Auto-Owners
Auto-Owners Insurance is a privately held multi-line property, casualty, and life insurer founded in 1916, serving individuals and businesses across 26 states exclusively through independent agents and holding an A+ AM Best rating.
- Company typePrivate
- Founded1916
- HeadquartersLansing, United States
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingServices
What Auto-Owners does
Auto-Owners Insurance Company is a privately held, multi-line property and casualty insurer founded in July 1916 in Mount Pleasant, Michigan, and headquartered in Lansing since 1917. The company writes personal lines (auto, homeowners, life, and specialty coverages such as motorcycle, boat, RV, umbrella, flood, pet, and farm), commercial lines (workers compensation, commercial auto, bonds, loss control, commercial umbrella, and industry-specific programs for contractors, restaurants, hotels, manufacturers, and retailers), and life insurance products (term, universal, whole, annuities, and disability income). Distribution is conducted exclusively through a network of independent insurance agents across 26 states, supported by 100+ claims offices and a Customer Center online portal. The group operates through five wholly-owned insurance subsidiaries (Auto-Owners Life Insurance Company, Home-Owners Insurance Company, Owners Insurance Company, Property-Owners Insurance Company, and Southern-Owners Insurance Company) and holds an A+ (Superior) financial strength rating from AM Best.
Revenue is generated through recurring insurance premiums across personal and commercial lines, priced on a quote-based, individual risk-assessment model with annual billing cycles and multi-policy, paid-in-full, group, and telematics-based fleet monitoring discounts. The business model relies on independent agents as the sole customer-facing distribution channel — the company does not sell directly to consumers — and provides policyholders with 24/7 claims reporting, catastrophe claims handling, road trouble service across all 50 states and Canada, and risk-management services such as the A-O Injury Hotline and the Streamery on-demand training library (650+ safety and HR videos). The company employs more than 6,100 associates and has pursued growth primarily through organic geographic expansion and selective acquisitions, including Atlantic Casualty Insurance (2015), the Concord General Mutual Insurance group affiliation (2017), and Capital Insurance Group (2019). As a private mutual-style insurer, Auto-Owners does not publicly disclose revenue or financial results.
Auto-Owners firmographics
Firmographics- Name
- Auto-Owners
- Legal name
- Auto-Owners Insurance Company
- Website
- https://auto-owners.com
- Company type
- Private
- Founded year
- 1916
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Auto-Owners Insurance is a privately held multi-line property, casualty, and life insurer founded in 1916, serving individuals and businesses across 26 states exclusively through independent agents and holding an A+ AM Best rating.
- Ownership category
- akta.pro rank
Auto-Owners industry classification
Industry- Product category
- Property and Casualty Insurance
- NAICS
- Direct Property and Casualty Insurance Carriers (524126), Direct Life Insurance Carriers (524113), Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411), Life Insurance (6311)
- akta.pro primary industry
- Standard Personal Auto Insurance (Liability, Collision & Comprehensive) (FSAJAAAA)
- akta.pro secondary industries
- Hired & Non-Owned Auto (FSAJABAE), Auto Liability Umbrella / Excess (FSAJANAK), Personal Auto Insurance (FSAJAMAA), Non-Owned Auto Liability (Employee/Contractor Use) (TLABANAC)
Keywords
Where Auto-Owners is headquartered
LocationHeadquarters
- HQ city
- Lansing
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Auto-Owners business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Insurance Premiums: Auto-Owners generates revenue through collecting insurance premiums from policyholders across personal and commercial lines including auto, homeowners, life, and business insurance products. The company operates as a mutual insurance company structure.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Multi-Policy Discount |
| Subscription | Annual | Paid-in-Full Discount |
| Subscription | Annual | Group Discount |
| Subscription | Annual | Fleet Monitoring Discount |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Auto-Owners product offering
Product offeringCore offering
Auto-Owners Insurance is a multi-line property, casualty, and life insurer that underwrites and services personal lines (auto, homeowners, life, specialty coverages), commercial/business insurance (workers compensation, commercial auto, bonds, loss control, industry-specific programs), and life insurance products (term, whole, universal life, annuities, disability income). Products are sold exclusively through independent insurance agents across 26 states, with claims handled through over 100 claim offices and supported by an online Customer Center portal.
Product overview
Auto-Owners Insurance is a multi-line property and casualty insurance company offering a comprehensive portfolio of personal, life, and commercial insurance products through a network of independent insurance agents. The personal lines portfolio includes homeowners, auto, life, and specialty coverages (motorcycle, boat, RV, umbrella, flood, pet, and farm). The life insurance portfolio encompasses term, whole, universal life, annuities, and disability income. Commercial insurance offerings span general business coverage along with industry-specific programs for contractors, restaurants, hotels, manufacturers, retailers, and professionals, complemented by workers compensation, commercial auto with telematics discounts, and commercial umbrella. Claims services include property, auto, workers comp, and catastrophe claims handling, plus round-the-clock road trouble service. The company operates in 26 states with over 6,100 associates and maintains an A+ (Superior) rating from AM Best.
