Wish Farms

What Wish Farms does

Wish Farms, Inc. is a fourth-generation, family-owned berry grower, marketer, and shipper founded in 1922 and headquartered in Plant City, Florida. The company produces and distributes a year-round portfolio of conventional and USDA-organic strawberries, blueberries, blackberries, raspberries, and proprietary Pink-A-Boo Pineberries, operating across 2,500+ acres that span Florida, California, the Southeastern U.S., British Columbia, Mexico, Argentina, Peru, and Chile. Through its wholly-owned G&D Farms subsidiary in Duette, FL — the largest contiguous strawberry farm in the world at 750 planted acres — Wish Farms controls roughly 17% of the Florida strawberry industry. Distribution is exclusively B2B wholesale, with berries shipped to major grocery retailers including ALDI, Costco, Kroger, Publix, Walmart, Target, Albertsons, and Canadian banners Loblaws and Longos, plus foodservice operators and a seasonal school fundraiser channel.

The company's technology stack centers on cold-chain agriculture and a patented item-level produce traceability platform called FreshQC How's My Picking?, which assigns each clamshell a unique 16-digit code that ties consumer feedback back to specific grower, variety, field location, date, and time of harvest — going above industry-standard PTI case-level compliance. Wish Farms holds GFSI (GAP + GMP), HACCP, USDA Organic, and non-GMO certifications, and grows University of Florida-bred strawberry varieties including Brilliance, Medallion, Ember, and Encore under a strategic breeding partnership.

Wish Farms generates revenue primarily through wholesale produce sales to retail grocery and foodservice channels, with a publicly disclosed supplementary stream from its Strawberry Fundraiser Program (4-pound specialty boxes at a $22 suggested sales price with up to 41% margin to participating schools and youth organizations). The company markets directly to consumers through Instagram, Facebook, Pinterest, YouTube, X, an email newsletter with 30,000+ signups, a proprietary blog, agritourism (Berry U-Picks and farm tours), and the annual Pick-A-Berry, Pick-A-Cause charitable campaign. A planned May 2026 CEO transition from James Peterson — under whose prior sales leadership revenue grew 633% — indicates a continuation of the sales-led, multi-category expansion trajectory alongside new raspberry and blackberry breeding initiatives.

Name

Wish Farms

Legal name

Wish Farms, Inc.

Website

https://wishfarms.com

Company type

Private

Founded year

1922

Operating status

Operating

Headcount range

51–100 employees

Short description

Wish Farms is a fourth-generation, family-owned berry grower and wholesale shipper founded in 1922 in Plant City, Florida, producing year-round conventional and organic strawberries, blueberries, blackberries, raspberries, and Pink-A-Boo Pineberries for major U.S. and Canadian grocery retailers, representing roughly 17% of the Florida strawberry industry across 2,500+ acres.

Ownership category

akta.pro rank

Product category

Fresh Berries

NAICS

Strawberry Farming (111333), Berry (except Strawberry) Farming (111334), Fruit and Tree Nut Farming (1113)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Berry Farming (Strawberries, Blueberries, Raspberries, Blackberries, Cranberries) (AFAGACAD)

akta.pro secondary industry

Berry Sorting & Packing Facilities (AFAOAGAD)

Keywords

• Fresh berry production
• Wholesale berry distribution
• Strawberry farming
• Organic berry supply
• Produce traceability technology

Headquarters

HQ city

Plant City

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Fresh Berry Sales: Wish Farms generates revenue primarily through the wholesale sale of fresh strawberries, blueberries, blackberries, raspberries, and pineberries to grocery retailers and foodservice operators. The company markets and ships produce for independent growers, functioning as a year-round supplier.
2. Organic Berry Program: Year-round organic berry program offering organic strawberries, blueberries, blackberries, and raspberries under USDA Organic certification.
3. School Fundraiser Program: Strawberry fundraising program selling 4-pound specialty boxes of Florida strawberries to schools, clubs, bands, and teams. Schools earn up to 41% profit margin.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels11 records

Core offering

Wish Farms is a fourth-generation, family-owned berry grower, packer, and shipper that supplies conventional and organic strawberries, blueberries, blackberries, raspberries, and proprietary Pink-A-Boo pineberries year-round to retail grocery chains and foodservice operators across the US and Canada. The company markets and ships produce for independent growers and represents approximately 17% of the Florida strawberry industry with 2,500+ acres of production. Distribution is exclusively wholesale B2B; berries are not shipped directly to consumers.

