WildRock Public Relations & Marketing

What WildRock Public Relations & Marketing does

WildRock Public Relations & Marketing is a boutique public relations and marketing agency headquartered in Fort Collins, Colorado, serving mid-market and enterprise clients across the western United States. Founded in 2012 by Kristin Golliher, the firm operates with a core team of approximately nine practitioners supplemented by an external expert network, providing strategic communications, public relations, digital marketing, content marketing, and — as of 2024 — AI Optimization (AIO) and Generative Engine Optimization (GEO) services to clients in healthcare, outdoor recreation, utilities, financial services, and nonprofit sectors.

The agency's service portfolio spans strategic planning, media relations, social media management, content development, and the newer AIO/GEO practice that helps clients manage visibility across AI-driven search and discovery platforms. The firm has also developed proprietary branded assets, including the published book "Change. Adapt. Rock." (revised in 2024 with an AI chapter) and the WildRock Trailblazers coaching and retreats program, both of which function as thought-leadership and ecosystem-extending vehicles.

WildRock is privately held and founder-owned, with no external funding disclosed. Revenue is generated through monthly retainer engagements priced from $2,500 for entry-level work to $10,000+ for enterprise accounts, structurally favoring long-tenured anchor relationships over transactional projects. The client base includes Banner Health, Polaris Adventures, the Fort Collins-Loveland Water District, and Tread Lightly!; the firm experienced the loss of Numerica in 2025, illustrating the concentration risk inherent to a boutique agency model.

Name

WildRock Public Relations & Marketing

Legal name

WildRock

Website

https://wildrockpr.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

WildRock is a nine-person boutique PR and marketing agency in Fort Collins, Colorado, founded in 2012, serving mid-market and enterprise clients with retainer-based strategic communications, digital marketing, and AI optimization services.

Ownership category

akta.pro rank

Headquarters

HQ city

Fort Collins

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Marketing & PR Professional Services: Full-service PR and marketing agency providing strategic planning, public relations, digital marketing, content marketing, social media management, website development, and crisis communications services. Revenue is generated through project-based engagements, monthly retainers, and service contracts with typical budgets starting at $2,500/month.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

WildRock is a boutique, full-service public relations and marketing agency that delivers integrated marketing services including Strategic Planning, Public Relations, Digital Marketing, and Content Marketing. The agency combines AI-forward tools with human-led strategy to provide media relations, crisis communications, SEO, social media management, website development, and content creation for businesses and organizations primarily in Colorado and beyond.

Product overview

WildRock Public Relations & Marketing is a boutique, full-service PR and marketing agency offering a comprehensive suite of integrated marketing services. The core offerings include Strategic Planning (Marketing Playbook and Tactical Plan development), Public Relations (media relations, media training, crisis communications, events), Digital Marketing (SEO, social media management, digital advertising, website design/development, AI Optimization/Generative Engine Optimization), and Content Marketing (copywriting, graphic design, ghostwriting, multi-media materials). The agency positions itself as 'AI-forward with a human touch,' leveraging AI tools within a human-led strategy framework. Additionally, the agency offers a published book resource called 'Change. Adapt. Rock.' as a marketing guide for clients and prospects.

Differentiator

Problem solved

Functional benefit

Brands

• WildRock Trailblazers: Coaching and retreats division offering marketing coaching services.

Products and services

• Strategic Planning Comprehensive strategic planning services including Marketing Playbook and Tactical Plan development, tailored to client needs and desired marketing mix. Uses a proven strategic planning methodology to foster collaboration and generate actionable, results-oriented ideas for organizations.
• Public Relations Full-service public relations including Media Relations, Media Exclusive Events, Sponsored Content, Media Training, Events & Tradeshows, and Reputation/Crisis Management services to increase brand awareness and enhance organizational reputation.
• Crisis Communications Crisis communications planning including detective work, scenario planning, comprehensive plan development, and response protocols such as 'Golden Hour' response planning to help organizations navigate challenging situations and protect reputation.
• Digital Marketing Digital marketing services including Digital Advertising, Social Media Management, Blog Management, Search Engine Optimization (SEO), Email Marketing, Website Design, Development & Maintenance, and AI Optimization (AIO)/Generative Engine Optimization (GEO).
• Content Marketing Content creation services including Copywriting, Graphic Design, Ghostwriting, and Multi-Media Marketing Materials. Combines experience with proven expertise and industry best practices to create compelling content for clients.
• Change. Adapt. Rock. Amazon #1 bestselling book packed with marketing agency secrets and rockstar tips to propel business forward. Includes a brand-new chapter dedicated to marketing with AI without losing human voice. Originally launched in 2020, with revised edition released in late 2024.

Quantifiable outcome

• 920+ media placements achieved for Numerica
• +4 more outcomes

Named customers10 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature1 record

Partnerships

One partnership is on record.

• Tread Lightly!minorStrategic or Co-development Partner · 7 December 2020WildRock partnered with Tread Lightly!, a national nonprofit organization focused on promoting outdoor ethics and responsible recreation. The partnership involves guest blog content and collaborative efforts to activate the nonprofit's mission through PR and marketing support.

Scale indicators10 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Karbo Communications: Boutique B2B technology and healthcare PR agency with senior-led account model analogous to WildRock's team structure. Comparable in client mix across healthcare, technology, and consumer verticals.
• SHIFT Communications: Mid-sized PR and marketing agency offering a similar mix of media relations, content marketing, and digital services to technology and consumer clients. Comparable in boutique-to-mid-tier positioning and AOR engagement style.
• RH Strategic: Boutique public relations and public affairs firm operating on retainer/AOR basis similar to WildRock. Comparable in service breadth and integration of earned media with digital/paid execution.
• Highwire PR: Tech-focused public relations agency with similar AOR engagement model and emphasis on enterprise B2B clients. Comparable in depth of senior account leadership and AI-forward content offerings.
• Walker Sands: Mid-size integrated B2B marketing and PR agency with similar service mix (PR, content, digital, ABM). Comparable in client profile and ability to support enterprise technology and consumer clients at boutique scale.
• Crescendo Collective: Boutique marketing and PR agency offering integrated communications with senior-led account teams comparable to WildRock's boutique AOR model. Operates at similar scale with mix of consumer, healthcare, and B2B clients.
• Metzger Associates: Boulder, Colorado-based boutique PR and public affairs agency of comparable size and services. Directly comparable in geography, vertical mix, and senior-led boutique positioning.

Broad incumbents

• Weber Shandwick: Top-tier global PR agency with deep healthcare, consumer, and technology practices that overlap WildRock's verticals. Represents the holding-company-tier competitor that boutique agencies face in enterprise RFPs.
• Edelman: World's largest PR firm with full-service capabilities spanning earned media, digital, paid, and analytics. Competes with WildRock for enterprise healthcare and consumer clients, but at vastly greater scale and geographic reach.
• FINN Partners: Large global independent PR and integrated marketing agency competing for many of the same enterprise AOR contracts as WildRock. Represents the scaled-up competitor WildRock benchmarks against and could be acquired into.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/WildRockPublicRelations
• LinkedInlinkedin.com/company/wildrock-public-relations-and-marketing
• Instagraminstagram.com/wildrockprandmarketing
• Xx.com/wildrockpr

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WildRock Public Relations & Marketing