CED

What CED does

CED (Consolidated Electrical Distributors Inc.) is a privately held, debt-free electrical distribution company founded in 1957 and headquartered in Westlake Village, California, with corporate governance under Texas jurisdiction. The company operates as one of the largest electrical distributors and value-added resellers in the U.S., running over 800 physical branch locations across nearly every state. CED distributes electrical products and solutions to four primary end-markets: Commercial, Residential, Manufacturing, and Renewable energy, with customer types spanning electrical contractors, manufacturers, systems integrators, utilities, and solar installers.

CED's core product offering is electrical product distribution — "anything that touches a wire" — delivered through a local-first, decentralized branch model where each location manager operates with autonomy. The portfolio includes Greentech Renewables (a wholly owned solar distribution subsidiary and one of the largest U.S. solar providers) and ShopCED.com, an e-commerce and customer portal for order management, quotes, and pricing for approved credit customers. Underlying technology is conventional distribution and ERP-style e-commerce rather than proprietary platforms; the company does not disclose AI/ML capabilities, APIs, or SDKs. Supporting infrastructure includes Management and Sales Training Programs and corporate Shared Services (Credit, Operations, Internal Audit, IT, Payroll & Benefits, Fleet, Compliance, Tax, Accounting & Finance).

CED generates revenue through product markup (transaction-fee economics) on electrical product distribution, value-added reseller services spanning automation and digital innovation, and renewable energy/solar distribution via Greentech Renewables. The go-to-market is enterprise field sales executed through local branch relationships, complemented by digital ordering through ShopCED.com. CED grows through a dual strategy of opening new CED-branded branches and acquiring culturally aligned local distributors while retaining their existing brand names, funding expansion entirely through internal cash flow.

Name

CED

Legal name

Consolidated Electrical Distributors Inc.

Website

https://cedcareers.com

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

CED (Consolidated Electrical Distributors Inc.) is a privately held, debt-free U.S. electrical distributor operating 800+ branches nationwide. It distributes electrical products and value-added solutions to contractors, manufacturers, integrators, utilities, and solar installers, including through its Greentech Renewables solar subsidiary.

Ownership category

akta.pro rank

Product category

Electrical Distribution

NAICS

Electric Power Distribution (221122), Solar Electric Power Generation (221114), Wind Electric Power Generation (221115)

SIC

Electric Services (4911), Power, Distribution & Specialty Transformers (3612)

akta.pro primary industry

Multi-Utility Distribution Companies (Electric + Gas/Water Distribution) (EUADABAJ)

akta.pro secondary industries

Electric Distribution System Owners (Wires-Only Companies) (EUADABAI), Green Power Retailing & Bundled Supply (Energy + Certificates) (EUAGAFAE), Substation & Interconnection EPC (Collector/POI Substations, Switchyards) (EUAEADAC), Solar PV Power Plant EPC (Utility-Scale) (EUAEAAAG)

Keywords

• Electrical product distribution
• Value-added reseller
• Solar distribution services
• Electrical contractor supplies
• Renewable energy distribution

Headquarters

HQ city

Westlake Village

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Electrical Product Distribution: CED operates as one of the largest electrical distributors and value-added resellers in the industry. The company distributes electrical products to commercial, residential, manufacturing, and renewable customers through its network of over 800 locations. Revenue is generated through the markup on product sales, serving customers who need anything that touches a wire.
2. Renewable Energy/Solar Distribution: Through Greentech Renewables, CED is a major player in renewable energy space as one of the largest and fastest growing solar providers in the U.S. This includes distributing solar products for residential, commercial, and industrial buildings.
3. Value-Added Reseller Services: CED provides solutions ranging from automation and digital innovation to renewable energy, helping automate manufacturing plants, utilities bringing power to where it needs to go, and contractors that build, power and maintain homes and buildings.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

CED distributes electrical products and provides value-added reseller services through over 800 branch locations across the United States. The company serves commercial, residential, manufacturing, and renewable energy customers with solutions for anything that touches a wire, from automation and industrial integration to utility power infrastructure and solar energy distribution via its Greentech Renewables subsidiary.

