Bloom Fresh

What Bloom Fresh does

Bloom Fresh is a UK-domiciled, privately held fruit genetics company that develops and licenses proprietary varieties of table grapes, cherries, and blueberries to commercial growers worldwide. Founded in 2023 through the merger of Special New Fruit Licensing (SNFL) and International Fruit Genetics (IFG), the company operates as the biotech and intellectual property arm of AMFresh Group, a Spanish fresh-food company with more than 12,000 employees across 60+ countries. Bloom Fresh controls a portfolio of 100+ proprietary varieties — including branded franchises such as Cotton Candy, Sweet Globe, Allison, Ivory, Cheery Treat, Cheery Nebula, and Abril Blue — developed through natural hybridization (non-GMO) techniques combined with high-tech genomic reading to deliver climate-resilience (low-chill and no-chill genetics), disease resistance, and improved flavor, texture, and post-harvest shelf life.

The company monetizes almost exclusively through variety licensing and IP royalties: it contracts directly with more than 3,000 licensed growers across 26 countries and supplements this with channel intermediaries such as four master licensees in China (Yu Qian, Shenzhen Pagoda, Chuan Gao, Frutacloud) and retail partners in Southeast Asia (Vanguard International, SHB Group). Supporting infrastructure includes two R&D centers — the $14 million Fruitworks Discovery Center in McFarland, California, and the €20 million Blanca Breeding & Technology Center in Murcia, Spain (scheduled for 2026 completion, 80 hectares, 20,000 m² greenhouses) — alongside a global IP enforcement program that has secured legal victories in Italy, China, Peru, and Brazil and operates as a founding member of the Global Breeders Alliance.

Ownership is anchored by the Muñoz family (AMFresh parent) with a 30% minority stake held by Paine Schwartz Partners (Food Chain Fund VI, July 2026), valuing the AMFresh Group at €4.5–5.0 billion against a €2,500 million current-year revenue base and a 10-year strategic plan targeting €8,000 million by 2036 with €100–120 million of annual investment split roughly two-thirds organic and one-third M&A. The company's October 2024 acquisition of Inka's Berries extended its genetics into blueberries, and a concurrent shift toward sustainability-led traits (a target of 30% disease-resistant new varieties by 2030 and 90% by 2034) repositions the portfolio for regulatory and retailer-driven procurement criteria.

Name

Bloom Fresh

Legal name

Bloom Fresh International Limited

Website

https://bloomfreshglobal.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

101–250 employees

Short description

Bloom Fresh is a global fruit genetics company that develops and licenses proprietary table grape, cherry, and blueberry varieties to commercial growers worldwide. Founded in 2023 through the merger of SNFL and IFG, it serves 3,000+ licensed growers across 26 countries.

Ownership category

akta.pro rank

Product category

Fruit Genetics and Plant Variety Licensing

NAICS

Grape Vineyards (111332), Berry (except Strawberry) Farming (111334), Fruit and Tree Nut Combination Farming (111336)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Table Grape Vineyard Operations (Fresh-Market Quality, Clusters, Compliance) (AFAGAJAI)

akta.pro secondary industries

Stone Fruit Orchards (Peaches, Nectarines, Plums, Cherries, Apricots) (AFAGACAC), Berry Farming (Strawberries, Blueberries, Raspberries, Blackberries, Cranberries) (AFAGACAD)

Keywords

• Fruit genetics licensing
• Proprietary fruit varieties
• Plant variety rights
• Table grape breeding
• Cherry and blueberry varieties

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Variety Licensing and IP Royalties: BLOOM FRESH develops and licenses proprietary fruit varieties (table grapes, cherries, blueberries) to more than 3,000 growers across 26 countries. The company provides high-quality genetics through strategic licensing arrangements, supporting licensed growers with technical, marketing, quality, and legal support.
2. Investment Partnership: Paine Schwartz Partners holds a 30% stake in BLOOM FRESH's biotech subsidiary and up to 3% in AMFresh's parent company, supporting the company's 10-year Strategic Ambition Plan targeting revenue growth from 2,500 million euros to 8,000 million euros by 2036.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

BLOOM FRESH develops and licenses proprietary fruit varieties (table grapes, cherries, and blueberries) created through natural hybridization (non-GMO) breeding techniques to commercial growers in more than 26 countries. The company manages over 100 proprietary varieties, provides licensed growers with technical, marketing, quality, and legal support, and protects its IP through registered plant variety rights and global enforcement campaigns. Core development is supported by two R&D centers: the Fruitworks Discovery Center in McFarland, California and the Breeding & Technology Center in Blanca, Murcia, Spain.

