Equivity
Equivity provides dedicated, U.S.-based virtual assistant services on a subscription basis across administrative, marketing, and paralegal support, with specialized offerings for law firms across twelve practice areas and broader professional service businesses.
- Company typePrivate
- Founded2014
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Equivity does
Equivity, Inc. is a privately held, Nevada-incorporated virtual assistant services company founded in 2014 and headquartered in Las Vegas, Nevada. The firm provides dedicated, U.S.-based human virtual assistants across three service categories: administrative support (scheduling, bookkeeping, HR, project management), marketing support (content, email, SEO, PPC, social media, graphic design, fractional marketing directors), and paralegal support for law firms across twelve practice areas (bankruptcy, corporate, criminal, elder, estate planning, family, immigration, intellectual property, litigation, personal injury, probate, and real estate). Paralegal services are delivered under attorney supervision, and Equivity maintains Clio Certified Paralegal and Clio Billing Specialist credentials for integration with the Clio law practice management platform.
Equivity's product portfolio spans core subscription roles (virtual administrative assistants, executive assistants, virtual paralegals, virtual receptionists, marketing specialists) plus add-on modules for one-time projects and white-label marketing services resold through agency partners. The underlying technology stack is non-proprietary: the company operates on standard subscription billing infrastructure (Stripe, Authorize.Net), a client login portal, and integrates Google Analytics for marketing service reporting. No proprietary AI platform, automation engine, or workflow software is disclosed; the offering is fundamentally human-powered service delivery with operational tooling for matching, communication, and continuity (including a 60-minute VA reassignment contingency).
The business model is subscription-based recurring revenue with configurable monthly tiers at 5, 10, 15, 30, and 50 hours and a 60-hour annual plan offering a 5% discount. Plans priced below a 10-hour threshold incur a $250 administrative fee; the annual plan carries a $500 administrative fee. Additional Service Provider Fees may apply for third-party expenses such as travel or software. GTM is sales-led and consultative, with a three-step Match & Interview process allowing prospective clients to meet and vet their assigned assistant before committing, and no long-term contract requirement. Target segments are layered, with law firms (primary vertical) and general professional service businesses as the core base, plus secondary verticals in real estate, SaaS, financial services, health and wellness, nonprofits, property management, and coaching/consulting. Equivity was acquired Rh Communications in August 2023 and remains an independently owned, bootstrapped operator with no disclosed institutional funding.
Equivity firmographics
Firmographics- Name
- Equivity
- Legal name
- Equivity, Inc.
- Website
- https://equivityva.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Equivity provides dedicated, U.S.-based virtual assistant services on a subscription basis across administrative, marketing, and paralegal support, with specialized offerings for law firms across twelve practice areas and broader professional service businesses.
- Ownership category
- akta.pro rank
Equivity industry classification
Industry- Product category
- Virtual Assistant Services
- NAICS
- All Other Support Services (561990), Educational Support Services (61171)
- SIC
- Services-Help Supply Services (7363), Services-Educational Services (8200)
- akta.pro primary industry
- Global Employer of Record (EOR) Services (BPACAHAA)
Keywords
Where Equivity is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Equivity business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Virtual Assistant Subscription Services: Equivity operates on a subscription basis providing virtual assistant services. Clients subscribe to plans entitling them to a set number of service hours during each subscription period. Plans include 10, 15, 30, and 50 hours per month. Services span administrative support, marketing support, and paralegal support for law firms. Additional Service Provider Fees may apply for third-party services like travel arrangements or software.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | 5-hour monthly plan with higher per-hour cost and $250 administrative fee |
| Subscription | Monthly | 10-hour monthly plan as entry-level subscription |
| Subscription | Monthly | 15-hour monthly plan for moderate support needs |
| Subscription | Monthly | 30-hour monthly plan for comprehensive support |
| Subscription | Monthly | 50-hour monthly plan for extensive support requirements |
| Subscription | Annual | 60-hour annual plan with $500 administrative fee and 5% discount |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Equivity product offering
Product offeringCore offering
Equivity provides dedicated virtual assistant services for businesses and law firms, offering administrative, marketing, and paralegal support through U.S.-based professionals on subscription-based hour packages. Each client is matched with a dedicated assistant through a consultative interview process, with paralegal services performed under attorney supervision across twelve legal practice areas.
Product overview
Equivity offers a comprehensive virtual assistant services platform providing dedicated human-powered support across three primary categories: Administrative Support, Marketing Support, and Paralegal/Legal Support for law firms and general businesses. The core offering consists of dedicated virtual assistants assigned to clients for ongoing support relationships. Administrative services include virtual assistants, executive assistants, bookkeeping, HR support, and project managers. Marketing services span specialists, consultants, and fractional directors, supported by specialized modules for content writing, email marketing, SEO, PPC advertising, social media, graphic design, and AI search visibility. Legal services provide virtual paralegals across 12 practice areas (Bankruptcy, Corporate, Criminal, Elder, Estate Planning, Family, Immigration, IP, Litigation, Personal Injury, Probate, Real Estate) plus law firm operations, receptionist services, and project-based work. The platform operates on a subscription model with configurable hourly plans and includes a client portal for account management.
