What OSKIA does

OSKIA is a privately held UK-based skincare company that designs, manufactures, and sells nutritional skincare products formulated around bio-available cellular nutrients and bio-tech ingredients, with a proprietary MSM Regen Complex™ and a Bio-Mimetic Nutri-Barrier Complex at the core of its formulations. Its product portfolio spans multiple targeted ranges: the Renaissance line for brightening and resurfacing; Midnight Elixir and Super 16 for advanced anti-ageing; CityLife™, described as the first clinically proven anti-pollution skincare range; Violet Water for blemish-prone and teenage skin; Rest Day for menopause and sensitive skin; and an oral supplement line including MSM Bio-Plus, Lactoferrin+, and Super-R Retinoid Capsules. Each formula can contain up to 40 actives, and the company manufactures in its own laboratory, providing direct quality control.

The business operates a direct-to-consumer model through a Shopify storefront with global shipping to 21+ countries across Europe, North America, Asia Pacific, and the Middle East, complemented by a Subscribe & Save subscription at 15% discount for recurring revenue and a third-party personalization layer via the Rebuy commerce engine. A professional/spa channel distributes products through luxury hospitality partners (The Landmark London spa) and a professional product line for clinics and salons, supported by a store locator and spa locator on the website. Marketing is content-led across organic social (Instagram, TikTok, Facebook, Pinterest, Twitter), an editorial blog (The OSKIA Edit), email with a £10 first-order incentive, and an affiliate and loyalty programme. OSKIA holds B Corp certification and has accumulated 250+ industry awards, including Beauty Bible, Beauty Shortlist, Get the Gloss, Hip & Healthy, Natural Health, and Global Make-up Awards across 2018–2024.

Name

OSKIA

Legal name

OSKIA

Website

https://oskiaskincare.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

OSKIA is a UK-based, privately held skincare brand that develops and sells nutritional skincare products powered by proprietary bio-available cellular nutrients (MSM Regen Complex™) via a global direct-to-consumer e-commerce platform, spa/professional channels, and a Subscribe & Save subscription model.

Ownership category

akta.pro rank

Product category

Premium Nutritional Skincare

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Treatment Skincare (Serums, Actives, Acne & Anti-aging) (CRABAAAB)

akta.pro secondary industries

Dermocosmetics & Medical-Grade Skincare (CRABAAAF), Professional Skincare & Facial Treatments (CRABALAF), Sensitive Skin & Barrier Repair (CRABAAAG)

Keywords

• Nutritional skincare
• Cellular skin nutrition
• Anti-ageing serums
• Anti-pollution skincare
• Clean beauty products

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Direct Product Sales: One-time purchases of skincare products through e-commerce storefront. Products include moisturizers, cleansers, serums, masks, supplements, and tools/accessories.
2. Subscription Service: Subscribe & Save program offering 15% discount on regular orders. Provides recurring revenue through automatic replenishment of favorite products.
3. Professional/Clinical Channel: Professional products sold to spas, salons, and clinics for in-clinic treatments. Partnerships with spa locations including The Landmark London.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

OSKIA designs, manufactures, and sells premium nutritional skincare products — including serums, moisturisers, cleansers, masks, eye care, body care, supplements, and devices — formulated with bio-available cellular nutrients and bio-tech ingredients (anchored by its proprietary MSM Regen Complex™). The portfolio addresses anti-ageing, anti-pollution, blemish-prone, sensitive/menopause, and teenage skin concerns, and is sold directly to consumers worldwide via its Shopify e-commerce site (with Subscribe & Save subscriptions) and to spas, salons, clinics, and luxury hospitality venues through a professional channel.

Product overview

OSKIA is a results-first, clean, skincare brand specializing in cellular skin nutrition and bio-tech nutrients to bio-hack skin for optimal skin health and longevity. The company produces nutritional skincare products in their own laboratory, powered by their proprietary MSM Regen Complex™. Their portfolio features multiple product lines: the flagship Renaissance line for brightening and resurfacing; Midnight Elixir and Super 16 for advanced anti-ageing; Citylife as the first clinically proven anti-pollution range; Violet Water formulated for blemish-prone and acne skin; Rest Day range for sensitive and menopause skin; and supplements including MSM Bio-Plus, Lactoferrin+, and Super-R Retinoid Capsules. The brand also offers tools and accessories including Theraface Pro device and facial tools. With up to 40 actives per formula and over 250 industry awards, OSKIA positions itself at the intersection of nutrition and skincare.