Product overview

BLOOM FRESH is a global fruit breeding and genetics licensing company that develops and licenses proprietary fruit varieties (table grapes, cherries, and blueberries) to growers worldwide. Founded in 2023 through the merger of Special New Fruit Licensing (SNFL) and International Fruit Genetics (IFG), the company manages over 100 proprietary fruit varieties licensed to more than 3,000 growers across 26 countries. The product portfolio centers on three fruit categories: (1) Table Grape Varieties including Cotton Candy™, Allison™, Sweet Globe™, Sweet Sapphire™, Ivory™, Bebop™, and others; (2) Cherry Varieties including Cheery Treat™, Cheery Nebula™, Cheery Glow™, and others; and (3) Blueberry Varieties including Abril Blue™, Alessia Blue™, Matías™, and Salvador™. The company supports these varieties with research facilities including the Fruitworks Discovery Center in California and the new Breeding & Technology Center in Murcia, Spain, plus global IP protection services and technical support for licensed growers.

Differentiator

Problem solved

Functional benefit

Brands

• Fruitworks Discovery Center: $14 million innovation center in McFarland, California dedicated to fruit breeding research
• Abril Blue™
• Alessia Blue™
• Matías™
• Salvador™
• Cheery Treat™
• Cheery Nebula™
• Cheery Moon™
• Cheery Glow™
• Cheery Grand™
• Cheery Crunch™
• Cheery Cupid™
• Cheery Chap™
• Cheery Burst™
• Allison™
• Bebop™
• Candy Crunch™
• Candy Dreams™
• Candy Drops™
• Candy Hearts™
• Candy Snaps™
• Carlita™
• Cotton Candy™
• Great Green™
• Ivory™
• Jack's Salute™
• Karizma™
• IFG Thirty-Nine
• IFG Forty-Six

Products and services

• Table Grape Varieties Portfolio Proprietary table grape varieties including green, black, and red types with various harvest windows, natural coloring, and high fertility rates. Licensed to commercial growers across 25+ countries.
• Cherry Varieties Portfolio Proprietary cherry varieties ranging from low-chill (<300 hours) to high-chill, with blush and red types, designed for expanding cherry production globally across 25+ countries.
• Blueberry Varieties Portfolio Proprietary blueberry varieties including no-chill genotypes (Abril Blue™, Alessia Blue™) and early/late season varieties with large berries (18-24mm), excellent flavor, and 55-60+ days post-harvest shelf life. Licensed to growers across 10+ countries.
• Cotton Candy™ Grape Variety Mid-season green seedless grape (IFG SEVEN) with unmistakable cotton candy sweet flavor (Brix 18-22°), medium size (17-23mm), harvested approximately 2 weeks before Thompson. Registered trademark globally.
• Allison™ Grape Variety Very late-season red grape (SHEEGENE 20) with large, crunchy berries and pleasant sweetness, very high fertility (Ratio 1.4). Harvested 2-3 weeks after Crimson. First commercial exports to the US from Dominican Republic.
• Cheery Treat™ Cherry Variety Cherry variety (IFG CHER-FIVE) with exceptional flavor, large firm fruit with dark skin. Minimum Brix 18.5°, mid chilling requirement (500-700 hours), early harvest, 9 Row (>28mm) Extra Jumbo size.
• Cheery Nebula™ Cherry Variety Low-chill cherry variety (IFG CHER-EIGHT) with incredible taste, large firm, exceptionally sweet fruit. Low chilling requirement (<300 hours), 9 Row (>30mm) Super Jumbo size. Judged best in market in some global markets.
• Abril Blue™ Blueberry Variety No-chill blueberry variety (IBUGA002) with large berries (18-24mm, 69% over 18mm), excellent flavor, outstanding firmness, and crunchy texture. Early-season with post-harvest life exceeding 60 days at 0.5°C. Berry weight 3.3g.
• Alessia Blue™ Blueberry Variety No-chill blueberry variety (IBUGA001) with large uniform berries (18-24mm, 76% over 18mm), sweet flavor, and outstanding firmness. Early-season with post-harvest life exceeding 60 days at 0.5°C. Berry weight 3.5g.
• Bebop™ Grape Variety IFG THIRTY-SEVEN red grape with fruity, juicy flavor, large oval crispy berries, and high fertility (85%+). Mid-season variety with intense fruity character and natural coloring that eliminates ethephon applications. Yield potential 3,500-3,800 boxes per hectare.
• Intellectual Property Protection Services Comprehensive global IP enforcement program for protecting proprietary fruit variety rights, including customs control programs, DNA testing hubs, legal actions across multiple jurisdictions, and coordination through the Global Breeders Alliance.

Quantifiable outcome

• Up to 70%+ reduction in fungicide use through disease tolerant varieties
• +7 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature5 records

Partnerships

Eight partnerships are on record, tiered major.

