What Designhill.com does

Designhill.com, founded in 2014 and operated by Designhill Inc (Delaware-incorporated, with operations centered in New Delhi, India), is a multi-sided creative marketplace that connects businesses and individuals with a global community of 330,000+ freelance designers across 35+ design categories. The platform's core offering is a crowdsourced design contest model in which customers post a brief and receive dozens of custom concepts from participating designers, supplemented by one-to-one graphic design gigs, AI-powered DIY tools (Logo Maker), a browser-based design editor (Designhill Studio), a website builder, and ancillary brand-identity tools (Brand Kit, Email Signature Generator, Digital Business Card).

The technology stack is a web-based platform combining contest workflows, designer portfolio and ranking systems, a PRO Designer program with tiered benefits, an AI Logo Generator that produces logos from user answers, and a separate PrintShop marketplace that prints and ships artist designs onto 50+ product categories worldwide. The company is bootstrapped and self-described as profitable, with no disclosed institutional funding; founder Rahul Aggarwal leads the firm.

Designhill monetizes through six streams: contest transaction fees (pay-as-you-go, starting at $249 for logo contests and $150+ for PRO contests, with refundable and guaranteed variants), designer subscriptions for platform access, marketplace commissions on one-to-one graphic design gigs and PrintShop sales, print-on-demand product revenue, and an affiliate program offering up to 20% referral commission. Pricing spans $20 for a basic DIY logo to $249+ for professional crowdsourced logos, with a 100% money-back guarantee on non-guaranteed contests. Customers range from SMBs (primary segment) and startups to large enterprises such as BBC, Deloitte, Microsoft, SAP, Ticketmaster, and WinZip, alongside individual consumers using DIY tools.

Name

Designhill.com

Legal name

Designhill Inc

Website

https://designhill.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Designhill.com is a bootstrapped, profitable online creative marketplace, founded in 2014, that connects SMBs, enterprises, and individuals with 330,000+ freelance designers via crowdsourced contests, DIY AI design tools, and a print-on-demand marketplace.

Ownership category

akta.pro rank

Product category

Graphic Design Marketplace

NAICS

Graphic Design Services (541430), Graphic Design Services (54143), Industrial Design Services (541420)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

akta.pro secondary industry

Industrial/Product & Furniture Design (BPAHAKAM)

Keywords

• Graphic design marketplace
• Crowdsourced design services
• Logo design platform
• Print on demand
• Freelance design hiring

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Technology or R&D, Marketing or Sales, Supply Chain, Personnel, Others

Revenue model

1. Design Contest Fees: Customers pay contest fees/budget to launch design contests; Designhill retains a company commission and pays the remaining designer fee to the winning designer. Refundable contests allow full refund if no winner selected; Guaranteed contests are non-refundable with fees distributed to participating designers if no winner selected.
2. Designer Subscription Charges: Designers pay annual subscription charges for platform access, with subscription options and prices listed on the site. Subscription tiers provide different benefits including DH Points, level upgrades, and ranking benefits.
3. Graphic Design Gigs/One-to-One Projects: Customers can hire individual designers for fixed-price projects. Designers submit service packages and customers work directly with chosen designers at fixed prices and terms.
4. Design Shop (PrintShop): Designers upload designs to the Design Shop at fixed prices; Designhill retains commission on each sale. Customers can purchase pre-made designs and request customizations for additional fees.
5. Print on Demand Sales: Physical product sales (t-shirts, hoodies, bags, phone covers) featuring artist designs. Artists earn commission on each sale; Designhill handles printing, shipping, and customer service.
6. Affiliate Program: Referral fees up to 20% commission on every sale generated through affiliate links, providing additional customer acquisition channel.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels6 records

Core offering

Designhill.com operates an online creative marketplace that connects businesses and individuals with a global community of 330K+ designers to source graphic design services. Customers can launch design contests, hire freelance designers directly, use AI-powered DIY tools such as the Logo Maker and Designhill Studio, and purchase designer-created artwork printed on physical merchandise through the PrintShop marketplace. The platform spans 35+ design categories including logos, packaging, websites, social media graphics, and clothing/merchandise.

