesel facility with 300,000 MT capacity and India's highest-capacity single-location edible oil refinery at Haldia, supplying retail consumers, the HoReCa segment, and oil marketing companies.
Product overview
Emami Agrotech operates as a diversified food and energy company with a multi-brand portfolio spanning edible oils, spices, soya chunks, vanaspati, bakery fats, staples, and biodiesel. The core edible oils business features Emami Healthy & Tasty and Himani Best Choice brands, while the food portfolio expands into Mantra spices, Advans soya chunks, and the newly launched Healthy & Tasty Amritā staples line. The company also holds India's largest biodiesel production capacity. Products serve both retail consumers (through general trade, e-commerce, and HoReCa channels) and industrial customers (bulk biodiesel and loose oils).
Differentiator
Problem solved
Functional benefit
Products and services
- Emami Healthy & Tasty Edible Oils Premium cooking oils using 7-stage European refining technology enriched with Vitamins A, D & E. Range includes Ultra Lite Soyabean Oil, Rice Bran Oil, Sunflower Oil, Vegetable Oil, and KACHCHI GHANI Mustard Oil variants for household consumers.
- Himani Best Choice Edible Oils High-quality refined oils for everyday healthy cooking under the Himani Best Choice sub-brand, including Soyabean Oil, Palmolein Oil, and Mustard Oil variants for mass-market consumers.
- Rasoi Vanaspati Pure cooking fat for traditional Indian dishes and sweets under the Rasoi brand, available in 1L pack and 5L can formats targeting households and traditional cooking applications.
- BakeMagic Bakery Fats High-performance baking and confectionery fats designed for professional-quality results in commercial bakeries, confectioneries, and HoReCa kitchens under the BakeMagic brand.
- Advans Soya Chunks Protein-rich soya chunks containing 5 main nutrients under the Advans brand. Available in regular and mini variants in 200g and 1kg packs positioned as a high-protein food ingredient for households.
- Mantra Spices Cryogenically-ground whole and blended spices processed at zero to minus 50 degrees Celsius under the Mantra brand. Range includes blended spices (Chatpata, Chaat Masala, Punjabi, Garam Masala, Meat Masala, KitchenKing), pure spices (Haldi, Mirch, Dhaniya, Jeera, Kashmiri Mirch, Shahi Hing), and whole spices for households and HoReCa kitchens.
- Healthy & Tasty Amritā Staples Staples portfolio under the Healthy & Tasty Amritā brand including Fresh Chakki Atta (100% pure wheat, stone-ground), Maida (ultra-fine flour), Suji (fortified with protein and fiber), and Besan (pure chana dal) targeting households transitioning from loose to hygienically packed branded staples.
- Healthy & Tasty FOR CHEF (HoReCa Range) HoReCa-dedicated product range launched at AAHAR 2026 including edible oils, spices, chakki atta, maida, sooji, besan, and soya chunks in larger pack formats for hotels, restaurants, caterers, QSR chains, and professional kitchens.
- Emami Biodiesel Biodiesel produced at India's largest biodiesel capacity of 300,000 MT split across Haldia (150,000 MT) and Krishnapatnam (150,000 MT). Complies with IS 15607-2016 and EN-14214 standards, holds ISCC certification for international exports, and is certified by Indian Railways for diesel engine use. Supplied to Oil Marketing Companies (IOCL, BPCL, HPCL).
Quantifiable outcome
- Largest biodiesel supplier to Indian Oil Marketing Companies with 103,101 MT supplied in 2023-24
- +2 more outcomes
Companies that use Emami Agrotech
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
Emami Agrotech technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Emami Agrotech partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, key and minor.
- McKinsey & CompanycoreEmami Group partnered with McKinsey & Co in 2024 to explore and identify potential areas of growth in the food industry. McKinsey was given specific mandate to analyze 2-3 food categories including packaged staples (atta, rice, sugar, salt), ready-to-eat/ready-to-cook products, gourmet packaged food, and kitchen appliances.
- PepsiCokeyPepsiCo is listed as a customer of Emami Agrotech in the B2B customer section of the Partner With Us page, indicating a commercial relationship for bulk supply of edible oils or food ingredients.
- Indian Oil Corporation (IOCL)keyIOCL is a major customer for Emami's biodiesel, being the largest oil marketing company in India. Emami Agrotech was recognized as the largest supplier of biodiesel to IOCL (along with BPCL, HPCL) for 2023-24.
- Bharat Petroleum (BPCL)keyBPCL is a key customer for Emami's biodiesel supply, part of the award recognition as largest supplier to oil marketing companies.
- Hindustan Petroleum (HPCL)keyHPCL is a key customer for Emami's biodiesel supply, part of the award recognition as largest supplier to oil marketing companies.
- East Bengal FCminorEmami Group is the principal investor in Emami East Bengal FC football club. Aditya Vardhan Agarwal, Director of Emami Group, serves on the club's board. The club won the Kalinga Super Cup and reached ISL finals.