Differentiator
Problem solved
Functional benefit
Products and services
- Homeowners Insurance
Companies that use Auto-Owners
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
Auto-Owners technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Auto-Owners partnerships and signals
Strategic signalScale indicators5 records
Recent moves10 records
Expansion highlights5 records
Auto-Owners competitors and assessment
Company assessmentDirect peers
- Erie Insurance: Erie Indemnity Company is a Pennsylvania-based mutual insurer selling personal and commercial P&C exclusively through independent agents across the Midwest, Mid-Atlantic, and Southeast — structurally and competitively the closest peer to Auto-Owners.
- Cincinnati Financial: Cincinnati Financial is an Ohio-based publicly traded property and casualty insurer that sells through independent agents, offering personal auto, home, and commercial lines — a direct comparable in agent-channel P&C insurance.
- Westfield Insurance: Westfield Insurance is a Ohio-based mutual P&C carrier distributing through independent agents across the Midwest and East Coast — closely matches Auto-Owners' mutual structure, geographic footprint, and agent-channel model.
- Hanover Insurance Group: The Hanover Insurance Group is a publicly traded P&C and personal lines carrier distributing primarily through independent agents across the U.S. — comparable in product mix and distribution, with a more national footprint.
- Shelter Insurance: Shelter Mutual Insurance is a Missouri-based mutual offering personal auto, home, and life insurance through a network of exclusive and independent agents in the Midwest and South — comparable mid-sized mutual P&C peer.
- Grinnell Mutual: Grinnell Mutual is an Iowa-based mutual P&C reinsurer and direct insurer operating through independent agents in the Midwest — comparable regional mutual with similar product breadth.
Broad incumbents
- Nationwide Mutual Insurance: Nationwide is a large national mutual P&C and life insurer offering personal auto, home, and commercial lines through a mix of exclusive and independent agents — comparable mutual structure but with significantly broader product portfolio and national reach.
- State Farm: State Farm is the largest US personal lines P&C mutual, distributing primarily through captive agents nationwide — Auto-Owners' most formidable broad competitor given overlapping product mix and mutual heritage.
- Travelers: Travelers is a leading publicly traded national P&C insurer with deep commercial lines exposure and independent agent distribution — comparable commercial book but with much broader geographic and product reach.
- Farmers Insurance: Farmers Insurance is a large national P&C carrier with broad personal and commercial lines distribution through captive and independent agents — comparable multi-line portfolio at much greater scale.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Auto-Owners social profiles
Digital presenceAuto-Owners compliance and trust
Trust signalCompliance1 record
Auto-Owners financial estimates
Financial estimateRevenue estimate
Valuation estimate
Auto-Owners leadership team
Management profileNumber of profiles
Profiles2 records
Auto-Owners subsidiaries and ownership
Company hierarchySubsidiaries5 records
Auto-Owners funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Auto-Owners M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Auto-Owners
What does Auto-Owners do?
Auto-Owners Insurance is a multi-line property, casualty, and life insurer that underwrites and services personal lines (auto, homeowners, life, specialty coverages), commercial/business insurance (workers compensation, commercial auto, bonds, loss control, industry-specific programs), and life insurance products (term, whole, universal life, annuities, disability income). Products are sold exclusively through independent insurance agents across 26 states, with claims handled through over 100 claim offices and supported by an online Customer Center portal.
Is Auto-Owners a public or private company?
Auto-Owners is a private company. It is classified as unknown and is currently operating.
When was Auto-Owners founded?
Auto-Owners was founded in 1916. It employs 5,001 to 10,000 people.
Where is Auto-Owners based?
Auto-Owners is headquartered in Lansing, United States, in the North America region.
How does Auto-Owners make money?
One revenue line is on record: insurance Premiums.
Who are Auto-Owners's main competitors?
Direct peers on record are Erie Insurance, Cincinnati Financial, Westfield Insurance, Hanover Insurance Group, Shelter Insurance and Grinnell Mutual. Broad incumbents are Nationwide Mutual Insurance, State Farm, Travelers and Farmers Insurance.
Does Auto-Owners have an API?
No public API is recorded for Auto-Owners.
What industry is Auto-Owners in?
Auto-Owners's product category is Property and Casualty Insurance. Its primary akta.pro industry code is FSAJAAAA, Standard Personal Auto Insurance (Liability, Collision & Comprehensive), with a secondary code of FSAJABAE, Hired & Non-Owned Auto. Its NAICS code is 524126 and its SIC code is 6411.