Eventective

What Eventective does

Eventective, Inc. is a privately held, bootstrapped two-sided marketplace founded in 2003 and headquartered in Scarborough, USA, connecting event planners (weddings, parties, corporate meetings) with venues and vendors across the USA and Canada. The platform serves more than 1.5 million monthly visitors searching for event spaces and suppliers, while on the supply side, venues and vendors subscribe to receive leads and manage bookings through integrated tools. Core platform components include venue and vendor search, lead generation and inbox management, contract and e-signature workflows, Stripe-powered payment processing, calendar integration, reporting, a curated Lead Market for paid-tier subscribers, and a free event website builder for party, wedding, and meeting events.

The business model is subscription-only with a freemium entry tier. Venues and vendors can list for free with direct inquiry access, while paid monthly subscriptions unlock lead market access, dedicated account managers, and enhanced visibility and reporting. Critically, Eventective charges no commission on bookings — venues retain 100% of booking revenue — which is positioned as a differentiator versus commission-based competitors. Go-to-market is product-led: planners self-serve through location-based SEO pages covering all US states and Canadian provinces, while venues self-onboard via the platform's listing flow. Marketing is anchored on organic search, competitor comparison content (versus WeddingPro, Tripleseat, Honeybook, Peerspace, PartySlate, Zola), and customer success stories.

Operationally the company is small (11-50 employees, no disclosed funding rounds, no M&A, no parent company, no leadership changes on record) and serves a horizontally segmented SMB customer base. There is no disclosed AI/ML capability beyond rule-based workflow automation; technology focus is on marketplace liquidity, booking workflow tooling, and SEO-driven distribution. Stripe is the disclosed payment integration, enabling per-property Stripe accounts and customized receipts for multi-location venue operators.

Name

Eventective

Legal name

Eventective, Inc.

Website

https://eventective.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Eventective is a bootstrapped, two-sided online marketplace founded in 2003 that connects event planners with venues and vendors across the USA and Canada. It monetizes via tiered monthly subscriptions for venues and vendors while charging no booking commissions.

Ownership category

akta.pro rank

Product category

Event Venue & Vendor Marketplace

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Promoters of Performing Arts, Sports, and Similar Events without Facilities (71132), Convention and Trade Show Organizers (561920)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Party Venue Sourcing & Booking Services (HSACACAL)

akta.pro secondary industries

Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM), Meeting & Event Program Technology (Registration, Apps, Badging) (THACAFAB), Elopement Planning & Coordination (HSACABAE)

Keywords

• Event venue marketplace
• Wedding venue search
• Event planning platform
• Vendor booking software
• Venue lead generation

Headquarters

HQ city

Scarborough

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Venue/Vendor Subscription Plans: Eventective offers tiered subscription plans for venues and vendors with free and paid options. Paid tiers provide access to lead market, dedicated account managers, and enhanced visibility.
2. Lead Market Access: Paid subscription tiers include access to curated lead marketplace where venues can access additional booking opportunities in their area.
3. No Commission on Bookings: Platform explicitly states no booking commission fees - venues keep 100% of their bookings. Revenue comes from subscription plans rather than transaction fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Eventective operates a two-sided web marketplace that connects event planners (weddings, parties, meetings) with venues and vendors across the USA and Canada. For planners, it provides free venue and vendor search with pricing, reviews, and direct contact. For venues and vendors, it provides subscription-based tools for lead generation, inquiry management, contracts with e-signatures, payment collection, and calendar/booking management, charging subscription fees rather than booking commissions.

Product overview

Eventective is a multi-sided marketplace platform connecting event planners with venues and vendors for weddings, parties, and meetings. The platform operates as a unified ecosystem comprising a venue and vendor search marketplace, a free event website builder, lead generation and management tools, booking and contract management with payment processing, and a curated lead market. Event professionals subscribe to access these integrated tools, while planners use the free marketplace to discover and connect with event businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• Eventective Marketplace Platform
• Venue Search
• Vendor Marketplace Directory
• Lead Generation & Management
• Booking Tools (Contracts, E-Signatures, Payments)
• Event Website Builder
• Lead Market
• Reporting & Analytics Tools

Quantifiable outcome

• Venues achieve 16x-44x ROI on platform subscription
• +3 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Splacer: Marketplace for booking unique and non-traditional venues for events and productions; competes in a similar unique-venue discovery niche but with a narrower curated catalog.

Direct peers

• The Knot Worldwide: Operates The Knot and WeddingWire, the dominant wedding planning marketplaces in North America with vendor directories, planning tools, and registries; directly competes with Eventective on wedding venue/vendor discovery.
• Zola: Wedding-focused platform combining registry, website, and vendor marketplace; competes with Eventective in the wedding venue/vendor discovery category and is explicitly named as a competitor.
• HoneyBook: SMB-focused CRM and booking platform for event and creative businesses (photographers, planners, venues); overlaps with Eventective's booking tools, contracts, payments, and lead management for event professionals.
• Tripleseat: Sales and event management platform for restaurants, hotels, and unique venues running private events; competes directly for venue-side lead management and booking software that Eventective offers.
• Peerspace: Hourly venue marketplace for meetings, productions, and events; overlaps with Eventective's meeting and party venue search and is named explicitly as a competitor.
• PartySlate: Online marketplace for event professionals and venues specializing in social celebrations; named competitor of Eventective in the party venue segment.

Broad incumbents

• Eventbrite: Large public event ticketing and discovery platform; adjacent competitor for event listing/discovery and venue promotion even though its core is ticketed public events rather than private venue bookings.
• Cvent: Enterprise meeting, event, and venue-sourcing platform with deep corporate and association customer base; serves as the broad incumbent in the corporate meetings side where Eventective also competes.

Regional players

• Tagvenue: Venue marketplace primarily serving the UK, Europe, and Australia; comparable business model to Eventective for venue sourcing and booking, but operates in different geographies and does not directly compete in North America.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/eventective
• LinkedInlinkedin.com/company/eventective

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eventective