Scale indicators10 records
Recent moves7 records
Expansion highlights6 records
Emami Agrotech competitors and assessment
Company assessmentDirect peers
- Adani Wilmar (Fortune): India's largest branded edible oil player with the Fortune brand. Directly competes with Emami Agrotech across soybean, sunflower, mustard, and rice bran oils, with significantly larger national distribution, scale, and retail penetration.
- Bunge India: Global agri-trading major with Indian oilseed crushing and refining operations. Directly comparable in oils refining and trading; notably Emami Agrotech's CEO Sudhakar Rao Desai was previously Director/VP at Bunge India.
- Marico (Saffola): Premium branded edible oils (Saffola) and refined oils category. Direct competitor in health-positioned rice bran and sunflower oils with stronger urban and modern trade share than Emami's primarily eastern distribution.
- Patanjali (Ruchi Soya): Acquired Ruchi Soya to enter edible oils and branded staples. Competes head-to-head with Emami Agrotech in oils and now branded atta, with a strong Ayurveda-based brand narrative and rapidly scaled distribution.
- Gemini Edibles & Fats (Tirupati Group): Indian edible oil manufacturer with refined oils, vanaspati, and bakery fats portfolio. Comparable to Emami Agrotech's oils and bakery fats (BakeMagic) offerings with overlapping HoReCa and industrial customer segments.
- Mother Dairy (Safal): NDDB-led dairy and edible oils cooperative with Safal branded oils, vanaspati, and frozen foods. Competes with Emami in branded oils with strong presence in North India and institutional B2B.
- Cargill India: Global food and agri-business with significant Indian presence in edible oil refining, trading, and food ingredients. Competes with Emami in B2B oils and foodservice ingredient supply, including bulk relationships similar to Emami's PepsiCo tie-up.
Broad incumbents
- ITC Limited (Aashirvaad): Diversified FMCG conglomerate with Aashirvaad branded atta, spices, and foods portfolio. Competes with Emami Agrotech in branded staples and cooking oils as part of a much larger FMCG portfolio with pan-India reach.
- Godrej Agrovet: Diversified agri-business with presence in edible oils (Crispo), animal feed, and dairy. Broader incumbent competing with Emami in branded oils with stronger national distribution outside eastern India.
Emerging players
- India Glycols Limited: Indian producer of industrial alcohols, glycols, and bio-based chemicals including ethanol and biofuel feedstocks. Comparable to Emami Agrotech's biodiesel vertical in the broader bioenergy category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks8 records
Key highlights7 records
Customer concentration
Emami Agrotech social profiles
Digital presenceEmami Agrotech compliance and trust
Trust signalCompliance4 records
Emami Agrotech financial estimates
Financial estimateRevenue estimate
Valuation estimate
Emami Agrotech leadership team
Management profileNumber of profiles
Profiles10 records
Emami Agrotech funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Emami Agrotech M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Emami Agrotech
What does Emami Agrotech do?
Emami Agrotech manufactures and markets a multi-brand portfolio of edible oils, packaged spices, soya chunks, vanaspati, bakery fats, branded staples, and biodiesel under brands including Healthy & Tasty, Himani Best Choice, Mantra, Advans, Rasoi, BakeMagic, and Amritā. The company operates India's largest biodiesel facility with 300,000 MT capacity and India's highest-capacity single-location edible oil refinery at Haldia, supplying retail consumers, the HoReCa segment, and oil marketing companies.
Is Emami Agrotech a public or private company?
Emami Agrotech is a private company. It is classified as corporate owned and is currently operating.
When was Emami Agrotech founded?
Emami Agrotech was founded in 2010. It employs 1,001 to 5,000 people.
Where is Emami Agrotech based?
Emami Agrotech is headquartered in Kolkata, India, in the Asia region.
How does Emami Agrotech make money?
Seven revenue lines are on record. Edible Oils are the primary driver. The others are spices, soya Chunks, vanaspati and Bakery Fats, staples, biodiesel and hoReCa and B2B Bulk Sales.
Who are Emami Agrotech's main competitors?
Direct peers on record are Adani Wilmar (Fortune), Bunge India, Marico (Saffola), Patanjali (Ruchi Soya), Gemini Edibles & Fats (Tirupati Group), Mother Dairy (Safal) and Cargill India. Broad incumbents are ITC Limited (Aashirvaad) and Godrej Agrovet. India Glycols Limited is listed as an emerging player.
Does Emami Agrotech have an API?
No public API is recorded for Emami Agrotech.
What industry is Emami Agrotech in?
Emami Agrotech's product category is Edible Oils & Packaged Foods Manufacturing. Its primary akta.pro industry code is AFAKAEAA, Vegetable Oil Crushing & Refining (Soy, Canola/Rapeseed, Sunflower, Corn, Cottonseed), with a secondary code of AFAKAEAB, Palm Oil Milling, Refining & Fractionation. Its NAICS code is 311224 and its SIC code is 2070.