Differentiator

Problem solved

Functional benefit

Products and services

• Midnight Eye-Q Intelligent Peptide Eye Cream clinically proven to smooth expression lines in 15 minutes with 45% improvement in fine lines and wrinkles; size 25ml, priced at $135.00. For consumers targeting the eye area as part of an anti-ageing skincare routine.
• Midnight Elixir Regenerative & Firming Growth Factor & Multi-Peptide Anti-Ageing Night Serum with over 30 actives including 5 Growth Factors and melatonin; clinically proven to improve elasticity by 36%. For consumers seeking overnight firming and brightening.
• Super 16 Advanced Youth-Boosting Collagen Serum targeting multiple signs of ageing. For consumers seeking a high-actives anti-ageing serum.
• Nutri-Bronze Sheer Tinted Serum Adaptive Sheer Tinted Serum providing sun protection and a bronzing effect; Beauty Bible Awards 2023 Gold and Bronze winner, Beauty Shortlist Awards 2023 Winner. For consumers seeking tinted SPF-style skincare.
• Renaissance Cleansing Gel Brightening Enzyme Cleansing Gel/Balm described as a global cult classic; part of the Renaissance line for brightening and resurfacing, priced at $62. For daily brightening cleanse.
• Perfect Cleanser Gentle Prebiotic Cleansing Balm formulated for dry skin. For consumers seeking a nourishing, microbiome-friendly cleanser.
• Violet Water Clearing Cleanser Blemish Control Clearing Cleanser with MSM and Salicylic Acid, priced at $54. For acne-prone and blemish-prone consumers.
• Rest Day Cleansing Milk Soothing, simple, gentle facial cleanser formulated for sensitive and menopause-affected skin. For consumers with sensitive or compromised skin.
• Super C Beauty Capsules Smart-Nutrient Beauty Capsules delivering a stable, oil-soluble form of Vitamin C to brighten, even skin tone, and defend against environmental stress. For consumers seeking Vitamin C brightening.
• Super-R Retinoid Capsules 0.5% HRP Retinoid Sleep Serum Capsules providing 0.5% retinoid for anti-ageing; Get The Gloss Beauty Awards Gold 2022. For consumers seeking encapsulated retinoid delivery.
• Lactoferrin + Lactoferrin & L-Glutamine Immune & Micro-Biome Support oral supplement. For consumers seeking internal skin-immunity support.
• MSM Bio-Plus Supplement Oral supplement containing MSM for skin nutrition and cellular health. For consumers seeking nutritional support for skin health.
• Citylife Anti-Pollution & Anti-Oxidant Concentrate Clinically proven concentrated defence booster providing 98% protection against airborne PM and 97.7% free radical protection, priced at $180. For consumers exposed to urban pollution.
• Citylife Cleansing Concentrate Foaming Anti-Pollution Cleanser; Beauty Bible Bronze Best in Testing Award 2020. Priced at $59. For urban consumers seeking a pollution-defending cleanser.
• Citylife Facial Mist Anti-Pollution & Anti-Oxidant Facial Mist within the clinically proven CityLife range. For consumers seeking on-the-go pollution defence.
• Citylife I-Zone Lip & Eye Balm Protective anti-pollution balm for the eye and lip zone, 20ml, priced at $78. For consumers seeking targeted pollution defence for sensitive areas.
• Rest Day Comfort Cream Micro-biome and barrier support cream formulated for menopause and sensitive skin; Beauty Shortlist Awards 2023 winner. For consumers with hormonal or sensitive skin changes.
• Rest Day Barrier Repair Balm Intensive multi-purpose barrier support balm for compromised skin barriers. For consumers with damaged or reactive skin.
• Restoration Oil Replenishing and hydrating light oil for anti-ageing; Beauty Shortlist Awards 2023 winner. For consumers seeking a lightweight facial oil.
• Get Up & Glow Energizing & Brightening Serum Anti-fatigue, energising and brightening serum; Natural Health Awards 2018 International Winner, priced at $113. For consumers seeking morning brightening.
• Isotonic Electrolyte Hydra-Serum Intense electrolyte hydrating serum; Global Make-up Awards 2021 winner. For dehydrated skin consumers.
• Liquid Mask 10% Lactic Acid Overnight Peel 10% Lactic Acid micro-peel for overnight skin resurfacing. For consumers seeking at-home chemical exfoliation.