Product overview

Wish Farms is a fourth-generation family-owned berry grower, shipper, and marketer offering a year-round supply of conventional and organic berries. The core product portfolio includes strawberries, blueberries, blackberries, raspberries, and the proprietary Pink-A-Boo Pineberries (a distinctive pink variety with tropical notes). Operations span growing regions throughout the USA, Canada, Mexico, and South America. The company differentiates through its patented FreshQC traceability system, which provides item-level traceability linking consumer feedback to specific harvest data. Distribution occurs exclusively through retail grocery partners (no direct-to-consumer shipping), with products available under the Misty the Garden Pixie branding. Additional offerings include a strawberry fundraising program for schools and organizations, Berry U-Pick farm experiences, and comprehensive consumer education on berry care.

Differentiator

Problem solved

Functional benefit

Brands

• Pink-A-Boo Pineberries: Proprietary branded pink pineberry variety sold under trademark.

Products and services

• Conventional Berries (Strawberries, Blueberries, Blackberries, Raspberries)

Quantifiable outcome

• 633% revenue increase under leadership of James Peterson as VP of Sales and Marketing
• +3 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Florida Strawberry Growers AssociationcoreOthersIndustry association partnership for Florida strawberry promotion and advocacy. Farm Manager Chris Parks reports harvest milestones to the association. Wish Farms is a leading member representing ~17% of Florida production.
• University of Florida (Breeding Program)coreStrategic or Co-development PartnerWish Farms grows University of Florida strawberry varieties including Brilliance®, Medallion®, Ember®, and Encore® - bred for Florida conditions with enhanced disease resistance and flavor profiles.
• Global Food Safety Initiative (GFSI)coreOthersFood safety certification covering both GAP (Good Agricultural Practices) and GMP (Good Manufacturing Practices) for strawberry and blueberry operations.
• Produce Marketing AssociationminorOthersIndustry trade organization for fresh produce marketing.
• FDA (Food and Drug Administration)coreOthersHACCP certification for berry processing facilities as defined by FDA systematic approach to food safety hazard identification and control.
• USDA OrganiccoreOthersOrganic certification program for Wish Farms' organic berry production, allowing use of USDA Organic emblem on packaging.

Scale indicators7 records

Recent moves4 records

Expansion highlights6 records

Direct peers

• Driscoll's: The largest berry grower-marketer globally, operating private breeding programs for strawberries, blueberries, raspberries, and blackberries across the Americas. Directly comparable to Wish Farms as a year-round, multi-region wholesale berry shipper supplying major grocers.
• Naturipe Farms: Grower-owned berry cooperative supplying strawberries, blueberries, raspberries, and blackberries to retail and foodservice across North America. Directly comparable as a B2B fresh berry shipper with organic and conventional programs and retailer-focused distribution.
• California Giant Berry Farms: Family-operated grower-shipper of strawberries, blueberries, raspberries, and blackberries with multi-region U.S. and international sourcing. Directly comparable as a wholesale berry supplier serving grocery chains with year-round programs.
• Domex Superfresh Growers: Pacific Northwest grower and shipper of apples, pears, cherries, and blueberries. Comparable as a vertically integrated fruit grower serving wholesale grocery with year-round supply and similar food safety certification profile.
• Stemilt Growers: Family-owned Washington-state grower-packer-shipper of apples, pears, cherries, and organic blueberries. Comparable as a multi-generation family fruit grower with organic and conventional programs supplying major U.S. grocers.
• Well-Pict Berries: Premium strawberry grower and shipper primarily in California and Florida, focused on conventional and organic strawberries. Directly comparable as a Florida/California strawberry producer selling into wholesale retail channels.
• Berry World Group: Global berry breeder and supplier offering proprietary blueberry, raspberry, blackberry, and strawberry varieties to retailers worldwide. Comparable to Wish Farms as a year-round berry shipper with branded varieties and retail partnerships.

Broad incumbents

• Taylor Farms: Largest producer of fresh-cut salads, vegetables, and fresh prepared foods in North America, also supplying berries and other fresh produce. Comparable as a retail-facing fresh-produce supplier with similar GFSI/HACCP food safety requirements.
• Dole plc: Diversified global fresh produce company offering berries alongside bananas, pineapples, and vegetables. Comparable as a major incumbent fresh-produce shipper with retail relationships across grocery channels, though not a berry specialist.
• Fresh Del Monte Produce: Global producer, distributor, and marketer of fresh and fresh-cut fruit including berries. Comparable as a broad-line fresh produce incumbent with grocery retail relationships, though berry is a small share of total revenue.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/wishfarms
• YouTubeyoutube.com/user/wishfarms
• Facebookfacebook.com/wishfarms
• Instagraminstagram.com/wishfarmsberries
• Pinterestpinterest.com/wishfarms
• LinkedInlinkedin.com/company/wishfarms

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wish Farms