Product overview

CED (Consolidated Electrical Distributors Inc.) is an electrical distribution company operating as a single unified platform with over 800 locations across the U.S. The company serves the Commercial, Residential, Manufacturing, and Renewable industries, providing electrical product distribution and value-added reseller services for anything that touches a wire. The core product portfolio includes Greentech Renewables (a major solar sub-brand driving renewable energy adoption), ShopCED.com (e-commerce and customer portal), and various training programs (Management Training Program and Sales Training Program). Supporting these are shared services including Credit, Operations, Internal Audit, IT, Payroll & Benefits, Fleet, Compliance, Tax, and Accounting & Finance. The company also operates under multiple acquired local brand names while maintaining unified culture and core values under the CED umbrella.

Differentiator

Problem solved

Functional benefit

Brands

• Greentech Renewables: Solar and renewable energy distribution subsidiary of CED, one of the largest solar distributors in the U.S.

Products and services

• Electrical Product Distribution Distribution of electrical products for commercial, residential, manufacturing, and renewable energy customers across the United States, providing solutions for anything that touches a wire.
• Greentech Renewables Solar Distribution Solar and renewable energy product distribution for residential, commercial, and industrial buildings, operating as a wholly owned subsidiary of CED.
• ShopCED.com CED's e-commerce platform providing customer login functionality, access to product information, pricing, quotes, and order management for approved customers with credit limits.

Named customers5 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Greentech RenewablescoreStrategic or Co-development Partner · 1 August 2023CED is funding the growth of Greentech Renewables, one of the largest solar distributors in the country. Greentech Renewables helps drive solar energy adoption in residential, commercial, and industrial buildings. Greentech Renewables Hawaii specifically devoted considerable renewable energy and financial resources to aid in disaster relief for the Maui wildfires.
• Hawaii Community Foundation (HCF)minorStrategic or Co-development Partner · 1 August 2023CED's Maui location and Greentech Renewables collaborated with the Hawaii Community Foundation (HCF) to donate $500,000 to the Maui Strong Fund in response to the devastating wildfires that impacted Lahaina and West Maui communities.
• NAED (National Association of Electrical Distributors)coreStrategic or Co-development PartnerCED has continuously supported the NAED Women in Industry (WII) Forum through financial sponsorship, participation in WII leadership committees, and repeatedly sending one of the largest delegation of attendees from any electrical distributor.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Graybar: Privately held, employee-owned U.S. electrical, communications, and data networking distributor with ~290 locations. Closest comparable to CED in scale, private ownership, employee-ownership/profit-sharing culture, and contractor-plus-industrial customer mix.
• WESCO International: U.S.-listed Fortune 500 electrical, communications, and utility distribution company with comparable mix of contractor, industrial, and utility customers and growing exposure to renewables and grid modernization — a directly comparable public peer.
• City Electric Supply: Privately held U.S. electrical distributor with hundreds of branches and a family-of-brands approach similar to CED. Competes directly with CED in serving electrical contractors and commercial/industrial customers.
• Border States Electric: Employee-owned U.S. electrical distributor with strong presence across the Midwest, Mountain West, and South. Comparable in customer base (contractors, utilities, industrial) and in being a large private distributor with a strong regional branch network.

Emerging players

• White Cap (formerly HD Supply Construction Solutions): U.S. distributor of construction supplies including electrical, tools, and fasteners to contractors. Overlaps with CED's contractor customer base and branch-based model, though broader in non-electrical categories.

Broad incumbents

• Rexel: Global electrical distributor with significant U.S. footprint (Rexel USA). Competes head-to-head with CED across contractor, commercial, and industrial segments with similar product breadth and branch-based model.
• Sonepar: Paris-based global electrical distribution leader operating in 40+ countries, including Sonepar USA. Directly comparable as a multi-brand electrical distributor serving contractors, industrial, and utility customers with similar branch-based go-to-market.
• Ferguson: Large U.S. distributor (NYSE: FERG) of plumbing, HVAC, and related specialty products with a similar decentralized branch model serving contractors and trade professionals. Comparable as a large-scale trade distribution platform, though primarily plumbing rather than electrical.

Regional players

• Elliott Electric Supply: Privately held electrical distributor concentrated in the southern U.S. with a large branch footprint. Comparable product range and customer mix, though more regionally concentrated than CED's national presence.
• McNaughton-McKay Electric: Privately held electrical distributor with strong Mid-Atlantic and Midwest presence. Similar contractor- and industrial-focused go-to-market with comparable product breadth and value-added services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/cedcareers
• Facebookfacebook.com/cedcareers
• LinkedInlinkedin.com/company/ced

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CED