Product overview

Designhill is a creative marketplace platform with a multi-service portfolio comprising: (1) crowdsourced design contests for 35+ categories including logos, packaging, websites, and social media; (2) AI-powered Logo Maker tool for instant DIY logo generation; (3) Designhill Studio web-based design editor with customizable templates; (4) PrintShop marketplace for purchasing designs on 50+ product categories; (5) Graphic Design Gigs marketplace for fixed-price freelance creative services; (6) Website Builder for custom mobile-ready websites; (7) Digital Business Cards and Email Signature Generator as standalone tools; (8) Custom Clothing print-on-demand service; and (9) various DIY maker tools (T-Shirt Maker, Business Card Maker, Flyer Maker) plus a Brand Kit for visual identity. The platform connects over 3 million satisfied clients with 330,000+ worldwide designers and has facilitated over 5 million designs created since its 2014 founding.

Differentiator

Problem solved

Functional benefit

Brands

• PrintShop: A marketplace where users can buy products featuring creative designs by artists, with worldwide shipping and products in over 50 categories including tees, hoodies, bags, phone covers, and more.
• Designhill Studio

Products and services

• Design Contest
• AI Logo Generator / Logo Maker
• Designhill Studio
• PrintShop
• Graphic Design Gigs / Creative Gigs
• Website Builder
• Hire a Designer
• Custom Clothing
• Logo Design Services
• Digital Business Card
• Email Signature Generator
• Brand Kit

Quantifiable outcome

• 3M+ satisfied customers and 100,000+ businesses served
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• 99designs: Direct peer offering crowdsourced design contests, one-to-one designer hiring, and AI-assisted logo tools. Acquired by Vista (owner of Canva), it competes head-to-head with Designhill's contest marketplace for SMB and enterprise logos, branding, and web design.
• DesignCrowd: Direct competitor operating a crowdsourced design marketplace where customers run contests for logos, branding, web, and apparel design. Closely comparable business model, contest mechanics, and customer base to Designhill.

Broad incumbents

• Fiverr: Public freelance services marketplace offering fixed-price graphic design services from global freelancers. Overlaps with Designhill's Graphic Design Gigs and one-to-one hiring, and Fiverr's growing AI logo offerings compete with the Logo Maker tool.
• Upwork: Large public freelance marketplace where businesses hire graphic designers on hourly or fixed-price contracts. Competes with Designhill's Hire a Designer and freelance gig offerings, though Upwork serves a broader professional services category.
• Canva: Public design platform with DIY tools, brand kits, AI design generation, and a marketplace of templates and designers. Canva's free/cheap DIY suite and AI features directly compete with Designhill's Logo Maker, Studio, and template offerings for SMB customers.

Emerging players

• Looka: AI-powered logo maker and brand identity platform targeted at startups and SMBs. Competes directly with Designhill's AI Logo Generator and Brand Kit tools for the DIY end of the design services spectrum.
• Tailor Brands: AI-driven branding platform offering logo generation, brand identity kits, and website builders for small businesses. Direct overlap with Designhill's AI Logo Maker, Brand Kit, and Website Builder offerings.
• Dribbble: Design community and freelance hiring platform used by designers to showcase portfolios and connect with clients. Comparable to the supply side of Designhill's marketplace, and Dribbble's job board and Pro services overlap with Hire a Designer.
• Brandmark: AI logo generator and brand identity tool creating logos, color palettes, and brand assets. Direct competition with Designhill's AI Logo Generator for budget-conscious SMB customers seeking instant DIY brand identity.
• Hatchful by Shopify: Free AI logo maker from Shopify targeting small businesses and merchants. Competes at the lowest price tier of Designhill's DIY offerings, particularly for ecommerce and retail entrepreneurs building brand assets.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/designhilldh
• Facebookfacebook.com/designhilldh
• LinkedInlinkedin.com/company/designhill

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Designhill.com