• Nutri-Active Day Cream Lightweight youth-boosting day cream; Beauty Shortlist Awards 2021 winner. For consumers seeking daily anti-ageing moisturisation.
• Bedtime Beauty Boost Nutri-active nourishing and regenerating night cream for anti-ageing and skin restoration; Beauty Shortlist Editor's Choice 2021. For consumers seeking overnight regeneration.
• Renaissance Mask Nutri-active brightening and resurfacing mask for smoother, brighter, refreshed skin. For consumers seeking weekly resurfacing treatments.
• Renaissance 360 Anti-ageing and brightening supreme cream targeting multiple signs of ageing. For consumers seeking an all-in-one premium moisturiser.
• Eye Wonder Nutri-active eye serum targeting the delicate eye area, 10ml, priced at $90. For consumers seeking an eye-area treatment serum.
• Vitamin Eye Make Up Remover Lash-boosting make-up remover for the eye area, 150ml, priced at $66. For consumers seeking gentle eye-area cleansing.
• Violet Water Treatment Tonic 2% BHA clarifying treatment tonic for blemish-prone skin; Hip & Healthy Awards 2024 Silver, priced at $60. For acne- and blemish-prone consumers.
• Violet Water Hydra-Gel Clarifying daily moisturiser for oily and blemish-prone skin. For consumers with oily or acne-prone complexions.
• Violet Water D-Spot Targeted blemish treatment for acne-prone skin, 20ml, priced at $42. For consumers seeking a spot treatment.
• H2Glow Clarity-enhancing lightweight serum designed for teenage skin. For teenagers and parents of teens seeking gentle skincare.
• Floral Water - Organic Rose Water + MSM Toner Pure MSM and rose toner; Beauty Bible Awards 2023 Gold and Silver winner. For consumers seeking a balancing toner.
• Micro Exfoliating Balm Gentle and nourishing exfoliator; Beauty Bible Awards 2019 Gold. For consumers seeking mild physical exfoliation.
• Universal Hyaluronic Acid Serum Multi-use hydrating and conditioning serum for all skin types. For consumers seeking a universal hydrating serum.
• Renaissance Hand Cream Anti-ageing nourishing hand cream, 55ml, priced at $48. For consumers seeking hand-area anti-ageing care.
• Moon Salts Calming and hydrating bath sleep soak, 500g; Beauty Bible Awards 2023 Gold and Silver, Get the Gloss Wellness Awards 2023 Gold. For consumers seeking sleep-supporting bath ritual.
• Deeper Sleep Body Oil Calming and nourishing body oil for relaxation and skin nourishment, priced at $63. For consumers seeking sleep-supporting body care.
• Super Mane Rosemary and pea peptide conditioning and volumising scalp and hair mask, 200ml, priced at $72. For consumers seeking hair and scalp nourishment.
• Vitamin E Bath Oil Vitamin-infused nourishing bath oil, 120ml. For consumers seeking a hydrating bath ritual.
• Renaissance Body Treatment Milk Smoothing and deeply hydrating body milk, 150ml. For consumers seeking premium body moisturisation.
• Renaissance Body Scrub Vitamin and enzyme exfoliator for body, 220g. For consumers seeking body exfoliation.
• Violet Water Set Complete blemish skincare gift set including cleanser, BHA tonic, hydra-gel and D-spot, priced at $171. For consumers (or as a gift) seeking a complete blemish routine.
• Skin Saviours Edit Gift set combining products to relieve and hydrate thirsty skin. For consumers seeking a curated skincare gift.
• Theraface Pro Skincare Bundle Ultimate facial health device bundle including microcurrent, LED light therapy, percussion, and hot/cold therapy, priced at $540. For consumers seeking at-home professional-grade facial treatment.
• Theraface Pro Hot & Cold Attachment Hot & cold attachment accessory for the Theraface Pro device. For existing Theraface Pro device owners.
• OSKIA Quartz Facial Tool Facial massage tool for enhanced product absorption. For consumers seeking facial massage benefits.
• Oskia Cleansing Cloth (3-Pack) 100% cotton cloth for cleansing, 3-pack, priced at $39. For consumers seeking reusable cleansing cloths.
• Red Mirror Facial mirror tool priced at $21. For consumers seeking a skincare application mirror.
• Extra Large Tote Bag 100% organic cotton canvas everything bag priced at $23. For consumers seeking branded lifestyle accessories.

