Eventective
Eventective is a bootstrapped, two-sided online marketplace founded in 2003 that connects event planners with venues and vendors across the USA and Canada. It monetizes via tiered monthly subscriptions for venues and vendors while charging no booking commissions.
- Company typePrivate
- Founded2003
- HeadquartersScarborough, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Eventective does
Eventective, Inc. is a privately held, bootstrapped two-sided marketplace founded in 2003 and headquartered in Scarborough, USA, connecting event planners (weddings, parties, corporate meetings) with venues and vendors across the USA and Canada. The platform serves more than 1.5 million monthly visitors searching for event spaces and suppliers, while on the supply side, venues and vendors subscribe to receive leads and manage bookings through integrated tools. Core platform components include venue and vendor search, lead generation and inbox management, contract and e-signature workflows, Stripe-powered payment processing, calendar integration, reporting, a curated Lead Market for paid-tier subscribers, and a free event website builder for party, wedding, and meeting events.
The business model is subscription-only with a freemium entry tier. Venues and vendors can list for free with direct inquiry access, while paid monthly subscriptions unlock lead market access, dedicated account managers, and enhanced visibility and reporting. Critically, Eventective charges no commission on bookings — venues retain 100% of booking revenue — which is positioned as a differentiator versus commission-based competitors. Go-to-market is product-led: planners self-serve through location-based SEO pages covering all US states and Canadian provinces, while venues self-onboard via the platform's listing flow. Marketing is anchored on organic search, competitor comparison content (versus WeddingPro, Tripleseat, Honeybook, Peerspace, PartySlate, Zola), and customer success stories.
Operationally the company is small (11-50 employees, no disclosed funding rounds, no M&A, no parent company, no leadership changes on record) and serves a horizontally segmented SMB customer base. There is no disclosed AI/ML capability beyond rule-based workflow automation; technology focus is on marketplace liquidity, booking workflow tooling, and SEO-driven distribution. Stripe is the disclosed payment integration, enabling per-property Stripe accounts and customized receipts for multi-location venue operators.
Eventective firmographics
Firmographics- Name
- Eventective
- Legal name
- Eventective, Inc.
- Website
- https://eventective.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Eventective is a bootstrapped, two-sided online marketplace founded in 2003 that connects event planners with venues and vendors across the USA and Canada. It monetizes via tiered monthly subscriptions for venues and vendors while charging no booking commissions.
- Ownership category
- akta.pro rank
Eventective industry classification
Industry- Product category
- Event Venue & Vendor Marketplace
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Promoters of Performing Arts, Sports, and Similar Events without Facilities (71132), Convention and Trade Show Organizers (561920)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Party Venue Sourcing & Booking Services (HSACACAL)
- akta.pro secondary industries
- Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM), Meeting & Event Program Technology (Registration, Apps, Badging) (THACAFAB), Elopement Planning & Coordination (HSACABAE)
Keywords
Where Eventective is headquartered
LocationHeadquarters
- HQ city
- Scarborough
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Eventective business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Venue/Vendor Subscription Plans: Eventective offers tiered subscription plans for venues and vendors with free and paid options. Paid tiers provide access to lead market, dedicated account managers, and enhanced visibility.
- Lead Market Access: Paid subscription tiers include access to curated lead marketplace where venues can access additional booking opportunities in their area.
- No Commission on Bookings: Platform explicitly states no booking commission fees - venues keep 100% of their bookings. Revenue comes from subscription plans rather than transaction fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Plan - Basic listing with direct inquiries |
| Subscription | Monthly | Paid Plans - Enhanced lead access and dedicated support |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Eventective product offering
Product offeringCore offering
Eventective operates a two-sided web marketplace that connects event planners (weddings, parties, meetings) with venues and vendors across the USA and Canada. For planners, it provides free venue and vendor search with pricing, reviews, and direct contact. For venues and vendors, it provides subscription-based tools for lead generation, inquiry management, contracts with e-signatures, payment collection, and calendar/booking management, charging subscription fees rather than booking commissions.
