Apothem

What Apothem does

Apothem is a privately held wellness company that manufactures botanical products positioned around plant-based treatments. Founded in 2018 and structured as a for-profit entity, the company presents itself as a wellness center via its apothemlabs.com domain, and its short description frames the offering as harnessing the healing power of plant-based treatments. The company is led by co-founder and chief executive officer Amelia Baerlein and has between 11 and 50 employees. The headquarters is recorded as London, though the country field lists "United States" — an inconsistency in the source data that should be reconciled during diligence.

The business model, product catalog, pricing, distribution channels, customer segmentation, and revenue mechanics are not documented in the available data. No funding rounds, M&A activity, partnerships, regulatory filings, or product launches beyond the founding event are recorded. As a result, the commercial engine of the business — whether it operates primarily as a retail wellness center, a D2C e-commerce brand, a wholesale botanical manufacturer, or some hybrid — cannot be characterized with confidence from this dataset.

The data aggregation also contains a large block of content pertaining to Grobuzz (grobuzz.co.uk), a UK-based news and entertainment blog. This material is unrelated to Apothem and provides no extractable intelligence on the company's operations, products, or strategy. Investors should treat the absence of first-party commercial disclosure as a primary due-diligence priority.

Name

Apothem

Website

https://apothemlabs.com

Company type

Private

Founded year

2018

Headcount range

11–50 employees

Short description

Apothem is a privately held wellness company founded in 2018 that manufactures botanical products leveraging plant-based treatments. Led by co-founder and CEO Amelia Baerlein, the company operates with 11-50 employees.

Ownership category

akta.pro rank

Product category

Botanical Wellness Products

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330)

akta.pro primary industry

Mindfulness & Mental Wellbeing Experiences (Stress Management, Sleep Retreats, Coaching) (THAJAHAH)

akta.pro secondary industries

Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC), Holistic & Integrative Wellness Education (Ayurveda, Traditional Practices) (EDAAAHAH)

Keywords

• Botanical wellness products
• Plant-based treatments
• Herbal supplements
• Natural wellness center
• Plant-based therapeutics

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Core offering

Apothem is a wellness center that manufactures botanical products leveraging the healing power of plant-based treatments. The company produces and sells plant-derived wellness items to individual consumers seeking natural therapeutic alternatives from its base in London, United States.

Differentiator

Problem solved

Functional benefit

Products and services

• Botanical wellness products

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Expansion highlights1 record

Direct peers

• Aromatherapy Associates: UK-founded botanical aromatherapy brand sold through spas, own retail, and DTC. Closely matches Apothem's plant-based therapeutic positioning and spa-channel distribution model.
• Bamford: British wellness and botanical lifestyle brand with spa, home, and body ranges. Comparable on the combination of manufactured botanical products and a wellness-center/spa heritage.
• ESPA: Spa-brand and product house known for natural, plant-derived formulations sold into luxury spas and own retail. Mirrors Apothem's center-plus-product hybrid business model.
• This Works: UK botanical wellness brand (sleep, stress, body care) sold through premium retailers and DTC. Comparable on plant-based positioning and target consumer profile.
• Temple Spa: UK spa-and-product house that sells botanical skincare and body products into spas and own channels. Directly comparable hybrid of product manufacturing and spa-channel brand presence.

Broad incumbents

• Rituals: Large European wellness and home-spa brand with broad botanical product portfolio and own retail. Larger and more diversified than Apothem but competes for the same wellness-ritual consumer.
• Lush: Global handmade cosmetics brand built on fresh, plant-based ingredients with extensive own retail and a strong UK presence. Significantly larger than Apothem but directly competes on plant-based product positioning.
• Dr. Hauschka: Established natural/botanical skincare and wellness brand with holistic-treatment heritage. Comparable on the 'plant-based healing' brand narrative, though materially larger and global.

Emerging players

• Oskia: London-based boutique skincare brand built on natural, nutrient-led formulations. Similar size and UK market focus to Apothem, with overlap on botanical, premium positioning.
• Voya: Niche botanical/seaweed-based spa and skincare brand with spa-channel distribution. Comparable on natural-ingredient positioning and target spa and wellness consumer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat1 record

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/apothemlabs
• LinkedInlinkedin.com/company/apothemlabs

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apothem