Differentiator
Problem solved
Functional benefit
Products and services
- Virtual Administrative Assistants Dedicated virtual assistants providing daily administrative support including scheduling, data entry, document management, email management, calendar coordination, and travel arrangements for businesses and law firms.
- Executive Assistants High-level administrative support for executives and leadership teams, handling complex scheduling, correspondence, project coordination, and strategic administrative tasks.
- Bookkeeping Services Virtual bookkeeping support including financial record management, invoice preparation, billing coordination, and expense tracking for business operations.
- HR Assistants Virtual human resources support for employee onboarding, benefits administration, HR documentation, and routine HR operational tasks.
- Project Managers Administrative project management services for coordinating complex workflows, timelines, deliverables, and cross-functional project execution.
- Virtual Marketing Specialists Ongoing marketing support for day-to-day marketing operations including campaign management, content creation, and brand consistency across channels.
- Marketing Consultants Customized marketing plans, strategy development, analysis, and insights for marketing campaigns and activities tailored to client needs.
- Fractional Marketing Directors Executive-level marketing leadership directing strategy and existing marketing teams, providing consultant-level experience for firms without full-time marketing executives.
- Virtual Paralegal Services Specialized paralegal support for law firms including case preparation, document management, discovery support, and legal research across multiple practice areas. Services performed under attorney supervision.
- Law Firm Operations Comprehensive operational support for law firms including client intake, legal administration, billing coordination, case management, and firm-wide workflow optimization.
- Virtual Receptionist Services
Companies that use Equivity
Customer profileSegments9 records
Ideal customer profiles2 records
Equivity technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Equivity partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights5 records
Equivity competitors and assessment
Company assessmentBroad incumbents
- Fiverr: Major freelance marketplace with extensive VA offerings including admin, marketing, and specialized business support. Competes with Equivity on price and breadth for SMB clients seeking remote support.
- Upwork: Large freelance marketplace offering on-demand VA services across administrative, marketing, and paralegal categories. Broader marketplace model but directly competes for the same client spending on remote admin support.
Direct peers
- BELAY Solutions: US-based virtual assistant company providing dedicated remote staff to businesses, executives, and attorneys with subscription-based plans. Highly comparable service catalog (admin, marketing, bookkeeping) and target market including law firms.
- Boldly: Premium VA staffing company offering dedicated remote assistants on subscription plans to entrepreneurs and businesses. Closely mirrors Equivity's dedicated-team model and hourly tier structure.
- Time Etc: Virtual assistant services company with US- and UK-based VAs serving entrepreneurs and small businesses. Operates a similar subscription/hourly model with comparable administrative and marketing support offerings.
- Prialto: Managed virtual assistant services focused on executive-level support with dedicated remote teams. Comparable dedicated-team model and subscription engagement structure.
- WoodBows: Virtual assistant services company providing dedicated remote assistants for administrative, marketing, and business support needs across SMB customers.
- Worldwide101: Premium VA services company with dedicated remote team model for executives, entrepreneurs, and businesses. Overlaps in subscription engagement model and dedicated-assistant positioning.
- Smith.ai: Virtual receptionist and live call handling services with human agents, serving law firms and SMBs. Comparable in providing live human-powered receptionist and intake services on subscription.
- Virtual Gal Friday: Long-standing VA services company providing administrative support to businesses and professionals. Comparable dedicated-assistant model and SMB/law firm target market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Equivity social profiles
Digital presenceEquivity financial estimates
Financial estimateRevenue estimate
Valuation estimate
Equivity leadership team
Management profileNumber of profiles
Profiles1 record
Equivity funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Equivity M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Equivity
What does Equivity do?
Equivity provides dedicated virtual assistant services for businesses and law firms, offering administrative, marketing, and paralegal support through U.S.-based professionals on subscription-based hour packages. Each client is matched with a dedicated assistant through a consultative interview process, with paralegal services performed under attorney supervision across twelve legal practice areas.
Is Equivity a public or private company?
Equivity is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Equivity founded?
Equivity was founded in 2014. It employs 1 to 10 people.
Where is Equivity based?
Equivity is headquartered in San Francisco, United States, in the North America region.
How does Equivity make money?
One revenue line is on record: virtual Assistant Subscription Services.
Who are Equivity's main competitors?
Broad incumbents on record are Fiverr and Upwork. Direct peers are BELAY Solutions, Boldly, Time Etc, Prialto, WoodBows, Worldwide101, Smith.ai and Virtual Gal Friday.
Does Equivity have an API?
No public API is recorded for Equivity.
What industry is Equivity in?
Equivity's product category is Virtual Assistant Services. Its primary akta.pro industry code is BPACAHAA, Global Employer of Record (EOR) Services. Its NAICS code is 561990 and its SIC code is 7363.