Quantifiable outcome

• 98% protection against airborne PM (particulate matter above PM1μm)
• +4 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• The Landmark LondoncoreStrategic or Co-development Partner · 22 July 2024The Landmark London spa and wellness facility now offers OSKIA's nutrient-rich face and body treatments alongside exceptional wellness facilities including a thermal suite, vitality pool, aromatic steam room, sauna and relaxation lounge. This partnership brings OSKIA products to luxury hospitality sector.
• Spa Partners NetworkcoreChannel Partner/ Reseller/ DistributorOSKIA has a network of spa partners where their professional products are used for treatments. Includes spa locator on website for finding partner locations. Professional products available for spa and salon use.
• Affiliate Programme PartnersminorGTM or Marketing PartnerThird-party affiliates and partners driving sales through referral and affiliate marketing programmes.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Augustinus Bader: German luxury skincare brand built around a proprietary biotech complex (TFC8) and clinically proven efficacy claims. Directly comparable to OSKIA's premium, biotech-driven, clinical-results positioning and similar price-point strategy.
• Dr. Barbara Sturm: German premium skincare line built on scientific/biotech ingredients (e.g., growth factors, hyaluronic acid) with celebrity-driven and DTC-led distribution. Closely mirrors OSKIA's premium, science-first, multi-line portfolio and price architecture.
• MZ Skin: UK-based premium skincare brand founded by Dr. Maryam Zamani, focused on biotech actives and clinical results with a strong DTC and spa presence. Direct comparable on geography, premium positioning, and biotech skincare storytelling.
• 111SKIN: Luxury clinical skincare brand born from Harley Street clinic heritage, sold via DTC and luxury spa/retail. Comparable to OSKIA on clinical positioning, premium pricing, and the combination of professional and DTC channels.
• Eve Lom: Iconic UK luxury skincare brand with cult cleansing products, sold DTC, through spas and department stores. Comparable to OSKIA on UK origin, premium positioning, and strong spa channel distribution (now owned by Estée Lauder).
• Omorovicza: Hungarian premium skincare brand built around mineral-rich thermal water and spa heritage, with DTC, spa partner and luxury hotel distribution. Closely parallels OSKIA's spa-channel strategy, European heritage, and premium positioning.
• Sunday Riley: US clinical skincare brand positioned around biotech actives and results-driven formulations, sold DTC and through Sephora. Comparable to OSKIA on biotech-led product narrative and premium clinical efficacy claims.
• ESPA: UK-based professional spa skincare brand sold to spas, hotels and consumers, with results-driven natural formulations. Direct comparable to OSKIA's professional-channel and luxury hospitality positioning.

Broad incumbents

• Drunk Elephant: Premium "clean biotech" skincare brand acquired by Shiseido, widely distributed through Sephora and DTC. Larger and broader incumbent in the same premium clean/clinical skincare space, validating the category but representing a scaled competitor.

Emerging players

• Allies of Skin: Smaller premium clinical skincare brand focused on biotech actives, sold DTC and through select retailers. Comparable on biotech-driven formulation philosophy and premium positioning, though smaller and at earlier stage than OSKIA.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/oskia
• Facebookfacebook.com/oskiaskincare
• Instagraminstagram.com/oskiaskincare/?hl=en
• TikToktiktok.com/@oskiaskincare
• Pinterestpinterest.co.uk/oskiaskincare
• LinkedInlinkedin.com/company/oskia-skincare

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OSKIA