Product overview
Eventective is a multi-sided marketplace platform connecting event planners with venues and vendors for weddings, parties, and meetings. The platform operates as a unified ecosystem comprising a venue and vendor search marketplace, a free event website builder, lead generation and management tools, booking and contract management with payment processing, and a curated lead market. Event professionals subscribe to access these integrated tools, while planners use the free marketplace to discover and connect with event businesses.
Differentiator
Problem solved
Functional benefit
Products and services
- Eventective Marketplace Platform
- Venue Search
- Vendor Marketplace Directory
- Lead Generation & Management
- Booking Tools (Contracts, E-Signatures, Payments)
- Event Website Builder
- Lead Market
- Reporting & Analytics Tools
Quantifiable outcome
- Venues achieve 16x-44x ROI on platform subscription
- +3 more outcomes
Companies that use Eventective
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles2 records
Eventective technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
Eventective partnerships and signals
Strategic signalScale indicators8 records
Recent moves5 records
Expansion highlights5 records
Eventective competitors and assessment
Company assessmentEmerging players
- Splacer: Marketplace for booking unique and non-traditional venues for events and productions; competes in a similar unique-venue discovery niche but with a narrower curated catalog.
Direct peers
- The Knot Worldwide: Operates The Knot and WeddingWire, the dominant wedding planning marketplaces in North America with vendor directories, planning tools, and registries; directly competes with Eventective on wedding venue/vendor discovery.
- Zola: Wedding-focused platform combining registry, website, and vendor marketplace; competes with Eventective in the wedding venue/vendor discovery category and is explicitly named as a competitor.
- HoneyBook: SMB-focused CRM and booking platform for event and creative businesses (photographers, planners, venues); overlaps with Eventective's booking tools, contracts, payments, and lead management for event professionals.
- Tripleseat: Sales and event management platform for restaurants, hotels, and unique venues running private events; competes directly for venue-side lead management and booking software that Eventective offers.
- Peerspace: Hourly venue marketplace for meetings, productions, and events; overlaps with Eventective's meeting and party venue search and is named explicitly as a competitor.
- PartySlate: Online marketplace for event professionals and venues specializing in social celebrations; named competitor of Eventective in the party venue segment.
Broad incumbents
- Eventbrite: Large public event ticketing and discovery platform; adjacent competitor for event listing/discovery and venue promotion even though its core is ticketed public events rather than private venue bookings.
- Cvent: Enterprise meeting, event, and venue-sourcing platform with deep corporate and association customer base; serves as the broad incumbent in the corporate meetings side where Eventective also competes.
Regional players
- Tagvenue: Venue marketplace primarily serving the UK, Europe, and Australia; comparable business model to Eventective for venue sourcing and booking, but operates in different geographies and does not directly compete in North America.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Eventective social profiles
Digital presenceEventective financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eventective leadership team
Management profileNumber of profiles
Profiles3 records
Eventective funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eventective M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eventective
What does Eventective do?
Eventective operates a two-sided web marketplace that connects event planners (weddings, parties, meetings) with venues and vendors across the USA and Canada. For planners, it provides free venue and vendor search with pricing, reviews, and direct contact. For venues and vendors, it provides subscription-based tools for lead generation, inquiry management, contracts with e-signatures, payment collection, and calendar/booking management, charging subscription fees rather than booking commissions.
Is Eventective a public or private company?
Eventective is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Eventective founded?
Eventective was founded in 2003. It employs 11 to 50 people.
Where is Eventective based?
Eventective is headquartered in Scarborough, United States, in the North America region.
How does Eventective make money?
Three revenue lines are on record. Venue/Vendor Subscription Plans are the primary driver. The others are lead Market Access and no Commission on Bookings.
Who are Eventective's main competitors?
Splacer is listed as an emerging player. Direct peers are The Knot Worldwide, Zola, HoneyBook, Tripleseat, Peerspace and PartySlate. Broad incumbents are Eventbrite and Cvent. Tagvenue is listed as a regional player.
Does Eventective have an API?
No public API is recorded for Eventective.
What industry is Eventective in?
Eventective's product category is Event Venue & Vendor Marketplace. Its primary akta.pro industry code is HSACACAL, Party Venue Sourcing & Booking Services, with a secondary code of MPAGAGAM, Conferences & Conventions Operations Services (Registration, AV, Logistics). Its NAICS code is 711320 and its SIC code is 7900.