• Yu Qian (Shanghai) Agricultural Technology Development Co. Ltd.majorChannel Partner/ Reseller/ DistributorOne of four main licensees in China for BLOOM FRESH proprietary table grape varieties. Opens opportunities for more growers around China to license protected plant varieties and benefit from collective technical expertise and marketing support.
• Shenzhen Pagoda Seed Industry Co., Ltd.majorChannel Partner/ Reseller/ DistributorMain licensee in China for BLOOM FRESH proprietary table grape varieties, enabling broader access to protected plant varieties across the Chinese market.
• Chuan Gao (Guangzhou) Agriculture Co., Ltd.majorChannel Partner/ Reseller/ DistributorMain licensee in China for BLOOM FRESH proprietary table grape varieties, supporting growth and legal grower protection in the Chinese market.
• FrutacloudmajorChannel Partner/ Reseller/ DistributorMain licensee in China for BLOOM FRESH proprietary table grape varieties, contributing to the expansion of protected variety licensing across China.
• Vanguard InternationalmajorGTM or Marketing PartnerRegional Manager Southeast Asia partner for BLOOM FRESH conducting in-store tasting events across 11 high-end supermarket chains in Jakarta including Ranch Market, Farmers Market, AEON, Yogya, and Hypermart to introduce premium licensed table grapes.
• SHB GroupmajorGTM or Marketing PartnerPartner in Indonesia for BLOOM FRESH retail activation strategy, collaborating on in-store tasting events to drive consumer awareness and demand for premium Ivory™ variety.
• Global Breeders AlliancemajorStrategic or Co-development PartnerBLOOM FRESH is a founding member of the Global Breeders Alliance, which shares intelligence and coordinates resources with other premium breeders to identify and confront large-scale IP infringers.
• Inka's BerriesmajorStrategic or Co-development PartnerPeruvian company whose genetic program was strategically acquired by BLOOM FRESH in October 2024, bringing 'no-chill' blueberry genetics that maintained high production during 2023 El Niño phenomenon.

Scale indicators12 records

Recent moves8 records

Expansion highlights7 records

Direct peers

• Sun World International: Sun World is a leading California-based fruit breeder and licensor of proprietary table grape, stone fruit, and citrus varieties — directly comparable to Bloom Fresh in business model (genetics licensing) and core crops (table grapes and stone fruit).
• Driscoll's: Driscoll's is the world's largest berry genetics and marketing company (strawberries, raspberries, blackberries, blueberries), with proprietary variety development analogous to Bloom Fresh's cherry and blueberry breeding programs and licensing-style grower relationships.
• Grapa Varieties: Grapa Varieties is an Israel-based table grape breeder known for the ARRA™ and Early Sweet™ variety programs — a direct competitor to Bloom Fresh's IFG/SNFL grape portfolio in core table-grape licensing.
• Plant Sciences Inc. Plant Sciences is a California-based plant breeding and licensing company focused on berries, table grapes, and specialty crops, with a comparable proprietary-varieties-to-growers model.

Regional players

• Mikado Kyowa: Mikado Kyowa is a Japanese-developed, globally licensed premium table grape and stone fruit variety breeder, with comparable proprietary variety programs but primarily oriented to Asian production geographies.

Emerging players

• Wish Farms: Wish Farms is a Florida-based strawberry and blueberry grower-marketer with proprietary genetics partnerships — an emerging player in berry variety breeding with overlapping customer profile (fruit growers) to Bloom Fresh's blueberry program.

Others

• Eurofins: Eurofins provides the DNA testing, plant genetics verification, and IP authentication services underpinning Bloom Fresh's IP enforcement campaign and Global Breeders Alliance efforts — an enabling ecosystem participant rather than direct competitor.
• Eurosemillas: Eurosemillas is a Spanish seed company and long-standing licensor of proprietary plant varieties (including table grapes and citrus) in Mediterranean markets — an adjacent enabling/distribution peer operating in Bloom Fresh's home region.

Broad incumbents

• Bayer Crop Science: Bayer Crop Science (including the legacy Monsanto fruit/vegetable seed business) is a broad seed and trait incumbent that could enter premium fruit genetics — comparable in agriculture-adjacent IP and licensing capabilities, though not focused on premium fresh fruit today.
• Corteva Agriscience: Corteva operates a large global seed and trait portfolio (including fresh-market vegetable and fruit genetics through its strawberry and melon programs) — a broad incumbent with adjacent fruit-breeding capabilities and substantially greater R&D scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/bloomfreshglobal
• LinkedInlinkedin.com/company/bloomfresh-international
• Instagraminstagram.com/bloomfreshglobal
• Xx.com/SNFL_Sheehan

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bloom Fresh